Ilja Zeidler
Entrepreneur & Public Relations Expert
Experience
Jan 2021 - Present
3 years 6 months Montreal, Canada
Senior PR Manager
Lightspeed Commerce
- Lead PR strategy for EMEA, enhancing brand presence and media engagement
- Develop and execute comprehensive PR campaigns, increasing visibility across key markets
- Coordinate with cross-functional teams to align PR activities with business objectives
- Increased media coverage in EMEA by 35% through targeted PR campaigns
- Achieved a 50% increase in brand mentions across key markets
- Coordinated cross-functional teams to deliver a 40% improvement in PR activity in alignment with business objectives
Jan 2020 - Dec 2022
2 years Nuremberg, Germany
Global PR Manager
Paessler AG
- Managed global PR efforts for PRTG, strengthening the brand's international reputation
- Conducted press talks, interviews, and management meetings, securing extensive media coverage
- Advised the Management Board on effective communication strategies
- Secured over 150 media placements globally, enhancing brand visibility
- Conducted press talks and interviews resulting in a 25% increase in positive media sentiment
- Advised Management, leading to a 30% improvement in communication strategy effectiveness
Jan 2020 - Dec 2021
2 years Birmingham, United Kingdom
Head of Communication
ReachAcross e.V.
- Oversaw communication efforts in the DACH region, managing events and fundraising activities
- Developed and implemented communication strategies, enhancing organizational visibility and donor engagement
- Led communication efforts resulting in a 40% increase in donor engagement
- Managed events that raised over €500,000 in Fundraising
- Implemented strategies that boosted organizational visibility by 50%
Jan 2018 - Dec 2020
3 years Dortmund, Germany
Senior Marketing Communications Manager
e-Spirit AG
- Led the marketing communications team, driving Europe-wide media and press activities
- Developed and executed a communication strategy for the EMEA region, doubling media presence
- Planned and conducted press talks and management meetings, fostering strong media relationships
- Directed marketing communications that doubled media presence across Europe
- Achieved a 60% increase in press coverage through effective media relations
- Organized press talks and meetings that strengthened media relationships, resulting in a 35% rise in positive press
Jan 2016 - Dec 2019
2 years Düsseldorf, Germany
Content Marketing Manager
Indeed Deutschland GmbH
- Developed content marketing strategies, creating engaging digital content and reference materials
- Organized and executed Indeed Explore Events, boosting brand visibility and networking opportunities
- Developed content strategies that increased web traffic by 45%
- Organized Indeed Explore Events, leading to a 50% increase in attendee engagement
- Created digital content that boosted social media followers by 30%
Jan 2015 - Dec 2017
2 years Düsseldorf, Germany
Senior Specialist Corporate Media & Press
GEA Group AG
- Managed global PR activities, optimizing communication processes and media relationships
- Conducted press meetings and developed customer, product, and tech stories
- Managed global PR activities, resulting in a 25% increase in media coverage
- Conducted press meetings that led to a 20% rise in positive media stories
- Developed customer, product, and tech stories that enhanced brand reputation by 30%
Jan 2014 - Dec 2015
2 years Düsseldorf, Germany
Senior PR Manager
HUAWEI Technologies Deutschland GmbH
- Executed PR strategies for the Consumer Business department, extending media networks
- Organized press meetings and conferences, including IFA Berlin and CES Las Vegas
- Executed PR strategies that expanded media networks by 40%
- Organized press meetings and conferences, achieving a 50% increase in media attendance
- Enhanced media relationships, resulting in a 30% rise in brand mentions during IFA Berlin and CES Las Vegas
Jan 2013 - Dec 2015
2 years Düsseldorf, Germany
PR Manager
Landtag (States Parliament)
- Created and edited cross-media press releases, coordinated social media projects
- Networked with press, administration, ministries, and parliament members
Jan 2011 - Dec 2014
2 years Münster, Germany
Deputy Press Spokesman & Economics Editor
AGRAVIS Raiffeisen AG
- Managed press releases and media inquiries, organized press conferences and discussions
- Conducted media monitoring and market research to inform communication strategies
Jan 2009 - Dec 2013
3 years Düsseldorf, Germany
Account Manager
METRO Cash & Carry Deutschland GmbH
- Provided comprehensive support to major customers in the hospitality sector
- Utilized customer potentials systematically to enhance service delivery
Jan 2008 - Dec 2010
3 years Berlin, Germany
PR Manager, Product and Project Manager
Much More GmbH
- Developed online PR and social media marketing strategies for Microsoft products
- Launched successful campaigns for Windows Vista, Windows 7, and Office 2010
Jan 2005 - Dec 2009
3 years Dortmund, Germany
Branch and Project Manager
Kern AG
- Led international translation projects, managing teams and project execution in 25 languages
Jan 2002 - Dec 2005
4 years Essen, Germany
Newspaper Editor
Neue Ruhr/Neue Rhein Zeitung
- Developed the business and political section, improving teamwork and content quality
Jan 1999 - Dec 2003
3 years Gateshead, United Kingdom
TV Editor
Dream Family Network
- Conceived and produced TV programs, including live studio broadcasts
Summary
With over 20 years of diverse experience in marketing, public relations, and communications, I have developed a strong background in media, public affairs, and international corporations. I excel in crafting clear, persuasive messages and executing strategic communication plans that enhance brand visibility and drive engagement. My expertise spans across various industries, with a proven track record of increasing media presence and managing successful communication campaigns.
Skilled in creating and editing multimedia content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives.
Languages
German
Native
English
Advanced
Education
Oct 1997 - Feb 2000
TU Dortmund University
MA · Journalism & Politics · Dortmund, Germany
Certifications & licenses
Content Marketing Manager
Digital Business Innovator
Digital Storytelling - Storytelling Masterclass
Marketing Intelligence
Professional Scrum Master™ I
Professional Scrum Product Owner™ I
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