Tobias Schmidt
Digital Analytics Consultant
Experience
Nov 2021 - Present
3 years 6 monthsDigital Analytics Consultant
Freelance
- Currently manage 7+ (SMEs, Startups & Agencies) clients' tracking & analytics infrastructures
- Onboarded clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Sep 2019 - Present
5 years 8 monthsDigital Analytics Consultant
TRKKN
- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Use of BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
Sep 2018 - Aug 2019
1 yearAdtech Manager
audibene
- Managed audibene's Analytics & tracking infrastructure (GA & GTM)
- Worked with Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Worked with Marketing teams to gather & implement Advertising Partner tracking requirements
Jan 2015 - Sep 2018
2 years 9 monthsAdtech Manager (Global)
trivago
Ad Tech / Marketing Technology
- Conceptualized, optimized & tested new internal tracking solutions
- Set up advanced tracking & measurement via Google Tag Manager & GA360
- Automated internal Campaign & Tracking setup process
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality
- Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
Data Analytics Products
- Spearheaded the introduction & implementation of several external Products for the Marketing team, such as:
- Looker - was the main stakeholder of Looker for Marketing
- Google Analytics 360 - assisted with technical tracking & analysis challenges
- Datorama - onboarded Datorama for a unified Marketing data pipeline
- Productsup - maintained 50+ product feeds for use in Remarketing
May 2013 - Dec 2015
2 years 8 monthsAd Operations Specialist (Global)
trivago
Ad Operations
- Adserver Implementation & Maintenance (DCM)
- Tracking Implementation & Maintenance (GTM)
- Fraud Detection & Prevention
Data Analysis
- Performance-based optimization
- Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
- A/B Testing (A/B, Multivariate)
Product Feeds
- Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns
Aug 2012 - Mar 2013
8 months London, United Kingdom
SEO Internship
Markco Media
- Search Engine Optimization (on & off-site)
- Traffic Analysis
- Reporting
- Landing Page Optimization
- Market Research
- Competitor Analysis
Jul 2011 - Feb 2011
-1 years -4 months Tampere, Finland
Business Development Trainee
The Hub Tampere Oy
- Assisted 2 Start-Ups with market inception
- Market Research & Competitor Analysis
- Created communication design materials (PR, Marketing, Video)
- Co-created website platform for one of the startups
Languages
English
Native
German
Native
Education
Sep 2010 - Jun 2011
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Sep 2008 - Jun 2011
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Oct 2007 - Jun 2008
Cologne University of Applied Sciences
Fachhochschulreife, Economics · Cologne, Germany
Certifications & licenses
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning
SAP
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