Tobias S. - Digital Analytics Consultant | FRATCH

en
de

Berlin, Germany

Experience

Nov 2021 - Dec 2023

2 years 2 months

Berlin, Germany

Digital Analytics Consultant

Freelance

I currently manage 7+ (SMEs, Startups & Agencies) clients' tracking & analytics infrastructures
Onboarded clients to GA360, GCP (BigQuery) and Looker
Notable clients: Plyo AS, Sennheiser, Mobel Kempf

Sep 2019 - Dec 2023

4 years 4 months

Digital Analytics Consultant

TRKKN

Google Partner (GMP & GCP)
Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
Used BigQuery for specific client projects
Certified Looker Partner since Sep 2020

Sep 2018 - Aug 2019

1 year

Adtech Manager

Audibene

Managed Audibene's Analytics & tracking infrastructure (GA & GTM)
Worked with the Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
Worked with Marketing teams to gather & implement Advertising Partner tracking requirements

Jan 2016 - Sep 2018

2 years 9 months

Adtech Manager (Global)

Trivago

Ad Tech / Marketing Technology
Conceptualized, optimized & tested new internal tracking solutions
Set up advanced tracking & measurement via Google Tag Manager & GA360
Automated internal Campaign & Tracking setup process
Marketing Tools
Conceptualized & built several internal Marketing tools on demand by first creating MVPs and then delegating & scaling them for more robust functionality
Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
Data Analytics Products
Led the introduction & implementation of several external Products for the Marketing team, such as:
Looker - main stakeholder for Marketing
Google Analytics 360 - assisted with technical tracking & analysis challenges
Datorama - Onboarded Datorama for a unified Marketing data pipeline
Productsup - maintained 50+ product feeds for use in Remarketing

May 2013 - Dec 2015

2 years 8 months

Ad Operations Specialist (Global)

Trivago

Ad Operations
Adserver implementation & maintenance (DCM)
Tracking implementation & maintenance (GTM)
Fraud detection & prevention
Data analysis
Performance-based optimization
Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
A/B Testing (A/B, Multivariate)
Product Feeds
Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns

Aug 2012 - Mar 2013

8 months

London, United Kingdom

SEO Internship

Markco Media

Search Engine Optimization (on & off-site)
Traffic Analysis
Reporting
Landing Paae Optimization
Market Research
Competitor Analysis

Jul 2011 - Feb 2012

8 months

Tampere, Finland

Business Development Traineeship

"The Hub" Tampere Oy

Assisted 2 Start-Ups with market inception
M arket Research & Competitor Analysis
Created communication design materials (PR, Market ing, Video.)
Co-created website platform for one of the startups

Languages

German

Native

English

Native

Education

Sep 2010 - Jul 2011

TAMK - Tampere University of Applied Sciences

International Business Studies · Tampere, Finland

Sep 2008 - Jul 2011

Bielefeld University of Applied Sciences

International Management Studies · Bielefeld, Germany

Oct 2007 - Jun 2008

Cologne University of Applied Sciences

Technical College Entrance Qualification · Economics · Germany

Certifications & licenses

Certified Looker Partner

Looker

Google Partner (GMP & GCP)

Google

Looker Partner Certificate

Looker

SAP Certified Application Associate - Strategic Planning - SAP C_AP01_72

SAP

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