Susanne Koerber-wilhelm
Freelance Professional
Experience
Aug 2022 - Present
3 yearsMarkt Schwaben, Germany
Freelance Professional
Sukowi Consulting
- Consulting, writing, and training in corporate communications.
- Customized consulting, writing, and workshops on corporate communications, focusing on special and crisis situations.
- From PR to media planning and social media to marketing.
Jun 2022 - Present
3 years 2 monthsMunich, Germany
Lecturer
International School of Management (ISM)
- Teaching as an adjunct lecturer in corporate communications.
- Currently teaching courses in internal communications, media planning, and global communications in master's and bachelor's programs.
Jan 2017 - Apr 2022
5 years 4 monthsWeilerbach, Germany
Marketing Manager
proALPHA
- Marketing and communications for a mid-sized software vendor.
- Internal/external communications including building and expanding social media activities, studies, CEO communications, communications around M&As, internal change projects, owner and management changes, new product releases, up to communications related to an employee wanted by the police on suspicion of murder.
- Building and expanding press relations.
- Strategic communications planning.
- Media planning.
- Event management, planning, and execution.
- Lead generation and campaigns, especially online.
- Marketing planning and controlling, both for individual industries and across the board.
- Budget planning.
- Vendor selection and management.
- Interim leadership of the 10-member distributed marketing team at proALPHA (05/2017 – 12/2017).
Jan 2011 - Dec 2016
6 yearsIsmaning, Germany
Senior Marketing Specialist
msg
- External communications for the software and IT consulting firm msg and its parent company msg systems ag, focusing on B2B.
- Internal/external communications including CEO communications, communications around M&As, management changes, etc.
- Building and expanding PR efforts.
- Media planning.
- Setting up social media activities.
- Event support.
- Advising and supporting national and international offices.
- Vendor selection and management.
Aug 2008 - Dec 2010
2 years 5 monthsMunich, Germany
Account Manager
PR-Com
- Managing clients in the IT and technology sector in a B2B environment.
- Communications and marketing consulting including pitch preparation and delivery for international clients.
- Communications around M&As, product launches, new product developments, etc.
- Conceptualizing and executing events, interviews, press tours, surveys, etc.
- Point of contact for the German trade and business press.
- Managing and leading a consulting team.
Mar 2005 - Jun 2008
3 years 4 monthsMunich, Germany
Account Manager
Heller & Partner
- Marketing and communications for companies in both B2B and B2C sectors.
- Consulting on and designing and implementing internal and external communications with a focus on political public relations, including preventive crisis communications, e.g., referendums on planned construction of power plants or a holiday resort.
- Marketing consulting for printer manufacturers, specialty insurers, and property developers.
- Pitch preparation and delivery.
- Coaching apprentices and trainees.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryFrench
Elementary Education
Oct 2015 - Sep 2017
Hochschule Kaiserslautern
MBA, Marketing Management · Kaiserslautern, Germany
University of Passau
Master of Arts · German Literature, Medieval and Modern History, Spanish Literature · Passau, Germany
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