Strategic and operational responsibility for 10 retail stores, sales volume: approx. €8 million/year, approx. 60 employees
Planning and implementation of the expansion strategy including scouting & business planning
Planning and implementation of the entire HR strategy
Operational responsibility for all retail stores in the German-speaking region
Budget and personnel cost planning
Personnel development
Recruiting and onboarding
Reorganization of the HR strategy (DACH region)
Due to expansion and the effects of the labor shortage, realignment of the HR strategy was necessary. Goal: employee retention, increase in applicant numbers, hiring the right staff
Initiation and responsibility for the overall project, work excerpt: realignment of recruiting processes:
Adapting all communication online/offline to increase people-organization fit
Designing and introducing an employee referral program
Introduction of additional recruiting channels
Establishing a headhunter network
Optimizing all recruiting steps to increase speed
Aptitude diagnostics (management level), value and competency-based interviewing (< turnover during probation period)
Oct 2020 - May 2022
1 year 8 months
Berlin, Germany
People Development Trainer & Sales Trainer
FFG Finanzcheck/Smava
People Development: responsibility & build-up of internal talent development including recruiting & onboarding of the trainer team, design and implementation of a leadership development program including aptitude diagnostics, e-learning & blended learning strategies
Sales: design and implementation of internal sales onboarding, development of existing sales teams
Planning & introduction of a 6-month talent development program
As part of the merger of FINANZCHECK and smava, a joint talent development program for filling management positions was to be developed
Role: project lead of a cross-functional project team
Development of a common leadership model
Design and facilitation of an assessment center for internal applicants
Design of 12 training modules including transfer support
Introduction of a mentoring program
Delivery of training & workshop formats (e.g. peer case consultation)
May 2019 - Sep 2020
1 year 5 months
Berlin, Germany
Area Manager Berlin/East
Rituals Cosmetics
Leadership development: onboarding, training and coaching, recruiting
Operational retail management
Store openings: coordination of all planning through to opening
Planning and execution of store events/marketing activities
Responsibility for all relevant KPIs
Budget planning
Feb 2018 - Apr 2019
1 year 3 months
Berlin, Germany
Senior Store Manager
Rituals Cosmetics
Management of own store
Responsibility for store openings including onboarding new store teams
Oct 2015 - Jan 2018
2 years 4 months
Wustermark, Germany
Store Manager
Rituals Cosmetics
Mar 2015 - Sep 2015
7 months
Munich, Germany
Store Manager
Parfümerie Douglas
Mar 2011 - Feb 2015
4 years
Munich, Germany
Deputy Department Manager / Substitute
Karstadt Warenhaus GmbH
Languages
German
Native
English
Advanced
Education
Sep 2008 - Feb 2011
Karstadt Warenhaus GmbH
Retail Saleswoman · Berlin, Germany
Philipp-Melanchthon-Gymnasium
Intermediate School Certificate · Herzberg, Germany
Certifications & licenses
New Work Facilitator
Business Trainer
BDVT/TAM-certified
TAM-Akademie Berlin
Driver's License Class B
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