Andreas Pütz
Consultant and Interim Manager
Experience
Consultant and Interim Manager
Self-employed
- Communication support and guidance during transformations
- Development and implementation of communication strategies
- Internal communication (stakeholder mapping, messaging, formats)
- Leadership communication
- Crisis communication
- Board consulting
- Professionalization and modernization of communication structures
Chief Communications Officer
Orpea GmbH
- Leadership of corporate and marketing communications
- Development of a target structure for an efficient communications department
- Enhanced profile as the largest investor in social real estate
Vice President Corporate Communications & Marketing
SGL Carbon SE
- Leadership of global corporate communications, including marketing services
- Communication support for the strategic realignment
- Project responsibility for the company's repositioning
- Strategic rebranding of the corporate brand, including roll-out
- Relaunch of the company website (awarded the Annual Multimedia Award)
- Set up a content hub for business units
- Concept and implementation of a stakeholder magazine (awarded the Fox Award in Gold)
- Professionalization and digitalization of communication structures
- Introduction of 360-degree communication
- Design and implementation of leadership communication
Director Group Communications
Dorma Holding GmbH & Co. KGaA
- Leadership of global corporate communications
- Translated the growth strategy "DORMA 2020" into a communications strategy
- CEO positioning with a focus on internal stakeholders
- Digitalization and professionalization of internal communication (CEO blog, design and launch of a social intranet)
- Design, execution, and moderation of the global leadership conference (100 participants)
- Design and implementation of the first phase of merger communication between Dorma and the Swiss KABA AG
Director Corporate Communications
Burson-Marsteller GmbH
- Leadership of the twelve-member Corporate Practice
- Managed international client accounts in the B2B and B2C sectors (telecommunications, automation, energy, chemicals)
- New business development and significant contribution to positive revenue growth
- Built and developed the EMEA Change & Organizational Performance practice
- Designed and executed an exclusive European event on the topic "The CEO as Change Agent"
Communications Officer
Almatis Group GmbH
- Setting up and leading the global communications department after the spin-off from Alcoa
- Developing and embedding the company's mission statement into the organization
- Supporting and shaping change processes (e.g., secondary buyout) through effective communication
- Positioning the company and raising its profile across all relevant markets
- Building, maintaining, and enhancing the company website
- Designing, planning, and implementing customer satisfaction surveys
Consultant
Pleon Kohtes Klewes
- Advising on internal, crisis, and international communication
- Successfully repositioned a German service company after its privatization
- Led product-related European crisis communication for publicly listed pharmaceutical and chemical companies
- Managed external press offices for clients (associations, non-profit)
- Continuously evaluated PR activities using media coverage analysis and focus group tests
- Successfully completed the trainee program (editorial, events, publications, media relations)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (14 years), Professional Services (13.5 years), Chemical (12.5 years), and Pharmaceutical (7 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27.5 years), Research and Development (7 years), Project Management (5.5 years), and Sales (2.5 years).
Summary
As a strategic business partner with many years of experience across different industries and companies, I design and shape communication and the necessary organizational structures to ensure they sustainably contribute to business success. I see myself as a driver of ideas and storyteller with a keen sense for people and their needs. A special focus of my work is on corporate positioning and guiding change processes.
Skills
- Corporate Communications Leadership
- Crisis Communication
- Content Development
- Change Communication
- Ceo Consulting
- Press Spokesperson
- Brand Management
- Digitalization
- Speechwriting
- Press And Media Relations
- Leadership Communication
- Personnel Management
- Team Leadership
- Internal Communication
Languages
Education
University of Maryland
American Studies · United States
Stanford University
American Studies · Stanford, United States
University of Bonn
Master's degree · North American Regional Studies · Bonn, Germany · very good
Profile
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