Rene Wetzel
Head of Business Development
Experience
Personal break and professional development
- Time for family and personal development 03/2024 - 07/2024
- Deepened knowledge in business administration, finance, management, and leadership through training and certification "Certified Bachelor Professional of Business (CCI) / Certified Business Specialist (IHK)" 08/2024 - 07/2025
Head of Business Development
ubitricity Ges. für verteilte Energiesysteme mbH
- Leading the company's strategic and operational expansion efforts, from go-to-market strategy and product adaptation to local rollout and operations.
- Built the BD & New Markets team from 4 to 10 FTE; successfully expanded the company into the Netherlands; organically doubled the total number of contracted charging points.
Senior Manager Strategic Business Development
ubitricity Ges. für verteilte Energiesysteme mbH
- Managed business and expansion strategies for markets outside Europe and global projects in Japan, Korea, Macao, and North America.
- Member of the strategy team for the turnaround and financing round/sale to Shell.
Marketing Manager
ubitricity Ges. für verteilte Energiesysteme mbH
- B2B and B2G marketing with a focus on PR, events, and internal communication.
Marketing Manager EU B2B
Dynamic Yield
- Omni-channel personalization SAAS.
Global Business Development
AirHelp Ltd.
- B2B internationalization in the travel/aviation sector.
Digitalization and Online Media Contributor
sideviews e.V.
- Editorial workshops for the youth committee of the Shadow Museum.
- Designing and implementing interactive web formats and online collaboration methods for performance art, theater, and museum formats.
Business Development Germany
Kollector SA
- B2B Market Entry.
Instructor for online marketing certificate courses
ebam GmbH Media und Business Akademie
Instructor for digital marketing
SAE Institute GmbH
- Teaching the Digital Journalism Diploma.
Owner/Self-Employed
MBD.berlin
- Business consulting for business development, digitalization, and market entry.
- Strategy development for SMEs and startups across Europe.
- Marketing and sales strategies for digital business models.
Manager Publisher Services & International Media Sales
ZANOX.de AG, A Company of Axel Springer & PubliGroupe AG
Teamlead Internet & Online Services
freenet AG
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (16 years), Education (10 years), Arts and Crafts (10 years), Media and Entertainment (10 years), Energy (6 years), and Advertising (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (19 years), Marketing (19 years), Strategy (17 years), Information Technology (13 years), Product Development (10 years), and Finance (2 years).
Summary
Experienced business developer with a strategic and operational track record of success in market expansion, development, and leadership across various industries.
Expertise in e-mobility, energy, sustainability, as well as the cultural and creative industries, combined with entrepreneurial experience in digital business models and marketing strategies.
Analytical, hands-on, tech-savvy, and committed to delivering results in dynamic, international environments, with a passion for combining business know-how with ethical standards and a values-driven approach.
Skills
Business Administration & Finance
Digital Marketing & Omnichannel Strategy
Market Analysis & Business Intelligence
Sustainability & E-mobility Solutions
Team Building & Talent Development
Intercultural Communication
Stakeholder Management
Negotiation & Relationship Building
Strategic Planning & Business Development
Project & Budget Management
Market Entry & Internationalization
Analytical Problem Solving
Continuous Learning & Development
Leadership & Decision Making
Adaptability & Interdisciplinary Thinking
Creative Approach
Languages
Certifications & licenses
Certified Bachelor Professional of Business (CCI) / Certified Business Specialist (IHK)
Crisis Communication
Hill+Knowlton Strategies
Advanced Presentation & Public Speaking
Business Accounting & Financial Reporting
IQ Consult
EU Driver's License Class B
Profile
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