Haley Meng - Chief of Staff and Managing Director

Recommended expert

Berlin, Germany

Experience

Aug 2022 - May 2025

2 years 10 months

Berlin, Germany

Chief of Staff and Managing Director

Cobalt

Led annual strategic planning cycles and ensured top-down, bottom-up alignment and execution
Owned corporate governance, including Board meeting materials
Implemented OKRs and ran them company-wide, ensuring multi-directional alignment
Led and implemented operating cadence for Executive Team; managed weekly meetings and quarterly offsites
Owned internal communications
Led annual pricing and packaging strategy and executed on new tiered offerings; advised Chief Revenue Officer on annual go-to-market strategy including segment sizing and team design and roles and responsibilities
Led three rounds of business restructuring, including new target operating model and organization design, and execution of personnel changes
Quickly ramped six new executive team members, including two CEOs

Aug 2020 - Jul 2022

2 years

Berlin, Germany

Director of Market Growth

Cobalt

Built and scaled Business Development team from 6 to 14 ICs with 2x improvement in quality and 90% goal attainment in 2020 despite COVID
Maintained one of the highest eNPS scores
Developed management and reporting dashboards and reported into VP of Marketing
Revamped career path and compensation model to improve quality and align with GTM/Sales organization; promoted 7 BDRs with 100% retention after 2 years
Built segment-specific prospecting playbooks and onboarding and certification programs
Advised product and engineering teams on commercial aspects and oversaw cross-functional alignment to deliver the company’s first free trial experience

Aug 2019 - Jul 2020

1 year

Berlin, Germany

Business Development Manager

Cobalt

Built and scaled Business Development team from 6 to 14 ICs with 2x improvement in quality and 90% goal attainment in 2020 despite COVID
Maintained one of the highest eNPS scores
Developed management and reporting dashboards and reported into VP of Marketing
Revamped career path and compensation model to improve quality and align with GTM/Sales organization; promoted 7 BDRs with 100% retention after 2 years
Built segment-specific prospecting playbooks and onboarding and certification programs
Advised product and engineering teams on commercial aspects and oversaw cross-functional alignment to deliver the company’s first free trial experience

Aug 2017 - May 2019

1 year 10 months

Hong Kong

Business Development Manager

PricewaterhouseCoopers

Drove regional business transformation pilot to transform client delivery, resulting in 50% revenue growth to US$100M and higher client loyalty score
Oversaw regional go-to-market and marketing transformation program, leading to over US$25M in incremental revenue on 11 pilot key clients and 5x higher internal user engagement
Led four cross-functional teams of 20 people to implement change program
Designed and delivered regional two-day design-thinking workshop, training 100 partners
Enabled 2,000 target audience on new go-to-market service delivery through webinars, e-learning, and case studies

May 2015 - Jul 2017

2 years 3 months

Hong Kong

Deputy Manager

PricewaterhouseCoopers

Drove regional business transformation pilot to transform client delivery, resulting in 50% revenue growth to US$100M and higher client loyalty score
Reported to Management Board and after one year success obtained approval to scale to all 80 key clients
Implemented new reward and resourcing structure for 11 Lead Partners in pilot and over 30 supporting partners
Ran and managed HK$20M investment fund to fund new client-engagement ideas

Jan 2015 - Dec 2020

6 years

Hong Kong

Founder

WE Club

Founded cross-cultural social platform organizing weekly experiences to help people learn something new, connect across cultures, and grow
Grew membership to 15,000+ with reach of 30,000+ and hired a team of 20
Organized over 400 events with speakers including Allan and Jonathan Zeman, Spencer Fung, Ethan Lin, Weixi Hu, and Andrea Lee

May 2014 - May 2015

1 year 1 month

Hong Kong

Account Director

Hamilton Advisors

Developed and executed regional PR and marketing strategy for B2B and B2C clients across China and Hong Kong
Secured monthly column for consumer drinks client in leading English newspaper
Managed property launch event for gaming client with 200 articles published from 140 media outlets

May 2013 - Apr 2014

1 year

Hong Kong

Manager

Hamilton Advisors

Developed and executed regional PR and marketing strategy for B2B and B2C clients across China and Hong Kong

May 2012 - Apr 2013

1 year

Hong Kong

Associate

Hamilton Advisors

Developed and executed regional PR and marketing strategy for B2B and B2C clients across China and Hong Kong

Summary

Strategic leader, thought partner and executor. Experienced in delivering on complex, transformational change. Strong relationship-builder and internal consultant across functions and management levels; skilled at driving collaborative results