Tobias S.
Digital Analytics Consultant
Experience
Nov 2021 - Dec 2023
2 years 2 monthsBerlin, Germany
Digital Analytics Consultant
Freelance
- I currently manage 7+ (SMEs, Startups & Agencies) clients' tracking & analytics infrastructures
- Onboarded clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Sep 2019 - Dec 2023
4 years 4 monthsDigital Analytics Consultant
TRKKN
- Google Partner (GMP & GCP)
- Managed 25+ Mid-Market & Large Enterprise clients' GMP Stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (Tracking Concept, Documentation, Implementation, Testing, Training, Maintenance, etc.)
- Used BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
Sep 2018 - Aug 2019
1 yearAdtech Manager
Audibene
- Managed Audibene's Analytics & tracking infrastructure (GA & GTM)
- Worked with the Frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Worked with Marketing teams to gather & implement Advertising Partner tracking requirements
Jan 2016 - Sep 2018
2 years 9 monthsAdtech Manager (Global)
Trivago
- Ad Tech / Marketing Technology
- Conceptualized, optimized & tested new internal tracking solutions
- Set up advanced tracking & measurement via Google Tag Manager & GA360
- Automated internal Campaign & Tracking setup process
- Marketing Tools
- Conceptualized & built several internal Marketing tools on demand by first creating MVPs and then delegating & scaling them for more robust functionality
- Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
- Data Analytics Products
- Led the introduction & implementation of several external Products for the Marketing team, such as:
- Looker - main stakeholder for Marketing
- Google Analytics 360 - assisted with technical tracking & analysis challenges
- Datorama - Onboarded Datorama for a unified Marketing data pipeline
- Productsup - maintained 50+ product feeds for use in Remarketing
May 2013 - Dec 2015
2 years 8 monthsAd Operations Specialist (Global)
Trivago
- Ad Operations
- Adserver implementation & maintenance (DCM)
- Tracking implementation & maintenance (GTM)
- Fraud detection & prevention
- Data analysis
- Performance-based optimization
- Creation of KPI Dashboards & Reports (Excel, MySQL, Tableau, Power BI)
- A/B Testing (A/B, Multivariate)
- Product Feeds
- Implemented & maintained Product (Hotel) Feeds for use in Retargeting campaigns
Aug 2012 - Mar 2013
8 monthsLondon, United Kingdom
SEO Internship
Markco Media
- Search Engine Optimization (on & off-site)
- Traffic Analysis
- Reporting
- Landing Paae Optimization
- Market Research
- Competitor Analysis
Jul 2011 - Feb 2012
8 monthsTampere, Finland
Business Development Traineeship
"The Hub" Tampere Oy
- Assisted 2 Start-Ups with market inception
- M arket Research & Competitor Analysis
- Created communication design materials (PR, Market ing, Video.)
- Co-created website platform for one of the startups
Languages
German
NativeEnglish
NativeEducation
Sep 2010 - Jul 2011
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Sep 2008 - Jul 2011
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Oct 2007 - Jun 2008
Cologne University of Applied Sciences
Technical College Entrance Qualification · Economics · Germany
Certifications & licenses
Certified Looker Partner
Looker
Google Partner (GMP & GCP)
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning - SAP C_AP01_72
SAP
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