Dirk Henrich
Freelance Consultant and Lecturer/Professor
Experience
Freelance Consultant and Lecturer/Professor
Dirk Henrich Consulting
- Industry 4.0 transformation for Europe’s largest wooden pallet producer
- Digitization for leading German paper and transfer media manufacturer
- Lecturer/Professor in Economics and Marketing Communication for BBQ Düsseldorf
- Certified AI trainer for Outlier, San Francisco, USA
Director Sales Marketing & Communications
Ricoh Graphic Communications
- Responsible for all classic and digital internal and external communications
- Transformed company structure into a state-of-the-art network and overcame silos
Head of Communications, Company Spokesman
Streetscooter e-Mobility
- Transformed startup into a global player
- Responsible for all classic and digital internal and external communications
- Strong focus on governmental affairs, including a China visit with Chancellor Merkel
Chief Marketing Officer
SNP Transformation Company
- Introduced and established MarCom structure
- Introduced customer-benefit-driven way of thinking and overcame silos
- Led 27 employees across six departments: Product Marketing, Digital Marketing, Inside Sales, Corporate Marketing, Corporate Communication and Market Support
Head of Internal & External Communication
Heidelberg Group
- Elaborated company vision, strategy and mission and ensured successful global implementation
- Took additional responsibility for customer communication via [link] and all social media activities
Senior Vice President Internal Communication
Heidelberg Group
- Played a leading role in the company’s successful business transformation
- Elaborated and executed international management briefings
- Responsible for printed and digital employee magazines, employee newsletters and global corporate intranet (multi-language)
Vice President Internal & External Communication
Heidelberg Group
- Conceptualized and implemented company Newsroom
- Implemented international sounding board and employee Q&A cloud
- Responsible for global intranet, employee magazines and newsletter
- Additional role as Head of Corporate Public Relations (see 2008‒2011)
Head of Corporate Public Relations
Heidelberg Group
- Planned and executed international press conferences
- Served as Heidelberg spokesman in various industry associations
- Joined the company’s senior management development program
Area Sales Manager North America & Head of International Trainee Program
Heidelberg Group
- Held sales responsibility and served as worldwide solution-demo architect
- Educated talents from USA, Russia, China and Japan to become product, marketing or service managers after an 18-month training program
Strategic Marketing Manager
Heidelberg Group
- Invented the company’s software workflow brand “Prinect,” today’s industry standard for computer-integrated print production
- Developed and executed global train-the-trainer programs
- Served as key account for government affairs, associations and lobbying
Global Marketing Manager, OEM Business Unit
Heidelberg Group
- Managed presales and marketing within the OEM sales channel
- Sold cmm.dll to Bill Gates at Microsoft for US$1 million
- Acted as company evangelist for color management and workflow solutions
- Founded the Color Focus Group with Microsoft, Adobe, Apple, HP and others
Head of In-house Advertising Agency
Heidelberg Group
- Developed, implemented and led a new in-house agency
- Managed all print production: product packaging (180 products, 16 languages), ad creation, catalogues and brochures
- Gained in-depth experience in all steps of DTP and print production
- Introduced the company’s international website and customer loyalty program
(Junior) Marketing Manager
Heidelberg Group
- Held a sales-oriented position liaising with resellers and system integrators
- Responsible for all sales and marketing materials in the OEM channel
- Planned and executed co-marketing programs with OEM suppliers (Novell NetWare, AT&T Unix, IBM AS400, IBM DB2)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (27 years), Media and Entertainment (4 years), Education (3 years), Automotive (2 years), and Professional Services (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (27 years), Sales (18 years), Human Resources (9 years), Information Technology (3 years), Operations (3 years), and Strategy (3 years).
Summary
Transform & develop structures and culture to grow and meet market needs.
Provide marketing & communication services to global business units, to employees, to clients and shareholder.
Skills
- Drive Change & Transformation
- Project Management & Leadership
- Strong Sales & Customer Centricity
- Digital & Classic Communication
- Proven Record In Crisis Management
- Strong Intercultural Competence
- Profound Writer & Content Creator
- Proven In Governmental Affairs
Languages
Education
University of Essen
Degree in Business Administration · Economics · Essen, Germany
Albrecht-Dürer-School, Graphic Arts College of Advanced Education
Düsseldorf, Germany
Max-Planck-Gymnasium, High School
Düsseldorf, Germany
Certifications & licenses
Certified AI Trainer
Outlier, San Francisco, USA
Profile
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