Franziska Bittner - Workshop Facilitator | Strategy Director | Organizational Change Consultant | Mindfulness Trainer | Team Building

Recommended expert

Berlin, Germany

Experience

Aug 2025 - Present

6 months

Marketing Strategy Trainer (Global Programs)

Merck Group

Design and delivery of marketing and brand strategy trainings for international marketing teams
Training and facilitation of established strategic frameworks focused on market analysis, stakeholder behavior and value creation
Translation of complex strategy models into practical, actionable workshop formats
Facilitation of hybrid learning journeys (onsite & remote) with a strong focus on equal participation and engagement

Jan 2025 - Jul 2025

7 months

Leadership Trainer (Global Programs)

NIIT Limited UK

Delivery and implementation of global leadership development programs within Managed Learning Services
Facilitation of leadership workshops for international audiences
Adaptation and application of existing learning frameworks to diverse organizational contexts

Sep 2024 - Present

1 year 5 months

Berlin, Germany

Mindfulness Trainer | Yin Yoga Teacher | Women Circle Facilitator

Slows

Facilitation of mindfulness-based movement, meditation and embodiment formats
Design and facilitation of women’s circles focusing on emotional intelligence and reflection
Corporate offerings around stress prevention, resilience and somatic practices

Jan 2024 - Apr 2024

4 months

Berlin, Germany

Strategy Director

TLGG Consulting

Leadership of the global brand strategy for a B2B company in the building technology sector
Conducting an international brand value study and competitive analysis
Developing a global brand positioning based on customer and employee feedback
Integrating brands from corporate acquisitions into the brand strategy

Mar 2021 - Jan 2024

2 years 11 months

Berlin, Germany

Strategy Director | Senior Strategist

TLGG Agency

Led customer-centric, data-driven brand and marketing strategy projects across B2B, D2C and public sector clients
Conducted deep market, customer and stakeholder analyses (qualitative research, interviews, benchmarks) to inform positioning and growth strategies
Developed differentiation strategies, messaging architectures and actionable recommendations for channels, content and budgets
Created scalable strategy frameworks and toolkits enabling marketing and creative teams to translate insights into execution
Clients: Alfred Landecker Foundation, Heel, XM Cyber and Bosch

Aug 2019 - Present

6 years 6 months

Berlin, Germany

Workshop Facilitator | Strategic & Organizational Change Consultant | Mindfulness Trainer

Freelance

Design and facilitation of team building workshops focused on values, trust, vision and commitment
Facilitation of strategic and mindful team offsites integrating alignment, reflection and growth
Design and moderation of team alignment and recalibration processes (purpose, priorities, feedback, future focus)
Support of teams in navigating collaboration, trust and role clarity during periods of change
Development of conscious (self-)leadership and inclusive team practices
Organizational development work informed by systemic, participatory and mindfulness-based approaches
Large group facilitation (Open Space, World Café, Fishbowl)
Team building, communication & conflict navigation

Aug 2018 - Present

7 years 6 months

Berlin, Germany

Strategic Brand & Communication Consultant

Freelance

Development of data-driven brand and communication strategies
Analysis of target groups, markets, and brand performance
Development of creative briefings, campaign strategies, and customer journeys
Consulting for clients: VW, Skoda, Audi, Porsche, Adobe, Credit Suisse and partnerships including TLGG, Razorfish, Innocean, Webfox, AKQA, lawpilots

Apr 2014 - Dec 2017

3 years 9 months

Berlin, Germany

Senior Strategist | Strategist

SapientRazorfish & Razorfish Germany

Delivered digital business, brand and customer experience strategies across automotive, finance and energy sectors
Led qualitative user research, journey mapping and experience strategy to identify value-driving opportunities
Built behavior- and needs-based B2C and B2B segmentations to support innovation and growth initiatives
Synthesized inside-out, outside-in and behavioral data into actionable strategic recommendations
Collaborated closely with consulting, UX, design and analytics teams on digital transformation projects
Clients: Audi AG, Credit Suisse, Volkswagen, Porsche, E.ON

May 2010 - Mar 2014

3 years 11 months

Beijing, China

Brand Consultant & Brand Manager

GREENKERN Group, Skoda Brand Management & Volkswagen Group China

Developed strategic positioning, communication platforms and brand strategies based on qualitative and quantitative research
Led the conception and launch of Skoda’s first digital brand presence and online co-creation platform in China
Designed and implemented new business models and digital service concepts for B2B and B2C clients
Conducted market, user and usage analyses to inform brand, service and innovation initiatives
Supported pitches, new business development and international stakeholder coordination