FRATCH

Recommended expert

United Kingdom

Experience

Jul 2024 - Present

1 year 8 months

Analytics Consultant

Value Gate Analytics

Spearheaded the development of advanced analytics models that predicted market trends and customer behavior with over 95% accuracy.
Collaborated effectively with other department heads to align analytics strategies with overall business goals, thereby increasing revenue by 50%.
Led a team of data scientists and analysts to leverage big data in driving strategic decision-making, resulting in a 20% increase in business efficiency.
Designed and implemented a company-wide data governance framework that ensured data integrity, accessibility, and security, reducing data issues by 70%.
Developed data pipelines using Adobe Analytics and Google Tag Manager to ensure data quality.

Mar 2024 - Jul 2024

5 months

Senior Digital Analyst

Kingmakers

Created a Looker Studio dashboard utilizing a data pipeline developed entirely from Google Analytics 4 data sources, eliminating an average monthly BigQuery spend of $1500.
Equipped CRM, marketing, and growth teams with insights to make informed adjustments to marketing campaigns, leading to a 10% increase in customer conversion.
Migrated data sources from Google Analytics to Google Analytics 4 using JavaScript code in Google Tag Manager, contributing to a 12% increase in new customer activations.
Implemented data transformation processes in Google Looker Studio, reducing data processing time by 50%, directly supporting marketing campaign adjustments and leading to a 10% increase in customer conversion.
Performed tag audits using Adobe Analytics and Google Tag Manager to ensure data quality.

Jun 2022 - Mar 2024

1 year 10 months

Senior Data Analyst

WAVE

Developed a data style reference guide for the organization, leading to a 7.5% increase in accurate data collection, processing, and storage.
Spearheaded analysis to measure income transformation, securing a significant increase in grant funding consideration leading to over $1.5M in grant funding.
Provided strategic insights that empowered business unit leads to make informed decisions, accelerating the attainment of business objectives by over 25%.
Developed visualizations accessible to both technical and non-technical audiences, enhancing data literacy across the organization.
Facilitated seminars and tutorial sessions with versatile stakeholders to drive projects from concept to completion.

Nov 2020 - Jun 2022

1 year 8 months

Senior Data Analyst

Rays Consulting

Led the investigation and identification of customer trends using Google BigQuery, driving a 25% growth in insights-driven decisions and optimizing products to generate $100K.
Championed the use of data visualization techniques on Looker Studio to present market segment data, uncovering new opportunities and boosting new customer acquisition by 400%.
Managed stakeholder expectations through effective communication, translating complex data insights into understandable terms for non-technical colleagues.
Maintained Google and Azure Cloud data warehouses and dbt data pipelines, promoting good data management practices and compliance with data governance requirements.

Nov 2018 - Nov 2020

2 years 1 month

Data Analyst

1001 Builders

Conducted an in-depth analysis of customer experience KPIs, uncovering over $100K in operational efficiency opportunities and shaping commercial options to deliver 40% growth.
Led research into data sources, identifying over $200K in cost savings and reducing operating expenditures by 15%.
Synthesized findings into reports, influencing business decision-makers to invest resources in strategies leading to a 20% increase in revenue.
Performed data quality checks using Google and Azure Cloud, resolving data problems and implementing preventative measures to reduce future recurrences.

Jan 2014 - Dec 2016

3 years

Data Analyst

Cedaa D'Vine

Scrutinized existing processes, uncovering an additional $1M in potential new business revenues and resulting in a 10% increase.
Devised remarketing strategies, simplifying customer interactions along sales funnels and enhancing customer experience.
Surveyed an 8,000-person user base, identifying areas of dissatisfaction with client products and reducing customer churn by 15%.

Jan 2013 - Dec 2013

1 year

Data Analyst Intern

Shaka Industries

Identified data issues to maintain data models, demonstrating logical and creative thinking in resolving data problems.
Created detailed weekly reports measuring the performance of business policies, demonstrating project management skills and knowledge of IT systems.
Employed statistical software to analyze data trends and produce forecasts that supported strategic planning.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (3 years), Food and Beverage (3 years), Government and Administration (2 years), Construction (2 years), Information Technology (1 year), and Advertising (0.5 years).

Professional Services

Food and Beverage

Government and Administration

Construction

Information Technology

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (11 years), Strategy (3.5 years), Marketing (3.5 years), Customer Service (3 years), Project Management (2.5 years), and Information Technology (1 year).

Business Intelligence

Strategy

Marketing

Customer Service

Project Management

Information Technology

Summary

A Data Analyst with over 7 years of expertise spanning multiple industries, including digital product, non-profit, gaming, marketing, and manufacturing, I have successfully collaborated with both large and small-scale companies on a wide array of projects. These projects have ranged from automating data extraction pipelines to conducting impactful data modeling and analysis, all aimed at enhancing product features and refining business processes.

My ability to work seamlessly with cross-functional, multi-disciplinary teams, coupled with my adeptness in communication management, conflict resolution, and ensuring project success, sets me apart in delivering comprehensive and effective solutions.

Skills

Bigquery Marketing Analytics
Data Pipeline Development Data Governance
Data Transformation Remarketing Strategies
Revenue Growth Strategies Stakeholder Communication
Google Tag Manager Adobe Analytics
Grant Funding Analysis Data Visualization Accessibility
Data-driven Decision Making Customer Experience Analysis
Market Segment Exploration Data Style Guide Development
Looker Studio Dashboard Development Market Trend Analysis
Customer Behavior Prediction Web Analytics
Social Media Trends Analysis Data Quality

Languages

German

Advanced

English

Advanced

Education

Oct 2011 - Jun 2016

Covenant University

B.Eng · Electrical Engineering · Ota, Nigeria

Certifications & licenses

Advanced Google Analytics

Google Cloud

Data To Insights Specializations

Google Cloud

Mastery In Artificial Intelligence, Professional Certificate

Profile

Created

June 2025

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Samuel speak?

Samuel speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Samuel have?

Samuel has at least 11 years of experience. During this time, Samuel has worked in at least 5 different roles and for 7 different companies. The average length of individual experience is 2 years and 7 months. Note that Samuel may not have shared all experience and actually has more experience.

What roles would Samuel be best suited for?

Based on recent experience, Samuel would be well-suited for roles such as: Analytics Consultant, Senior Digital Analyst, Senior Data Analyst.

What is Samuel's latest experience?

Samuel's most recent position is Analytics Consultant at Value Gate Analytics.

What companies has Samuel worked for in recent years?

In recent years, Samuel has worked for Value Gate Analytics, Kingmakers, WAVE, and Rays Consulting.

Which industries is Samuel most experienced in?

Samuel is most experienced in industries like Professional Services, Food and Beverage, and Construction. Samuel also has some experience in Government and Public Administration, Information Technology (IT), and Advertising.

Which business areas is Samuel most experienced in?

Samuel is most experienced in business areas like Business Intelligence, Strategy and Planning, and Marketing. Samuel also has some experience in Customer Service, Project Management, and Information Technology (IT).

Which industries has Samuel worked in recently?

Samuel has recently worked in industries like Professional Services, Government and Public Administration, and Advertising.

Which business areas has Samuel worked in recently?

Samuel has recently worked in business areas like Business Intelligence, Strategy and Planning, and Project Management.

What is Samuel's education?

Samuel holds a Bachelor in Electrical Engineering from Covenant University.

Does Samuel have any certificates?

Samuel has 3 certificates. These include: Advanced Google Analytics, Data To Insights Specializations, Mastery In Artificial Intelligence, and Professional Certificate.

What is the availability of Samuel?

Samuel is immediately available full-time for suitable projects.

What is the rate of Samuel?

Samuel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.