Senior UX Researcher & Strategist

Facilitated several cross-functional workshops for strategic tasks, such as positioning strategy and UX & business strategy, including C-level-only workshops and a 2-day workshop with >20 participants.

Identified 3 major strategy gaps using internal empirical research methods (stakeholder interviews). Advised management to develop a framework that combines user value & business value.

Advised Product Management to develop a product strategy that is user-centric, results-oriented, and focused on leading indicators, including a North Star Framework.

Worked with design and product stakeholders to develop a discovery framework that systematizes our discovery efforts and makes them less prone to solution thinking.

Conducted a major quantitative Jobs-to-be-Done study to prioritize >150 user needs and pain points validated in previous research. Results inform product strategy and future discovery efforts of 3 dev teams.

Combined qualitative research (explorative interviews, usability tests) and quantitative research (survey, benchmarks, segmentation) for a new onboarding experience. With benchmark surveys before and after the design changes, we showed that we reduced frustration for first-time users by 16 percentage points.

Co-led discovery and validation research with >10 qualitative user interviews, >20 iterative UX tests, and a survey. The project resulted in an MVP for a new key feature, but it didn’t make it into the product. Lessons learned: improve cross-functional communication around technical feasibility, avoid solution thinking from the start, and set clear business goals.

Was part of the project "Algorithmic Turn of the Public: Opportunities and Risks of ICT for Political Information Literacy" funded by BMBF – a mixed-method study combining qualitative interviews, CATI, user tracking, experience sampling, and diary study.

Led a seminar for 20 bachelor students to conduct their first empirical research project.