Julied (Estelle) F.
Creative Director
Experience
Apr 2022 - Jun 2022
3 monthsGrünwald, Germany
Creative Director
Kinga Mathe
- As a Creative Director at Kinga Mathe, I was responsible for designing the collection, choosing fabrics and trims, and illustrating styles for social media.
- I made all creative decisions for the campaign and collection marketing.
Mar 2022 - Present
3 years 6 monthsMunich, Germany
Brand Build Up
Suitition
- Building a fashion start-up linking fashion with mindset.
- As Creative Director, my main tasks are design, marketing, photoshoots, PR, and social media.
- As a founder, I oversee finances, sales, and e-commerce.
Oct 2021 - Apr 2022
7 monthsMunich, Germany
Senior PR, Social Media and Influencer Marketing Manager
XOXO Communication
- At XOXO Communication, I manage several clients’ social media accounts, create content such as photos and videos, and promote their products.
- I stay in touch with publishers, copy editors, and journalists, handling digital mailings, press releases, and product mail-outs daily.
- I handle influencer marketing, competition analysis, and driving growth and engagement for the company.
- I create presentations, clipping reports, acquire customers, and lead client meetings.
- I use Adobe programs and communication skills in multiple languages.
- I manage tasks like the Lilly Sayn Wittgenstein Instagram account and PR for Schaebens.
May 2021 - Jun 2021
2 monthsMunich, Germany
Tester
Corona Testcenter
May 2021 - Jun 2021
2 monthsMunich, Germany
Social Media Expert and Stylist
Just In Boutique
- I create reels and photos for Instagram, both behind and in front of the camera, and style clients.
Feb 2021 - Present
4 years 7 monthsMunich, Germany
Freelance Fashion Illustrator and Fashion Designer
Feb 2021 - Present
4 years 7 monthsMunich, Germany
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Julied Estelle
- Retailing my illustrated cookbook "Prepare it to wear it", launching the German version, and planning events.
Feb 2021 - Jul 2021
6 monthsMunich, Germany
Senior Social Media and Communication Manager
Jaimie Jacobs
- Managing the Instagram account and creating photo and video content for feed, stories, reels, and ads for Facebook and YouTube.
- I not only focus on the product but also appear on camera to engage the audience, sharing tips and alerting about special sales.
- I use various Adobe programs for post-production.
- I engage with the community and build relationships with bloggers to collaborate and grow the brand.
Oct 2020 - Oct 2020
1 monthMunich, Germany
Fashion Expert for the documentary “Was uns bewegte”
BR
- I reported on 1970s fashion insights in Munich for TV.
Aug 2020 - Aug 2020
1 monthMunich, Germany
Fashion Illustrator
Prall Productions
- I illustrated the website intro.
May 2020 - May 2021
1 year 1 monthMunich, Germany
Brand Build Up
Julied Estelle
- I spent a year researching luxury market reports and writing a business plan for my luxury women’s fashion label, created a website with an online shop, launched an illustrated fashion blog, and published the English illustrated fashion cookbook “Prepare it to wear it”.
Oct 2019 - Oct 2019
1 monthMunich, Germany
Fashion Designer for “Barbie erklärt’s: Die Mode-Designerin”
Super RTL
- I demonstrated the role of a fashion designer for children on the Barbie show on TV.
Sep 2019 - Sep 2020
1 year 1 monthMunich, Germany
Junior Fashion Designer
Talbot Runhof
- As a Junior Designer, I developed Mr. Talbot’s and Mr. Runhof’s ideas.
- I sketched designs, finalized details, chose trims, and sent everything to the pattern maker.
- I specialized in evening wear, bridal gowns, daywear, and knitwear.
- I handled all technical sketches and illustrations for magazines and marketing projects with partners like Cartier and Textilwirtschaft.
- I created embroidery art, inspiration boards, and prints.
- I followed each design from start to finish, styled and assisted with online and campaign photoshoots.
- I managed fashion shows, assisted at the boutique, interacted with clients, and sold the collection in the Paris showroom.
Mar 2019 - Sep 2019
7 monthsMunich, Germany
Fashion Design
Talbot Runhof
Nov 2018 - Feb 2018
-1 years -8 monthsNew York, United States
Fashion Design
Prabal Gurung
- At Prabal, I helped create tech packs, cut tickets, and flats.
- I designed Tasaki jewelry and the runway collection for NYFW and the Met Gala.
- I cast models for photoshoots, assisted with styling and fitting.
- I sourced fabric and supported the design team as needed.
- We created prints and InDesign presentations for knitwear, evening gowns, day dresses, jewelry, and shoes.
- During NYFW, I ensured every outfit was complete, the location was set, and models were dressed correctly.
Sep 2018 - Sep 2018
1 monthStuttgart, Germany
Stylist for
Mercedes Benz
- I styled the cast for the museum image film.
Aug 2018 - Aug 2018
1 monthMannheim, Germany
Costume Designer, Concept, Manager and Voice Over
Julied Estelle
- I filmed the Escada-sponsored fashion campaign film “A Dream Come True” for my label.
Aug 2018 - Aug 2018
1 monthTrier, Germany
Fashion Designer for “Auf dem Sprung in die glitzernde Modewelt”
SWR
- A documentary about my life as a fashion designer was filmed for TV.
Apr 2018 - Aug 2018
5 monthsMunich, Germany
Fashion Design Working Student
Escada
- I attended fittings, photoshoots, and presentations.
- I created color cards, moodboards, and flats.
- I designed artwork placements for evening gowns, T-shirts, and denim, and sewed prototypes.
- As the only design intern, I handled all design assistant tasks.
- I took on a lot of responsibility and learned everything about the collection.
Sep 2017 - Sep 2017
1 monthNew York, United States
Photography Assistant
Arton Sefa Photography
- I assisted with a Vogue Arabia photoshoot during New York Fashion Week.
Mar 2017 - Aug 2017
6 monthsMunich, Germany
Fashion Design
Escada
Nov 2016 - Feb 2017
4 monthsParis, France
Fabric Design
Malhia Kent
- I designed and wove fabric.
- I worked on drawings and Photoshop designs.
- We showed samples at Première Vision, where I also consulted clients.
Oct 2016 - Oct 2016
1 monthParis, France
Showroom
Azzedine Alaïa
- I created the showroom book with key information on colors and fabrics for the collection.
- I dressed models for showroom fashion shows.
Sep 2016 - Oct 2016
2 monthsParis, France
Fashion Design
Moonyounghee
- I cut all fabrics for the fashion show pieces on my own and handled styling and preparations for Paris Fashion Week.
Jul 2015 - Jul 2015
1 monthBerlin, Germany
Voluntary Dresser
Mercedes-Benz Fashion Week
Feb 2015 - Mar 2015
2 monthsNeustadt, Germany
Fitting Model and Assisting Seamstress
Thomas Maria Stoehr
Jun 2014 - Aug 2014
3 monthsLandau, Germany
Fashion Design
Thomas Maria Stoehr
Oct 2012 - Oct 2012
1 monthMannheim, Germany
Visual Merchandising
Engelhorn
Jul 2009 - Jul 2009
1 monthMannheim, Germany
Fashion Design
Dorothee Schumacher
Apr 2009 - Dec 2014
5 years 9 monthsMannheim, Germany
Fitting Model
Dorothee Schumacher
Languages
German
NativeEnglish
NativeFrench
AdvancedSpanish
ElementaryEducation
Oct 2014 - Jun 2019
University Hochschule Trier
B.A. · Fashion Design · Trier, Germany
Oct 2005 - Jun 2014
High School Käthe Kollwitz Gymnasium
High School Diploma · Neustadt an der Waldnaab, Germany
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