Rene W. - Business Strategy & Development | Leadership Expert | Consulting | Delivering Sustainable Growth & Value

Go to Website

Berlin, Germany

Experience

Aug 2024 - Jul 2025

1 year

Education and certification "Bachelor Professional of Business (CCI) / Geprüfter Wirtschaftsfachwirt (IHK)"

Deepening my expertise in business administration, finance, economics, decision-making, leadership

Jun 2022 - Feb 2024

1 year 9 months

Head of Business Development

ubitricity Ges. für verteilte Energiesysteme mbH

Led the company's strategic and operational global expansion
Managed full market entry from go-to-market strategy and product-market fit to local setup and operations
Expanded the BD & New Markets team from 4 to 10 FTE; successfully launched in the Netherlands; organically doubled the company's total number of contracted and operated charge points

Nov 2019 - May 2022

2 years 7 months

Senior Manager Strategic Business Development

ubitricity Ges. für verteilte Energiesysteme mbH

Managed business and expansion strategies for non-European markets
Led global commercial projects in Japan, Korea, Macao, and North America
Member of the strategy team for company turnaround and corporate sale

May 2018 - Oct 2019

1 year 6 months

Marketing Manager

ubitricity Ges. für verteilte Energiesysteme mbH

B2B & B2G marketing with a focus on PR, events, and internal communication

Jan 2017 - Dec 2018

2 years

Marketing Manager EU B2B - omni-channel personalization SAAS

Dynamic Yield

Jan 2016 - Dec 2017

2 years

Global Business Development - B2B Internationalization Travel/Aviation

AirHelp Ltd.

Jan 2015 - Dec 2024

10 years

Contributor Digitalization and Online Media

sideviews e.V.

Editorial workshops for the Schattenmuseum youth committee
Conception and implementation of interactive web formats and online collaboration methods for performance arts, theatre and museum formats

Jan 2011 - Dec 2012

2 years

Business Development Germany, B2B Market Entry

Kollector SA

Jan 2010 - Dec 2017

8 years

Lecturer for certification courses Online Marketing

ebam GmbH Media und Business Akademie

Jan 2010 - Dec 2013

4 years

Lecturer for Digital Marketing courses "Digital Journalism Diploma"

SAE Institute GmbH

Jan 2009 - Present

16 years 9 months

Owner/Self-employed

MBD.berlin

Business consultancy for business development, digitalization & market entries
Strategy development for SMEs & startups across Europe
Marketing & sales strategies for digital business models

Jan 2006 - Dec 2009

4 years

Manager Publisher Services & International Media Sales

ZANOX.de AG, A Company of Axel Springer & PubliGroupe AG

Jan 2004 - Dec 2006

3 years

Teamlead Internet and Online Services

freenet AG

Summary

Experienced Business Developer with a strategic and operational track record in market expansion, development, and leadership across diverse industries.

Expert in e-mobility, energy, sustainability, and the cultural and creative sectors, combined with entrepreneurial experience in digital business models and marketing strategies.

Analytical, hands-on, tech-savvy, and dedicated to delivering results in dynamic, international settings – with a passion for merging business expertise with ethical standards and value-driven focus.