birgit ströbel
Strategy Consultant / Business Coach
Partner / Organizational Consultant
Berg & Macher
At Berg & Macher I’m part of an experienced team in agile organizational development. As a modern consultancy we guide companies through every step of transformation toward a learning, adaptable organization. Our expertise includes agile development, company culture, modern leadership and new work.
As Partner I contribute my skills in vision development, growth strategy, leadership, positioning, branding and executive CEO coaching.
Senior Advisor Digital Transformation
enable2grow GmbH
E2g is a growth consultancy for companies that want to transform their digital business to stay future-proof. A tight network of entrepreneurs and experts passionately develops tailored, innovative solutions for the digital future.
As Senior Enabler in this expert network I bring my experience from company founding and transformation.
Co-Founder / Director
FoundersFight.Club
FoundersFightClub is an organization that supports innovators with networks, coaching and learning formats. We created a kind of “gym” for innovation.
With deep experience in the international startup ecosystem we launched events like Founders Fight Night, a pitch competition, and PunchOut.Tech, our virtual innovation accelerator. We also host Gymtalk!, a virtual event where experts in innovation, technology, creativity and the future of work share insights.
In our podcast Club Cast we regularly chat with the brightest innovators we can find. It’s available on all major platforms.
Venture Partner
Newten Ventures GmbH
Partner at Newten Ventures (investment firm). Early-stage investments and hands-on coaching of young companies with conventional business models, focusing on real estate–related ideas.
Vice President Brand Marketing/PR
FriendScout
Member of the management board for marketing, media, design, CRM and PR (interim)
- Business development / new field with new portal SECRET > business strategy, product strategy
- Brand building
- Successful launch of SECRET, the first premium casual dating service on TV and online
- Built and led a professional marketing team of 7
- Introduced agile ways of working
- Set up modern leadership, processes and KPIs
- Repositioned FriendScout24 as Germany’s #1 partner portal
- Executed the “You Can’t Kiss Alone” campaign on TV, online and offline
- Winner of the 2012 Effie Award for Germany’s most effective campaign
Co-Founder / Shareholder
HRS Group
Co-founder of holidayinsider.com. In the startup phase responsible for business strategy, team building, structures and communication. Laid the foundation for the leading accommodation portal for small and mid-sized hotels in German-speaking markets. Sold to HRS in 2015.
Strategy Consultant
Scout24 Holding
Led cross-group strategy projects (FriendScout24 / AutoScout24 / FinanceScout24 / ImmoScout24) to drive mutual growth in brand and user areas.
Strategy Consultant & Business Coach
Ströbel Business Empowerment
Empowering brands and people – I guide entrepreneurs in positioning themselves and their organizations for sustainable growth with a strong culture.
- Over 25 years as entrepreneur and founder – certified transformation partner and business coach.
My core skills:
- Clear vision development and implementation strategy
- Defining values and transforming corporate culture
- Modern leadership for a new culture
- Setting and reaching goals with OKRs
- Brand positioning and corporate identity
Certified Facilitator for Transformational Leadership. Certified Business Coach.
Angel Investor
Self-Employed
As a multiple founder I support startups and founders on their journey. I act as a business angel with capital and operational know-how in early and growth phases. My network of experienced entrepreneurs also stands ready to back young companies and SMEs with funds and expertise.
Board Member (various roles)
BigRep
Experience as supervisory board and advisory board member in various companies:
- Board member at startups, often representing founders/CEOs (e.g. GINI GmbH, Munich; BigRep GmbH, Berlin)
- Supervisory board member (e.g. FlowFact AG, Cologne)
- Successfully guided boards until the 2014 sale to ImmobilienScout24
Co-Founder
ImmobilienScout
Founding member / 10 years in management
- Responsible for marketing, business strategy, product and user experience
- Leadership through growth from zero to 500 employees
- Built the brand into Germany’s leading real estate marketplace, shaped culture and team spirit
- Years as speaker on B2B roadshows across Germany
- Managed team building, major layoffs and cost reduction
In 2008 ImmobilienScout24 was sold to Deutsche Telekom.
Success comes from a clear goal, the decision to start moving and determined action until the goal is reached. My drive is to get people and organizations moving so they can achieve something special with energy.
I love the mountains and there too I enjoy guiding people to reach challenging peaks with a feeling of joy.
As a strategy consultant and sparring partner, I support entrepreneurs with a top-level mindset to realign their companies for the future. With my expertise in management and transformation, I guide owner-led companies to explore new paths, build sustainable growth, and bring their teams along. Whether in tough times, during generational change or rapid growth. As a successful multiple business founder, I understand the strategic, organizational and financial challenges entrepreneurs face.
My expertise:
- 25 years of entrepreneurial experience
- Multiple founder
- Strategy consulting
- Transformation support
- Vision development
- Executive coaching
- Mid-market management
- Generational change / succession
- Modern leadership
- Organizational development
- Brand positioning
- Processes and structures
- Building company culture and values
- Startup coaching
- Public art project management
- Angel investor
- Board member
Industry know-how: real estate, digital companies, fast-moving markets
I’m not working alone but with Berg & Macher, a skilled team of organizational developers supporting our work. Berg & Macher is an agile organizational consultancy that helps organizations evolve into appreciative workplaces with strong cultures and modern leadership. As experts in agile development, we work hand in hand with teams.
For start-up scouting, projects with startups or bringing innovation into companies, I recommend FoundersFightClub. We host high-level interactive events with lots of experience.
Does your company feel stuck? Are your leaders resistant to change? Or are you ready to pass your business to the next generation? Let’s talk. I’ll help you gain clarity on what to do.
9 Levels of Value Consultant (certified)
Certified Entrepreneur Coach (SHB)
Facilitator for Accelerated Design Thinking (certified) / Innovation Instigator
Facilitator for Transformational Leadership (certified)
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