Ligia Boueres
Senior Project Manager | Sr Product Marketing Manager | Sr CRM l Brand l Growth
Experience
Jan 2022 - Dec 2023
1 year Berlin, Germany
Interim Marketing Director
Von Racknitz Baer, Art Gallery
- Responsible for the overall marketing strategy, SEO, e-mail marketing, content production, art exhibitions and events production, and social media strategy
- SEO: Led work with a partner marketing agency for the gallery's webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion
- Content Production: Led work with a partner marketing agency for content production and social media strategy
- CRM/Sales: Led B2C & B2B marketing strategy for art sales in email platforms
Aug 2022 - Dec 2022
5 months Berlin, Germany
Account Director
Studio Nama
- Led agency's project portfolio, responsible for time tracking, budgeting, and team assignment
- Developed and implemented the agency's client acquisition strategy leveraging CRM tools, crafting tailored service packages, and incentives for various target segments, resulted in securing 2 major clients
Jan 2020 - Dec 2022
3 years Berlin, Germany
Senior CRM Manager
TIER Mobility SE
- Drove cross-team collaboration between CRM, Revenue Management, Product Growth, Marketing, Data
- Owned retention and re-activation strategy with CRM as key-driver for app engagement, repeated rides and bringing back churned users
- Owned product-marketing strategy, launching +10 product features campaigns (battery swap, group ride, new payment methods introduction, loyalty packages, monthly pass etc)
- Led team of 3 mid-level CRM Managers
- Implemented first customer lifecycle project and ad-hoc CRM strategies, scaled it in +7 countries
Jan 2018 - Dec 2020
3 yearsMarketing Manager
- Drove online and OOH marketing campaigns, including content production, photoshoots and video for +7 new market launches (Lisbon, Paris, Zürich, Lyon, Berlin, Helsinki, Oslo)
- Lead and executed content strategy for brand awareness and purposeful use of digital tools (thought-leadership blogposts, interview series with founder, podcast, infographics, monthly newsletters)
Jan 2016 - Dec 2019
2 years Washington, United States
Data Analyst
Conservation International
- BAU: Biodiversity Assessment Unit, a joint union between the Conservation International - CI and the International Union for Conservation of Nature - IUCN
- Data analysis for the IUCN Red List of Threatened Species
- Led and facilitated workshops and managed stakeholders for the Crop Wild Relatives Species assessment in Cuernavaca, Mexico
- Authored IUCN Red List of Threatened Species draft assessments for Crop Wild Relatives, and organized species data into policy-oriented summaries
- Generate species distribution maps and calculate the distributional extent of endangered plants using ArcGIS and QGIS platforms
Summary
With over 7 years of CRM, Product Marketing, and communication strategy experience, I drive customer activation, engagement, retention, and loyalty programs and implement effective multi-channel strategies. My expertise includes CRM strategy, customer lifecycle management, and collaborative leadership, making me adept at navigating complex different stakeholder ecosystems and delivering measurable results.
After dedicating the last year to a freelance career and having led projects in the cultural industry, I look forward to working again in the tech industry and being part of a bigger team and mission - I'm open for long term roles and freelance.
Languages
English
Native
Portuguese
Native
German
Advanced
Spanish
Advanced
Italian
Intermediate
Education
Oct 2014 - Jun 2017
BTU - Brandenburg Technical University
BA.Sc · Environmet and Resources Managment · Cottbus, Germany
Oct 2010 - Jun 2013