Susanne Koerber-Wilhelm
Freelance Consultant
Experience
Freelance Consultant
Sukowi Consulting
- Individual advice, copywriting and training in corporate communications
- Focus on special and crisis situations
- Coverage from PR and media planning to social media and marketing
Lecturer
International School of Management
- Teaching corporate communications as a freelance lecturer
- Delivering courses in internal communication, media planning and global communications for master's and bachelor's programs
Interim Head of Marketing Team
proAlpha
- Led a distributed 10-member marketing team on an interim basis
Marketing Manager
proAlpha
- Managed internal and external communications, including social media activities, studies and CEO communication
- Handled communications for M&As, internal change projects, ownership and management changes, new product releases and crisis situations
- Developed and expanded press relations
- Conducted strategic communication planning and media planning
- Planned, directed and executed events
- Generated leads and ran online campaigns
- Oversaw marketing planning and controlling for specific industries and cross-industry
- Managed budget planning and vendor selection
Senior Marketing Specialist
msg
- Managed external communications for the software and IT consulting firm msg and its parent company msg systems ag with a B2B focus
- Handled internal/external communications including CEO communication, M&A communications and management changes
- Built and expanded PR activities and social media presence
- Performed media planning and supported events
- Advised and supported national and international locations and managed vendor selection and oversight
Account Manager
PR-COM
- Managed B2B IT and technology clients
- Provided communication and marketing consultancy, including pitch preparation and execution for international clients
- Handled communications for M&As, product launches and new product developments
- Conceptualized and executed events, interviews, press tours and surveys
- Acted as liaison to German trade and business press
- Led and managed a consultancy team
Account Manager
Heller & Partner
- Delivered marketing and communications services for B2B and B2C clients
- Consulted and executed internal and external communications with a focus on political public relations and preventive crisis communication
- Worked on projects such as public referendums on power plant constructions and holiday resort developments
- Provided marketing consulting for printer manufacturers, specialty insurers and developers
- Prepared and executed pitches
- Coached trainees and apprentices
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (13.5 years), Professional Services (7 years), and Education (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (20.5 years).
Skills
- Hubspot: Good
- Ms Office: Very Good
- Knowledge Of Various Other Solutions, Such As Crm Tools, Databases, Typo3, Confluence, Jira, Canva, Chimpify, Trello
Languages
Education
Hochschule Kaiserslautern
MBA Marketing Management · Marketing Management · Kaiserslautern, Germany
Universität Passau
Master of Arts · German literature studies, medieval and modern history, Spanish literature studies · Passau, Germany
Profile
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