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Tobias Schmidt

Digital Analytics Consultant

Tobias Schmidt
Berlin, Germany

Experience

Nov 2021 - Present
4 years 4 months

Digital Analytics Consultant

Freelance

  • Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
  • Onboard clients to GA360, GCP (BigQuery) and Looker
  • Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Sep 2018 - Aug 2019
1 year

Adtech Manager

audibene

  • Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
  • Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
  • Collaborated with marketing teams to gather and implement advertising partner tracking requirements
Jan 2016 - Sep 2018
2 years 9 months

Adtech Manager (Global)

trivago

  • Conceptualized, optimized and tested new internal tracking solutions
  • Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
  • Automated internal campaign and tracking setup processes
  • Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
  • Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
  • Spearheaded introduction and implementation of external products for the marketing team:
  • Looker (main stakeholder)
  • Google Analytics 360 (technical tracking and analysis support)
  • Datorama (onboarded for unified marketing data pipeline)
  • Productsup (maintained 50+ product feeds for remarketing)
May 2013 - Dec 2015
2 years 8 months

Ad Operations Specialist (Global)

trivago

  • Implemented and maintained ad server (DoubleClick Campaign Manager)
  • Implemented and maintained tracking via Google Tag Manager
  • Conducted fraud detection and prevention
  • Performed performance-based optimization
  • Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
  • Executed A/B and multivariate testing
  • Implemented and maintained product (hotel) feeds for retargeting campaigns
Aug 2012 - Mar 2013
8 months
London, United Kingdom
On-site

SEO Intern

Markco Media

  • Performed search engine optimization (on-site and off-site)
  • Conducted traffic analysis
  • Prepared reports
  • Optimized landing pages
  • Performed market research and competitor analysis

Skills

  • Digital Analytics
  • Data Analysis
  • Mysql
  • Lookml
  • Javascript
  • Excel
  • Photoshop
  • Html & Css
  • Regex
  • Vb Macros

Languages

English
Advanced
German
Intermediate

Education

Sep 2010 - Jul 2011

TAMK - Tampere University of Applied Sciences

International Business Studies · Tampere, Finland

Sep 2008 - Jul 2011

Bielefeld University of Applied Sciences

International Management Studies · Bielefeld, Germany

Oct 2007 - Jun 2008

Cologne University of Applied Sciences

University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany

...and 1 more

Certifications & licenses

Looker Partner Certificate

Looker

SAP Certified Application Associate - Strategic Planning - SAP

SAP

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tobias based?

Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Tobias speak?

Tobias speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Tobias have?

Tobias has at least 11 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 2 months. Note that Tobias may not have shared all experience and actually has more experience.

What roles would Tobias be best suited for?

Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).

What is Tobias's latest experience?

Tobias's most recent position is Digital Analytics Consultant at Freelance.

What companies has Tobias worked for in recent years?

In recent years, Tobias has worked for Freelance.

Which industries is Tobias most experienced in?

Tobias is most experienced in industries like Tourism and Hospitality, Manufacturing, and Retail. Tobias also has some experience in Healthcare, Media and Entertainment and Publishing.

Which business areas is Tobias most experienced in?

Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology (IT).

Which industries has Tobias worked in recently?

Tobias has recently worked in industries like Manufacturing and Retail.

Which business areas has Tobias worked in recently?

Tobias has recently worked in business areas like Business Intelligence, Information Technology (IT), and Marketing.

What is Tobias's education?

Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.

Does Tobias have any certificates?

Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.

What is the availability of Tobias?

Tobias is immediately available part-time for suitable projects.

What is the rate of Tobias?

Tobias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Tobias?

To hire Tobias, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 790-950 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.