Recommended expert
Padma priya (Priya) Srinivasan
Certified Data Scientist
Experience
May 2025 - Aug 2025
4 monthsGermany
Certified Data Scientist
XDi
- Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
- Covered supervised and unsupervised machine learning algorithms.
- Covered natural language processing using Python.
Sep 2024 - Jan 2025
5 monthsGermany
Telc Deutsch B2
telc
- Attended and successfully completed the TELC German test at the B2 level.
May 2022 - Jan 2024
1 year 9 monthsHamburg, Germany
Senior Manager | Data Analytics and Reporting
Taxdoo GmbH
- Led a team of 2 (Analytics Engineer & BI Analyst).
- Created, tracked and delivered on quarterly team OKRs.
- Led team offsites to develop quarterly roadmaps.
- Designed SaaS KPI trees, data and KPI dictionaries.
- Built fully automated executive dashboards on Tableau along with data pipelines on DBT for shareholder presentations.
- Initiated and delivered high-impact analytics projects.
Sep 2019 - Apr 2022
2 years 8 monthsHamburg, Germany
Senior Manager | Marketplace Performance
Free Now GmbH
- Held responsibility for customer lifetime value (CLV) initiatives of a cross-functional team consisting of data scientists, product managers and an engineering manager.
- Owned and delivered company OKRs on CLV.
- Benchmarked and assessed CLV prediction model.
- Built measurement frameworks and cohorted analyses to assess effectiveness and efficiency of referral and loyalty programs.
- Formulated lifecycle and churn segmentations to standardise campaigns across European markets, reducing marketing costs by 35% in Germany without compromising returns.
- Created user profiles using K-means clustering.
- Performed look-alike modelling and hypothesis testing to measure campaign impacts.
Jun 2015 - Aug 2019
4 years 3 monthsBengaluru, India
Senior Business Analyst
Citibank
- Provided analytics support for private label and co-branded credit cards.
- Built a “Right to Win” framework using logistic regression and decision trees to identify stores with highest potential for incremental sales, identifying $12M in incremental sales and presenting results in quarterly business reviews.
- Created profitability models using customer loss and paydown behaviour to personalize offers and develop a P&L engine.
- Handled cost optimisation projects, profitability deep dives, campaign impact measurements, and disengagement and repeat behaviour analyses.
- Led and guided team members in implementation of a sales growth framework across 24+ portfolios.
Jun 2011 - Jun 2013
2 years 1 monthChennai, India
Systems Engineer
Infosys
- Provided customised software products and solutions based on Java for banks such as ICICI and Investec.
- Created and maintained databases, development and testing environments, and managed project build activities.
- Underwent intensive in-house training on C, C++, Unix, SQL, and RDBMS with a specialization in Java.
- Built an end-to-end library management software using Java to successfully complete training.
Summary
I truly and thoroughly enjoy not just analysing, identify and solving strategic business challenges using data but also implementing data-driven solutions organization-wide by educating and successfully aligning with multiple stakeholders.
I bring rich analytical experience from varied industries such as Banking, Mobility and Fintech.
I’m currently looking for roles in which I can make meaningful impact to businesses using my practical and industry oriented data science and analytical expertise.
Skills
- Sql (Presto, Redshift)
- Tableau, Preset
- Python
- Dbt
- Microsoft Office
- Github
- Visual Studio Code
- Data Driven Decision Making
- Cross Functional Collaboration
- Concise Communication
- Customer Behaviour Analysis
- Customer Segmentation
- Experimentation Frameworks
- A/b Testing
- Campaign Analytics
- Cohort And Funnel Analysis
- Designing Kpi Trees
- Okr - Planning & Tracking
- Data Visualisation
- Data Models In Dbt
Languages
Tamil
NativeEnglish
AdvancedGerman
IntermediateEducation
Oct 2013 - Jun 2015
Indian Institute of Technology, Madras
Masters in Business Administration, Exchange Semester at University of Mannheim, Germany · Business Administration · Chennai, India · GPA: 8.57 / 10.0
Oct 2007 - Jun 2011
Amrita Vishwa Vidyapeetham
Bachelors in Technology · Electronics & Communication Engineering · Coimbatore, India · GPA: 7.54 / 10.0
Certifications & licenses
Certified Data Scientist
XDi, Germany
TELC Deutsch B2
TELC
6 Sigma Green Belt
Citbank, Bangalore, India
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