Padma (Priya) S.
Senior Manager | Data Analytics and Reporting
Experience
Sep 2024 - Aug 2025
1 yearHamburg, Germany
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Learning and Upskilling
- Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
- Covered supervised and unsupervised machine learning algorithms, natural language processing using Python.
- Attended and successfully completed the TELC German Test at the B2 level.
May 2022 - Jan 2024
1 year 9 monthsHamburg, Germany
Senior Manager | Data Analytics and Reporting
Taxdoo GmbH
- Led a team of 2 (analytics engineer & BI analyst).
- Created, tracked and delivered on quarterly team OKRs.
- Led team offsites to develop quarterly roadmaps.
- Designed SaaS KPI trees, data and KPI dictionaries, built fully automated executive dashboards on Tableau along with data pipelines on DBT for shareholder presentations.
- Initiated and delivered high-impact analytics projects.
Sep 2019 - Apr 2022
2 years 8 monthsHamburg, Germany
Senior Manager | Marketplace Performance
Free Now GmbH
- Held responsibility for customer lifetime value (CLV) initiatives of a cross-functional team consisting of data scientists, product managers and engineering manager.
- Owned and delivered company OKRs on CLV.
- Benchmarked and assessed CLV prediction model.
- Built measurement frameworks and cohorted analyses to assess effectiveness and efficiency of referral and loyalty programs.
- Formulated lifecycle and churn segmentations to standardise campaigns across European markets, reducing marketing costs by 35% in Germany without compromising on returns.
- Created user profiles using K-Means clustering.
- Performed look alike modelling and hypotheses testing to measure campaign impacts.
Jun 2015 - Aug 2019
4 years 3 monthsBengaluru, India
Senior Business Analyst
Citibank
- Provided analytics support for private label & co-branded credit cards.
- Built a "right to win" framework using logistic regression and decision trees to identify stores with highest potential for incremental sales; identified $12M in incremental sales and presented results in quarterly business review.
- Created profitability models using customer loss/paydown behaviour to personalize offers and develop a P&L engine.
- Handled cost optimisation projects, profitability deep dives, campaign impact measurements, disengagement and repeat behaviour analyses.
- Led and guided team members in implementation of sales growth framework across 24+ portfolios.
- Joined as one of the 72 MBA grads for the flagship management associate program after completing a 2 month internship.
Jun 2011 - Jun 2013
2 years 1 monthChennai, India
Systems Engineer
Infosys
- Provided customised software products and solutions based on Java for banks such as ICICI and Investec.
- Created and maintained databases, development and testing environments.
- Underwent intensive in-house training on C, C+, Unix, SQL, RDBMS with a specialisation in Java.
- Built an end to end library management software using Java to successfully complete training.
Summary
I truly and thoroughly enjoy not just analysing, identify and solving strategic business challenges using data but also implementing data-driven solutions organization-wide by educating and successfully aligning with multiple stakeholders. I bring rich analytical experience from varied industries such as Banking, Mobility and Fintech. I’m currently looking for CONTACT roles, in which I can make meaningful impact to businesses using my practical and industry oriented data science and analytical expertise.
Languages
Tamil
NativeEnglish
AdvancedGerman
IntermediateEducation
Oct 2013 - Jun 2015
Indian Institute of Technology, Madras
Masters in Business Administration · India · 8.57/10.0
Oct 2007 - Jun 2011
Amrita Vishwa Vidyapeetham, Coimbatore
Bachelors in Technology · Electronics & Communication Engineering · India · 7.54/10.0
Certifications & licenses
Certified Data Scientist
XDi
Telc Deutsch B2
TELC
6 Sigma Green Belt
Citbank
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