Julied (Estelle) Frey
Creative Director
Experience
Apr 2022 - Jun 2022
3 months Grünwald, Germany
Creative Director
Kinga Mathe
- As a Creative Director at Kinga Mathe, I was responsible for designing the collection, as in choosing fabrics and trimmings and illustrating styles for Social Media.
- All creative decisions were made regarding the campaign and marketing the collection.
Mar 2022 - Present
3 years 4 months Munich, Germany
Brand Build Up
Suitition
- Building a fashion start up connecting fashion with mindset.
- As a Creative Director my main task is design, marketing, photoshoots, PR and Social Media.
- As a founder, I overview finances, sales and E-Commerce.
Oct 2021 - Apr 2022
7 months Munich, Germany
Senior PR, Social Media and Influencer Marketing Manager
XOXO Communication
- At the PR Agency XOXO Communication I am in charge of several clients, managing their Social Media Accounts, creating Content, such as photos and videos, promoting their products.
- Being available for publishers, copy editors and journalists and especially maintaining these contacts with creating digital mailings, press information or product send-outs are daily musts.
- Influencer Marketing, competition analysis and generating more attraction and growth for the company are important responsibilities.
- Tasks as creating presentations, clipping reports, customer acquisitions and client meetings are my responsibilities.
- I constantly use Adobe Programs and communication skills in several languages.
- My tasks include for example the Lilly Sayn Wittgenstein Instagram Account and PR for Schaebens.
May 2021 - Jun 2021
2 months Munich, Germany
Tester
Corona Testcenter
May 2021 - Jun 2021
2 months Munich, Germany
Social Media Expert and Stylist
Just In Boutique
- I create reels and photos for Instagram before and behind the camera and style clients.
Feb 2021 - Present
4 years 5 months Munich, Germany
Freelance Fashion Illustrator and Fashion Designer
Feb 2021 - Present
4 years 5 months Munich, Germany
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Julied Estelle
- Retailing my illustrated cookbook "Prepare it to wear it", launching the German version, as well as event planing.
Feb 2021 - Jul 2021
6 months Munich, Germany
Senior Social Media and Communication Manager
Jaimie Jacobs
- Managing the Instagram account and creating photo and video content for feed, stories or reels or Ads for Facebook and Youtube videos.
- I did not only focus on the product but also stand in front of the camera to engage the audience and show them all the tips and tricks for the products and alert special sales.
- Several Adobe programs for postproduction were necessary.
- Engaging with the community and built up relationships with successful bloggers to corporate and grow the brand.
Oct 2020 - Oct 2020
1 month Munich, Germany
Fashion Expert for documentation “Was uns bewegte”
BR
- I reported on fashion insights of the 70’s in Munich on TV.
Aug 2020 - Aug 2020
1 month Munich, Germany
Fashion Illustrator
Prall Productions
- I illustrated the website intro.
May 2020 - May 2021
1 year 1 month Munich, Germany
Brand Build Up
Julied Estelle
- I took one year to research luxury reports and write a businessplan for my luxury fashion label for women, creating a website including an online shop and launching an illustrated fashion blog, as well as an English fashion illustrated cookbook “Prepare it to wear it”.
Oct 2019 - Oct 2019
1 month Munich, Germany
Fashion Designer for “Barbie erklärt’s: Die Mode-Designerin”
Super RTL
- I demonstrated the job as a fashion designer for little children on the Barbie Show on TV.
Sep 2019 - Sep 2020
1 year 1 month Munich, Germany
Junior Fashion Designer
Talbot Runhof
- My main task as a Junior Designer was to develop the Ideas of Mr. Talbot and Mr. Runhof.
- I sketched their ideas, finalized the details, determined trims, and forwarded everything to the pattern maker.
- I specialized in evening wear and bridal gowns, as in daywear and knitwear.
- I was in charge of every technical sketch and illustration for several magazines and marketing projects in cooperation with for example Cartier or Textilwirtschaft.
- I was creative with embroidery artworks, inspiration boards, and creating prints.
- I was very lucky to be able to see the process from the beginning to ending and not only design, but the style and assist not the online photoshoots, and the campaign photoshoots.
- I managed fashion shows, helped out at the boutique where I was in direct contact with the client, and sell the collection in the Showroom in Paris.
Mar 2019 - Sep 2019
7 months Munich, Germany
Fashion Design
Talbot Runhof
Nov 2018 - Feb 2018
-1 years -8 months New York, United States
Fashion Design
Prabal Gurung
- At Prabal I helped making tech packs, cut tickets and flats.
- I designed the Tasaki jewellery and the runway collection for NYFW and the Met Gala.
- I casted the models for the photoshoot, where I assisted with styling and fitting.
- I also sourced fabric and help out the design team whenever needed.
- We created prints and InDesign presentations for knitwear, evening gowns, day dresses, jewellery and shoes.
- During the runway show at New York Fashion Week we made sure that every outfit was complete, the location was set up and the models were dressed right.
Sep 2018 - Sep 2018
1 month Stuttgart, Germany
Stylist for
Mercedes Benz
- I styled the cast for the Museum Image Film.
Aug 2018 - Aug 2018
1 month Mannheim, Germany
Costume Designer, Concept, Manager and Voice Over
Julied Estelle
- The Escada sponsored fashion campaign film a ”A Dream Come True” for my label was filmed.
Aug 2018 - Aug 2018
1 month Trier, Germany
Fashion Designer for ”Auf dem Sprung in die glitzernde Modewelt”
SWR
- A documentation of my life as a fashion designer was filmed for TV.
Apr 2018 - Aug 2018
5 months Munich, Germany
Fashion Design Working Student
Escada
- I attended several Fittings, Fotoshootings and Presentations.
- I made colorcards, moodboards and flats.
- I especially created Artwork placements and designs for evening gowns, T-shirts and Denim or sewed prototypes.
- During my internship I had to take over all design assistants tasks as there was none hired at that time.
- I had a lot of responsibility and knew everything about the collection.
Sep 2017 - Sep 2017
1 month New York, United States
Photography Assistant
Arton Sefa Photography
- I assisted the photoshoot for Vogue Arabia during the New York Fashion Week.
Mar 2017 - Aug 2017
6 months Munich, Germany
Fashion Design
Escada
Nov 2016 - Feb 2017
4 months Paris, France
Fabric Design
Malhia Kent
- I designed and weaved fabric.
- We would design drawing or working on photoshop.
- We showed the samples at Première Vision where I could also consult clients.
Oct 2016 - Oct 2016
1 month Paris, France
Showroom
Azzedine Alaïa
- At first I created the Showroom book with all important information regarding colours and fabrics for the collection.
- After I dressed the models for the showroom fashion shows.
Sep 2016 - Oct 2016
2 months Paris, France
Fashion Design
Moonyounghee
- By myself I cut all the fabric for the fashion show pieces and attended Stylings and everything that needed to be prepared for Paris Fashion Week.
Jul 2015 - Jul 2015
1 month Berlin, Germany
Voluntary Dresser
Mercedes-Benz Fashion Week
Feb 2015 - Mar 2015
2 months Neustadt, Germany
Fitting Model and Assisting Seamstress
Thomas Maria Stoehr
Jun 2014 - Aug 2014
3 months Landau, Germany
Fashion Design
Thomas Maria Stoehr
Oct 2012 - Oct 2012
1 month Mannheim, Germany
Visual Merchandising
Engelhorn
Jul 2009 - Jul 2009
1 month Mannheim, Germany
Fashion Design
Dorothee Schumacher
Apr 2009 - Dec 2015
5 years 9 months Mannheim, Germany
Fitting Model
Dorothee Schumacher
Languages
English
Native
German
Native
French
Advanced
Spanish
Elementary
Education
Oct 2014 - Jun 2019
University Hochschule Trier
B.A. · Fashion Design · Trier, Germany
Oct 2005 - Jun 2014
High School Käthe Kollwitz Gymnasium
Abitur · Neustadt an der Waldnaab, Germany
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