Recommended expert

Nikolas Reichardt

Digital Growth Strategist & Privacy Architect | Tracking, Measurement & Data Governance | CIPT Certified

Nikolas Reichardt
Hamburg, Germany

Experience

Marketing Specialist

Contentfleet GmbH

  • Responsible for planning, implementing, and executing a variety of online marketing activities for multiple clients.
  • Key tasks included maintaining compliant data pipelines.
  • Managing teams of online marketing managers.
  • Optimizing media investment.
  • Reporting results to stakeholders.

Google Ads Consultant

Publicis Media GmbH

  • Led the planning, implementation, and management of Google Ads campaigns (Google Ads, Search Ads 360, DV360) for multiple clients across several teams.
  • Maintained regular contact with clients throughout the projects.

Assistant to the Department Head of Marketing

STILL GmbH

  • Assisted in marketing activities for STILL GmbH’s intralogistics automation portfolio.
  • Duties ranged from moderating workshops with the marketing team and creating newsletters and magazines to managing stakeholders for various smaller projects.

Online Marketing Manager

Stilfaser GmbH

  • Supported brand management for Stilfaser GmbH’s labels “Von Jungfeld,” “Customysocks,” and “FCKNGFASHION.”
  • Responsibilities included creating e-commerce automations via social media, email marketing, consent management, and managing shopping feeds.

IT-Specialist

Telefónica Germany GmbH & Co. OHG

  • Important part of the data protection coordinator team tasked with supporting Telefonica's B2P brands during their transition to the RAITT-stack.
  • Main task: monitor and document the online services for app- and web-environments of the corresponding brands.
  • Implement customer consent management to allow activation of the web services.
  • Provide consult for partners to facilitate quick activation of required services.

Marketing and IT-Specialist

actinovo GmbH

  • Focused on scaling marketing efficiency, achieving a 4x increase.
  • Actinovo, though a strong producer of supplements, lacked consent management, marketing automation, and data pipelines.
  • Tasks involved integrating various marketing technologies into their mix.
  • Managing multi-platform marketing.
  • Creating landing pages.
  • Reporting funnel and customer journey performance to the Head of Marketing.

Summary

The consultant is a seasoned online marketing manager with extensive technical expertise in digital growth strategies and brand management. He has collaborated with clients across a wide range of industries, including telecommunications, pharmaceuticals, intralogistics, jewelry, recruitment, and SaaS, providing customized digital solutions and highly automated advertising strategies.

Languages

German
Native
English
Advanced

Education

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Bachelor of Science · Business Informatics

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Master of Business Administration · Brand Management and Marketing Communications

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