Dirk H. - Freelancer for Marketing, Communication, Transformation and AI. More than 25 years of experience! On Demand for YOU!

Übach-Palenberg, Germany

Experience

Jan 2023 - Present

3 years

Germany

Freelance Consultant and Lecturer/Professor

Dirk Henrich Consulting

Industry 4.0 Transformation (Client: Europe’s largest wooden pallet producer)
Digitization (Client: Leading German Paper and Transfer Media manufacturer)
Lecturer/Professor (Economics, Marketing Communication; Client: BBQ Düsseldorf)
Certified AI Trainer (Client: Outlier, San Francisco, USA)

Jan 2020 - Dec 2023

4 years

Japan

Director Sales Marketing & Communications

Ricoh Headquarters

Global Business Service role in Japan for Ricoh Graphic Communications
Responsible for all classic & digital internal and external communications
Transform company structure into state-of-the-art network; overcome silos

Jan 2019 - Dec 2020

2 years

Head of Communications, Company Spokesman

Streetscooter DHL Deutsche Post AG

Transform Streetscooter e-Mobility Startup into global player
Responsible for all classic & digital internal and external communications
Strong focus on governmental affairs (including China visit with Chancellor Merkel)

Jan 2017 - Dec 2018

2 years

Chief Marketing Officer

SNP SE

Global Business Service role to introduce and establish MarCom structure
Introduce customer benefit driven way of thinking; overcome silos
Lead 27 employees in 6 departments: Product Marketing, Digital Marketing, Inside Sales, Corporate Marketing, Corporate Communication and Market Support

Jan 2015 - Dec 2017

3 years

Germany

Head of Internal & External Communication

Heidelberger Druckmaschinen AG

Global Business Service role for Communication within Heidelberg group
Elaborate company’s vision, strategy and mission and ensure successful global implementation
Additional responsibility for Customer Communication: website and all social media activities

Jan 2013 - Dec 2015

3 years

Germany

Senior Vice President Internal Communication

Heidelberger Druckmaschinen AG

Global Business Service role within Heidelberg group
Leading role within company’s successful business transformation
Elaboration and execution of international Management Briefings
Responsibility for printed and digital employee magazines, newsletters and global corporate Intranet (multi-language)

Jan 2011 - Dec 2013

3 years

Germany

Vice President Internal & External Communication

Heidelberger Druckmaschinen AG

Global Business Service role within Heidelberg group
Conceptual design and implementation of company’s Newsroom
Implementation of international Sounding Board and Employee Q&A Cloud
Responsible for global Intranet, employee magazines and newsletter

Jan 2008 - Dec 2011

4 years

Germany

Head of Corporate Public Relations

Heidelberger Druckmaschinen AG

Planning and execution of international press conferences
Heidelberg spokesman in different industry associations
Joined company’s Senior Management development program

Jan 2003 - Dec 2008

6 years

Germany

Area Sales Manager North America & Head of International Trainee Program / Strategic Marketing Manager

Heidelberger Druckmaschinen AG

Sales responsibility and worldwide Solution-Demo-Architect
Education of talents from USA, Russia, China and Japan for Product-, Marketing- or Service-Manager roles
Inventor of software workflow brand “Prinect” (Print & Connect), today’s industry standard
Development & execution of global Train-the-Trainer programs
Key account for government affairs, associations and lobbyism

Jan 1998 - Dec 2003

6 years

Germany

Global Marketing Manager – OEM Business Unit

Heidelberger Druckmaschinen AG

Presales & Marketing Manager in OEM sales channel
Sold cmm.dll to Microsoft (Bill Gates) for 1 Mio. USD
Evangelist for Color Management and Workflow Solutions
Founder of Color Focus Group (Microsoft, Adobe, Apple, HP etc.)

Jan 1994 - Dec 1997

4 years

Germany

Head of In-house Advertising Agency

Sera GmbH

Develop and lead new in-house agency
Responsible for all print production: product packaging (180 products, 16 languages), ads, catalogues, brochures
Experience in DTP and print production
Introduction of international website and customer loyalty program

Jan 1991 - Dec 1994

4 years

Germany

(Junior) Marketing Manager

IBM Germany

Sales–oriented position facing Resellers and System Integrators
Responsible for all Sales & Marketing materials in OEM channel
Planning and executing Co-Marketing with OEM suppliers (Novell NetWare, AT&T Unix, IBM AS400, IBM DB2)

Summary

Transform & develop structures and culture to grow and meet market needs. Provide Marketing & Communication Services to Global Business Units, to employees, to clients and shareholders.