Haley M. - Chief of Staff, Change Enabler, and Operations Manager

Go to Website

Berlin, Germany

Experience

Aug 2019 - May 2025

5 years 10 months

Berlin, Germany

Chief of Staff and Managing Director (promoted from Director of Market Growth and Director of BizOps in Aug 2022)

Cobalt

Reported to the CEO and provided strategic focus and cross-functional alignment across the company
Drove operational excellence within the Executive Team
Led annual strategic planning cycles and ensured top-down, bottom-up alignment and execution
Owned corporate governance, including board meeting materials
Implemented OKRs and ran them company-wide, ensuring multi-directional alignment
Led and implemented operating cadence for the executive team; managed weekly meetings and quarterly offsites
Owned internal communications
Led annual pricing and packaging strategy and executed new tiered offerings; advised Chief Revenue Officer on annual go-to-market strategy including segment sizing and team design and R&R
Led three rounds of business restructuring, including new target operating model, organization design, and execution of personnel changes; quickly ramped six new Executive Team members, including two CEOs
Built and scaled the Business Development team from 6 to 14 independent contributors with 2x improvement in quality and 90% goal attainment in 2020
Developed management and reporting dashboards
Revamped career path and compensation model to improve quality and align with GTM/Sales organization; promoted seven BDRs with 100% retention after two years
Built segment-specific prospecting playbooks and onboarding and certification programs
Advised product and engineering teams on commercial aspects and oversaw cross-functional alignment, enabling delivery of the company’s first free trial experience

May 2015 - May 2019

4 years 1 month

Hong Kong

Business Development Manager (promoted from Deputy Manager in Aug 2017)

PricewaterhouseCoopers

Drove a regional business transformation pilot to transform client delivery, resulting in +50% revenue growth to US$100M and higher client loyalty score
Reported to the Management Board and, after one year of success, got approval to scale to all 80 key clients
Implemented a new reward and resourcing structure for 11 lead partners in the pilot and 30+ supporting partners
Ran and managed a HK$20M investment fund to fund new client-engagement ideas
Oversaw a regional GTM and marketing transformation program, leading to US$25M+ in incremental revenue on 11 pilot key clients and 5x higher internal user engagement
Led four cross-functional teams of 20 people to implement the change program
Designed and delivered a regional two-day design-thinking workshop, training 100 partners
Enabled 2,000 target audience members on new GTM service delivery including webinars, e-learning, and case studies

Jan 2015 - Dec 2020

6 years

Hong Kong

Founder

WE Club

Founded a cross-cultural social platform that organizes weekly experiences to help people learn something new, connect across cultures, and grow
Grew membership to 15,000+ with a reach of 30,000+ and hired a team of 20
Organized 400+ events with speakers including Allan and Jonathan Zeman (Chairman and CEO, LKF Group), Spencer Fung (Group CEO, Li & Fung), Ethan Lin (CEO, Klook), Weixi Hu (Head of Region, Christie’s), and Andrea Lee (Family Council Member, Lee Kum Kee)

May 2012 - May 2015

3 years 1 month

Hong Kong

Account Director (promoted from Manager in May 2014; Associate in May 2013)

Hamilton Advisors

Developed and executed regional PR and marketing strategy for B2B and B2C clients across China and Hong Kong
Secured a monthly column for a consumer drinks client in a leading English newspaper
Managed a property launch event for a gaming client, resulting in 200 articles published across 140 media outlets

Summary

Strategic leader, thought partner and executor. Experienced in delivering on complex, transformational change. Strong relationship-builder and internal consultant across functions and management levels; skilled at driving collaborative results