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Jon (Serna) Ayerbe Serna

Managing Director

Jon Ayerbe Serna
Moritzburg, Germany

Experience

Jan 2020 - Present
6 years 2 months

Managing Director

IMUNIXX GmbH

  • Strategic corporate management: develop vision and strategy: define long-term goals and plan market positioning
  • Market analysis: monitor and assess trends and technologies
  • Business model development: identify new areas of business, e.g. cloud, managed services, security
  • Financial management: budget planning and controlling: manage revenue, costs, profitability, and liquidity
  • Review annual financial statements and balance sheets: collaborate with tax advisors and auditors
  • Contracts and legal matters: review and approve contracts, data protection, IT law
  • Personnel management: lead team, communicate company objectives
  • Personnel development: training, recruiting, career planning
  • Organizational development: design efficient structures and processes
  • Technology and project responsibility: make technology decisions: select IT systems, partners (Red Hat, Cisco, HP) and tools
  • Project oversight: supervise large client projects, ensure quality and timelines
  • Foster innovation: promote agile methods, DevOps, and automation
  • Sales & customer management: manage key accounts: build and maintain customer relationships
  • Proposals and negotiations: calculate offers, negotiate contracts with clients
  • Marketing and public presence: position the brand, participate in events and trade shows
  • Partnerships and collaborations: maintain vendor contacts: work with Red Hat, Cisco, HP; certifications and partnerships: maintain and expand relevant certifications (LPIC-1, Red Hat, PMP, AWS)
  • IT security and compliance: ensure information security: comply with ISO 27001, BSI baseline protection; implement data protection: ensure GDPR compliance
May 2016 - Dec 2019
3 years 8 months

Sales Manager - Key Account Manager

HILTI Deutschland AG – HILTI AG

  • Responsible for a team of 7 regional key account advisors
  • Intensive team coaching through workshops and training sessions
  • Negotiated frame agreements for large clients (250,000+ employees)
  • Conduct market analysis and implement strategy for the rail sector
Nov 2012 - Apr 2016
3 years 6 months

Business Development & Service Manager

VOITH TURBO BHS Getriebe GmbH

  • Independently conducted market analysis and created a market profile
  • Independently acquired and developed new customers: perform potential analysis, create customer profiles and customer strategies
  • Experience as area manager for North and South America, China, Eastern Europe, and Russia
Apr 2008 - Jul 2012
4 years 4 months

Chief Operating Officer

GOIAN NORTH AMERICA LLC - JASO Group

  • Represented the company and established the Goian brand in the North American market
  • Managed daily operations: coordinated purchasing, internal operations, sales, and customer service management
  • Negotiated and managed service contracts with wind farms, EPCs, and construction companies, actively involved from the design phase through to installation and commissioning
Jan 2007 - Apr 2008
1 year 4 months
United Kingdom

Senior Associate Engineer

CATERPILLAR Inc (FG Wilson Ltd)

  • Project lead for developing software to create spare parts catalogs for the US market
  • Managed a team of two engineers and coordinated work groups across two departments

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (6 years), Manufacturing (4.5 years), Energy (4.5 years), and Construction (3.5 years).

Information Technology
Manufacturing
Energy
Construction

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (11.5 years), Strategy (10 years), Information Technology (7.5 years), Sales (7 years), Operations (4.5 years), and Procurement (4.5 years).

Project Management
Strategy
Information Technology
Sales
Operations
Procurement

Summary

With extensive experience in executive management and project leadership in IT and industry, I have successfully taken on strategic and operational responsibilities. In my role as a leader, I have led both IT and industrial projects that have delivered sustainable value creation for the company.

Furthermore, I have maintained a strong focus on business development and business operations to identify new business opportunities and continuously optimize existing processes.

My expertise also extends to the aftermarket sector, where I have developed and successfully implemented new business strategies to enhance customer satisfaction and strengthen the company's market position.

I am currently looking for a permanent position where I can apply my previous experience and skills to create sustainable value for my future employer.

Skills

  • General: Windows Os, Mac Os X
  • Office: Ms Office Professional (Word, Excel, Outlook), Lotus Notes
  • Business Processes: Sap, Psipenta And Navision Attain
  • Project: Microsoft Project
  • Technical: Microstation, Auto/engineer 2000 (3d Design Software), Matlab (Mathematics Software)

Languages

Spanish
Native
Basque
Native
German
Advanced
English
Advanced

Education

Oct 2005 - Jun 2006

Mads Clausen Institute

Master's Thesis Project · Ultrasonic Waves in Piezoelectric Materials · Sønderborg, Denmark

Oct 1999 - Jun 2005

TECNUN Escuela de Ingenieros, Universidad de Navarra

Master of Industrial Engineering · Industrial Engineering · Donostia / San Sebastián, Spain

Certifications & licenses

AWS

LPIC-1

PMP

Red Hat

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jon based?

Jon is based in Moritzburg, Germany.

What languages does Jon speak?

Jon speaks the following languages: Spanish (Native), Basque (Native), German (Advanced), English (Advanced).

How many years of experience does Jon have?

Jon has at least 19 years of experience. During this time, Jon has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 9 months. Note that Jon may not have shared all experience and actually has more experience.

What roles would Jon be best suited for?

Based on recent experience, Jon would be well-suited for roles such as: Managing Director, Sales Manager - Key Account Manager, Business Development & Service Manager.

What is Jon's latest experience?

Jon's most recent position is Managing Director at IMUNIXX GmbH.

What companies has Jon worked for in recent years?

In recent years, Jon has worked for IMUNIXX GmbH.

Which industries is Jon most experienced in?

Jon is most experienced in industries like Information Technology (IT), Manufacturing, and Energy. Jon also has some experience in Construction.

Which business areas is Jon most experienced in?

Jon is most experienced in business areas like Project Management, Strategy and Planning, and Information Technology (IT). Jon also has some experience in Sales, Operations, and Procurement and Purchasing.

Which industries has Jon worked in recently?

Jon has recently worked in industries like Information Technology (IT).

Which business areas has Jon worked in recently?

Jon has recently worked in business areas like Information Technology (IT), Project Management, and Strategy and Planning.

What is Jon's education?

Jon holds a Master in Ultrasonic Waves in Piezoelectric Materials from Mads Clausen Institute and a Master in Industrial Engineering from TECNUN Escuela de Ingenieros, Universidad de Navarra.

Does Jon have any certificates?

Jon has 4 certificates. Among them, these include: AWS, LPIC-1, and PMP.

What is the availability of Jon?

Jon is immediately available for suitable projects.

What is the rate of Jon?

Jon's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Jon?

To hire Jon, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 700-860 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.