Tobias Schmidt
Digital Analytics Consultant
Experience
Nov 2021 - Dec 2023
2 years 2 months Berlin, Germany
Digital Analytics Consultant
Freelance
- I currently manage 7+ clients (SMEs, startups & agencies) tracking & analytics infrastructures
- Onboarded clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Möbel Kempf
Sep 2019 - Dec 2023
4 years 4 monthsDigital Analytics Consultant
TRKKN
- Google Partner (GMP & GCP)
- Managed 25+ mid-market & large enterprise clients' GMP stacks (GA360, GTM, etc.)
- Rolled out GA360 for multiple large clients, from start to finish (tracking concept, documentation, implementation, testing, training, maintenance, etc.)
- Used BigQuery for specific client projects
- Certified Looker Partner since Sep 2020
Sep 2018 - Aug 2019
1 yearAdtech Manager
Audibene
- Managed Audibene's analytics & tracking infrastructure (GA & GTM)
- Worked with frontend team to define & implement tracking concepts (dataLayer & JavaScript)
- Collaborated with marketing teams to gather & implement advertising partner tracking requirements
Jan 2015 - Sep 2018
2 years 9 monthsAdtech Manager (Global)
Trivago
- Ad tech & marketing technology
- Conceptualized, optimized & tested new internal tracking solutions
- Set up advanced tracking & measurement via Google Tag Manager & GA360
- Automated internal campaign & tracking setup processes
- Marketing tools: conceptualized & delivered several internal tools by first building MVPs, then delegating & scaling them for full functionality
- Technologies used: SQL, JavaScript, Power Pivot, Power BI, VBA macros, Python, etc.
- Data analytics products: spearheaded introduction & implementation of external products for the marketing team, such as:
- Looker – main stakeholder for marketing
- Google Analytics 360 – assisted with technical tracking & analysis challenges
- Datorama – onboarded Datorama for a unified marketing data pipeline
- Productsup – maintained 50+ product feeds for remarketing
May 2013 - Dec 2015
2 years 8 monthsAd Operations Specialist (Global)
Trivago
- Ad operations
- Ad server implementation & maintenance (DCM)
- Tracking implementation & maintenance (GTM)
- Fraud detection & prevention
- Data analysis & performance-based optimization
- Created KPI dashboards & reports (Excel, MySQL, Tableau, Power BI)
- A/B & multivariate testing
- Product feeds: implemented & maintained hotel feeds for retargeting campaigns
Aug 2012 - Mar 2013
8 months London, United Kingdom
SEO Internship
Markco Media
- Search engine optimization (on-site & off-site)
- Traffic analysis
- Reporting
- Landing page optimization
- Market research
- Competitor analysis
Jul 2011 - Feb 2012
8 months Tampere, Finland
Business Development Traineeship
"The Hub" Tampere Oy
- Assisted 2 startups with market entry
- Market research & competitor analysis
- Created communication design materials (PR, marketing, video)
- Co-created website platform for one of the startups
Languages
German
Native
English
Advanced
Education
Sep 2010 - Jul 2011
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Sep 2008 - Jul 2011
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Oct 2007 - Jun 2008
Cologne University of Applied Sciences
Fachhochschulreife · Economics · Germany
Certifications & licenses
Certified Looker Partner
Looker
Google Partner (GMP & GCP)
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning - SAP C_AP01_72
SAP
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