Michael Bader
Senior Freelance Analytics Consultant
Experience
Aug 2023 - Apr 2024
9 months Berlin, Germany
Product Analytics Consultant - Trust & Safety
Kleinanzeigen
- Detecting fraud patterns by implementing aggressive anti-fraud rules while maintaining acceptable false positive rates - with the effect of reducing fraud exposure to users by up to 80%
- Supporting ideation and roll-out of new trust and safety features to the platform to block fraudulent activity and increase user awareness for fraud
- Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations
May 2022 - Jun 2023
1 year 2 months Berlin, Germany
Product Analytics Consultant
mobile.de GmbH
- Supporting the roll-out of Germany's largest online vehicle marketplace new product Online-Kauf (Online Buying)
- Setting up KPI framework and reports to measure customer success for both buyers and sellers, identifying pain points and keeping customer satisfaction high
- Creating a sales funnel and analysing drop-offs to improve conversion rate
Dec 2021 - Present
3 years 4 months Berlin, Germany
Product Analytics Consultant
Gamebook Studio
- Conceptualising the data & analytics frameworks for Gamebook's various titles
- Visualising the end-to-end player journey from install to engaged customer, identifying pain points and reducing player churn
- Guiding marketers and game designers by enabling data-driven content creation and optimisation for game content and marketing campaigns
Sep 2021 - Apr 2022
8 months Berlin, Germany
Product Analytics Consultant - Trust & Safety
eBay Kleinanzeigen
- Supporting Germany's largest website for classifieds roll-out of phone number verification - with the effect of reducing fraud and policy violations by 50%
- Creating a phone number verification funnel to identify friction in the process and make the verification smooth and easy for the users
- Working closely with Product, Devs and Customer Support to identify and fight fraud patterns
Apr 2021 - Oct 2021
7 months Berlin, Germany
Data Consultant
TAMSCHICK MEDIA+SPACE
- Supporting the data collection and data processing for the American Museum of Natural History exhibition "Invisible Worlds"
- Collecting location data of Twitter feeds, taxi and bike routes on Earth Day 2020 and processing it for further visualisation
Mar 2021 - Nov 2021
9 months Berlin, Germany
Tableau Consultant
Trendence Institut
- Supporting the visualisation of high-quality studies, statistics and trends on labor markets
- Building top-notch customer-facing Tableau dashboards
Nov 2020 - Feb 2021
4 months Berlin, Germany
Product Analytics Consultant
Beelinguapp
- Working directly with the company's founders on user lifecycle analytics
- Increasing customer retention and reducing customer churn
- Driving subscriptions by identifying valuable customer segments to be targeted by marketing campaigns
Jan 2020 - Sep 2021
1 year 9 months Berlin, Germany
Product Analytics Consultant
idealo internet GmbH
- Analysing customer lifecycle journey / lifecycle value data for one of the leading product and price comparison platforms in Europe
- Generating insights from customer funnels and customer segmentation
- Helping Product and Aftersales teams to improve customer experience by recommending product changes / features
Jan 2020 - Apr 2020
4 months Berlin, Germany
Product Analytics Consultant
Small Improvements
- Supporting management by creating a customer health scoring and building a customer churn prediction model
- Driving customer retention and new sales
- Setting up advanced revenue reporting
Oct 2019 - Jan 2020
4 months Germany
Marketing Analytics Consultant
mobile.de GmbH
- Supporting marketing campaigns of Germany's largest online vehicle marketplace to boost traffic to their website
- Implementing advanced lead tracking and generating a sales conversion funnel
Apr 2019 - Apr 2022
3 years 1 month Berlin, Germany
Tableau Consultant
LBD-Beratungsgesellschaft mbH
- Creating Tableau dashboards for top management to visualise sales success and identify business opportunities
- Guiding and mentoring stakeholders to convert from Excel pivot tables to a proper BI tool
Feb 2019 - Oct 2019
9 months Germany
Product Analytics Consultant
Clue by Biowink
- Supporting the growth of the #1 doctor-recommended period & cycle tracking app's user base
- Building comprehensive customer lifecycle funnels in Amplitude to identify user churn and opportunities for marketing campaigns
- Setting up and analysing A/B tests to enhance user experience
Aug 2016 - Apr 2018
1 year 9 months Berlin, Germany
Senior Analyst - Customer Lifecycle
PayPal
- Supporting design, setup and roll-out of a new segmentation for PayPal’s global consumer base
- Creating datasets and self-service dashboards for consumer product penetration, segment migration, consumer lifecycle
- Generating insights to help reduce consumer activation friction and increase Net New Actives
Jan 2013 - Jul 2016
3 years 7 months Germany
Product Analyst
PayPal
- Supporting Product, Business and Marketing with product roll-outs like
- eBay’s next generation checkout with deep PayPal integration
- free P2P payments in Germany
- 'Payment upon Invoice' - PayPal's invoice product in Germany
- 'PayPal Plus' - One-stop-shop solution for smaller merchants; Revamp of consumer onboarding funnel
- Setup of KPI framework and A/B testing to enhance user experience
Jun 2012 - Sep 2012
4 months London, United Kingdom
Product Analytics Intern
PayPal
Master’s thesis analysing the impact of pricing changes on PayPal’s top customers
Feb 2011 - Jul 2011
6 months Hamburg, Germany
Consultancy Intern
PwC Advisory
Built a comprehensive offshore windfarm database; Assisted the writing of a case study for the Federation of German Industry; Conducted market analysis for offshore wind energy
Aug 2010 - Feb 2011
7 monthsControlling Intern
Nordex
Hamburg Area, Germany
Assisted budget planning for the financial year 2011; Assisted investment planning and HR controlling; Conducted competition analysis
Nov 2009 - May 2010
7 months Germany
Product Management Intern
SponsorPay (now Fyber)
Supported feature development with data analysis; Created KPI-reports for management decisions; Designed a quality assurance process
Jan 2007 - Dec 2009
3 years Mannheim, Germany
Tutor in calculus and production management
Mannheim University
Taught fundamentals and application of calculus in business and economics / theory of production and cost theory, optimal production plans and efficient production management
Summary
Experienced Product Analytics Expert with a focus on fintech, e- commerce and gaming.
My expertise:
- Analysing key customer data and guiding senior stakeholders in business, product, marketing and operations to make data-driven decisions
- Visualising customer lifecycle journeys and identifying customer pain points - thereby increasing customer retention and reducing customer churn
- Creating various funnel analyses to improve user experience - including account creation, checkout, password recovery, phone number verification, etc.
- Setting up A/B tests and using their results to drive product and marketing decisions
- Being a sparring partner for various business stakeholders to discuss, test and guide on analytics topics
- Translating technical analytics and statistics details into non- technical action points for business stakeholders to execute on
My top skills:
- SQL (in various dialects)
- Tableau
- Looker
- Amplitude
- Python (including analytics libraries like Numpy, Pandas, skikit- learn, etc.)
I also have experience with
- Qlikview
- Microstrategy
- DBT
Top skills: SQL, Tableau, Python
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2011 - Jun 2012
London School of Economics and Political Science
Master of Science · Management Science - Operational Research · United Kingdom
Jul 2008 - Nov 2008
UNSW
Study Abroad, Business · Sydney, Australia
Oct 2006 - Jun 2009
University of Mannheim
Bachelor of Science · Business Administration · Mannheim, Germany
Certifications & licenses
Cusanuswerk Scholarship
DAAD Scholarship
Honors-Awards
Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization
Machine Learning
Neural Networks and Deep Learning
Sequence Models
Structuring Machine Learning Projects
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