Roberta Grillo
Designer & Director
Experience
Designer & Director
Culture of Brave
- Designed Culture of Brave collection since 2020 and managed brand distribution starting in 2022.
- Oversaw brand concept and development for both brands, including graphic design and marketing.
- Led footwear and garment design from concept to finished product, producing all items in-house to ensure top quality.
- Directly involved in daily production tasks: design, pattern and last development, fitting, leather development with tanneries, object dyeing, cutting, lasting, and cementing.
- Handled communication efforts, including photo shoots and photo books.
- Managed sales interactions with buyers, including exhibitions and showroom meetings during Paris Fashion Week.
Freelance Footwear Consultant
- Provided professional service from design to product development.
- Product merchandising and design analysis.
- Market research, design proposal, mood-boards and freehand CADs.
- Adobe Illustrator / Shoemaster CADs and tech packs.
- Product development management.
- Collection organization and planning.
- Design and development management with sourcing.
- Recently designed a new technical project for an important karting shoe company.
Co-owner & Creative Director
NIHOMANO
- Co-founded Nihomano to introduce handcrafted sneakers for the high-end/avant-garde market.
- Oversaw brand concept and development for both brands, including graphic design and marketing.
- Led footwear and garment design from concept to finished product, producing all items in-house to ensure top quality.
- Directly involved in daily production tasks: design, pattern and last development, fitting, leather development with tanneries, object dyeing, cutting, lasting, and cementing.
- Handled communication efforts, including photo shoots and photo books.
- Managed sales interactions with buyers, including exhibitions and showroom meetings during Paris Fashion Week.
Senior Footwear Product Manager EMEA
Fila
- Analyze market and consumer trends, including competitors.
- Analyze sales seasonal evolution.
- Provide clear brief to the design team.
- Drive design in range, materials, color definition.
- Drive range planning, SKU management and collection segmentation.
- Define price architecture to meet brand margin expectations.
- Negotiate prices with suppliers.
- Manage product development with sourcing and coordinate development including lasts and patterns.
- Interact with sales teams across EMEA to develop the collection and understand individual market needs.
- Manage seasonal merchandise meetings and present the line to sales at seasonal launches.
Footwear Product Manager
Tomasoni Topsail Spa
- Responsible for footwear collections design and product development for North Sails, Henri Lloyd and Outrage brands.
- Managed four freelance designers and a junior product manager to meet product, timing and price positioning targets.
Summary
Roberta Grillo footwear professional since 1997. Starting from footwear merchandising and product management, I focused on product design in 2010. After 3 years as a freelance designer for major professional sportswear brands, I decided to boost my skills with a new venture: an original shoe concept combining the comfort and the look of a sneaker with the materials and the construction expertise techniques of an ancient handmade dress shoes. This concept is now a reality called NIHOMANO.
Since 2020, I have been working on establishing Culture of Brave, a new sneaker brand now available in high-end boutiques worldwide.
I mix strong organisational skills with out of the box thinking and a 360° view of footwear product process. Travels, books, movies, sailing, diving, swimming and music.
Skills
- Trend Research
- Brand Management
- Product Merchandising
- Product Design
- Product Management
- Technical Development
- Shoe Making
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Rhino 3d
- Microsoft Word
- Microsoft Excel
Languages
Education
Ars Sutoria Milan
Footwear designer - pattern maker · Shoe making · Milan, Italy
University of Political Science Genoa
Political science · Genoa, Italy · Magna cum laude
High School Firpo Genoa
Genoa, Italy · 60/60
Profile
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