Summary
Through more than 15 years as a Director of Marketing and Communications with a direct reporting line to senior management in a global corporation, I was able to acquire a great deal of expertise in the field of marketing and communication.
Live communication, in particular events, incentives, and trade fairs have always been my great passion and through my role as a manager, I know the importance of always considering them in the overall context. Starting with the idea, budget planning (and monitoring), communication with all stakeholders and decision makers within a group, conception and strategy, and finally professional implementation.
My references range from events with 20 participants to large events with up to 2,500 participants. And from in-house trade fairs to exhibition stands with more than 2,500 sqm.
Education
Bayerische Akademie für Werbung u. Marketing (Baw)
Diplom Kommunikationswirt · Kommunikationswirt · Germany