Eva Ferencz - Parental leave without an existing employment relationship

Q: Where is Eva based?

Eva is based in Berlin, Germany .

Q: What languages does Eva speak?

Eva speaks the following languages: German (Native), English (Advanced), Hungarian (Advanced), Portuguese (Elementary) .

Q: How many years of experience does Eva have?

Eva has at least 15 years of experience. During this time, Eva has worked in at least 10 different roles and for 8 different companies . The average length of individual experience is 2 years and 6 months . Note that Eva may not have shared all experience and actually has more experience.

Q: What is Eva's latest experience?

Eva's most recent position is Parental leave without an existing employment relationship .

Q: What companies has Eva worked for in recent years?

In recent years, Eva has worked for We Are Era , Coach Hub , and YouGov .

Q: Which industries is Eva most experienced in?

Eva is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Banking and Finance . Eva also has some experience in Professional Services and Information Technology (IT) .

Q: Which business areas is Eva most experienced in?

Eva is most experienced in business areas like Marketing , Business Intelligence , and Sales . Eva also has some experience in Customer Service , Project Management , and Strategy and Planning .

Q: Which industries has Eva worked in recently?

Eva has recently worked in industries like Professional Services , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has Eva worked in recently?

Eva has recently worked in business areas like Marketing and Business Intelligence .

Recommended expert

Berlin, Germany

Experience

Sep 2024 - Present

1 year 6 months

Parental leave without an existing employment relationship

May 2024 - Aug 2024

4 months

Berlin, Germany

Team Lead Social Intelligence Hub

We Are Era

Leading a team, including personnel management, performance management, and the continuous development of team members
Developing a clear strategic direction for the Social Intelligence team, including goal setting, prioritization, and workflow management for the creation of data products, reports, and studies
Responsible for conducting data analyses across various social media platforms to gain relevant insights and identify trends of interest to clients
Creating high-quality reports, studies, and presentations on social media trends, user behavior, and competitive analysis as a basis for strategic recommendations
Advising clients on their social media strategies and activities based on data-driven insights

Jul 2023 - Dec 2023

6 months

Berlin, Germany

Freelance Marketing Manager

Integrated campaign planning
Account-based marketing (ABM)
Campaign strategies
Performance reporting
Data segmentation & interpretation
Audience insights
Marketing & audience intelligence
Audience survey design
Messaging frameworks
Content management
Creative content planning
Digital strategy
Global campaign production
Digital analytics
Organization of events and trade fairs

Mar 2023 - Jun 2023

4 months

Berlin, Germany

Field Marketing Manager

Coach Hub

Execution of local campaigns designed to exceed regional sales targets
Ownership of marketing campaigns from conception to execution, including localization of global content
Supporting client marketing initiatives and content creation for local markets with a strong understanding of the B2B HR sector
Organization of branded hosted events and trade fairs
Coordination of external agencies (event management, PR, and ABM)

Jan 2021 - Jan 2023

2 years 1 month

Marketing Manager

YouGov

Development and execution of global and local marketing campaigns to drive lead generation and support business objectives
Collaboration with wider marketing and sales teams to deliver stories, data, and content that capture the attention of media and clients/prospects
Management of internal and external design resources to develop design assets
Analysis of large YouGov survey datasets to create articles, presentations, and whitepapers for various industries
Organization of hosted events, conferences, and trade fairs

Jun 2020 - Dec 2020

7 months

New York, United States

Freelance Content Marketing Manager

BERA

Development and execution of content marketing strategies that drove demand generation and supported business goals
Refinement of messaging strategy by leveraging industry best practices and frameworks to create a clear value proposition for target audiences
Management of internal and external resources to produce content assets
Analysis of large proprietary datasets to generate actionable insights supporting customer-focused decision-making and long-term content planning

Sep 2018 - Nov 2019

1 year 3 months

Berlin, Germany

Digital Project Manager

M&C Saatchi Digital

Management of various digital campaigns for clients such as Ferrero and Lidl
Project planning, budgeting, goal definition, and timeline management
Collaboration with internal and external teams to design, develop, and implement digital projects
Monitoring, reporting, and interpreting digital campaign performance
Working closely with clients to define strategic requirements and manage expectations
Leading internal and client-facing meetings, presentations, and pitches

May 2017 - Jul 2018

1 year 3 months

Berlin, Germany

Business Development & Partnerships

Blloc

Contributing to the development of the business plan and marketing strategy, including market research, segmentation, product positioning, competitor analysis, and financial planning
Lead generation
Event marketing
A/B testing
Account-based marketing
Marketing analytics
PR management
Market research
Market analysis
Data analysis
Media and performance
SEO
Python
Building and closing B2B and media partnerships
Managing the funding budget and writing applications for expenses
Ensuring product compliance with CE guidelines

Dec 2013 - Apr 2017

3 years 5 months

Berlin, Germany

Project Manager Partnerships & Advertising

Architonic AG

Building and closing strategic partnerships with international fairs, magazines, events, festivals, and online blogs relevant to the brand
Development and execution of marketing activities in collaboration with editorial and graphic teams
Client consulting for international key accounts (media sales)
Ad server management, including controlling, analysis, forecasting, and implementation of banner campaigns
Providing sales support for strategic campaign planning
Management of Architonic's Facebook account

Aug 2009 - Sep 2013

4 years 2 months

Nuremberg, Germany

Working Student Marketing & CRM

Consors Bank

Development, coordination, and implementation of marketing activities for new customers
Evaluating client and sales data
Preparing presentations about key metrics for executives and managers
Assistance for development of an onboarding strategy for new customers

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (5 years), Media and Entertainment (4 years), Banking and Finance (4 years), Professional Services (3.5 years), and Information Technology (1.5 years).

Advertising

Media and Entertainment

Banking and Finance

Professional Services

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13.5 years), Business Intelligence (5.5 years), Sales (4.5 years), Customer Service (4 years), Project Management (1 year), and Strategy (1 year).

Marketing

Business Intelligence

Sales

Customer Service

Project Management

Strategy

Summary

Strategic and data-driven marketing professional with over 8 years of experience in B2B and B2C online marketing across tech, SaaS, and media sectors. Proven track record in planning and executing multi-channel performance campaigns (SEA, social, email, content) with a strong focus on KPIs, audience targeting, and continuous optimization.

Experienced in working across cross-functional teams and aligning marketing with product, sales, and brand goals.

Skills

Tools

Adobe Photoshop
Adobe Indesign
Microsoft Office
Google (Docs, Sheets, Analytics)
Salesforce Marketing Cloud
Asana
Jira
Confluence
Semrush
Google Ads
Linkedin Campaign Manager
Smart Adserver
Tableau
Mailchimp
Monday
Wagtail
Wordpress
Marketo
Hubspot
Power Bl
Sprout Social
Netbase Quit
Buzzsumo
Google Analytics

Skills

Project Management
Partnership Managament
Campaign Management
Performance Management
Content Creation
Social Media
Lead Generation
Event Marketing
A/b Testing
Account-based Marketing
Marketing Analytics
Pr Management
Market Research
Market Analysis
Data Analysis
Media And Performance
Seo
Python

Languages

German

Native

English

Advanced

Hungarian

Advanced

Portuguese

Elementary

Education

Sep 2008 - Jul 2013

Technische Hochschule Georg-Simon-Ohm, Nürnberg

Bachelor of Arts, Marketing, Controlling · Marketing, Controlling · Nuremberg, Germany

Sep 2006 - Mar 2008

Ostbayrische Technische Hochschule Amberg

Bachelor of Engineering, Media Production & Media Technology · Media Production & Media Technology · Amberg, Germany

Profile

Created

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Eva based?

Eva is based in Berlin, Germany.

What languages does Eva speak?

Eva speaks the following languages: German (Native), English (Advanced), Hungarian (Advanced), Portuguese (Elementary).

How many years of experience does Eva have?

Eva has at least 15 years of experience. During this time, Eva has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 2 years and 6 months. Note that Eva may not have shared all experience and actually has more experience.

What roles would Eva be best suited for?

Based on recent experience, Eva would be well-suited for roles such as: Parental leave without an existing employment relationship, Team Lead Social Intelligence Hub, Freelance Marketing Manager.

What is Eva's latest experience?

Eva's most recent position is Parental leave without an existing employment relationship.

What companies has Eva worked for in recent years?

In recent years, Eva has worked for We Are Era, Coach Hub, and YouGov.

Which industries is Eva most experienced in?

Eva is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Banking and Finance. Eva also has some experience in Professional Services and Information Technology (IT).

Which business areas is Eva most experienced in?

Eva is most experienced in business areas like Marketing, Business Intelligence, and Sales. Eva also has some experience in Customer Service, Project Management, and Strategy and Planning.

Which industries has Eva worked in recently?

Eva has recently worked in industries like Professional Services, Advertising, Media, and Entertainment and Publishing.

Which business areas has Eva worked in recently?

Eva has recently worked in business areas like Marketing and Business Intelligence.

What is Eva's education?

Eva holds a Bachelor in Marketing, Controlling from Technische Hochschule Georg-Simon-Ohm, Nürnberg and a Bachelor in Media Production & Media Technology from Ostbayrische Technische Hochschule Amberg.