Chrissy Trampedach - Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee

Q: Where is Chrissy based?

Chrissy is based in Munich, Germany .

Q: What languages does Chrissy speak?

Chrissy speaks the following languages: English (Native), German (Elementary) .

Q: How many years of experience does Chrissy have?

Chrissy has at least 25 years of experience. During this time, Chrissy has worked in at least 6 different roles and for 8 different companies . The average length of individual experience is 3 years and 1 month . Note that Chrissy may not have shared all experience and actually has more experience.

Q: What is Chrissy's latest experience?

Chrissy's most recent position is Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee at Instacart .

Q: What companies has Chrissy worked for in recent years?

In recent years, Chrissy has worked for Instacart .

Q: Which industries is Chrissy most experienced in?

Chrissy is most experienced in industries like Food and Beverage , Retail , and Beauty and Cosmetics . Chrissy also has some experience in Banking and Finance , Sport and Recreation , and Aerospace and Defense .

Q: Which business areas is Chrissy most experienced in?

Chrissy is most experienced in business areas like Marketing , Sustainability Management , and Human Resources (HR) . Chrissy also has some experience in Sales .

Q: Which industries has Chrissy worked in recently?

Chrissy has recently worked in industries like Retail .

Q: Which business areas has Chrissy worked in recently?

Chrissy has recently worked in business areas like Marketing and Sustainability Management .

Recommended expert

Munich, Germany

Experience

Jan 2018 - Sep 2024

6 years 9 months

San Francisco, United States

Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee

Instacart

Third communications team hire; built and led Instacart’s first Brand Communications and Social Impact functions.
Tapped to additionally lead Brand/Consumer Communications and Product/Technology Communications.
Directed the launch of Instacart Health, resulting in more than 100 pieces of media owned content coverage across business, technology, health, policy, consumer and grocery industry media, making the launch Instacart’s #1 proactive media cycle of 2022.
Led the launches of Instacart’s first integrated brand campaigns, including “The World is Your Cart” featuring Grammy Award–winning artist Lizzo, resulting in top-tier national coverage across mainstream consumer, business, ad/marketing trades and tech outlets.
Oversaw the successful launch of Instacart’s first Developer Platform, which included top-tier partners including The New York Times and WeightWatchers.
Built Instacart’s first data storytelling program, including hiring a data analyst and developing an internal Trends Expert spokesperson, resulting in an always-on storytelling machine that drives thousands of pieces of coverage and established Instacart as a top source of grocery insights (e.g., led an opportunistic news cycle on “egg-flation” using Instacart data insights, resulting in hundreds of pieces of coverage).
Established Instacart’s first celebrity partnerships, resulting in branded social media posts and Instacart endorsements in top consumer and lifestyle outlets.
Led the development of Instacart’s first social impact strategy in service of the company’s policy objectives, including a three-year, multi-million-dollar partnership with Partnership for a Healthier America, a disaster relief program with Feeding America, and an employee volunteering and donation matching program.
Created and led “Get Vaxxed for Snacks,” a pandemic-era vaccination campaign that resulted in 100+ pieces of media coverage and bolstered the company’s policy relationships.
Conceived and directed Instacart’s first Giving Tuesday holiday giving campaign, leading to strong press coverage and an annual strategy that grew to include brand advertising partners.

Jan 2016 - Dec 2017

2 years

San Francisco, United States

Head of Communications

Juicero, Inc.

Company’s first communications hire; led corporate communications, brand public relations, crisis communications, internal communications and influencer marketing, reporting to the Chief Marketing Officer; served as company spokesperson.
Developed and implemented a new consumer media-led PR strategy to mitigate negative tech and business media sentiment following launch in April 2016.
Secured positive news placements for significant company announcements, including a pricing reduction, top-tier retail partnership, market expansions and celebrity endorsements.
Directed external and internal communication for a strategic shift and restructuring in the midst of highly critical media sentiment; secured an exclusive in Fortune Magazine, resulting in fair and balanced coverage.
Developed a tiered, low-cost influencer marketing strategy resulting in content that increased brand Instagram followers and engagement quality.

Jan 2015 - Dec 2018

4 years

Communications/PR Consultant

Freelance

Proven Beauty: Developed brand message architecture and beta testing communication plan for Y Combinator-backed, AI-driven skincare company.
Juicero, Inc.: Retained to develop a mid-term PR strategy and lead internal communications planning and execution following a strategic shift and resource reduction; managed eventual shut-down announcement resulting in predominantly fair and balanced coverage.
Charles Schwab: Developed and executed an internal communications plan to engage all U.S. Schwab managers around a new leadership program.
Movemeant Foundation (pro bono): As an advisory committee member, developed content marketing strategy and implementation plan for fitness non-profit.
Big Heart Pet Brands: Provided PR and marketing teams with strategic PR counsel during annual brand planning process and developed an internal plan to communicate a new business unit strategy to employees.

Jan 2014 - Dec 2015

2 years

San Francisco, United States

Head of Communications

Big Heart Pet Brands

Led corporate communications, brand public relations, crisis/issues management, M&A communications, internal communications and corporate giving, reporting to EVP, Marketing & Chief Growth Officer; served as company spokesperson.
Led internal and external communications for the $5.6 billion sale of Big Heart Pet Brands to J.M. Smucker.
Re-established and upgraded the brand public relations function, resulting in integrated annual PR and content programs for a 15-brand portfolio and strong integration with the company’s Digital/Social Center of Excellence.
Created and launched first-of-its-kind Heart to Paw giving strategy, featuring an employee-led monthly grant program resulting in more than $250 k in donations to pet organizations and a new corporate partnership with a highly regarded pet non-profit.

Jan 2008 - Dec 2014

7 years

San Francisco, United States

Director, Corporate Communications; Senior Manager, Corporate Communications

Del Monte Foods

Managed internal and external communication for the 2011 private equity purchase of Del Monte Foods, including new CEO transition.
Led internal and external communications for the announcement of the $1.6 billion sale of the consumer products division in 2013/2014.
Appointed to the senior team responsible for renaming and rebranding Del Monte Foods to Big Heart Pet Brands; led the internal and external launch of the rebranded company.
Counseled executives and internal groups and directed PR agencies through dozens of crises and industry issues.
Elevated earnings communication with improved internal communication tools, increased business press outreach and upgraded CEO media training.
Upgraded all-employee meetings for increased message relevancy, interactivity and production value.
Directed activation of the American Heart Association partnership, resulting in a 210% increase in corporate fundraising and a 140% increase in employee event participation.

Jan 2007 - Dec 2008

2 years

Chicago, United States

Communications Manager

United Airlines

Jan 2002 - Dec 2006

5 years

Canton, United States

Communications Manager

Dunkin’ Brands, Inc.

Jan 2000 - Dec 2001

2 years

Winchendon, United States

Account Coordinator

Sterling Hager, Inc.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Food and Beverage (16 years), Retail (6.5 years), Cosmetics (4 years), Banking and Finance (4 years), Sport (4 years), and Aerospace and Defense (2 years).

Food and Beverage

Retail

Cosmetics

Banking and Finance

Sport

Aerospace and Defense

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (22.5 years), Sustainability Management (6.5 years), Human Resources (6 years), and Sales (2 years).

Marketing

Sustainability Management

Human Resources

Sales

Summary

Accomplished senior communications and social impact leader, renowned for shaping and enhancing company and brand reputation.

Strategic thinker adept at developing communications and social impact strategies to fortify the company's vision, mission, and goals.

Proven track record in diverse settings, excelling across early, growth and late-stage, and public and private, environments.

Trusted executive advisor, providing counsel at the highest levels.

Accomplished manager and mentor, recognized for building, leading and motivating high-performing teams.

Skills

Corporate Communications
Executive Communications
Internal/employee Communications
Crisis Communications
Product/tech Communications
Brand/consumer Communications
Owned Content
Agency Management
Social Impact Strategy & Partnerships
Media Relations/spokesperson
Media Training
Social Media
Celebrity Partnerships

Languages

English

Native

German

Elementary

Education

Boston University

Bachelor of Science · Communications · Boston, United States

Boston University

Bachelor of Arts · Political Science · Boston, United States

Certifications & licenses

Certified Personal Trainer (CPT)

National Academy of Sports Medicine

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Chrissy based?

Chrissy is based in Munich, Germany.

What languages does Chrissy speak?

Chrissy speaks the following languages: English (Native), German (Elementary).

How many years of experience does Chrissy have?

Chrissy has at least 25 years of experience. During this time, Chrissy has worked in at least 6 different roles and for 8 different companies. The average length of individual experience is 3 years and 1 month. Note that Chrissy may not have shared all experience and actually has more experience.

What roles would Chrissy be best suited for?

Based on recent experience, Chrissy would be well-suited for roles such as: Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee, Head of Communications, Communications/PR Consultant.

What is Chrissy's latest experience?

Chrissy's most recent position is Senior Director, Communications & Social Impact; Executive Communications Director, Communications; Internal/Employee at Instacart.

What companies has Chrissy worked for in recent years?

In recent years, Chrissy has worked for Instacart.

Which industries is Chrissy most experienced in?

Chrissy is most experienced in industries like Food and Beverage, Retail, and Beauty and Cosmetics. Chrissy also has some experience in Banking and Finance, Sport and Recreation, and Aerospace and Defense.

Which business areas is Chrissy most experienced in?

Chrissy is most experienced in business areas like Marketing, Sustainability Management, and Human Resources (HR). Chrissy also has some experience in Sales.

Which industries has Chrissy worked in recently?

Chrissy has recently worked in industries like Retail.

Which business areas has Chrissy worked in recently?

Chrissy has recently worked in business areas like Marketing and Sustainability Management.

What is Chrissy's education?

Chrissy holds a Bachelor in Communications from Boston University and a Bachelor in Political Science from Boston University.

Does Chrissy have any certificates?

Chrissy has 1 certificate: Certified Personal Trainer (CPT).

What is the availability of Chrissy?

Chrissy is immediately available for suitable projects.

What is the rate of Chrissy?

Chrissy's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Chrissy?

To hire Chrissy, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Market avg: 920-1080 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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