Recommended expert

Michael Bader

Product Analytics Consultant - Trust & Safety

Michael Bader
Berlin, Germany

Experience

Aug 2023 - Apr 2024
9 months
Berlin, Germany

Product Analytics Consultant - Trust & Safety

Kleinanzeigen

  • Detecting fraud patterns by implementing aggressive anti-fraud rules while maintaining acceptable false positive rates, reducing fraud exposure to users by up to 80%
  • Supporting ideation and roll-out of new trust and safety features to block fraudulent activity and increase user awareness for fraud
  • Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations
May 2022 - Jun 2023
1 year 2 months
Berlin, Germany

Product Analytics Consultant

mobile.de GmbH

  • Supporting the roll-out of Germany's largest online vehicle marketplace new product Online-Kauf (Online Buying)
  • Setting up KPI framework and reports to measure customer success for both buyers and sellers, identifying pain points and keeping customer satisfaction high
  • Creating a sales funnel and analysing drop-offs to improve conversion rate
Dec 2021 - Present
4 years 2 months
Berlin, Germany

Product Analytics Consultant

Gamebook Studio

  • Conceptualising the data & analytics frameworks for Gamebook's various titles
  • Visualising the end-to-end player journey from install to engaged customer, identifying pain points and reducing player churn
  • Guiding marketers and game designers by enabling data-driven content creation and optimisation for game content and marketing campaigns
Sep 2021 - Apr 2022
8 months
Berlin, Germany

Product Analytics Consultant - Trust & Safety

eBay Kleinanzeigen

  • Supporting Germany's largest website for classifieds roll-out of phone number verification, reducing fraud and policy violations by 50%
  • Creating a phone number verification funnel to identify friction in the process and make the verification smooth and easy for users
  • Working closely with Product, Development and Customer Support to identify and fight fraud patterns
Apr 2021 - Oct 2021
7 months
Berlin, Germany

Data Consultant

TAMSCHICK MEDIA+SPACE

  • Supporting the data collection and data processing for the American Museum of Natural History exhibition "Invisible Worlds"
  • Collecting location data of Twitter feeds, taxi and bike routes on Earth Day 2020 and processing it for further visualisation
Mar 2021 - Nov 2021
9 months
Berlin, Germany

Tableau Consultant

Trendence Institut

  • Supporting the visualisation of high-quality studies, statistics and trends on labor markets
  • Building top-notch customer-facing Tableau dashboards
Nov 2020 - Feb 2021
4 months
Berlin, Germany

Product Analytics Consultant

Beelinguapp

  • Working directly with the company's founders on user lifecycle analytics
  • Increasing customer retention and reducing customer churn
  • Driving subscriptions by identifying valuable customer segments to be targeted by marketing campaigns
Jan 2020 - Sep 2021
1 year 9 months
Berlin, Germany

Product Analytics Consultant

idealo internet GmbH

  • Analysing customer lifecycle journey / lifecycle value data for one of the leading product and price comparison platforms in Europe
  • Generating insights from customer funnels and customer segmentation
  • Helping Product and Aftersales teams to improve customer experience by recommending product changes / features
Jan 2020 - Apr 2020
4 months
Berlin, Germany

Product Analytics Consultant

Small Improvements

  • Supporting management by creating a customer health scoring and building a customer churn prediction model
  • Driving customer retention and new sales
  • Setting up advanced revenue reporting
Oct 2019 - Jan 2020
4 months
Berlin, Germany

Marketing Analytics Consultant

mobile.de GmbH

  • Supporting marketing campaigns of Germany's largest online vehicle marketplace to boost traffic to their website
  • Implementing advanced lead tracking and generating a sales conversion funnel
Apr 2019 - Apr 2022
3 years 1 month
Berlin, Germany

Tableau Consultant

LBD-Beratungsgesellschaft mbH

  • Creating Tableau dashboards for top management to visualise sales success and identify business opportunities
  • Guiding and mentoring stakeholders to convert from Excel pivot tables to a proper BI tool
Feb 2019 - Oct 2019
9 months
Berlin, Germany

Product Analytics Consultant

Clue by Biowink

  • Supporting the growth of the #1 doctor-recommended period & cycle tracking app's user base
  • Building comprehensive customer lifecycle funnels in Amplitude to identify user churn and opportunities for marketing campaigns
  • Setting up and analysing A/B tests to enhance user experience
Aug 2016 - Apr 2018
1 year 9 months
Berlin, Germany

Senior Analyst - Customer Lifecycle

PayPal

  • Supporting design, setup and roll-out of a new segmentation for PayPal’s global consumer base
  • Creating datasets and self-service dashboards for consumer product penetration, segment migration, consumer lifecycle
  • Generating insights to help reduce consumer activation friction and increase Net New Actives
Jan 2013 - Jul 2016
3 years 7 months
Berlin, Germany

Product Analyst

PayPal

  • Supporting Product, Business and Marketing with product roll-outs such as eBay’s next generation checkout with deep PayPal integration
  • Supporting Product, Business and Marketing with free P2P payments in Germany
  • Supporting Product, Business and Marketing with 'Payment upon Invoice' - PayPal's invoice product in Germany
  • Supporting Product, Business and Marketing with 'PayPal Plus' - one-stop-shop solution for smaller merchants and revamp of consumer onboarding funnel
  • Setting up KPI framework and A/B testing to enhance user experience
Jun 2012 - Sep 2012
4 months
London, United Kingdom

Product Analytics Intern

PayPal

  • Master’s thesis analysing the impact of pricing changes on PayPal’s top customers
Feb 2011 - Jul 2011
6 months
Hamburg, Germany

Consultancy Intern

PwC Advisory

  • Built a comprehensive offshore windfarm database
  • Assisted the writing of a case study for the Federation of German Industry
  • Conducted market analysis for offshore wind energy
Aug 2010 - Feb 2011
7 months
Hamburg, Germany

Controlling Intern

Nordex

  • Assisted budget planning for the financial year 2011
  • Assisted investment planning and HR controlling
  • Conducted competition analysis
Nov 2009 - May 2010
7 months
Berlin, Germany

Product Management Intern

SponsorPay (now Fyber)

  • Supported feature development with data analysis
  • Created KPI-reports for management decisions
  • Designed a quality assurance process
Jan 2007 - Dec 2009
3 years
Mannheim, Germany

Tutor in calculus and production management

Mannheim University

  • Taught fundamentals and application of calculus in business and economics, theory of production and cost theory, optimal production plans and efficient production management

Summary

Experienced Product Analytics Expert with a focus on fintech, e-commerce and gaming.

  • Analysing key customer data and guiding senior stakeholders in business, product, marketing and operations to make data-driven decisions
  • Visualising customer lifecycle journeys and identifying customer pain points - thereby increasing customer retention and reducing customer churn
  • Creating various funnel analyses to improve user experience - including account creation, checkout, password recovery, phone number verification, etc.
  • Setting up A/B tests and using their results to drive product and marketing decisions
  • Being a sparring partner for various business stakeholders to discuss, test and guide on analytics topics
  • Translating technical analytics and statistics details into non-technical action points for business stakeholders to execute on

Skills

  • Sql (In Various Dialects)
  • Tableau
  • Looker
  • Amplitude
  • Python (Including Analytics Libraries Like Numpy, Pandas, Skikit-learn, Etc.)
  • Qlikview
  • Microstrategy
  • Dbt

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2011 - Jun 2012

London School of Economics and Political Science

Master of Science, Management Science - Operational Research · Management Science - Operational Research · London, United Kingdom

Jul 2008 - Nov 2008

UNSW

Study Abroad, Business · Business · Sydney, Australia

Oct 2006 - Jun 2009

University of Mannheim

Bachelor of Science, Business Administration · Business Administration · Mannheim, Germany

Certifications & licenses

Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization

Machine Learning

Neural Networks and Deep Learning

Sequence Models

Structuring Machine Learning Projects

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