Jon (Serna) Ayerbe Serna
Managing Director
Experience
Managing Director
IMUNIXX GmbH
- Strategic corporate management: develop vision and strategy: define long-term goals and plan market positioning
- Market analysis: monitor and assess trends and technologies
- Business model development: identify new areas of business, e.g. cloud, managed services, security
- Financial management: budget planning and controlling: manage revenue, costs, profitability, and liquidity
- Review annual financial statements and balance sheets: collaborate with tax advisors and auditors
- Contracts and legal matters: review and approve contracts, data protection, IT law
- Personnel management: lead team, communicate company objectives
- Personnel development: training, recruiting, career planning
- Organizational development: design efficient structures and processes
- Technology and project responsibility: make technology decisions: select IT systems, partners (Red Hat, Cisco, HP) and tools
- Project oversight: supervise large client projects, ensure quality and timelines
- Foster innovation: promote agile methods, DevOps, and automation
- Sales & customer management: manage key accounts: build and maintain customer relationships
- Proposals and negotiations: calculate offers, negotiate contracts with clients
- Marketing and public presence: position the brand, participate in events and trade shows
- Partnerships and collaborations: maintain vendor contacts: work with Red Hat, Cisco, HP; certifications and partnerships: maintain and expand relevant certifications (LPIC-1, Red Hat, PMP, AWS)
- IT security and compliance: ensure information security: comply with ISO 27001, BSI baseline protection; implement data protection: ensure GDPR compliance
Sales Manager - Key Account Manager
HILTI Deutschland AG – HILTI AG
- Responsible for a team of 7 regional key account advisors
- Intensive team coaching through workshops and training sessions
- Negotiated frame agreements for large clients (250,000+ employees)
- Conduct market analysis and implement strategy for the rail sector
Business Development & Service Manager
VOITH TURBO BHS Getriebe GmbH
- Independently conducted market analysis and created a market profile
- Independently acquired and developed new customers: perform potential analysis, create customer profiles and customer strategies
- Experience as area manager for North and South America, China, Eastern Europe, and Russia
Chief Operating Officer
GOIAN NORTH AMERICA LLC - JASO Group
- Represented the company and established the Goian brand in the North American market
- Managed daily operations: coordinated purchasing, internal operations, sales, and customer service management
- Negotiated and managed service contracts with wind farms, EPCs, and construction companies, actively involved from the design phase through to installation and commissioning
Senior Associate Engineer
CATERPILLAR Inc (FG Wilson Ltd)
- Project lead for developing software to create spare parts catalogs for the US market
- Managed a team of two engineers and coordinated work groups across two departments
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (6 years), Manufacturing (4.5 years), Energy (4.5 years), and Construction (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (11.5 years), Strategy (10 years), Information Technology (7.5 years), Sales (7 years), Operations (4.5 years), and Procurement (4.5 years).
Summary
With extensive experience in executive management and project leadership in IT and industry, I have successfully taken on strategic and operational responsibilities. In my role as a leader, I have led both IT and industrial projects that have delivered sustainable value creation for the company.
Furthermore, I have maintained a strong focus on business development and business operations to identify new business opportunities and continuously optimize existing processes.
My expertise also extends to the aftermarket sector, where I have developed and successfully implemented new business strategies to enhance customer satisfaction and strengthen the company's market position.
I am currently looking for a permanent position where I can apply my previous experience and skills to create sustainable value for my future employer.
Skills
- General: Windows Os, Mac Os X
- Office: Ms Office Professional (Word, Excel, Outlook), Lotus Notes
- Business Processes: Sap, Psipenta And Navision Attain
- Project: Microsoft Project
- Technical: Microstation, Auto/engineer 2000 (3d Design Software), Matlab (Mathematics Software)
Languages
Education
Mads Clausen Institute
Master's Thesis Project · Ultrasonic Waves in Piezoelectric Materials · Sønderborg, Denmark
TECNUN Escuela de Ingenieros, Universidad de Navarra
Master of Industrial Engineering · Industrial Engineering · Donostia / San Sebastián, Spain
Certifications & licenses
AWS
LPIC-1
PMP
Red Hat
Profile
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