Jon (Serna) A.

Managing Director

Moritzburg, Germany

Experience

Jan 2020 - Present
5 years 8 months

Managing Director

IMUNIXX GmbH

Imunixx GmbH is an IT service provider covering all project phases from consulting and planning to hardware procurement, implementation, administration, and training. Its core competence lies in UNIX/Linux-based and cross-platform solutions.

  • Develop vision and strategy: Define long-term goals and plan market positioning.
  • Market analysis: Monitor and evaluate trends and technologies.
  • Evolve business model: Identify new business areas, e.g., cloud, managed services, security.
  • Budget planning and controlling: Manage revenue, costs, profitability, and liquidity.
  • Review annual financial statements: Collaborate with tax advisors/auditors.
  • Contracts and legal matters: Review and approve contracts, data protection, IT law.
  • Personnel management: Lead employees, team leadership, communicate company goals.
  • Personnel development: Training, recruiting, career planning.
  • Organizational development: Design efficient structures and processes.
  • Make technology decisions: Select IT systems, partners (Red Hat, Cisco, HP), and tools.
  • Project oversight: Monitor large customer projects, ensure quality and timelines.
  • Promote innovation: Foster agile methods, DevOps, automation, etc.
  • Key account management: Build and maintain customer relationships.
  • Proposal management and negotiations: Calculate offers, negotiate contracts with customers.
  • Marketing and external presence: Brand positioning, participate in events/trade shows.
  • Maintain vendor contacts: Work with Red Hat, Cisco, HP, etc.
  • Certifications and partnerships: Maintain and expand relevant certifications: LPIC-1, Red Hat, PMP, AWS,
  • Ensure information security: Comply with ISO 27001, BSI IT baseline security, etc.
  • Implement data protection: Ensure GDPR compliance.
May 2016 - Dec 2019
3 years 8 months

Sales Manager - Key Account Manager

HILTI Deutschland AG – HILTI AG

Hilti stands for quality, innovation, and direct customer relationships. System solutions, software, and services that deliver superior added value. If there isn't a Hilti solution for a challenge yet, one is developed. Headquartered in Schaan, Liechtenstein, with about 6 percent of annual revenue invested in R&D.

  • Responsible for a team of 7 regional key account consultants
  • Intensive team coaching through workshops and training
  • Negotiation of framework agreements for a large customer (+250,000 employees)
  • Conduct market analysis and implement strategy for the rail sector.
Nov 2012 - Apr 2016
3 years 6 months

Business Development & Service Manager

VOITH TURBO BHS Getriebe GmbH

Voith Turbo designs, manufactures, and sells industrial turbo gearboxes for a wide range of industries (e.g., oil & gas, power generation, chemical/petrochemical, general industry).

  • Independently conduct a market analysis and create a market profile.
  • Independently acquire and develop new customer potential analysis, customer profiles, and customer strategies.
  • Experience as an area manager for North & South America, China, Eastern Europe, and Russia
Apr 2008 - Jul 2012
4 years 4 months

Chief Operating Officer

Goian North America LLC- Jaso Group

Goian designs, manufactures, and sells industrial elevator systems for a wide range of industries (e.g., wind energy, construction, power generation).

  • Represent the company and establish the Goian brand in the North American market
  • Lead the company in daily operations, from coordinating procurement and internal operations to sales and customer service management.
  • Negotiate and manage service contracts with wind farms, EPCs, and construction companies, taking an active role from the design phase through installation and commissioning.
Jan 2007 - Apr 2008
1 year 4 months
United Kingdom

Senior Associate Engineer

Caterpillar Inc (FG Wilson Ltd)

FG Wilson is part of the Caterpillar Power Division and one of the world's leading manufacturers of generator sets in the 6.8 - 2,200 kVA range.

  • Project manager for developing software to create spare parts catalogs for the US market
  • Managed a team of 2 engineers and coordinated workgroups across two departments

Summary

With extensive experience in executive and project management in IT and industry, I have successfully taken on strategic and operational responsibilities. In my role as a leader, I have led both IT and industrial projects that have enabled sustainable value creation for the company. I have also placed a strong focus on business development and business operations to identify new business opportunities and continuously optimize existing processes. My expertise also extends to the aftermarket area, where I have developed and successfully implemented new business strategies to enhance customer satisfaction and strengthen the company's market position. I am currently looking for a permanent position where I can specifically apply my past experience and skills to create lasting value for my future employer.

Languages

Spanish
Native
Basque
Native
German
Advanced
English
Advanced

Education

Oct 2005 - Jun 2006

Mads Clausen Institute

Master, Ultrasonic Waves in Piezoelectric Materials · Sønderborg, Denmark

Oct 1999 - Jun 2005

TECNUN Escuela de Ingenieros, Universidad de Navarra

Master of Industrial Engineering · Industrial Engineering · Donostia-San Sebastian, Spain

Certifications & licenses

AWS

LPIC-1

PMP

Red Hat

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