Ligia Boueres
Interim Marketing Director
Experience
Jan 2023 - Dec 2023
1 yearBerlin, Germany
Interim Marketing Director
Von Racknitz Baer, Art Gallery
- Interim marketing director at the art gallery Von Racknitz Baer, responsible for the overall marketing strategy, SEO, email marketing, content production, art exhibitions and events production, and social media strategy.
- Led work with a partner marketing agency for the gallery’s webpage SEO strategy targeting artist profile landing pages with a significant boost to search visibility and conversion.
- Led work with a partner marketing agency for content production and social media strategy.
- Led B2C & B2B marketing strategy for art sales in email platforms.
Aug 2022 - Dec 2022
5 monthsBerlin, Germany
Account Director (Freelance)
Studio Nama
- Nama is a creative strategy and communication agency, engaged in working on social impact projects.
- Led agency’s project portfolio, responsible for time tracking, budgeting, and team assignment.
- Developed and implemented the agency's client acquisition strategy leveraging CRM tools, crafting tailored service packages, and incentives for various target segments, resulting in securing 2 major clients.
Jan 2020 - Dec 2022
3 yearsBerlin, Germany
Senior CRM Manager
TIER Mobility SE
- Drove cross-team collaboration between CRM, Revenue Management, Product Growth, Marketing, Data.
- Owned retention and re-activation strategy with CRM as key driver for app engagement, repeated rides and bringing back churned users.
- Owned product-marketing strategy, launching 10+ product feature campaigns (battery swap, group ride, new payment methods introduction, loyalty packages, monthly pass, etc.).
- Led a team of 3 mid-level CRM Managers.
- Implemented the first customer lifecycle project and ad-hoc CRM strategies, scaling it to 7+ countries.
Jan 2018 - Dec 2020
3 yearsBerlin, Germany
Marketing Manager
TIER Mobility SE
- Drove online and OOH marketing campaigns, including content production, photoshoots and video for 7+ new market launches (Lisbon, Paris, Zürich, Lyon, Berlin, Helsinki, Oslo).
- Led and executed content strategy for brand awareness and purposeful use of digital tools (thought-leadership blog posts, interview series with founder, podcast, infographics, monthly newsletters).
Jan 2017 - Dec 2018
2 yearsWashington, United States
Data Analyst
Conservation International
- Biodiversity Assessment Unit, a joint unit between Conservation International (CI) and the International Union for Conservation of Nature (IUCN).
- Data analysis for the IUCN Red List of Threatened Species.
- Led and facilitated workshops and managed stakeholders for the Crop Wild Relatives Species assessment in Cuernavaca, Mexico.
- Authored IUCN Red List of Threatened Species draft assessments for Crop Wild Relatives, and organized species data into policy-oriented summaries.
- Generated species distribution maps and calculated the distributional extent of endangered plants using ArcGIS and QGIS platforms.
Summary
With over 7 years of CRM, Product Marketing, and communication strategy experience, I drive customer activation, engagement, retention, and loyalty programs and implement effective multi-channel strategies. My expertise includes CRM strategy, customer lifecycle management, and collaborative leadership, making me adept at navigating complex different stakeholder ecosystems and delivering measurable results.
After dedicating the last year to a freelance career and having led projects in the cultural industry, I look forward to working again in the tech industry and being part of a bigger team and mission.
Languages
Portuguese
NativeGerman
AdvancedEnglish
AdvancedSpanish
AdvancedItalian
Intermediate Education
Oct 2014 - Jun 2017
BTU - Brandenburg Technical University
BA.Sc, Biodiversity Assessment Unit · Environment · Cottbus, Germany
Oct 2010 - Jun 2013
UnB - Universidade de Brasília
Diplom · Forestry Engineering · Brazil
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