Nikolas Reichardt
Freelancing Marketing Specialist
Experience
Freelancing Marketing Specialist
Contentfleet GmbH
- Responsible for planning, implementing, and executing a variety of online marketing activities for multiple clients.
- Maintained compliant data pipelines.
- Managed teams of online marketing managers.
- Optimized media investment.
- Reported results to stakeholders.
Freelancing Google Ads Consultant
Publicis Media GmbH
- Led the planning, implementation, and management of Google Ads campaigns (Google Ads, Search Ads 360, DV360) for multiple clients across several teams.
- Maintained regular contact with clients throughout the projects.
Freelancing Assistant to the Department Head of Marketing
STILL GmbH
- Assisted in marketing activities for STILL GmbH’s intralogistics automation portfolio.
- Moderated workshops with the marketing team.
- Created newsletters and magazines.
- Managed stakeholders for various smaller projects.
Germany
Freelancing IT-Specialist
Telefónica Germany GmbH & Co. OHG GmbH
- Served as an important part of the data protection coordinator team, supporting Telefonica's B2P brands during their transition to the RAITT-stack.
- Monitored and documented online services for app- and web-environments of corresponding brands.
- Implemented customer consent management to allow activation of web services.
- Provided consultation to partners to facilitate quick activation of required services.
Freelancing Marketing and IT-Specialist
actinovo GmbH
- Focused on scaling marketing efficiency, achieving a 4x increase.
- Addressed Actinovo's initial lack of consent management, marketing automation, and data pipelines (despite being a strong producer of supplements).
- Integrated various marketing technologies into their mix.
- Managed multi-platform marketing.
- Created landing pages.
- Reported funnel and customer journey performance to the Head of Marketing.
Freelancing Online Marketing Manager
stilfaser GmbH
- Supported brand management for Stilfaser GmbH’s labels “Von Jungfeld,” “Customysocks,” and “FCKNGFASHION.”
- Created e-commerce automations via social media.
- Implemented email marketing strategies.
- Managed consent management systems.
- Managed shopping feeds.
Summary
The consultant is a seasoned Online Marketing Manager with extensive technical expertise in digital growth strategies and brand management. He has collaborated with clients across a wide range of industries, including telecommunications, pharmaceuticals, intralogistics, jewelry, recruitment, and SaaS, providing customized digital solutions and highly automated advertising strategies.
Languages
English
Advanced
German
Elementary
Education
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Bachelor of Science · Business Informatics
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Master of Business Administration · Brand Management and Marketing Communications
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