Freelance UX Researcher, Concepter & Information Architect

Tier 1 Asian car manufacturer:

• Consulting regarding research actions and tools.
• Concept and creation of a research repository.
• Strategy and concept for a new navigation structure (main, meta & footer).
• Card sorting with 3 markets, n=5/market.
• Prototyping and testing: Moderated remote interviews, 3 markets, n=5/market.
• Evaluation, adjustments to concept and presentation of results.
• Concept for the revision of the car configurator.
• Survey on customer satisfaction, implemented on the website.
• Testing of the prototype: 5 markets, n=5/market.
• Evaluation, adjustments to concept and presentation of results.
• Review of AEM components regarding usability, UI and mobile.
• Proposal for different components.
• Concept, UI, prototyping for more complex components.
• Requirements engineering.

European Patent Office: A new target group was defined (non-specialists. The goal was to make information and processes easier to access for the different personas and their specific needs without disturbing the processes of the existing target group (specialists)).

• Intranet: Research, concept and UX.
• Expert review regarding how the target groups are addressed.
• Personas.
• User journeys of the non-specialists.
• Benchmark Analysis.
• Client workshops.
• Recommendations and estimation of the effort.
• Planning and execution of review, card sorting and idea finding workshops.

Tier 1 Medical Technology Company: Restructuring of one specific product part of the website. The goal was to move from a pure marketing site to a software portal style.

• Benchmark Analysis.
• Expert review.
• Personas.
• Customer journeys.
• Sitemap, information architecture.
• CTA Mapping.
• Wireframes & prototypes.

Tier 1 Pharma Company, USA:

• Expert review and concept on how to improve the accessibility of the website for visually impaired people and increase leads.
• Target group analysis, archetypes.
• Expert review of the website regarding the target groups, site structure and IA, the requirements of visually impaired people and legal requirements.
• Benchmark analysis.
• Concept on how to restructure the site to meet the needs of the target groups as well the information architecture, increase leads and meet legal requirements (esp. the contact form for different services like contact, services like preliminary discussion with the treating physician, educational discussions with the affected persons and their relatives, ...).

Ludwig Maximilian University, Munich:

• Mentoring of four master's students for their practice project “How to sell cars online (fast)”. Duration: 3 months.

• Service/UX Designer at Morgan Stanley “The Future of Work”, research, concept and UX for a new intranet approach.
• UX Case Study for a large German bank (migration of a CRM system).
• Concept, implementation and management of an internal and external UX workshop, on-site and virtual.
• Trainer at a 2-day Design Thinking, BPM and Agile Workshop at a Tier 1 German bank (March and September 2020, on-site and virtual).
• Inhouse trainer for “Design Thinking” and “UX Basics” workshops.
• Collaboration on various pitches, lead on 2 RFPs.
• UX Whitepaper, collaboration on CX Whitepaper, etc...

Foam Creator (App, website and editor):

• Expert review.
• One-on-one interviews with customers (online).
• One-on-one interviews with employees (contextual interviews).
• Mapping of existing user journeys, creation of modified journeys.
• Revision and optimization of existing processes, creation of new processes.
• Concept, UX and UI, prototyping and testing.

• Photoshop, basics and retouching.
• Illustrator, basics and and drawing with vectors.