Recommended expert
Tobias Schmidt
Digital Analytics Consultant
Experience
Nov 2021 - Present
4 years 4 monthsDigital Analytics Consultant
Freelance
- Manage 7+ clients' tracking and analytics infrastructures for SMEs, startups and agencies
- Onboard clients to GA360, GCP (BigQuery) and Looker
- Notable clients: Plyo AS, Sennheiser, Mobel Kempf
Sep 2018 - Aug 2019
1 yearAdtech Manager
audibene
- Managed audibene's analytics and tracking infrastructure (Google Analytics and Google Tag Manager)
- Worked with the frontend team to define and implement tracking concepts (dataLayer and JavaScript)
- Collaborated with marketing teams to gather and implement advertising partner tracking requirements
Jan 2016 - Sep 2018
2 years 9 monthsAdtech Manager (Global)
trivago
- Conceptualized, optimized and tested new internal tracking solutions
- Set up advanced tracking and measurement via Google Tag Manager and Google Analytics 360
- Automated internal campaign and tracking setup processes
- Conceptualized and realized internal marketing tools by building MVPs and delegating development for robust functionality
- Used SQL, JavaScript, Power Pivot, Power BI, VBA Macros and Python for experimental tool development
- Spearheaded introduction and implementation of external products for the marketing team:
- Looker (main stakeholder)
- Google Analytics 360 (technical tracking and analysis support)
- Datorama (onboarded for unified marketing data pipeline)
- Productsup (maintained 50+ product feeds for remarketing)
May 2013 - Dec 2015
2 years 8 monthsAd Operations Specialist (Global)
trivago
- Implemented and maintained ad server (DoubleClick Campaign Manager)
- Implemented and maintained tracking via Google Tag Manager
- Conducted fraud detection and prevention
- Performed performance-based optimization
- Created KPI dashboards and reports using Excel, MySQL, Tableau and Power BI
- Executed A/B and multivariate testing
- Implemented and maintained product (hotel) feeds for retargeting campaigns
Aug 2012 - Mar 2013
8 monthsLondon, United Kingdom
On-siteSEO Intern
Markco Media
- Performed search engine optimization (on-site and off-site)
- Conducted traffic analysis
- Prepared reports
- Optimized landing pages
- Performed market research and competitor analysis
Skills
- Digital Analytics
- Data Analysis
- Mysql
- Lookml
- Javascript
- Excel
- Photoshop
- Html & Css
- Regex
- Vb Macros
Languages
English
AdvancedGerman
IntermediateEducation
Sep 2010 - Jul 2011
TAMK - Tampere University of Applied Sciences
International Business Studies · Tampere, Finland
Sep 2008 - Jul 2011
Bielefeld University of Applied Sciences
International Management Studies · Bielefeld, Germany
Oct 2007 - Jun 2008
Cologne University of Applied Sciences
University of Applied Sciences Entrance Qualification · Economics · Cologne, Germany
...and 1 more
Certifications & licenses
Looker Partner Certificate
Looker
SAP Certified Application Associate - Strategic Planning - SAP
SAP
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Tobias based?
Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Tobias speak?
Tobias speaks the following languages: English (Advanced), German (Intermediate).
How many years of experience does Tobias have?
Tobias has at least 11 years of experience. During this time, Tobias has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 2 months. Note that Tobias may not have shared all experience and actually has more experience.
What roles would Tobias be best suited for?
Based on recent experience, Tobias would be well-suited for roles such as: Digital Analytics Consultant, Adtech Manager, Adtech Manager (Global).
What is Tobias's latest experience?
Tobias's most recent position is Digital Analytics Consultant at Freelance.
What companies has Tobias worked for in recent years?
In recent years, Tobias has worked for Freelance.
Which industries is Tobias most experienced in?
Tobias is most experienced in industries like Tourism and Hospitality, Manufacturing, and Retail. Tobias also has some experience in Healthcare, Media and Entertainment and Publishing.
Which business areas is Tobias most experienced in?
Tobias is most experienced in business areas like Marketing, Business Intelligence, and Information Technology (IT).
Which industries has Tobias worked in recently?
Tobias has recently worked in industries like Manufacturing and Retail.
Which business areas has Tobias worked in recently?
Tobias has recently worked in business areas like Business Intelligence, Information Technology (IT), and Marketing.
What is Tobias's education?
Tobias attended TAMK - Tampere University of Applied Sciences for International Business Studies.
Does Tobias have any certificates?
Tobias has 2 certificates. These include: Looker Partner Certificate and SAP Certified Application Associate - Strategic Planning - SAP.
What is the availability of Tobias?
Tobias is immediately available part-time for suitable projects.
What is the rate of Tobias?
Tobias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Tobias?
To hire Tobias, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
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Market avg: 790-950 €
Market avg: 790-950 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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