birgit ströbel
Strategy Consultant / Business Coach
Experience
Partner / Organizational Consulting
Berg & Macher
At Berg & Macher, I’m part of an experienced team for agile organizational development. As a modern consultancy, we guide companies through transformation across all key stages toward a learning, adaptive organization. Our expertise includes agile organizational development, corporate culture, modern leadership, and New Work.
As a partner, I contribute my expertise in vision development, growth strategy, leadership, positioning, branding, and executive CEO coaching.
Senior Advisor Digital Transformation
enable2grow GmbH
E2g is the growth consultancy for companies looking to transform their digital business to remain future-proof. A well-coordinated network of entrepreneurs and experts passionately develops tailored, innovative solutions for the digital future.
As a Senior Enabler within this expert network, I bring my expertise from company founding and transformation.
Co-Founder / Directress
FoundersFight.Club
Der Founders Fight Club ist eine Organisation, die Innovatoren mit Netzwerken, Coaching und Lernformaten unterstützt. Wir haben eine Art "Fitnessstudio" für Innovation geschaffen.
Mit umfassender Erfahrung im internationalen Startup-Ökosystem haben wir einige prominente Veranstaltungen wie die Founders Fight Night, einen Pitch-Wettbewerb, und PunchOut.Tech, unseren virtuellen Innovationsbeschleuniger, ins Leben gerufen. Außerdem veranstalten wir regelmäßig Gymtalk!, eine virtuelle Veranstaltung, bei der Experten aus den Bereichen Innovation, Technologie, Kreativität und Zukunft der Arbeit zu Wort kommen. In unserem Podcast namens Club Cast sprechen wir regelmäßig mit den intelligentesten Innovatoren, die wir finden können. Der Podcast ist auf allen gängigen Plattformen verfügbar.
Venture Partner
Newten Ventures GmbH
Partner at Newten Ventures (investment firm). Early-stage investments and operational coaching of young companies with conventional business models, primarily real estate–related ideas.
Vice President Brand Marketing/PR
FriendScout
Member of the management team for Marketing/Media/Design/CRM and PR (interim)
- Business development/new business field with new portal SECRET > business field strategy, product strategy
- Brand building
- Successful market launch in TV and online of SECRET, the first premium casual dating service
- Established and staffed a professional marketing department with 7 employees
- Introduced agile working methods
- Implemented modern leadership, processes, and KPIs
- Successful repositioning of the FriendScout24 brand as Germany’s #1 partner portal
- Executed the brand campaign on TV, online, and offline “You can’t kiss alone”
- Winner of the 2012 Effie Award for Germany’s most successful brand campaign
Co-Founder / Shareholder
HRS Group
Co-founder of holidayinsider.com. Responsible in the founding phase for business strategy, team building, structures, and communication. Laid the foundation for the leading accommodation portal for small and medium-sized providers in German-speaking markets. Sold to HRS in 2015.
Strategy Consultant
Scout24 Holding
Led cross-group strategy projects (FriendScout24 / AutoScout24 / FinanceScout24 / ImmoScout24) for mutual growth in branding and user engagement.
Strategy Consultant & Business Coach
Ströbel Business Empowerment
Empowering brands and people - I accompany entrepreneurs in positioning themselves and their organizations in a way that enables sustainable growth with a powerful culture.
- Over 25 years of experience as an entrepreneur and founder - certified transformation companion and business coach.
My core competencies:
- Clear vision development and implementation strategy.
- Development of values and transformation of corporate culture.
- Modern leadership - modern leadership understanding for a new culture.
- Setting and achieving goals - making progress with OKRs.
- Brand positioning and corporate identity.
Certified as a Facilitator for Transformational Leadership. Certified as a Business Coach.
Angel Investor
Self-Employed
As a multiple founder, I support startups and founders on their journey. I engage as a business angel with capital and operational know-how in early-stage and growth phases. Additionally, my network of experienced entrepreneurs offers diverse expertise, resources, and know-how to help emerging companies and SMEs succeed.
Board Member (various positions)
BigRep
Experience as a supervisory and advisory board member in various companies:
- Board member at startups, often representing the founders/CEOs (e.g., GINI GmbH, Munich; BigRep GmbH, Berlin)
- Supervisory board member (e.g., FlowFact AG, Cologne)
- Successfully supported executive boards until sale in 2014 to ImmobilienScout24
Co-Founder
ImmobilienScout
Founding member / 10 years in management
- Responsible for marketing, business strategy, product, and user experience
- Leadership experience in scaling the company from zero to 500 employees
- Successful brand management: built the brand into Germany’s leading real estate marketplace, responsible for corporate culture and team spirit
- Many years as a speaker on B2B roadshows across Germany
- Management experience in team building, extensive layoffs, and cost reduction measures
In 2008, ImmobilienScout24 was sold to Deutsche Telekom.
Summary
Success is created through a clear vision of the goal, the decision to set out on the journey, and determined action until the goal is reached. My drive is to get people and organizations moving so they can achieve something extraordinary full of energy.
I love the mountains and there too I find fulfillment in guiding people to conquer challenging peaks with a sense of joy.
As a strategy consultant and sparring partner, I support entrepreneurial personalities with a top-tier mindset in realigning their companies for a future-proof direction. With my expertise in corporate management and transformation, I accompany owner-managed businesses in pioneering new paths, positioning themselves sustainably for growth, and taking their employees along on the journey. Whether in challenging times, during generational change, or in steep growth. As a multiple successful business founder, I understand entrepreneurs’ concerns and challenges strategically, organizationally, and economically.
My expertise:
- 25 years of entrepreneurial experience
- Multiple founder
- Strategy consulting
- Transformation facilitation
- Vision development
- Executive coaching
- SME management
- Generational change/succession
- Modern leadership
- Organizational development
- Brand positioning
- Processes and structures
- Building corporate culture and values
- Startup coaching
- Management of public art projects
- Angel investor
- Board member
Industry know-how: Real estate, digital companies, fast-paced markets
I’m not working alone but have a competent team of organizational developers at Berg & Macher to support work within organizations. Berg & Macher, the agile organizational consultancy, ensures organizations transform into appreciative workplaces where a strong culture with modern leadership takes hold. As experts in agile organizational development, we work hand in hand with teams.
For topics such as startup scouting, projects with startups, or bringing innovations into companies, I recommend FoundersFightClub. Here, we organize interactive high-level event formats with extensive experience.
Do you feel your company is stagnating? Are your leaders unwilling to change? Or do you want to pass your company to the next generation? Let’s talk—I’ll help you gain clarity on what needs to be done.
Languages
Certifications & licenses
9 Levels of Value Consultant (certified)
Entrepreneur Coach, certified (SHB)
Facilitator for Accelerated Design Thinking (certified) / Innovation Instigator
Facilitator for Transformational Leadership (certified)
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