Florian Gersbach
Owner
Experience
Jul 2020 - Present
5 years 1 monthEching am Ammersee, Germany
Owner
berg & boje Kommunikation
- Campaign & Event management for IT consulting company NTT DATA from 06/2022 to present
- Event & Brand management for premium home appliance manufacturer Miele from 08/2021 to 05/2022
- Writing project for IFA trade show since 07/2024
- Communications campaign for Siemens Healthineers from 03/2021 to 05/2021
- Writing project for tool manufacturer Hilti from 07/2021 to 12/2021
- Writing project for chemical/pharmaceutical company Merck from 03/2021 to 07/2021
- Press relations for Veltrup Immobilien from 01/2021 to 01/2023
- Press relations for food online shop Mein Genuss from 10/2020 to 10/2021
- Sponsorship acquisition for classical music festival AMMERSEErenade from 07/2020 to 01/2021
Apr 2012 - May 2020
8 years 2 monthsMunich, Germany
Global Senior Communications Manager
Siemens AG
- Strategic positioning of Siemens
- among others responsible for the communications campaign on 'Digitalization': aligning the communications strategy with top management, creation and production of a multi-award-winning roadshow including content (key messages, video, images)
- Content distribution via online and offline channels, global roll-out of communication materials
- Analyst relations
Mar 2009 - Mar 2012
3 years 1 monthErlangen, Germany
Senior PR Manager
Siemens Healthcare
- Press officer for the medical technology sector (trade, consumer, and business media)
- Management of global press activities with a focus on the USA, China, and Germany
Jan 2007 - Feb 2009
2 years 2 monthsMunich, Germany
Senior PR Manager
Qimonda AG
- Press officer for the semiconductor manufacturer
- Management of global press activities for the Qimonda and Aeneon brands
Oct 2005 - Dec 2006
1 year 3 monthsMunich, Germany
Senior PR Manager
BenQ mobile
- Head of the press office Germany
- Launch of the BenQ-Siemens mobile phone brand in the German market
- Global press relations for sponsoring Real Madrid & FC Bayern
Apr 2004 - Sep 2005
1 year 6 monthsMunich, Germany
PR Manager
Siemens mobile
- Press officer function Germany
- Team leadership
- PR activities for mobile phones and Gigaset products
- Responsible for trade and consumer media
Sep 1999 - Mar 2004
4 years 7 monthsMunich, Germany
Account Manager and Director
Harvard PR
- Member of the European agency management
- As head of the consumer electronics team, among others responsible for Sony PlayStation, Toshiba, Logitech, Hitachi
Dec 1995 - Aug 1999
3 years 9 monthsMunich, Germany
Traineeship and PR Consultant
unicat communications
- Press relations for IT and telecom companies
Oct 1991 - Nov 1995
4 years 2 monthsWindach, Germany
Civil service and co-therapist
Psychosomatischer Klinik Windach
Promotional work
- for brands like Camel, Coca-Cola
Summary
COMMUNICATION SKILLS I have extensive expertise in planning and executing complex PR and marketing campaigns and events, project and partner management, crossmedia content production, and agency coordination.
LEADERSHIP SKILLS In various leadership positions and roles in corporations and PR agencies, I have developed a results-oriented and empathetic leadership style.
PLANNING AND ORGANIZATIONAL SKILLS I have planned numerous campaigns and events and, thanks to my agile way of working, successfully implemented them within time and cost constraints. Initiative and the ability to think networked and holistically have helped me.
Languages
German
NativeEnglish
AdvancedFrench
Elementary Education
Sep 1982 - Jun 1991
Ignaz-Kögler-Gymnasium
General university entrance qualification · Landsberg am Lech, Germany
Sep 1978 - Jul 1982
Grundschule Eching am Ammersee
Eching am Ammersee, Germany
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