Alban Noutcha - Data Analyst and Web Analyst Specialist

Q: Where is Alban based?

Alban is based in Milan, Italy .

Q: What languages does Alban speak?

Alban speaks the following languages: French (Native), English (Advanced), Spanish (Advanced), Italian (Advanced) .

Q: How many years of experience does Alban have?

Alban has at least 8 years of experience. During this time, Alban has worked in at least 4 different roles and for 5 different companies . The average length of individual experience is 2 years and 6 months . Note that Alban may not have shared all experience and actually has more experience.

Q: What is Alban's latest experience?

Alban's most recent position is Data Analyst and Web Analyst Specialist at Business Integration Partner (BIP) .

Q: What companies has Alban worked for in recent years?

In recent years, Alban has worked for Business Integration Partner (BIP) , DentsuAegis Network , Incubeta , and Aruba SPA .

Q: Which industries is Alban most experienced in?

Alban is most experienced in industries like Information Technology (IT) , Advertising , and Energy . Alban also has some experience in Retail .

Q: Which business areas is Alban most experienced in?

Alban is most experienced in business areas like Business Intelligence , Marketing , and Information Technology (IT) .

Q: Which industries has Alban worked in recently?

Alban has recently worked in industries like Advertising , Information Technology (IT) , and Retail .

Q: Which business areas has Alban worked in recently?

Alban has recently worked in business areas like Marketing , Business Intelligence , and Information Technology (IT) .

Recommended expert

Milan, Italy

Experience

Apr 2025 - Present

11 months

Data Analyst and Web Analyst Specialist

Business Integration Partner (BIP)

As Watson (Marionnaud, The Perfume Shop, Drogas, Ici Paris XL):
Data layer creation and documentation on Confluence pages
GA4 explorations
GTM setup (tag implementations, bug fixes, consent mode implementation)
Data visualization with Looker Studio
Unieuro:
Tracking implementation and troubleshooting with GTM
Explores with GA4
Running queries on BigQuery to create dimensions and metrics for use in Looker
Data visualization with Looker
Oniverse (Calzedonia, Tezenis, Signorvino, Intimissimi, Falconieri):
Data visualization with Looker

May 2023 - Nov 2024

1 year 7 months

Leader Data Analytics and CRO

DentsuAegis Network

Philip Morris International:
Tags migration from Universal Analytics to GA4 across more than 20 markets
Looker Studio reports creation
Data manipulation on BigQuery
GA4 explores
GTM setup
Smith & Nephews:
Tags migration from Universal Analytics to GA4
Creation and implementation of the measurement plan
Looker Studio reports
Heineken:
DMP, DSP: Relay42 and Adform tracking point creation and audience building
Data manipulation on BigQuery
Ticketing on Jira
App tracking on Firebase

Jun 2021 - May 2023

2 years

Italy

Web and Data Analytics Specialist

Incubeta

Generali Italia:
Tags migration from Universal Analytics to GA4 across about ten sites
Looker Studio dashboards migration from Universal Analytics to GA4
Third-party tag implementation
Consent mode enablement
Measurement plans for websites
Facebook Conversion API
Perfetti Van Melle:
Tags migration from Universal Analytics to GA4
Looker Studio dashboards migration from Universal Analytics to GA4
Third-party tags implementation
Measurement plan creation
Groupama:
Measurement plan to track all KPIs across WordPress sites
QA of developer implementations of the measurement plan
GTM setup from account and container setup to track all KPIs
Tags migration from Universal Analytics to GA4
Looker Studio dashboards migration from Universal Analytics to GA4
Server-side tracking with Facebook Conversion API
MSC:
Measurement plan to track KPIs on the MyMSC website
QA of developer implementations of the measurement plan
Tags migration from Universal Analytics to GA4
DOM scraping to calculate variable values
Implementation of Naver tags (Korean third-party tag)

Jan 2020 - Dec 2021

2 years

Italy

Aruba SPA

Migrated from Universal Analytics to Google Tag Manager for all Aruba SPA sites including Aruba Pec, Aruba Cloud Hosting and public site
Created Google Tag Manager account and initial tracking setup for Fibra Aruba
Third-party events tracking
Measurement plan creation and implementation QA
GA3 goals configuration
Documentation on Confluence

Jan 2018 - Dec 2020

3 years

Italy

Web Analyst

AGM Solutions, Reply

Eglue:
Trained the Eglue team on Google Tag Manager and Google Analytics (UA)
Google Tag Manager account creation for various client sites
Google Analytics account creation
Pageview and events tracking with dataLayer creation
Goals implementation and e-commerce tracking
Reporting with Looker Studio
Qlikview / Qlik Sense programmer at Reply (client: Eni Spa):
Supported ENI SPA users of Qlikview and Qlik Sense applications via ticketing
Maintenance activities of developed applications

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (4 years), Advertising (3.5 years), Energy (3 years), and Retail (1 year).

Information Technology

Advertising

Energy

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (7 years), Marketing (7 years), and Information Technology (4 years).

Business Intelligence

Marketing

Information Technology

Summary

Web Analytics Specialist has expertise in technical setup (GTM, GA4, Looker Studio, Looker) and business outcomes (Project Management, Client Upselling). Skilled in creating measurement plans, configuring tracking, debugging, and troubleshooting. Experienced in server-side tracking and BigQuery implementations across various projects. Knows SQL and JavaScript.

Skills

Html5/css3
Javascript
Ga4
Mixpanel
Google Tag Manager
Lookml
Semantic Layer
Looker Studio
Looker (Lookml)
Google Bigquery
Adform

Languages

French

Native

English

Advanced

Spanish

Advanced

Italian

Advanced

Education

University of Brescia

Master's degree · economics and business administration · Brescia, Italy

Certifications & licenses

Privacy For Agencies And Partners

Google Certification

Data Analyst

Codefinity

GA4 Certification

Google Ads Measurement

Google Ads Search Certification

Looker Certification

Google Cloud Certification

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alban based?

Alban is based in Milan, Italy.

What languages does Alban speak?

Alban speaks the following languages: French (Native), English (Advanced), Spanish (Advanced), Italian (Advanced).

How many years of experience does Alban have?

Alban has at least 8 years of experience. During this time, Alban has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 6 months. Note that Alban may not have shared all experience and actually has more experience.

What roles would Alban be best suited for?

Based on recent experience, Alban would be well-suited for roles such as: Data Analyst and Web Analyst Specialist, Leader Data Analytics and CRO, Web and Data Analytics Specialist.

What is Alban's latest experience?

Alban's most recent position is Data Analyst and Web Analyst Specialist at Business Integration Partner (BIP).

What companies has Alban worked for in recent years?

In recent years, Alban has worked for Business Integration Partner (BIP), DentsuAegis Network, Incubeta, and Aruba SPA.

Which industries is Alban most experienced in?

Alban is most experienced in industries like Information Technology (IT), Advertising, and Energy. Alban also has some experience in Retail.

Which business areas is Alban most experienced in?

Alban is most experienced in business areas like Business Intelligence, Marketing, and Information Technology (IT).

Which industries has Alban worked in recently?

Alban has recently worked in industries like Advertising, Information Technology (IT), and Retail.

Which business areas has Alban worked in recently?

Alban has recently worked in business areas like Marketing, Business Intelligence, and Information Technology (IT).

What is Alban's education?

Alban holds a Master in economics and business administration from University of Brescia.

Does Alban have any certificates?

Alban has 6 certificates. Among them, these include: Privacy For Agencies And Partners, Data Analyst, and GA4 Certification.

What is the availability of Alban?

Alban is immediately available full-time for suitable projects.

What is the rate of Alban?

Alban's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.