Birgit Ströbel
Strategy Consultant / Business Coach
Experience
Partner / Organizational Consulting
Berg & Macher
At Berg & Macher, I am part of an experienced team in agile organizational development. As a modern organizational consultancy, we guide companies through all key stages of transformation toward a learning, adaptable organization. Our expertise includes agile organizational development, corporate culture, modern leadership, and New Work.
As a partner, I contribute my expertise in vision development, growth strategy, leadership, positioning, branding, and executive CEO coaching.
Senior Advisor Digital Transformation
enable2grow GmbH
E2g is the growth consultancy for companies that want to change their digital business to stay future-ready. A well-coordinated network of entrepreneurs and experts passionately develops tailored, innovative solutions for the digital future.
As a senior enabler in this expert network, I bring in my expertise from business founding and transformation.
Co-founder / Directress
FoundersFight.Club
The Founders Fight Club is an organization that supports innovators with networks, coaching, and learning formats. We have created a kind of "gym" for innovation.
With extensive experience in the international startup ecosystem, we have launched some prominent events like the Founders Fight Night, a pitch competition, and PunchOut.Tech, our virtual innovation accelerator.
We also regularly host Gymtalk!, a virtual event where experts in innovation, technology, creativity, and the future of work come together.
In our podcast called Club Cast, we regularly talk with the smartest innovators we can find. The podcast is available on all major platforms.
Venture Partner
Newten Ventures GmbH
Partner at Newten Ventures (investment company). Early-stage investments and hands-on coaching of young companies with conventional business models, focusing on real-estate-related business ideas.
Vice President Brand Marketing/PR
FriendScout
Member of the management board for marketing/media/design/CRM and PR (interim)
- Business development / new business field with new portal SECRET > business field strategy, product strategy
- Brand building
- Successful market launch of SECRET, the first premium casual dating service, on TV and online
- Building and staffing a professional marketing department with 7 employees
- Introduction of agile working methods
- Establishment of modern leadership, processes, and KPIs
- Successful repositioning of the FriendScout24 brand as Germany’s No. 1 partner portal
- Execution of the brand campaign on TV, online, and offline 'You can't kiss alone'
- Winner of the 2012 Effie Award for the most successful brand campaign in Germany
Co-Founder / Shareholder
HRS Group
Co-founder of holidayinsider.com. Responsible in the founding phase for business strategy, team building, structures, communication. Laid the foundation for the leading accommodation portal for small and medium-sized accommodations in German-speaking countries at home and abroad. Sold to HRS in 2015.
Strategy Consultant
Scout24 Holding
Led cross-group strategy projects (FriendScout24 / AutoScout24 / FinanceScout24 / ImmoScout24) for mutual growth in brand and user areas.
Strategy Consultant & Business Coach
Ströbel Business Empowerment
Empowering brands and people - I accompany entrepreneurs in positioning themselves and their organizations in a way that enables sustainable growth with a powerful culture.
- Over 25 years of experience as an entrepreneur and founder - certified transformation companion and business coach.
My core competencies:
- Clear vision development and implementation strategy.
- Development of values and transformation of corporate culture.
- Modern leadership - modern leadership understanding for a new culture.
- Setting and achieving goals - making progress with OKRs.
- Brand positioning and corporate identity.
Certified as a Facilitator for Transformational Leadership. Certified as a Business Coach.
Angel Investor
Self-Employed
As a serial founder, I support startups and founders on their journey. I act as a business angel, providing capital and operational know-how in the early and growth phases. In addition, my network includes experienced entrepreneurs with diverse expertise, ready to help young companies and SMEs succeed with funding and know-how.
Advisory Board Member (various positions)
BigRep
Experience as supervisory board member and advisory board member in various companies:
- Board member at startups, often as a representative of founders/CEOs (e.g. GINI GmbH, Munich; BigRep GmbH, Berlin)
- Supervisory board member (e.g. at FlowFact AG, Cologne)
- Successfully guided executive boards until the sale in 2014 to ImmobilienScout 24
Co-founder
ImmobilienScout
Founding member / 10 years in executive management
- Responsible for marketing, business strategy, product and user experience
- Leadership experience growing the company from zero to 500 employees
- Successful brand management: built the brand into Germany's leading real estate marketplace, responsible for company culture and team spirit
- Speaker for many years at B2B roadshows across Germany
- Management experience with team building, large-scale layoffs and cost reduction measures
In 2008, ImmobilienScout24 was sold to Deutsche Telekom.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Real Estate (28 years), Professional Services (18 years), Banking and Finance (18 years), Information Technology (18 years), Manufacturing (18 years), and Education (11 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (28 years), Marketing (26 years), Human Resources (18 years), Investments and M&A (18 years), Finance (18 years), and Product Development (12.5 years).
Summary
Success comes from a clear vision, the decision to start the journey, and determined action until the goal is reached. My drive is to set people and organizations in motion so they can achieve great things full of energy.
I love the mountains, and it also fulfills me to guide people as they reach challenging summits with a sense of joy.
As a strategy consultant and sparring partner, I support entrepreneurs with a number one standard in realigning their companies for the future. With my expertise in management and transformation, I help owner-managed businesses take new paths, position themselves for sustainable growth, and bring their employees along on the journey. Whether in challenging times, during a generational change, or in rapid growth. As a multiple-time successful business founder, I know the concerns and challenges of entrepreneurs on a strategic, organizational, and financial level.
My expertise:
- 25 years of entrepreneurial experience
- Serial founder
- Strategy consulting
- Transformation support
- Vision development
- Executive coaching
- SME management
- Generational change / succession
- Modern leadership
- Organizational development
- Brand positioning
- Processes and structures
- Building corporate culture and values
- Startup coaching
- Management of public art projects
- Angel investor
- Advisory board member
Industry know-how: real estate, digital companies, fast-paced markets
I don't work alone but, together with Berg & Macher, I have a skilled team of organizational developers supporting work within organizations. Berg & Macher, the agile organizational consultancy, ensures that organizations transform into a culture of appreciation and build a strong culture with modern leadership. As experts in agile organizational development, we work hand in hand with teams.
For startup scouting, projects with startups, or generally bringing innovation into companies, I recommend the FoundersFightClub. Here we organize interactive high-level event formats based on our extensive experience.
Do you feel your company is stagnating? Are your leaders unwilling to change? Or are you looking to pass your business on to the next generation? Let's talk - I can help you gain clarity on what to do.
Languages
Certifications & licenses
9 Levels of Value Consultant (certified)
Entrepreneur Coach, certified (SHB)
Facilitator for Accelerated Design Thinking (certified) / Innovation Instigator
Facilitator for transformational leadership (certified)
Profile
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