Eva F.

Parental leave

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Berlin, Germany

Experience

Sep 2024 - Present
1 year 4 months

Parental leave

May 2024 - Aug 2024
4 months

Team Lead Social Intelligence Hub

We are Era

  • Leading a team, including personnel management, performance management, and the continuous development of team members
  • Developing a clear strategic direction for the Social Intelligence team, including goal setting, prioritization, and workflow management for the creation of data products, reports, and studies
  • Conducting data analyses across various social media platforms to gain relevant insights and identify trends of interest to clients
  • Creating high-quality reports, studies, and presentations on social media trends, user behavior, and competitive analysis as a basis for strategic recommendations
  • Advising clients on their social media strategies and activities based on data-driven insights
Jul 2023 - Dec 2023
6 months

Freelance Marketing Manager

  • Integrated campaign planning
  • Account-based marketing (ABM)
  • Campaign strategies and performance reporting
  • Data segmentation and interpretation
  • Audience insights, marketing and audience intelligence
  • Audience survey design, messaging frameworks, content management
  • Creative content planning, digital strategy, global campaign production
  • Digital analytics, organization of events and trade fairs
Mar 2023 - Jun 2023
4 months

Field Marketing Manager

Coach Hub

  • Execution of local campaigns designed to exceed regional sales targets
  • Ownership of marketing campaigns from conception to execution, including localization of global content
  • Supporting client marketing initiatives and content creation for local markets with a strong understanding of the B2B HR sector
  • Organization of branded hosted events and trade fairs
  • Coordination of external agencies (event management, PR, and ABM)
Jan 2021 - Jan 2023
2 years 1 month

Marketing Manager

YouGov

  • Development and execution of global and local marketing campaigns to drive lead generation and support business objectives

  • Collaboration with wider marketing and sales teams to deliver stories, data, and content that capture the attention of media and clients/prospects

  • Management of internal and external design resources to develop design assets

  • Analysis of large YouGov survey datasets to create articles, presentations, and whitepapers for various industries

  • Organization of hosted events, conferences, and trade fairs

Jun 2020 - Dec 2020
7 months

Freelance Content Marketing Manager

BERA

  • Development and execution of content marketing strategies that drove demand generation and supported business goals
  • Refinement of messaging strategy by leveraging industry best practices and frameworks to create a clear value proposition for target audiences
  • Management of internal and external resources to produce content assets
  • Analysis of large proprietary datasets to generate actionable insights supporting customer-focused decision-making and long-term content planning
Sep 2018 - Nov 2019
1 year 3 months

Digital Project Manager

M&C Saatchi Digital

  • Management of various digital campaigns for clients such as Ferrero and Lidl
  • Project planning, budgeting, goal definition, and timeline management
  • Collaboration with internal and external teams to design, develop, and implement digital projects
  • Monitoring, reporting, and interpreting digital campaign performance
  • Working closely with clients to define strategic requirements and manage expectations
  • Leading internal and client-facing meetings, presentations, and pitches
May 2017 - Jul 2018
1 year 3 months

Business Development & Partnerships

BLLOC

  • Contributing to the development of the business plan and marketing strategy: market research, segmentation, product positioning, competitor analysis, and financial planning
  • Building and closing B2B and media partnerships
  • Managing the funding budget and writing applications for expenses
  • Ensuring product compliance with CE guidelines
  • Lead generation
  • Event marketing
  • A/B testing
  • Account-based marketing
  • Marketing analytics
  • PR management
  • Market research and analysis
  • Data analysis
  • Media and performance
  • SEO
  • Python
Dec 2013 - Apr 2017
3 years 5 months

Project Manager Partnerships & Advertising

Architonic AG

  • Building and closing strategic partnerships with international fairs, magazines, events, festivals, and online blogs relevant to the brand
  • Development and execution of marketing activities in collaboration with editorial and graphic teams
  • Client consulting for international key accounts (media sales)
  • Ad server management, including controlling, analysis, forecasting, and implementation of banner campaigns
  • Providing sales support for strategic campaign planning
  • Management of Architonic's Facebook account
Aug 2009 - Sep 2013
4 years 2 months

Working Student Marketing & CRM

Consors Bank

  • Development, coordination and implementation of marketing activities for new customers
  • Evaluating client and sales data
  • Preparing presentations about key metrics for executives and managers
  • Assistance for development of an onboarding strategy for new customers

Summary

Strategic and data-driven marketing professional with over 8 years of experience in B2B and B2C online marketing across tech, SaaS, and media sectors. Proven track record in planning and executing multi-channel performance campaigns (SEA, social, email, content) with a strong focus on KPIs, audience targeting, and continuous optimization. Experienced in working across cross-functional teams and aligning marketing with product, sales, and brand goals.

Languages

German
Native
English
Advanced
Hungarian
Advanced
Portuguese
Elementary

Education

Sep 2008 - Jul 2013

Technische Hochschule Georg-Simon-Ohm

Bachelor of Arts, Marketing, Controlling · Marketing, Controlling · Nuremberg, Germany

Sep 2006 - Mar 2008

Ostbayrische Technische Hochschule Amberg

Bachelor of Engineering, Media Production & Media Technology · Media Production & Media Technology · Amberg, Germany

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