Julied Estelle frey - Creative Director

Munich, Germany

Experience

Apr 2022 - Jun 2022

3 months

Responsible for designing the collection, choosing fabrics and trimmings, illustrating styles for social media
Made all creative decisions regarding the campaign and marketing the collection

Mar 2022 - Present

3 years 10 months

Building a fashion start up connecting fashion with mindset
As a Creative Director responsible for design, marketing, photoshoots, PR and Social Media
As a founder, overview finances, sales and e-Commerce

Oct 2021 - Apr 2022

7 months

In charge of several clients managing their social media accounts
Created content such as photos and videos to promote products
Maintained contacts with publishers, copy editors and journalists by creating digital mailings, press information and product send-outs
Executed influencer marketing and competition analysis to generate attraction and growth
Created presentations, clipping reports, customer acquisitions and attended client meetings
Used Adobe programs and communication skills in multiple languages
Managed the LILLY SAYN WITTGENSTEIN Instagram account and PR for SCHAEBENS

Feb 2021 - Jul 2021

6 months

Managed the Instagram account and created photo and video content for feed, stories, reels, and ads for Facebook and YouTube
Appeared on camera to engage the audience with tips, tricks and special sales highlights
Used Adobe programs for postproduction
Engaged with the community and built relationships with successful bloggers to grow the brand

Sep 2019 - Sep 2020

1 year 1 month

Developed ideas by sketching, finalizing details, determining trims and forwarding to the pattern maker
Specialized in evening wear, bridal gowns, daywear and knitwear
Produced technical sketches and illustrations for magazines and marketing projects in cooperation with Cartier and Textilwirtschaft
Created embroidery artworks, inspiration boards and prints
Assisted with styling, online and campaign photoshoots
Managed fashion shows and assisted at the boutique with direct client contact and sales in the Paris showroom

Apr 2018 - Aug 2018

5 months

Feb 2015 - Mar 2015

2 months

Apr 2009 - Dec 2014

5 years 9 months

Advanced Knowledge Adobe Photoshop, Illustrator, Indesign, Premiere, Rush And Lightroom
Basic Knowledge Microsoft Office Word, Powerpoint And Excel
Sap And Helix
Slack, Asana And Later
Advanced Knowledge Sewing Machine And Pattern Making
Basic Knowledge Knitting Machine And A Loom