Erika Reimann

Managing Director

Altlandsberg, Germany

Experience

Jan 2018 - Present
7 years 7 months
Berlin, Germany

Managing Director

Outside The Lines GmbH

Leading OTL as an un-agency for future-proof communications, consulting startups, scaleups, tech & future-forward brands.

Key Projects:

  • Patreon Europe market launch 2020 (Marketing Agency)
  • Squarespace Germany market launch 2021 (Marketing Agency)
Jan 2016 - Dec 2019
2 years
Berlin, Germany

Head of Global PR (interim)

Impossible Camera GmbH

Short-term global brand launch strategy & rollout for Polaroid Originals.

Key Responsibilities:

  • Selection & management of international PR agencies
  • Global PR strategy, asset creation, international media relations
  • Coordinating social media & brand partnerships
  • Alignment & counseling of other departments such as e-commerce, customer relations & sales to create unified tonality & approach
Jan 2014 - Dec 2017
4 years
Berlin, Germany

Unit Director PR

CLY Communications

Strategic and operational lead of the PR unit of a Berlin-based boutique agency for PR, events and celebrity relations, handling a team of up to 10 employees.

Key Clients:

  • Glossybox
  • Outfittery
  • Samsung
  • Desigual
  • GQ Men of the Year
  • Toni & Guy (Unilever)
Jan 2011 - Dec 2015
3 years
Berlin, Germany

Freelance Communications Consultant

Various Projects

  • Michalsky StyleNite (PR Project Management), Lollapalooza PR Launch (for Schröder+ Schömbs PR)
  • Gewobag - Urban Nation: Museum for Streetart PR & communications concept and kick-off
  • Parental leave 10 months December 2012-August 2013
Jan 2009 - Dec 2013
3 years
Berlin, Germany

Head of Communications

Offshow AG

Head of PR and Communications for Berlin-based startup furniture fair Qubique.

Key Responsibilities:

  • Development of launch communication strategy & rollout, international PR, corporate communication
  • Overseeing content for all owned channels: website, corporate blog, magazine & tradeshow catalog
Jan 2008 - Dec 2010
3 years
Berlin, Germany

Executive Director PR

Plantage Berlin

Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin.

  • Creation and execution of integrated communication campaigns
  • Unit Lead of 5 people, reporting to CEO
  • Parental Leave: December 2009 - September 2010

Key Clients:

  • Bertelsmann Stiftung
  • Mini Cars
  • Duo Boots
  • Björn Borg Underwear
Jan 2004 - Dec 2009
4 years
Berlin, Germany

Managing Director

Poplicity GmbH

Founder and managing director of public relations agency Poplicity, specializing in fashion and lifestyle PR.

Key Clients:

  • Meltin'Pot Jeans
  • Björn Borg Underwear
  • Bensimon Footwear
Jan 1999 - Dec 2005
6 years
Berlin, Germany

Junior-Senior Project Manager

Schröder Schömbs PR GmbH

  • PR Project Manager working on several client accounts with growing budget responsibility
  • Team lead of 5 as Senior Project Manager (2003-2005)

Key Clients:

  • Telekom
  • Pringles
  • Stabilo

Summary

I am a senior communications and marketing professional with experience on both the agency and corporate side. I combine strategic thinking with creativity, strong storytelling skills and a hands-on attitude. I strive to future-proof communications and help building love brands.

Languages

German
Native
English
Advanced

Education

Oct 1999 - Jun 2000

Freie Universität Berlin

Science Journalism · Berlin, Germany

Oct 1994 - Jun 1999

Westfälische Wilhelms Universität Münster

Diplom Jurist, Business Law · Law · Münster, Germany