Eva Ferencz
Parental leave
Experience
Sep 2024 - Present
10 monthsParental leave
May 2024 - Aug 2024
4 monthsTeam Lead Social Intelligence Hub
We are Era
- Leading a team, including personnel management, performance management, and the continuous development of team members
- Developing a clear strategic direction for the Social Intelligence team, including goal setting, prioritization, and workflow management for the creation of data products, reports, and studies
- Conducting data analyses across various social media platforms to gain relevant insights and identify trends of interest to clients
- Creating high-quality reports, studies, and presentations on social media trends, user behavior, and competitive analysis as a basis for strategic recommendations
- Advising clients on their social media strategies and activities based on data-driven insights
Jul 2023 - Dec 2023
6 monthsFreelance Marketing Manager
- Integrated campaign planning
- Account-based marketing (ABM)
- Campaign strategies and performance reporting
- Data segmentation and interpretation
- Audience insights, marketing and audience intelligence
- Audience survey design, messaging frameworks, content management
- Creative content planning, digital strategy, global campaign production
- Digital analytics, organization of events and trade fairs
Mar 2023 - Jun 2023
4 monthsField Marketing Manager
Coach Hub
- Execution of local campaigns designed to exceed regional sales targets
- Ownership of marketing campaigns from conception to execution, including localization of global content
- Supporting client marketing initiatives and content creation for local markets with a strong understanding of the B2B HR sector
- Organization of branded hosted events and trade fairs
- Coordination of external agencies (event management, PR, and ABM)
Jan 2020 - Jan 2023
2 years 1 monthMarketing Manager
YouGov
Development and execution of global and local marketing campaigns to drive lead generation and support business objectives
Collaboration with wider marketing and sales teams to deliver stories, data, and content that capture the attention of media and clients/prospects
Management of internal and external design resources to develop design assets
Analysis of large YouGov survey datasets to create articles, presentations, and whitepapers for various industries
Organization of hosted events, conferences, and trade fairs
Jun 2020 - Dec 2020
7 monthsFreelance Content Marketing Manager
BERA
- Development and execution of content marketing strategies that drove demand generation and supported business goals
- Refinement of messaging strategy by leveraging industry best practices and frameworks to create a clear value proposition for target audiences
- Management of internal and external resources to produce content assets
- Analysis of large proprietary datasets to generate actionable insights supporting customer-focused decision-making and long-term content planning
Sep 2018 - Nov 2019
1 year 3 monthsDigital Project Manager
M&C Saatchi Digital
- Management of various digital campaigns for clients such as Ferrero and Lidl
- Project planning, budgeting, goal definition, and timeline management
- Collaboration with internal and external teams to design, develop, and implement digital projects
- Monitoring, reporting, and interpreting digital campaign performance
- Working closely with clients to define strategic requirements and manage expectations
- Leading internal and client-facing meetings, presentations, and pitches
May 2017 - Jul 2018
1 year 3 monthsBusiness Development & Partnerships
BLLOC
- Contributing to the development of the business plan and marketing strategy: market research, segmentation, product positioning, competitor analysis, and financial planning
- Building and closing B2B and media partnerships
- Managing the funding budget and writing applications for expenses
- Ensuring product compliance with CE guidelines
- Lead generation
- Event marketing
- A/B testing
- Account-based marketing
- Marketing analytics
- PR management
- Market research and analysis
- Data analysis
- Media and performance
- SEO
- Python
Dec 2013 - Apr 2017
3 years 5 monthsProject Manager Partnerships & Advertising
Architonic AG
- Building and closing strategic partnerships with international fairs, magazines, events, festivals, and online blogs relevant to the brand
- Development and execution of marketing activities in collaboration with editorial and graphic teams
- Client consulting for international key accounts (media sales)
- Ad server management, including controlling, analysis, forecasting, and implementation of banner campaigns
- Providing sales support for strategic campaign planning
- Management of Architonic's Facebook account
Aug 2009 - Sep 2013
4 years 2 monthsWorking Student Marketing & CRM
Consors Bank
- Development, coordination and implementation of marketing activities for new customers
- Evaluating client and sales data
- Preparing presentations about key metrics for executives and managers
- Assistance for development of an onboarding strategy for new customers
Summary
Strategic and data-driven marketing professional with over 8 years of experience in B2B and B2C online marketing across tech, SaaS, and media sectors. Proven track record in planning and executing multi-channel performance campaigns (SEA, social, email, content) with a strong focus on KPIs, audience targeting, and continuous optimization. Experienced in working across cross-functional teams and aligning marketing with product, sales, and brand goals.
Languages
German
Native
English
Advanced
Hungarian
Advanced
Portuguese
Elementary
Education
Sep 2008 - Jul 2013
Technische Hochschule Georg-Simon-Ohm
Bachelor of Arts, Marketing, Controlling · Marketing, Controlling · Nuremberg, Germany
Sep 2006 - Mar 2008
Ostbayrische Technische Hochschule Amberg
Bachelor of Engineering, Media Production & Media Technology · Media Production & Media Technology · Amberg, Germany
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