Strategy Consultant / Business Coach

At Berg & Macher, I am part of an experienced team in agile organizational development. As a modern organizational consultancy, we guide companies through all key stages of transformation toward a learning, adaptable organization. Our expertise includes agile organizational development, corporate culture, modern leadership, and New Work.

As a partner, I contribute my expertise in vision development, growth strategy, leadership, positioning, branding, and executive CEO coaching.

The Founders Fight Club is an organization that supports innovators with networks, coaching, and learning formats. We have created a kind of "gym" for innovation.

With extensive experience in the international startup ecosystem, we have launched some prominent events like the Founders Fight Night, a pitch competition, and PunchOut.Tech, our virtual innovation accelerator.

We also regularly host Gymtalk!, a virtual event where experts in innovation, technology, creativity, and the future of work come together.

In our podcast called Club Cast, we regularly talk with the smartest innovators we can find. The podcast is available on all major platforms.

Member of the management board for marketing/media/design/CRM and PR (interim)

• Business development / new business field with new portal SECRET > business field strategy, product strategy
• Brand building
• Successful market launch of SECRET, the first premium casual dating service, on TV and online
• Building and staffing a professional marketing department with 7 employees
• Introduction of agile working methods
• Establishment of modern leadership, processes, and KPIs
• Successful repositioning of the FriendScout24 brand as Germany’s No. 1 partner portal
• Execution of the brand campaign on TV, online, and offline 'You can't kiss alone'
• Winner of the 2012 Effie Award for the most successful brand campaign in Germany

Led cross-group strategy projects (FriendScout24 / AutoScout24 / FinanceScout24 / ImmoScout24) for mutual growth in brand and user areas.

As a serial founder, I support startups and founders on their journey. I act as a business angel, providing capital and operational know-how in the early and growth phases. In addition, my network includes experienced entrepreneurs with diverse expertise, ready to help young companies and SMEs succeed with funding and know-how.

Founding member / 10 years in executive management

• Responsible for marketing, business strategy, product and user experience
• Leadership experience growing the company from zero to 500 employees
• Successful brand management: built the brand into Germany's leading real estate marketplace, responsible for company culture and team spirit
• Speaker for many years at B2B roadshows across Germany
• Management experience with team building, large-scale layoffs and cost reduction measures

In 2008, ImmobilienScout24 was sold to Deutsche Telekom.