Ilja Zeidler
Senior PR Manager
Experience
Senior PR Manager
Lightspeed Commerce
- Lead PR strategy for EMEA, enhancing brand presence and media engagement
- Develop and execute comprehensive PR campaigns, increasing visibility across key markets
- Coordinate with cross-functional teams to align PR activities with business objectives
- Increased media coverage in EMEA by 35% through targeted PR campaigns
- Achieved a 50% increase in brand mentions across key markets
- Coordinated cross-functional teams to deliver a 40% improvement in PR activity in alignment with business objectives.
Global PR Manager
Paessler AG
- Managed global PR efforts for PRTG, strengthening the brand's international reputation
- Conducted press talks, interviews, and management meetings, securing extensive media coverage
- Advised the Management Board on effective communication strategies
- Secured over 150 media placements globally, enhancing brand visibility
- Conducted press talks and interviews resulting in a 25% increase in positive media sentiment
- Advised management, leading to a 30% improvement in communication strategy effectiveness.
Head of Communication
ReachAcross e.V.
- Oversaw communication efforts in the DACH region, managing events and fundraising activities
- Developed and implemented communication strategies, enhancing organizational visibility and donor engagement
- Led communication efforts resulting in a 40% increase in donor engagement
- Managed events that raised over €500,000 in fundraising
- Implemented strategies that boosted organizational visibility by 50%.
Senior Marketing Communications Manager
e-Spirit AG
- Led the marketing communications team, driving Europe-wide media and press activities
- Developed and executed a communication strategy for the EMEA region, doubling media presence
- Planned and conducted press talks and management meetings, fostering strong media relationships
- Directed marketing communications that doubled media presence across Europe
- Achieved a 60% increase in press coverage through effective media relations
- Organized press talks and meetings that strengthened media relationships, resulting in a 35% rise in positive press.
Content Marketing Manager
Indeed Deutschland GmbH
- Developed content marketing strategies, creating engaging digital content and reference materials
- Organized and executed Indeed Explore Events, boosting brand visibility and networking opportunities
- Developed content strategies that increased web traffic by 45%
- Organized Indeed Explore Events, leading to a 50% increase in attendee engagement
- Created digital content that boosted social media followers by 30%.
Senior Specialist Corporate Media & Press
GEA Group AG
- Managed global PR activities, optimizing communication processes and media relationships
- Conducted press meetings and developed customer, product, and tech stories
- Managed global PR activities, resulting in a 25% increase in media coverage
- Conducted press meetings that led to a 20% rise in positive media stories
- Developed customer, product, and tech stories that enhanced brand reputation by 30%.
Senior PR Manager
HUAWEI Technologies Deutschland GmbH
- Executed PR strategies for the Consumer Business department, extending media networks
- Organized press meetings and conferences, including IFA Berlin and CES Las Vegas
- Executed PR strategies that expanded media networks by 40%
- Organized press meetings and conferences, achieving a 50% increase in media attendance
- Enhanced media relationships, resulting in a 30% rise in brand mentions during IFA Berlin and CES Las Vegas.
PR Manager
Landtag (States Parliament)
- Created and edited cross-media press releases
- Coordinated social media projects
- Networked with press, administration, ministries, and parliament members.
Deputy Press Spokesman & Economics Editor
AGRAVIS Raiffeisen AG
- Managed press releases and media inquiries
- Organized press conferences and discussions
- Conducted media monitoring and market research to inform communication strategies.
Account Manager
METRO Cash & Carry Deutschland GmbH
- Provided comprehensive support to major customers in the hospitality sector
- Utilized customer potentials systematically to enhance service delivery.
PR Manager, Product and Project Manager
Much More GmbH
- Developed online PR and social media marketing strategies for Microsoft products
- Launched successful campaigns for Windows Vista, Windows 7, and Office 2010.
Branch and Project Manager
Kern AG
- Led international translation projects, managing teams and project execution in 25 languages.
Newspaper Editor
Neue Ruhr/Neue Rhein Zeitung
- Developed the business and political section, improving teamwork and content quality.
TV Editor
Dream Family Network
- Conceived and produced TV programs, including live studio broadcasts.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (12 years), Retail (7 years), Media and Entertainment (6 years), Professional Services (5 years), Government and Administration (4 years), and Manufacturing (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (17 years), Project Management (5 years), Operations (4 years), Customer Service (3 years), Sales (3 years), and Product Development (3 years).
Summary
With over 20 years of diverse experience in marketing, public relations, and communications, I have developed a strong background in media, public affairs, and international corporations. I excel in crafting clear, persuasive messages and executing strategic communication plans that enhance brand visibility and drive engagement. My expertise spans across various industries, with a proven track record of increasing media presence and managing successful communication campaigns.
Skilled in creating and editing multimedia content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives.
Skills
- Strategic Communication Planning
- Global Press And Media Relations
- Content Creation And Marketing
- Brand Management
- Crisis Communication
- Social Media Marketing
- Project Management
- Spokesperson Training
Languages
Education
TU Dortmund University
MA in Journalism & Politics · Journalism & Politics · Dortmund, Germany
Certifications & licenses
Content Marketing Manager
Digital Business Innovator
Digital Storytelling - Storytelling Masterclass
Marketing Intelligence
Professional Scrum Master™ I
Professional Scrum Product Owner™ I
Profile
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