Boray Haag
Web Analyst & Tracking Specialist
Experience
Web Analyst & Tracking Specialist
Freelancer
- Tracking
- Analytics
- Data Engineer
- ServerSide Tracking
- Reporting
- Dashboarding
- A/B Testing
Web Analyst
e-dialog GmbH
- Tracking
- Analytics
Web Analyst
Fitmart GmbH
- Tracking
- Analytics
- Reporting
Technical Account Manager
42 Digital GmbH
- Tracking
- Analytics
- Reporting
- Web development
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (11.5 years), Advertising (8.5 years), and Retail (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Business Intelligence (12 years), Information Technology (11.5 years), Customer Service (8 years), and Marketing (0.5 years).
Summary
- Highly qualified Web Tracking & Analytics specialist with many years of experience in collecting, analyzing and visualizing online marketing data.
- Expertise in designing and implementing tracking solutions using Google Tag Manager, Google Analytics and other common tools.
- Extensive knowledge in optimizing websites and landing pages through A/B tests and data-driven decisions.
- Strong analytical skills and excellent communication skills to effectively convey complex data insights.
- Focus on data privacy and compliance with relevant regulations.
Skills
Web Tracking: Google Tag Manager, Google Analytics, Matomo, Piwik, Etc
Conversion Tracking: Client And Server-side Tracking
Data Analysis: Looker Studio, Bigquery, Tableau
Optimization: A/b Testing Optimizely, Vwo
Consent Management: Usercentrics, Cookiebot, Onetrust, Google Consent Mode
Programming: Html, Css, Javascript, Php, Python
Html Skills (Very Good)
Javascript (Very Good)
Php Skills (Very Good)
Mysql (Very Good)
Microsoft Office (Good)
Python (Good)
React (Good)
Google Analytics (Ga4) (Very Good)
Google Tag Manager (Very Good)
Consent Management (Very Good)
Serverside Tracking (Very Good)
Matomo (Very Good)
Google Marketing Platform (Good)
A/b-testing (Good)
Remarketing And Conversion Tracking For Google Ads, Facebook, Bing, Etc.
Ecommerce-tracking
Reporting / Dashboarding With Google Data Studio And Bigquery
Languages
Profile
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