Kristina K.
Marketing, Tourism Consulting, Communication, Project Management, Coaching
Experience
Jan 2020 - Dec 2023
4 yearsTutzing, Germany
Senior Marketing Manager / Marketing Staff Unit
Bayern Tourismus Marketing GmbH
- Leading and further developing the "Gesundes Bayern" brand as well as establishing the overall topic of "health tourism" in Bavaria
- Developing and implementing the marketing strategy including campaign management and budget responsibility
- Active participation in political committees such as the "Bavarian Committee for Spa Towns, Recreation Towns and Healing Springs"
- Building and maintaining a stakeholder network
- Coordinating external service providers and carrying out public relations activities
Jan 2018 - Present
7 years 10 monthsFreelance Copywriter
Diverse Auftraggeber
Jan 2018 - Dec 2020
3 yearsGauting, Germany
Marketing and Communications Officer
Asklepios Lungenfachklinik Gauting
- Leading marketing and communications (internal and external) for Asklepios Lung Clinic Gauting with a focus on hospital and referral marketing, including budget responsibility
- Planning and executing events
- Coordinating agencies
- Content production
Jan 2013 - Dec 2017
5 yearsStarnberg, Germany
Marketing and PR Officer
Schön Klinik Starnberger See
- Strategically planning and executing marketing measures to enhance image in the region (B2C and referrers)
Jan 2006 - Dec 2013
8 yearsPR Manager
Angelika Hermann-Meier PR
- Independently managing PR for international destinations and luxury hotels – from strategy to coordinating press trips
Jan 2004 - Dec 2006
3 yearsMunich, Germany
PR internship
ZFL PRCo
Summary
Coach and Senior Marketing Manager with extensive experience in brand development, strategic communication and public relations in tourism and healthcare.
Proven in executing goal-oriented marketing campaigns including budget responsibility and coordinating external service providers. Skilled in writing texts/content marketing.
Strengths in building and maintaining stakeholder networks, experience in political committee work.
Languages
German
NativeEducation
Oct 2000 - Jun 2004
University of Passau
Diploma in Cultural Economics · Cultural Economist · Passau, Germany
Oct 1998 - Jun 2000
Hotel im Wasserturm Cologne
Hotel Specialist · Cologne, Germany
Certifications & licenses
Advanced training as a Business Coach, Trainer and Change Management Consultant
ACUS Academy
Certified Business Trainer, Coach & Change Management Consultant (ISO-Certified)
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.