Recommended expert

Padma priya (Priya) Srinivasan

Certified Data Scientist

Padma priya Srinivasan
Hamburg, Germany

Experience

May 2025 - Aug 2025
4 months
Germany

Certified Data Scientist

XDi

  • Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
  • Covered supervised and unsupervised machine learning algorithms.
  • Covered natural language processing using Python.
Sep 2024 - Jan 2025
5 months
Germany

Telc Deutsch B2

telc

  • Attended and successfully completed the TELC German test at the B2 level.
May 2022 - Jan 2024
1 year 9 months
Hamburg, Germany

Senior Manager | Data Analytics and Reporting

Taxdoo GmbH

  • Led a team of 2 (Analytics Engineer & BI Analyst).
  • Created, tracked and delivered on quarterly team OKRs.
  • Led team offsites to develop quarterly roadmaps.
  • Designed SaaS KPI trees, data and KPI dictionaries.
  • Built fully automated executive dashboards on Tableau along with data pipelines on DBT for shareholder presentations.
  • Initiated and delivered high-impact analytics projects.
Sep 2019 - Apr 2022
2 years 8 months
Hamburg, Germany

Senior Manager | Marketplace Performance

Free Now GmbH

  • Held responsibility for customer lifetime value (CLV) initiatives of a cross-functional team consisting of data scientists, product managers and an engineering manager.
  • Owned and delivered company OKRs on CLV.
  • Benchmarked and assessed CLV prediction model.
  • Built measurement frameworks and cohorted analyses to assess effectiveness and efficiency of referral and loyalty programs.
  • Formulated lifecycle and churn segmentations to standardise campaigns across European markets, reducing marketing costs by 35% in Germany without compromising returns.
  • Created user profiles using K-means clustering.
  • Performed look-alike modelling and hypothesis testing to measure campaign impacts.
Jun 2015 - Aug 2019
4 years 3 months
Bengaluru, India

Senior Business Analyst

Citibank

  • Provided analytics support for private label and co-branded credit cards.
  • Built a “Right to Win” framework using logistic regression and decision trees to identify stores with highest potential for incremental sales, identifying $12M in incremental sales and presenting results in quarterly business reviews.
  • Created profitability models using customer loss and paydown behaviour to personalize offers and develop a P&L engine.
  • Handled cost optimisation projects, profitability deep dives, campaign impact measurements, and disengagement and repeat behaviour analyses.
  • Led and guided team members in implementation of a sales growth framework across 24+ portfolios.
Jun 2011 - Jun 2013
2 years 1 month
Chennai, India

Systems Engineer

Infosys

  • Provided customised software products and solutions based on Java for banks such as ICICI and Investec.
  • Created and maintained databases, development and testing environments, and managed project build activities.
  • Underwent intensive in-house training on C, C++, Unix, SQL, and RDBMS with a specialization in Java.
  • Built an end-to-end library management software using Java to successfully complete training.

Summary

I truly and thoroughly enjoy not just analysing, identify and solving strategic business challenges using data but also implementing data-driven solutions organization-wide by educating and successfully aligning with multiple stakeholders.

I bring rich analytical experience from varied industries such as Banking, Mobility and Fintech.

I’m currently looking for roles in which I can make meaningful impact to businesses using my practical and industry oriented data science and analytical expertise.

Skills

  • Sql (Presto, Redshift)
  • Tableau, Preset
  • Python
  • Dbt
  • Microsoft Office
  • Github
  • Visual Studio Code
  • Data Driven Decision Making
  • Cross Functional Collaboration
  • Concise Communication
  • Customer Behaviour Analysis
  • Customer Segmentation
  • Experimentation Frameworks
  • A/b Testing
  • Campaign Analytics
  • Cohort And Funnel Analysis
  • Designing Kpi Trees
  • Okr - Planning & Tracking
  • Data Visualisation
  • Data Models In Dbt

Languages

Tamil
Native
English
Advanced
German
Intermediate

Education

Oct 2013 - Jun 2015

Indian Institute of Technology, Madras

Masters in Business Administration, Exchange Semester at University of Mannheim, Germany · Business Administration · Chennai, India · GPA: 8.57 / 10.0

Oct 2007 - Jun 2011

Amrita Vishwa Vidyapeetham

Bachelors in Technology · Electronics & Communication Engineering · Coimbatore, India · GPA: 7.54 / 10.0

Certifications & licenses

Certified Data Scientist

XDi, Germany

TELC Deutsch B2

TELC

6 Sigma Green Belt

Citbank, Bangalore, India

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