Hillevi L. - Founder, Executive Consultant

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Berlin, Germany

Experience

Apr 2023 - Present

2 years 8 months

Founder | Fractional Executive | Transformation Specialist

LANEQUEST

Interim Leadership (COO / CMO / Managing Director) – optimizing operations, marketing, and company structure for scalable growth
Business Transformation & Change Management – improving efficiency, decision-making and profitability
Strategy & Leadership Workshops – clarifying vision, mission and accountability
Executive & Founder Coaching – increasing leadership clarity, focus and team performance
Measurable efficiency gains through structural redesign for a media agency
Built a performance marketing engine for a Canadian HR SaaS company, driving sustained lead growth
Redefined mission, vision & values for a national media group, aligning all employees around a shared direction
Introduced self-leadership frameworks to improve ownership and reduce management friction

Apr 2020 - Present

5 years 8 months

Leadership Coach

Self-employed

Coach business professionals and leaders with a human-centric approach prioritizing empathy, collaboration, and authenticity
Work through obstacles based on an individualized approach using systemic coaching tools
Foster empowerment, clear communication and ask the right questions to drive collective intelligence and productivity

Apr 2020 - Mar 2023

3 years

Berlin, Germany

Chief Operating Officer

DCMN

Led company-wide transformation projects, aligning Operations, Sales, and Marketing to strengthen efficiency, ownership, and shared direction
Partnered with key clients on performance media and growth strategies, supporting integrated planning across digital and offline channels
Developed operational systems and leadership frameworks that improved clarity, accountability, and collaboration across all departments
Introduced planning and forecasting structures to increase transparency and enable better decision-making
Fostered a culture of empowerment by mentoring leadership teams and promoting open communication, feedback, and self-responsibility
Contributed to the company’s overall strategic direction, ensuring commercial success and company culture reinforced each other

May 2018 - Feb 2020

1 year 10 months

Germany

Chief Marketing Officer

Flightright

Defined and implemented data-driven growth marketing strategies to increase reach, conversion, and retention, linking creative campaigns with measurable ROI
Introduced KPI-based reporting frameworks to monitor CAC, LTV, and campaign effectiveness, improving forecasting and budget allocation
Led and developed a team of 22 marketing professionals, fostering ownership, collaboration, and analytical thinking across all markets
Strengthened brand performance through integrated online and offline campaigns, aligning awareness with acquisition and loyalty goals
Partnered with Product and Operations to improve funnel efficiency and customer experience across the entire journey
Mentored the Head of People on feedback culture and leadership development, ensuring team growth matched company scale
Collaborated with media and creative agencies to align messaging, channel mix, and growth KPIs with business priorities

Apr 2015 - May 2018

3 years 2 months

Germany

Head of Paid Marketing

Jimdo

Developed and executed cross-channel growth strategies that aligned paid performance, media planning, and brand awareness to drive scalable user acquisition
Introduced KPI frameworks to track CAC, LTV, and retention across channels, improving forecasting, budget efficiency, and ROI accuracy
Designed and implemented brandformance campaigns, strengthening brand positioning and conversion rates across key markets
Led and developed international teams, fostering collaboration and agile workflows through retrospectives and continuous improvement
Provided KPI-based insights and growth forecasts to the CEO and board, influencing strategic investment decisions
Oversaw agency pitches and partnerships, ensuring creative quality, performance accountability, and cost transparency
Supported target group segmentation and persona development, creating a clearer understanding of user needs and messaging priorities

Jun 2013 - Mar 2015

1 year 10 months

Germany

Partnerships Manager

Jimdo

Managed partnerships and inbound inquiries with a focus on the DACH region
Executed affiliate marketing and Facebook marketing campaigns
Coordinated offline marketing activities including radio and TV
Organized workshops for B2B and B2C audiences
Handled project management and pop-up store planning and implementation

Oct 2012 - Dec 2014

2 years 3 months

Germany

Strategic Consultant: PR, Social Media and Project Management

Freelancer

Provided social media consulting and Facebook paid marketing services
Offered PR consulting and community management
Managed projects and interfaces
Realized pop-up store concepts for clients including FIT FOR FUN and DAS KEYBOARD

Oct 2011 - Nov 2012

1 year 2 months

PR / Social Media Consultant

Edelman

Consulted international clients and delivered pitch presentations
Coordinated and led international agencies
Served as part of the internal Facebook Leadership Team
Conceived Facebook applications and handled online cooperations
Planned and implemented events and press conferences
Held managerial responsibilities

Nov 2009 - Jun 2011

1 year 8 months

Germany

PR / Social Media Consultant

Havas PR Hamburg

Created 360° communication strategies and supported internal social media channels (Facebook, Twitter, blogs, YouTube)
Delivered internal social media coaching
Conducted journalistic activities including research, press release writing, and media contact
Performed monitoring and evaluation

Summary

I’m a business and transformation leader with a background as COO and advisor. I help organizations grow by connecting people, structure and performance. Over the past decade I’ve led teams through large-scale change combining strategic clarity with operational depth. I’ve managed a nine-figure P&L, guided international teams and supported executives through restructuring, growth and cultural alignment.

My work lies at the intersection of leadership, marketing, data and execution. I design operating models and decision frameworks that make performance transparent and scalable while keeping people engaged and accountable. This includes building consulting capabilities, aligning teams and helping organizations use data and technology in practice, not just in plans.

What drives me is creating environments where high performance and humanity belong together. I believe in leadership that builds trust, brings clarity and makes success measurable.