Samantha Serra - Head of Marketing

Q: Where is Samantha based?

Samantha is based in Milan, Italy .

Q: What languages does Samantha speak?

Samantha speaks the following languages: Italian (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Samantha have?

Samantha has at least 15 years of experience. During this time, Samantha has worked in at least 8 different roles and for 5 different companies . The average length of individual experience is 2 years and 8 months . Note that Samantha may not have shared all experience and actually has more experience.

Q: What is Samantha's latest experience?

Samantha's most recent position is Head of Marketing at MilanoRestaurantGroup .

Q: What companies has Samantha worked for in recent years?

In recent years, Samantha has worked for MilanoRestaurantGroup .

Q: Which industries is Samantha most experienced in?

Samantha is most experienced in industries like Food and Beverage , Media, Entertainment and Publishing , and Advertising . Samantha also has some experience in Professional Services and Telecommunication .

Q: Which business areas is Samantha most experienced in?

Samantha is most experienced in business areas like Marketing , Business Intelligence , and Strategy and Planning . Samantha also has some experience in Logistics , Operations , and Sales .

Q: Which industries has Samantha worked in recently?

Samantha has recently worked in industries like Food and Beverage .

Q: Which business areas has Samantha worked in recently?

Samantha has recently worked in business areas like Business Intelligence , Marketing , and Strategy and Planning .

Recommended expert

Milan, Italy

Experience

Jan 2017 - Dec 2022

6 years

Head of Marketing

MilanoRestaurantGroup

Marketing, PR, influencer and advertising management
Overseeing cross-functional teams
Market research, data analysis and business intelligence
New business development support and supervision

Jan 2015 - Dec 2017

3 years

Digital Strategist & Marketing Consultant (Freelancer) / Senior Brand Marketing Manager

MilanoRestaurantGroup

Handle brand marketing strategy and execution along with media campaigns
Plan both offline and online activities with a creative and analytic spirit
Manage advertising creative aspects using a data-driven approach
Develop events, sponsorships and partnerships
Supervise multiple external agencies and people
Coordinate sales and social media marketing team
Thrive on challenges of change and new ideas as part of a long-term, detail-focused strategy

Jan 2014 - Dec 2015

2 years

Marketing Communications Manager

MilanoRestaurantGroup

Establish best practices for internal communications
Manage corporate communications
Develop an integrated communication strategy
Collaborate with creatives, external agencies, IT, production and sales to create promotional and communications materials, and organize and manage events or promotional activities

Jan 2013 - Dec 2014

2 years

Media Planner & Buyer

MilanoRestaurantGroup

Identify and understand media trends and target audiences to choose the best media mix for advertising strategy
Implement media plans while negotiating optimal budget allocation
Manage and evaluate campaigns

Jan 2011 - Dec 2013

3 years

Dubbing Operations Manager

Samplesrl

Manage and oversee script translation and adaptation process and establish workflows and dubbing scheduling
Communicate with dubbing studios and supervise the dubbing process
Manage and monitor material distribution and delivery
Maintain relationships with external dubbing partners
Utilize Office Suites, Trello, Slack, G Suite, SNS and WordPress

Jan 2011 - Dec 2011

1 year

Intern Producer Assistant

Samplesrl

Jan 2010 - Dec 2010

1 year

Customer Success Specialist

Arvato Italia

Provide customer support and engagement
Drive retention
Use multiple CRM systems
Collaborate with customer success managers and internal teams
Collect and analyze data

Jan 2008 - Dec 2009

2 years

Field Marketing Coordinator

InstoreFieldMarketingVisionsrl

Coordinate field events, manage promotional items and support logistics
Schedule and coordinate event participants
Facilitate lead gathering, reporting and collect direct sales data
Train and manage sales force

Jan 2008 - Dec 2008

1 year

Customer Success Specialist

TelecomItaliaMobile

Upselling and cross-selling
Provide customer support and engagement
Drive retention
Use multiple CRM systems
Collaborate with customer success managers and internal teams
Track and document tickets
Improve response time
Collect data

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Food and Beverage (10 years), Media and Entertainment (3 years), Advertising (2 years), Professional Services (1 year), and Telecommunication (1 year).

Food and Beverage

Media and Entertainment

Advertising

Professional Services

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12 years), Business Intelligence (6 years), Strategy (6 years), Logistics (5 years), Operations (3 years), and Customer Service (2 years).

Marketing

Business Intelligence

Strategy

Logistics

Operations

Customer Service

Summary

I’m a marketing professional with hands-on experience in voice recording, data annotation, labeling, translation, content writing and safety-related tasks, I am eager to bring my skills to your team and contribute to the development of high-quality AI datasets.

Professional experience in voice recording projects for AI training, ensuring high-quality audio delivery.
Contributor and QA roles in data annotation, labeling, and translation tasks, with attention to detail and process accuracy (Outlier, One Forma, Alignerr, etc)
Collaborated on content safety evaluation projects, ensuring adherence to guidelines and cultural appropriateness.
Skilled in documentation, script verification, and maintaining consistency across large datasets.
Experience in remote workflows, self-managing tasks with a strong commitment to deadlines and quality standards.
Proficient in using QA tools and following structured feedback loops for continuous improvement.

I am passionate about contributing to projects that combine language, technology, and quality-driven processes. I would be excited to support your team in delivering reliable and culturally accurate AI solutions.

Skills

Eq
Team Management
Decision Making
Data Analysis
Time Management
Problem Solving
Strategic Planning
Process Development
Project Management
Office Suites
Trello
Slack
G Suite
Sns
Wordpress Management

Languages

Italian

Native

English

Advanced

French

Elementary

Education

Oct 2016 - Jun 2018

La Sapienza

Master's degree, audience analysis and engagement, media trends, social media marketing, digital tools · Media Studies and Digital Communication · Rome, Italy

Oct 2003 - Jun 2006

La Sapienza

Bachelor's degree, Communication for enterprises, branding, marketing, pr · Business Communication, Marketing and Public Relations · Rome, Italy

Certifications & licenses

Event Planning For The Entertainment Industry

ACTL, Milan

Press Office And Media Relations For The Entertainment Industry

ACTL, Milan

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Samantha based?

Samantha is based in Milan, Italy.

What languages does Samantha speak?

Samantha speaks the following languages: Italian (Native), English (Advanced), French (Elementary).

How many years of experience does Samantha have?

Samantha has at least 15 years of experience. During this time, Samantha has worked in at least 8 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Samantha may not have shared all experience and actually has more experience.

What roles would Samantha be best suited for?

Based on recent experience, Samantha would be well-suited for roles such as: Head of Marketing, Digital Strategist & Marketing Consultant (Freelancer) / Senior Brand Marketing Manager, Marketing Communications Manager.

What is Samantha's latest experience?

Samantha's most recent position is Head of Marketing at MilanoRestaurantGroup.

What companies has Samantha worked for in recent years?

In recent years, Samantha has worked for MilanoRestaurantGroup.

Which industries is Samantha most experienced in?

Samantha is most experienced in industries like Food and Beverage, Media, Entertainment and Publishing, and Advertising. Samantha also has some experience in Professional Services and Telecommunication.

Which business areas is Samantha most experienced in?

Samantha is most experienced in business areas like Marketing, Business Intelligence, and Strategy and Planning. Samantha also has some experience in Logistics, Operations, and Sales.

Which industries has Samantha worked in recently?

Samantha has recently worked in industries like Food and Beverage.

Which business areas has Samantha worked in recently?

Samantha has recently worked in business areas like Business Intelligence, Marketing, and Strategy and Planning.

What is Samantha's education?

Samantha holds a Master in Media Studies and Digital Communication from La Sapienza and a Bachelor in Business Communication, Marketing and Public Relations from La Sapienza.

Does Samantha have any certificates?

Samantha has 2 certificates. These include: Event Planning For The Entertainment Industry and Press Office And Media Relations For The Entertainment Industry.

What is the availability of Samantha?

Samantha is immediately available full-time for suitable projects.

What is the rate of Samantha?

Samantha's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.