Erika R.

Managing Director

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Altlandsberg, Germany

Experience

Jan 2018 - Present
8 years

Managing Director

Outside The Lines GmbH

  • Leading OTL as an un-agency for future-proof communications, consulting startups, scaleups, tech & future-forward brands
  • Key Projects:
  • Patreon Europe market launch 2020 (Marketing Agency)
  • Squarespace Germany market launch 2021 (Marketing Agency)
Jan 2017 - Dec 2018
2 years
Berlin, Germany

Head of Global PR (interim)

Impossible Camera GmbH

  • Short-term global brand launch strategy & rollout for Polaroid Originals
  • Selection & management of international PR agencies
  • Global PR strategy, asset creation, international media relations
  • Coordinating social media & brand partnerships
  • Alignment & counseling of other departments such as e-commerce, customer relations & sales to create unified tonality & approach
Jan 2014 - Dec 2017
4 years
Berlin, Germany

Unit Director PR

CLY Communications

  • Strategic and operational lead of the PR unit of a Berlin-based boutique agency for PR, events and celebrity relations, handling a team of up to 10 employees
  • Key Clients: Glossybox, Outfittery, Samsung, Desigual, GQ Men of the Year, Toni & Guy (Unilever)
Jan 2012 - Dec 2014
3 years
Berlin, Germany

Freelance Communications Consultant

Freelance Communications Consultant

  • Michalsky StyleNite (PR Project Management)
  • Lollapalooza PR Launch (for Schröder+ Schömbs PR)
  • Gewobag - Urban Nation: Museum for Streetart PR & communications concept and kick-off
  • Parental leave December 2012–August 2013
  • Project Management, Crisis Communication, Presentation skills, Coordination of virtual teams
  • Budget: > €1.5 M, Team: up to 10
Jan 2010 - Dec 2012
3 years
Berlin, Germany

Head of Communications

Offshow AG

  • Head of PR and Communications for Berlin-based startup furniture fair Qubique
  • Development of launch communication strategy & rollout, international PR, corporate communication
  • Overseeing content for all owned channels: website, corporate blog, magazine & tradeshow catalog
Jan 2008 - Dec 2010
3 years
Berlin, Germany

Executive Director PR

Plantage Berlin

  • Creation and execution of integrated communication campaigns
  • Unit lead of 5 people, reporting to CEO
  • Parental leave December 2009–September 2010
  • Key Clients: Bertelsmann Stiftung, Mini Cars, Duo Boots, Björn Borg Underwear
Jan 2005 - Dec 2008
4 years
Berlin, Germany

Managing Director

Poplicity GmbH

  • Founder and managing director of public relations agency Poplicity, specializing in fashion and lifestyle PR
  • Key Clients: Meltin'Pot Jeans, Björn Borg Underwear, Bensimon Footwear
Jan 2003 - Dec 2005
3 years
Berlin, Germany

Senior Project Manager

Schröder Schömbs PR GmbH

  • Team lead of 5 as Senior Project Manager
  • Key Clients: Telekom, Pringles, Stabilo
Jan 2000 - Dec 2003
4 years
Berlin, Germany

PR Project Manager

Schröder Schömbs PR GmbH

  • PR project manager working on several client accounts with growing budget responsibility
  • Key Clients: Telekom, Pringles, Stabilo

Summary

I am a senior communications and marketing professional with experience on both the agency and corporate side. I combine strategic thinking with creativity, strong storytelling skills and a hands-on attitude. I strive to future-proof communications and help building love brands.

Skills

  • Communication Strategy & Conception
  • Localization / Market & Product Launches
  • Content-driven Marketing
  • Public Relations
  • Corporate Communications
  • Brand Strategy
  • Integrated Marketing
  • Copywriting
  • Project Management
  • Crisis Communication
  • Presentation Skills
  • Coordination Of Virtual Teams
  • Strategic & Critical Thinker
  • Proactive
  • Organized
  • Pragmatic Problem-solver
  • Strong Communicator
  • Creative Mind
  • Lateral Leadership Skills
  • Networker & Mentor

Languages

German
Native
English
Advanced

Education

Oct 1999 - Jun 2000

Free University of Berlin

Science Journalism · Berlin, Germany

Oct 1994 - Jun 1999

University of Münster

Diploma in Law, Business Law · Law Studies · Münster, Germany

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