Corinna H.
Corporate Communications Manager
Experience
Dec 2019 - Present
5 years 9 monthsMunich, Germany
Corporate Communications Manager
Amazon Deutschland Services GmbH
- Proactive external corporate communications (press releases on lifestyle retail topics, employer branding, economic impact, CSR)
- Press spokesperson for media inquiries
- Internal communications (concept and delivery of various digital and print information materials for employees)
- Planning and organizing events for employees at the German headquarters
- Planning and organizing media events/press conferences
- Designing and delivering media training/TV training for executives
- Developing and executing strategic PR programs to support sales channels for DACH
Jul 2019 - Nov 2019
5 monthsPR Consultant
- Independent planning and development of communication strategies and campaigns
- Writing press releases, social media content, blogs, newsletters
- Media and influencer relations: proactive media outreach, building and maintaining sustainable media contacts
- Organizing and supporting events and trade show appearances
Jan 2019 - Jul 2019
7 monthsMunich, Germany
Head of Communications and Marketing Unit
Bayerisches Rotes Kreuz (BRK)
- Designing and managing PR campaigns
- External communications: organizing press conferences
- Internal communications: relaunch of the association’s magazine (coordinating the digitization process)
- Internal communications: content development for internal publications in a digital environment
- Executive communications (positioning the management level in relevant media and social media)
Apr 2016 - Dec 2018
2 years 9 monthsEllwangen, Germany
Head of Communications
Varta AG
- Leading internal communications, event management and coordinating IR management
- Designing and implementing the global PR and social media strategy
- Leading pre-IPO communications, managing the IR agency, project management for IPO event planning
- Setting the PR agenda for annual topics, including for the subsidiary VARTA Storage GmbH
Jun 2013 - Mar 2016
2 years 10 monthsSelf-Employed PR Manager, Editor & Social Media Manager
- Strategic planning and implementation of the annual PR plan
- Planning and executing PR events, press conferences and photoshoots
- Writing press texts, whitepapers and specialist articles
- Monitoring press clippings, organizing online press reviews
- Planning and producing corporate videos
- Strategically building press distribution lists and designing online newsletters
- Social media management, corporate blogging, blogger relations
- Clients included: Tirol and Carinthia Tourism and Accor Hotels (via Explido iProspect, social media agency), Langenscheidt (Munich), ERGO Insurance Group (via Hartzkom Strategic Communications), SES Platform Services (Unterföhring, formerly ASTRA Satellites), BiPhiT (personal training studio Munich), City of Munich (muenchen.de – online tourism marketing), Medi (Bayreuth, medical supplies manufacturer), Fink & Fuchs PR (Wiesbaden), Lipperts Hairdressers Munich/Wella (Darmstadt), Wort & Bild Verlag (Apotheken Umschau Online, Baierbrunn)
May 2008 - Jun 2013
5 years 2 monthsMunich, Germany
Duty Editor (CvD) for Southern Germany, Austria, Switzerland and Italy; Correspondent and Planning Editor
Mediengruppe RTL Deutschland (Landesstudio Süd)
- Cross-media utilization of topics and content
- Leading international field productions, e.g., live hosting for BBC, CNN and Australia’s Channel 10
- Annual cost planning and ongoing budget control
- Editorial production of lifestyle segments (n-tv Ratgeber, n-tv Deluxe, RTL Exclusiv, RTL-Extra)
- Team leadership and staff planning for 15 employees, trainer for trainees
Sep 2006 - Present
19 yearsVolunteer Support
Children’s Project “Die Arche”
- Writing press releases
- Setting up and maintaining media partnerships
- Supporting press representatives at foundation events
- Monitoring clippings
- Organizing fundraising events
Oct 2004 - May 2008
3 years 8 monthsBerlin, Germany
Freelance Editor
Axel Springer Verlag
- Focus on lifestyle topics
- Leading the broadcasting team, four employees
Jan 2004 - Dec 2004
1 yearMunich, Germany
PR Planner
Barysphär GmbH
- Project focus: experience gastronomy
- Writing press releases
- Marketing and PR planning for Barysphär GmbH
May 2002 - Mar 2006
3 years 11 monthsMunich, Germany
Presenter and Editor
n-tv Nachrichtenfernsehen GmbH
- Formats: n-tv Reise, n-tv Messenews, n-tv Yachtvision
- Responsible for board-level interviews for n-tv Economy
Jan 2002 - Dec 2002
1 yearMunich, Germany
Freelance Content Management Specialist
HypoVereinsbank
- Content management tasks for the online investment banking portal
Oct 1998 - May 2002
3 years 8 monthsBerlin, Germany
Presenter and Editor
ProSiebenSat.1 Media
- Formats: N24 News, “taff” on ProSieben (daily lifestyle magazine)
- Trainer and instructor for the trainee program
- Producing international VIP productions (e.g., Grammy Awards, Oscars, AMAs, Bambi, Goldene Kamera)
- Coordinating external production companies
Jan 1992 - Dec 1996
5 yearsHanau, Germany
Freelance Corporate Communications Specialist and Copywriter
Heraeus Holding GmbH
- Working in corporate communications
- Copywriting for the employee magazine “WIR”
Summary
German studies graduate with a focus on journalism and PR with more than 18 years of experience: in the media industry as PR manager, editor, duty editor (CvD), producer and presenter Excellent network with consumer and business media as well as regional media in the DACH region Experienced in international coordination of photographers, PR agencies, production companies, camera teams and advertising agencies Solid long-term PR and media relations experience Trainer for trainee editors
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
ElementaryEducation
Oct 1992 - Sep 1997
Otto Friedrich University, Bamberg
Diploma in German Studies, Journalism/Public Relations · German Studies · Bamberg, Germany
Sep 1981 - Jun 1990
Augustinergymnasium, Friedberg
General University Entrance Qualification · Friedberg, Germany
Certifications & licenses
Crisis Management
Institute for Crisis Research, Kiel
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