Erika Reimann
Communications and Marketing Expert | Brandformance | Storytelling Campaigns
Experience
Managing Director
Outside The Lines GmbH
Leading OTL as an un-agency for future-proof communications, consulting startups, scaleups, tech & future-forward brands
Key Projects:
- Patreon Europe market launch 2020 (Marketing Agency)
- Squarespace Germany market launch 2021 (Marketing Agency)
Head of Global PR (interim)
Impossible Camera GmbH
Short-term global brand launch strategy & rollout for Polaroid Originals
Key Responsibilities:
- Selection & management of international PR agencies
- Global PR strategy, asset creation, international media relations
- Coordinating social media & brand partnerships
- Alignment & counseling of other departments such as e-commerce, customer relations & sales to create unified tonality & approach
Unit Director PR
CLY Communications
Strategic and operational lead of the PR unit of a Berlin-based boutique agency for PR, events and celebrity relations, handling a team of up to 10 employees
Key Clients: Glossybox, Outfittery, Samsung, Desigual, GQ Men of the Year, Toni & Guy (Unilever)
Responsibilities:
- Budget: > € 1.5 M
- Team: up to 10
Freelance Communications Consultant
- Michalsky StyleNite (PR Project Management), Lollapalooza PR Launch (for Schröder+ Schömbs PR)
- Gewobag - Urban Nation: Museum for Streetart PR & communications concept and kick-off
- Parental leave 10 months December 2012-August 2013
Head of Communications
Offshow AG
Head of PR and Communications for Berlin-based startup furniture fair Qubique
Key Responsibilities:
- Development of launch communication strategy & rollout, international PR, corporate communication
- Overseeing content for all owned channels: website, corporate blog, magazine & tradeshow catalog
Executive Director PR
Plantage Berlin
Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin
- Creation and execution of integrated communication campaigns
- Unit Lead of 5 people, reporting to CEO
- Parental Leave: December 2009 - September 2010
Key Clients: Bertelsmann Stiftung, Mini Cars, Duo Boots, Björn Borg Underwear
Managing Director
Poplicity GmbH
Founder and managing director of public relations agency Poplicity, specializing in fashion and lifestyle PR
Key Clients: Meltin'Pot Jeans, Björn Borg Underwear, Bensimon Footwear
Junior-Senior Project Manager
Schröder Schömbs PR GmbH
- PR Project Manager working on several client accounts with growing budget responsibility
- Team lead of 5 as Senior Project Manager (2003-2005)
Key Clients: Telekom, Pringles, Stabilo
Summary
I am a senior communications and marketing professional with experience on both the agency and corporate side. I combine strategic thinking with creativity, strong storytelling skills and a hands-on attitude. I strive to future-proof communications and help building love brands.
Languages
Education
Freie Universität Berlin
Science Journalism · Berlin, Germany
Westfälische Wilhelms Universität Münster
Diplom Jurist · Law Studies · Münster, Germany
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