Kristina Kühnl
Senior Marketing Manager / Marketing Staff Unit
Experience
Senior Marketing Manager / Marketing Staff Unit
Bayern Tourismus Marketing GmbH
- Leading and further developing the "Gesundes Bayern" brand
- Establishing the overarching topic "health tourism" in Bavaria
- Developing and implementing the marketing strategy including campaign management and budget responsibility
- Active participation in political bodies such as the "Bayerischer Fachausschuss für Kurorte, Erholungsorte und Heilbrunnen"
- Building and maintaining a stakeholder network
- Coordinating external service providers
- Executing public relations measures
Marketing and Communications Officer
Asklepios Lungenfachklinik Gauting
- Managing marketing and communications (internal and external) for Asklepios Lung Specialist Clinic Gauting
- Focus on hospital and referrer marketing including budget responsibility
- Planning and execution of events
Marketing and PR Officer
Schön Klinik Starnberger See
- Strategic planning and execution of marketing initiatives to enhance brand image in the region (B2C and referrers)
PR Manager
Angelika Hermann-Meier PR
- Independently managing PR for international destinations and luxury hotels from strategy development to press trip coordination
PR Traineeship
ZFL PRCo
- Traineeship in public relations
Summary
Dedicated senior marketing manager with extensive experience in brand development, strategic communication, and public relations in the tourism and healthcare sectors. Proven track record in executing targeted marketing campaigns including budget responsibility and coordinating external service providers. Strengths in building and maintaining stakeholder networks, experience in political committee work.
Skills
- Marketing Knowledge
- Strategy Development
- Agency Coordination
- Content Production
- Pr/communication
- Cms
Languages
Education
Universität Passau
Diploma in Cultural Management · Passau, Germany
Hotel im Wasserturm Köln
Hotel Management Specialist · Cologne, Germany
Certifications & licenses
Professional training in business coaching, training and change management consulting
ACUS Academy
Certified Business Trainer, Coach & Change Management Consultant (ISO certified)
Profile
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