Padma Priya Srinivasan - Certified Data Scientist

Q: Where is Padma Priya based?

Padma Priya is based in Hamburg, Germany .

Q: What languages does Padma Priya speak?

Padma Priya speaks the following languages: Tamil (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Padma Priya have?

Padma Priya has at least 11 years of experience. During this time, Padma Priya has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 2 years and 10 months . Note that Padma Priya may not have shared all experience and actually has more experience.

Q: What is Padma Priya's latest experience?

Padma Priya's most recent position is Certified Data Scientist at XDi .

Q: What companies has Padma Priya worked for in recent years?

In recent years, Padma Priya has worked for XDi , telc , Taxdoo GmbH , and Free Now GmbH .

Q: Which industries is Padma Priya most experienced in?

Padma Priya is most experienced in industries like Information Technology (IT) , Banking and Finance , and Education .

Q: Which business areas is Padma Priya most experienced in?

Padma Priya is most experienced in business areas like Business Intelligence , Marketing , and Finance . Padma Priya also has some experience in Information Technology (IT) , Product Development , and Project Management .

Q: Which industries has Padma Priya worked in recently?

Padma Priya has recently worked in industries like Information Technology (IT) and Education .

Q: Which business areas has Padma Priya worked in recently?

Padma Priya has recently worked in business areas like Business Intelligence , Marketing , and Information Technology (IT) .

Recommended expert

Hamburg, Germany

Experience

May 2025 - Aug 2025

4 months

Germany

Certified Data Scientist

XDi

Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
Covered supervised and unsupervised machine learning algorithms.
Covered natural language processing using Python.

Sep 2024 - Jan 2025

5 months

Germany

Telc Deutsch B2

telc

Attended and successfully completed the TELC German test at the B2 level.

May 2022 - Jan 2024

1 year 9 months

Hamburg, Germany

Senior Manager | Data Analytics and Reporting

Taxdoo GmbH

Led a team of 2 (Analytics Engineer & BI Analyst).
Created, tracked and delivered on quarterly team OKRs.
Led team offsites to develop quarterly roadmaps.
Designed SaaS KPI trees, data and KPI dictionaries.
Built fully automated executive dashboards on Tableau along with data pipelines on DBT for shareholder presentations.
Initiated and delivered high-impact analytics projects.

Sep 2019 - Apr 2022

2 years 8 months

Hamburg, Germany

Senior Manager | Marketplace Performance

Free Now GmbH

Held responsibility for customer lifetime value (CLV) initiatives of a cross-functional team consisting of data scientists, product managers and an engineering manager.
Owned and delivered company OKRs on CLV.
Benchmarked and assessed CLV prediction model.
Built measurement frameworks and cohorted analyses to assess effectiveness and efficiency of referral and loyalty programs.
Formulated lifecycle and churn segmentations to standardise campaigns across European markets, reducing marketing costs by 35% in Germany without compromising returns.
Created user profiles using K-means clustering.
Performed look-alike modelling and hypothesis testing to measure campaign impacts.

Jun 2015 - Aug 2019

4 years 3 months

Bengaluru, India

Senior Business Analyst

Citibank

Provided analytics support for private label and co-branded credit cards.
Built a “Right to Win” framework using logistic regression and decision trees to identify stores with highest potential for incremental sales, identifying $12M in incremental sales and presenting results in quarterly business reviews.
Created profitability models using customer loss and paydown behaviour to personalize offers and develop a P&L engine.
Handled cost optimisation projects, profitability deep dives, campaign impact measurements, and disengagement and repeat behaviour analyses.
Led and guided team members in implementation of a sales growth framework across 24+ portfolios.

Jun 2011 - Jun 2013

2 years 1 month

Chennai, India

Systems Engineer

Infosys

Provided customised software products and solutions based on Java for banks such as ICICI and Investec.
Created and maintained databases, development and testing environments, and managed project build activities.
Underwent intensive in-house training on C, C++, Unix, SQL, and RDBMS with a specialization in Java.
Built an end-to-end library management software using Java to successfully complete training.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (6.5 years), Banking and Finance (4 years), and Education (0.5 years).

Information Technology

Banking and Finance

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (9 years), Marketing (7 years), Information Technology (4 years), Finance (4 years), Product Development (2 years), and Project Management (1.5 years).

Business Intelligence

Marketing

Information Technology

Finance

Product Development

Project Management

Summary

I truly and thoroughly enjoy not just analysing, identify and solving strategic business challenges using data but also implementing data-driven solutions organization-wide by educating and successfully aligning with multiple stakeholders.

I bring rich analytical experience from varied industries such as Banking, Mobility and Fintech.

I’m currently looking for roles in which I can make meaningful impact to businesses using my practical and industry oriented data science and analytical expertise.

Skills

Sql (Presto, Redshift)
Tableau, Preset
Python
Dbt
Microsoft Office
Github
Visual Studio Code
Data Driven Decision Making
Cross Functional Collaboration
Concise Communication
Customer Behaviour Analysis
Customer Segmentation
Experimentation Frameworks
A/b Testing
Campaign Analytics
Cohort And Funnel Analysis
Designing Kpi Trees
Okr - Planning & Tracking
Data Visualisation
Data Models In Dbt

Languages

Tamil

Native

English

Advanced

German

Intermediate

Education

Oct 2013 - Jun 2015

Indian Institute of Technology, Madras

Masters in Business Administration, Exchange Semester at University of Mannheim, Germany · Business Administration · Chennai, India · GPA: 8.57 / 10.0

Oct 2007 - Jun 2011

Amrita Vishwa Vidyapeetham

Bachelors in Technology · Electronics & Communication Engineering · Coimbatore, India · GPA: 7.54 / 10.0

Certifications & licenses

Certified Data Scientist

XDi, Germany

TELC Deutsch B2

TELC

6 Sigma Green Belt

Citbank, Bangalore, India

Profile

Created

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Padma Priya based?

Padma Priya is based in Hamburg, Germany.

What languages does Padma Priya speak?

Padma Priya speaks the following languages: Tamil (Native), English (Advanced), German (Intermediate).

How many years of experience does Padma Priya have?

Padma Priya has at least 11 years of experience. During this time, Padma Priya has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 10 months. Note that Padma Priya may not have shared all experience and actually has more experience.

What roles would Padma Priya be best suited for?

Based on recent experience, Padma Priya would be well-suited for roles such as: Certified Data Scientist, Telc Deutsch B2, Senior Manager | Data Analytics and Reporting.

What is Padma Priya's latest experience?

Padma Priya's most recent position is Certified Data Scientist at XDi.

What companies has Padma Priya worked for in recent years?

In recent years, Padma Priya has worked for XDi, telc, Taxdoo GmbH, and Free Now GmbH.

Which industries is Padma Priya most experienced in?

Padma Priya is most experienced in industries like Information Technology (IT), Banking and Finance, and Education.

Which business areas is Padma Priya most experienced in?

Padma Priya is most experienced in business areas like Business Intelligence, Marketing, and Finance. Padma Priya also has some experience in Information Technology (IT), Product Development, and Project Management.

Which industries has Padma Priya worked in recently?

Padma Priya has recently worked in industries like Information Technology (IT) and Education.

Which business areas has Padma Priya worked in recently?

Padma Priya has recently worked in business areas like Business Intelligence, Marketing, and Information Technology (IT).

What is Padma Priya's education?

Padma Priya holds a Master in Business Administration from Indian Institute of Technology, Madras and a Bachelor in Electronics & Communication Engineering from Amrita Vishwa Vidyapeetham.

Does Padma Priya have any certificates?

Padma Priya has 3 certificates. These include: Certified Data Scientist, TELC Deutsch B2, and 6 Sigma Green Belt.

What is the availability of Padma Priya?

Padma Priya is immediately available full-time for suitable projects.

What is the rate of Padma Priya?

Padma Priya's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.