Viktor Reuter
Freelance Analytics Consultant
Experience
Jan 2022 - Present
2 years 6 months Berlin, Germany
Freelance Analytics Consultant
- 16+ months consultant at Miele to support their analytics team with the goal to set up a tracking strategy for their app in Adobe Analytics (implementation and analysis)
- 7 months consultant at RTL+ to support their CRM team with deep dive analysis on churn and extending their existing PowerBI reporting landscape
- 11 months consultant at Sanoptis with the goal to improve their marketing funnel by adding offline conversion events to the online ad spends
- 3 months consultant at TiTec to build their reporting landscape in Tableau
- 8 months consultant at Rewe with the goal to improve their team’s ways of working through automation and the implementation of new tools
Jun 2022 - Dec 2022
7 monthsSabbatical
Mar 2019 - May 2022
3 years 3 months Berlin, Germany
Team Lead Customer Insights Analytics
Zalando – ZMS-Insights
- Set up the ZMS-Insights Analytics team from scratch and grew it to a size of six analysts
- Developed the team and every team member professionally over the years, producing great results in quarterly surveys in innovation, productivity, team health and team satisfaction
- Created a professional, automated, and scalable framework for recurring products and tasks
- Expanded the business into new analytical areas by inventing new data products and creating new revenue streams for the department
- Successfully established a framework for cross-team collaboration with other Zalando analytics teams
- Conducted data driven consultancy for brands selling on Zalando to improve their performance
Nov 2018 - Feb 2019
4 months Berlin, Germany
Senior Marketing Analyst
GetYourGuide
- Improved ROAS steering for performance marketing with a focus on paid search and bidding
- Led the implementation of an anomaly detection tool to decrease reaction time in an emergency
Oct 2017 - Mar 2018
6 months Berlin, Germany
Lead Marketing Analyst / BI
unumotors
- Built the reporting structure for the new marketing analytics department
- Responsible for the monthly finance and investor reports
Oct 2016 - Oct 2017
1 year 1 month Kleinmachnow, Germany
Marketing Analytics Manager
PayPal
- Measured long-term incremental marketing impact on the business
- Conducted strategic analysis for a better understanding of the customers
- Applied supervised machine learning to identify best prospects for marketing campaigns
Sep 2015 - Sep 2016
1 year 1 month Berlin, Germany
Head of Business Intelligence
tausendkind
- Built up and scaled the BI/DWH department
- Improved marketing performance with an evolving attribution model including TV measurement
- Implemented a testing strategy to measure the incremental effects of marketing campaigns
- Supported marketing, finance, sourcing, product and logistics with reporting and ad-hoc analysis
- Steered and monitored the ETL processes
- Managed one full time employee and one intern
Jan 2013 - Jun 2015
2 years 6 months Kleinmachnow, Germany
Lead Digital Marketing Analytics EMEA
PayPal
- Strategic partner for the Digital Marketing Director in EMEA
- Established a revenue attribution model for search and display
- EMEA lead for the roll-out of PayPal’s first-party tracking infrastructure (FPTI) including data validation and consultation for analytical needs
- Managed one intern and two external resources
- Set up a wholistic long-term testing environment for incremental marketing effects
- Established an aligned pan-European reporting strategy and implemented automated reporting for UK, DE, FR, IT, BENL
- Campaign and strategic analysis for different markets (UK, DE, FR, IT, BNL)
- Single point of contact for marketing tracking in EMEA (analysis and implementation)
- Responsible for marketing reporting and campaign analysis
Sep 2009 - May 2010
9 months Kleinmachnow, Germany
Intern
PayPal
Jun 2009 - Dec 2013
3 years 7 months Kleinmachnow, Germany
Marketing Analyst EMEA
PayPal
- Strategic partner for the Digital Marketing Director in EMEA
- Established a revenue attribution model for search and display
- EMEA lead for the roll-out of PayPal’s first-party tracking infrastructure (FPTI) including data validation and consultation for analytical needs
- Managed one intern and two external resources
- Set up a wholistic long-term testing environment for incremental marketing effects
- Established an aligned pan-European reporting strategy and implemented automated reporting for UK, DE, FR, IT, BENL
- Campaign and strategic analysis for different markets (UK, DE, FR, IT, BNL)
- Single point of contact for marketing tracking in EMEA (analysis and implementation)
- Responsible for marketing reporting and campaign analysis
Summary
I am a passionate analyst with over 15+ years of experience in different analytical positions from multinational companies to startups. I am experienced in leading a team of analysts and was praised for my leadership by my team and my managers. I possess profound analytical and technical skills to solve a wide range of analytical problems. At the same time, I have a strong economical background and can translate business problems into analytics world and vice versa.
Languages
German
Native
English
Advanced
Norwegian
Advanced
Education
Mar 2004 - Mar 2009
Koblenz University of Applied Sciences
Diplom Betriebswirt (FH), logistics & e-business · Betriebswirtschaftslehre · Koblenz, Germany · 2,2 ‘Good’
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