Diana F.

Freelancer in E-Commerce Operations

Rostock, Germany

Experience

Jun 2023 - Present
2 years 7 months
Rostock, Germany

Sole Proprietor, Online Marketing Consultant

allerhandmeer.com

  • Online marketing and digital consulting for businesses
  • Conceptualizing and implementing sales and communication strategies
  • Using AI-assisted tools for process optimization and data analysis
Jun 2022 - Dec 2022
7 months

Senior Professional Digital Transformation

SIXT SE

  • Planning and initiating the digitalization of administrative offense (OWi) processes with authorities
  • Coordinating between internal departments and external partners
  • Supporting the implementation of strategic digitalization projects
  • Using HubSpot, Notion, ChatGPT, Google Ads, Meta Business Suite, and MS 365
Apr 2020 - Apr 2022
2 years 1 month
Rostock, Germany
Hybrid

Digitalization Consultant

IHK zu Rostock

  • Advising companies on digital processes and business models
  • Planning and running hybrid events and workshops
  • Establishing and leading the IHK Digitalization Committee
  • Skills in process digitization, AI-assisted analysis, automation, and data interpretation
May 2019 - Dec 2024
5 years 8 months

Part-time Project Manager

DIGIWERFT GmbH

  • Developing products, pricing strategies, and market analyses in the SaaS language sector
  • Supporting software rollouts and client projects (e.g., HubSpot)
  • Contributing to company development, presentations, and pitches
Jan 2018 - Mar 2020
2 years 3 months

Head of Online Marketing

LUPCOM media GmbH

  • Leading the online marketing department and managing internal projects
  • Responsible for budgets and campaigns in a digital environment
  • Optimizing processes and introducing new marketing tools
  • Strong communication skills, analytical thinking, organizational skills, initiative, team orientation, and networking skills

Summary

Hi, I'm Diana, born in '86, and someone who likes to get things done, organize, and bring ideas to life. Digitalization and communication have been part of my journey since my time on the AIDA cruise ships. There, I saw the world and learned how closely technology and culture can be connected. Many of my experiences on the road later flowed into my own projects and digital ideas.

I work at the intersection of communication, digitalization, and entrepreneurship. With my sole proprietorship allerhandmeer.com, I support companies in both B2B and B2C sectors with their online presence. I plan and manage marketing activities, collaborate with freelancers for Google Ads, and use digital tools to improve campaigns based on data.

  • In recent years, I have developed and implemented digital projects, created pricing strategies, conducted market analyses, and guided clients in implementing software solutions. I have led teams, managed budgets, and learned how good communication and structured processes lead to successful outcomes.

  • My self-employment gave me the flexibility I needed during a challenging phase of life to balance work and responsibilities. Today, my focus is back on a permanent role where I can bring in my experience long-term and shape things together with others.

I like clear structures, honest communication, and people who want to make things happen. For me, learning, trying new things, and taking responsibility go together.

  • Topics that guide me: Online marketing | E-commerce | digital communication | project management | data-driven decisions | sustainable entrepreneurship

Languages

German
Native
English
Advanced

Education

Sep 2011 - Sep 2014

University of Rostock

Bachelor of Arts · Sociology and English/American Studies · Rostock, Germany

Oct 1993 - Jun 2006

Primary and Secondary School in Rövershagen

High School Diploma (Abitur) · Rövershagen, Germany

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