Usman Latif
Senior Manager Brand Partnerships (GSA)
Experience
Senior Manager Brand Partnerships (GSA)
Sony Music Entertainment Germany GmbH
- Management of cross-functional and independent KPI-based digital marketing campaigns and strategic collaborations between brands and Sony Music artists.
- Established and maintained relationships with key clients such as Sony Electronics, Porsche and many more, resulting in increased customer loyalty.
- Apache207 x Sony Electronics
- Tate McRae x MCM
- Anfisa x Gentle Monster
- Liaising with the Vice President of Brand Partnerships to craft, execute, and monitor strategic plans and actions to achieve continuous improvement and drive sustainable business development.
Founder & Creative Director
arabsoda UG
- Exploring the intersection of the Middle Eastern and Western worlds through luxury made to measure and ready to wear garments.
Manager Partnerships (GSA)
Sony Music Entertainment Germany GmbH
Partnership Manager
Wolt Enterprises Deutschland GmbH
- Headed division responsible for the launch, expansion, account management and development of Wolt in Frankfurt, with the aim of becoming the #1 player in the German market.
- Piloted a pre launch research and lead generation through scraping and leveraging existing network, developing and executing a plan to target gaps and opportunities within the market.
- Championed the launch and expansion of Wolt in Frankfurt and Dusseldorf, successfully establishing a strong and competitive brand presence.
- Developed a robust portfolio of 300+ restaurant partners while strengthening pre-existing partnerships through proactive value-add.
- Commanded account management and development with a focus on high-performing top-tier partnerships.
- Nurtured an inclusive and diverse culture, recruiting and building a multicultural team from a small team of 3 to a staff of 300+.
- Drove weekly growth of 30% with a monthly TV of 1.1 MM€.
Brand Relations Manager
Gekko Management GmbH
- Helmed all brand relations, partnerships, account management, and brand marketing for Gekko Group's 34 properties, including 9 boutique hotels, 5 spas, 41 restaurants and bars, and 6 serviced apartments across Germany.
- Acquired Porsche as the official mobility partner, negotiating a shuttle service fleet and charging stations for all Roomers properties resulting in over 300 K€ in sponsorship and additional revenue of 1.4 MM€ expected by April 2021.
- Facilitated the German Press Days Dinner 2019, collaborating with top PR agencies to organize, plan, and execute the influential gathering of 100 top editors, journalists and fashion stylists.
- Delivered collaborative events with clients such as Sony Music, Hublot, Bambi Awards, GQ, LVMH, and many more; hosted the VIP box at Commerzbank-Arena during German Bundesliga games in Frankfurt.
- Key point of contact for PR and media collaborations with notable publications, including Highsnobiety, Sleek Magazine, GQ, Vogue, 032c, and many more.
- Supervised celebrities, influencers, athletes, and globally recognizable cultural tastemakers such as Bella Hadid, ASAP Rocky, Toni Mahfud, and many more.
Brand Marketing and Creative Consultant
Freelance
Crafted and tailored marketing strategies for clients, including consulting on influencer, social media and experiential marketing depending on their brand and business needs.
Creative Strategy and Seeding Campaign for WRSTBHVR
Creative Strategy and Research for Converse
Hosted the German Press Days Dinner 2019, collaborating with top PR agencies to organize, plan, and execute the influential gathering of 100 top editors, journalists and fashion stylists.
Mohammed Al Habtoor for GQ Men of the Year Awards 2023 in Berlin
Toni Mahfud for the Harley Davidson x Roomers Campaign
Sheikh Abdulaziz Al Thani for Tiffany’s Family & Friends Dinner in Dubai hosted by Ghada Al Fardan
Facilitation of custom shoes by Premiata for The Weeknd’s “The Idol” premiere at Cannes Film Festival and his After Hours til Dawn Tour in cooperation with his stylist and image consultant Matthew Henson.
GQ Men of the Year Awards | Berlin, November 2023
Imaan Hammam’s Birthday Soirée | Paris, October 2022
SLEEK Magazine Summer Reception Vol. 2 | Berlin, July 2022
Yacht Film Festival Party hosted by Jacob & Co. and Watchanish | Cannes, May 2019
Converse One Star Hotel for Fashion Week | London, February 2018
Louis Vuitton Time Capsule Exhibition | Berlin, September 2017
Zalando “We Will Hug Again” TV Commercial (17 markets)
Numéro Homme 16 Print Issue for Balenciaga SS22
Numéro Homme 16 Print Issue | Empathie by Ari Versluis
Runway show during Paris Fashion Week SS23 for KidSuper.
Account Manager
The Radio Group Holding GmbH
Marketing and Brand Management (DACH)
PepsiCo Deutschland GmbH
Finance and Masterdata
PepsiCo Deutschland GmbH
Summary
Senior Manager Brand Partnerships with nearly 10 years of expertise in brand marketing, partnership, and account management. Skilled in fostering strategic collaborations between brands and artists, Proven ability in managing cross-functional digital marketing campaigns and establishing strong partnerships with key clients. Adept at driving sustainable business development and continuous improvement. Excels in crafting and executing strategic plans, with a focus on fashion, luxury, and lifestyle.
Languages
Education
Kingston University
Bachelor of Science · Business Management · London, United Kingdom
Ernst-Reuter-Schule I
A-levels · IT & English · Frankfurt, Germany
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