Linnéa Belding

Chief People Officer

Linnéa Belding
Gothenburg, Sweden

Experience

Feb 2025 - Present
1 year

COO

Women in Tech GBG

  • Part of the management team, leading internal operations and various external projects.
  • Project lead for Rewrite the Code (RTC): a DEI initiative for local leadership development.
Dec 2024 - Present
1 year 2 months

Founder & COO/CPO

OMAIA

  • Co-founded and led the company as CEO through its first year, from concept and validation to early product development. Got accepted into a Swedish top-tier incubator and UK startup bootcamp.
  • Operated across product, tech, fundraising, partnerships, and operations under high uncertainty, limited resources, and high complexity.
  • Selected top-20 startup at Slush 2025, pitching live on stage to thousands.
  • Transitioned into COO role; today, responsible for strategy, product, business & people operations, and finance.
  • Leading UK product launch planned for Q3 2026
Aug 2024 - Present
1 year 6 months
Remote

Founder & Fractional Chief People Officer

SPARQE - PeopleOps Copilot

  • Offering tailored solutions ranging from fractional/interim leadership, micro engagements, program designs, internal audits, strategic advising and hands-on execution.
  • Full-stack PeopleOps expertise ranging from recruitment, org design, performance, leadership, team dynamics, remote-first operations, global expansion, and labour law.
  • Recent example: Fractional Head of People Ops (20%) for award-winning London-based seed-stage startup; supported transition from seed to Series A, worked closely with founders and board members to lay the foundations for smooth people operations necessary to fundraise, and hiring/onboarding of in-house successor.
May 2022 - Oct 2024
2 years 6 months
London, United Kingdom

Head of People Operations

Unitary

  • Member of the exec team as Head of People Operations, working closely with founders and senior leaders to manage the complexities of rapid scaling, developing pioneering AI products, and finding product-market fit.
  • Scaled a fully remote team (from 10+ to 40+ employees in 18 months) with an employee growth rate peaking at 30%.
  • Laid the foundation of a modern and global PeopleOps function by applying design-thinking and agile methodologies to maximize value and impact.
  • Successfully designed a culture built of trust, transparency and autonomy, resulting in an eNPS score of 84 and an employee satisfaction score of 94%.
  • Designed the ecosystem of tools, processes, and rituals to make remote working a possibility and competitive advantage.
  • Achieved 42% women ratio in an industry with 20% average.
Oct 2018 - Apr 2022
3 years 7 months
Gothenburg, Sweden

Manager, People & Culture - EMEA

Greenbyte by Power Factors

  • Joined as a local startup of 40+ employees and scaled the team to 300 people located across 10+ countries.
  • Led the establishment of multiple local subsidiaries across Europe and a cross-Atlantic M&A.
  • Spearheaded the establishment of our US subsidiary by conducting initial risk analysis, overseeing the registration process, securing office space, setting up HR programs, and leading the recruitment of overseas hires.
  • Partnered closely with founders and leaders to design people strategies supporting rapid business growth.
  • Responsible for end-to-end Talent Acquisition/Talent Management and ongoing PeopleOps in EMEA and the US.
Mar 2015 - Aug 2017
2 years 6 months
San Diego, United States

HR Specialist

Atlas General Insurance Services

  • Built and scaled the HR function for a rapidly growing insurance startup (50 → 150+ employees across the US).
  • Owned end-to-end HRM: talent acquisition, employer branding, comp & ben, HR analytics, L&D, and employee relations.
  • Transformed HR from ad-hoc startup mode into a structured, scalable people function.
Nov 2014 - Nov 2017
3 years 1 month
San Diego, United States

Board Member & Vice President

Swedish American Chamber of Commerce

  • Facilitated and promoted Swedish business opportunities in San Diego as part of the second largest European Chamber of Commerce in the U.S.
  • Ensured fulfillment of the organization's mission and strategic vision.
Feb 2014 - Feb 2015
1 year 1 month
San Diego, United States

HR Generalist

California Creative Solutions (CCS)

  • Supported business during hypergrowth, growing the org from 40+ to 200+ employees within 12 months.
  • Improved and scaled HR processes to support aggressive business growth targets.
  • Owned end-to-end HR including onboarding, performance management, labor law, and US immigration (H1B / GC).
Mar 2012 - Dec 2013
1 year 10 months
Stockholm, Sweden

HR Generalist - Engineering

Bombardier

  • Operational HR support for high-tech engineering teams across Europe, Asia, and North America.
  • Contributed to global HR transformation initiatives within talent management and leadership development.
  • Designed global HR scorecards across multiple HRIS to support data-driven decision-making.
  • Member of the team who received Best Employer Branding Award 2012 by Sweden's leading business magazine.
Aug 2010 - Aug 2011
1 year 1 month
Sweden

Candidate Manager/Consultant Manager

StudentConsulting

  • Managed full employment lifecycle for large-scale staffing operations (200+ consultants).
  • Partnered with key accounts to deliver strategic staffing solutions under high operational pressure.
  • Awarded Best Candidate Manager 2011.

Summary

Global People Operations leader and startup founder with 15+ YoE designing, building, and leading progressive PeopleOps initiatives. Combines deep HR expertise with founder-level business leadership to help tech companies remove bottlenecks, reduce noise, and scale successfully.

Experienced in scaling VC-backed tech startups from pre-seed to Series B (10–300+ employees), as well as working with multinational corporations of 70,000+ employees. Known for seamlessly bridging strategy with execution - orchestrating the ecosystem of people, processes, technology, and AI - turning it into a competitive advantage and long-term “secret sauce”.

Skills

  • People Operations Leadership
  • Executive Strategy & Planning
  • Global Hrm Strategies
  • Startups, Scaling, & Venture Growth
  • Organizational Development
  • Change Management
  • Px As A Product
  • Ai-native Teams
  • Remote-first Org Design

Languages

English
Native
Swedish
Native

Education

Sep 2011 - Jun 2013

University of Gothenburg

Master's Degree · Strategic Human Resource Management · Gothenburg, Sweden

Sep 2007 - Jun 2010

Uppsala University

Bachelor's Degree · Behavioral Sciences · Uppsala, Sweden

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