Ligia Boueres
Mobile Interim Marketing Director
Experience
Mobile Interim Marketing Director
Von Racknitz Baer, Art Gallery
Responsible for the overall marketing strategy, SEO, e-mail marketing, content production, exhibitions and events production, and social media strategy.
Led work with a partner marketing agency for the gallery’s webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion.
Led work with a partner marketing agency for content production and social media strategy.
Led B2C & B2B marketing strategy for art sales in email platforms.
Account Director
Studio Nama
Led agency’s project portfolio, responsible for time tracking, budgeting, and team assignment.
Developed and implemented the agency's client acquisition strategy leveraging feedback processes, budgeting, stakeholder management, CRM tools, crafting tailored service packages, and incentives for various target segments, resulting in securing 2 major clients.
Worked on CRM multi-channel & lifecycle strategies, email marketing, content production, SEO strategy, analytical thinking, team leadership (mentoring, feedback processes, budgeting), communication (written, public speaking, presentation), and DEI integration.
Senior CRM Manager
TIER Mobility SE
Drove cross-team collaboration between CRM, Revenue Management, Product Growth, Marketing, and Data.
Owned retention and re-activation strategy with CRM as key driver for app engagement, repeated rides, and bringing back churned users.
Owned product-marketing strategy, launching more than 10 product features campaigns (battery swap, group ride, new payment methods introduction, loyalty packages, monthly pass, etc.).
Led a team of 3 mid-level CRM Managers.
Implemented first customer lifecycle project and ad-hoc CRM strategies, scaled it in more than 7 countries.
Tools: HubSpot, Braze, Clevertap, Miro, Figma, Asana, Monday, Trello, Notion, Jira, Google Workspace.
Professional Marketing Manager
TIER Mobility SE
Drove online and OOH marketing campaigns, including content production, photoshoots, and video for more than 7 new market launches (Lisbon, Paris, Zürich, Lyon, Berlin, Helsinki, Oslo).
Led and executed content strategy for brand awareness and purposeful use of digital tools (thought-leadership blog posts, interview series with founder, podcast, infographics, monthly newsletters).
Data Analyst
Brandenburg Technical University
Performed data analysis for the IUCN Red List of Threatened Species.
Led and facilitated workshops and managed stakeholders for the Crop Wild Relatives species assessment in Cuernavaca, Mexico.
Authored IUCN Red List of Threatened Species draft assessments for Crop Wild Relatives, and organized species data into policy-oriented summaries.
Generated species distribution maps and calculated the distributional extent of endangered plants using ArcGIS and QGIS platforms.
Summary
With over 7 years of CRM, Product Marketing, and communication strategy experience, I drive customer activation, engagement, retention, and loyalty programs and implement effective multi-channel strategies.
After dedicating the last year to a freelance career and having led projects in the cultural industry, I look forward to working again in the tech industry and being part of a bigger team and mission - I’m open to long-term roles and freelance.
Skills
Crm - Multi-channel & Lifecycle Strategies
Email Marketing
Analytical Thinking
Content Production
Seo Strategy
Team Leadership (Mentoring, Feedback Processes, Budgeting)
Stakeholder Management, Communication (Written, Public Speaking, Presentation)
Dei Integration
Hubspot
Braze
Clevertap
Miro
Figma
Asana
Monday
Trello
Notion
Jira
Google Workspace
Languages
Education
BTU - Brandenburg Technical University
BA.Sc, Environmental and Resources Management · Environmental and Resources Management · Cottbus, Germany
UnB - Universidade de Brasília
Diploma, Forestry Engineering · Forestry Engineering · Brasília, Brazil
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