Patricia Euler

Freelance UX Researcher, Concepter & Information Architect

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Heusenstamm, Germany

Experience

Jan 2025 - Present
1 year 1 month

Freelance UX Researcher, Concepter & Information Architect

Self-employed

  • UX research, conception and information architecture services on various projects
Jul 2023 - Dec 2024
1 year 6 months

Senior Lead Concepter, Researcher & Information Architect

mediaman GmbH

  • Consulting regarding research actions and tools
  • Concept and creation of a research repository
  • Strategy and concept for a new navigation structure (main, meta & footer)
  • Card sorting with 3 markets, n=5/market
  • Prototyping and testing: Moderated remote interviews, 3 markets, n=5/market
  • Evaluation, adjustments to concept and presentation of results
  • Concept for the revision of the car configurator
  • Survey on customer satisfaction, implemented on the website
  • Testing of the prototype: 5 markets, n=5/market
  • Evaluation, adjustments to concept and presentation of results
  • Review of AEM components regarding usability, UI and mobile
  • Proposal for different components
  • Concept, UI, prototyping for more complex components
  • Requirements engineering
Jul 2022 - Mar 2023
9 months

Freelancer - UX Researcher & Concepter

DVAG

  • Concept and creation of a research repository
  • Requirement analysis through interviews
  • Research and concept for an interactive visualization of the whole spectrum of applications of the company with connections and dependencies for wealth advisors, UX team, key account managers
  • Planning and structuring of surveys using Survey Monkey, creating management summaries and presenting results
  • Planning and execution of workshops including idea finding and card sorting
  • Planning, structuring and conducting usability tests and interviews
  • Research and interviews for creation of user journeys and service design blueprints
  • Concepts for implementation of Google Analytics
Apr 2021 - Apr 2022
1 year 1 month

Senior Concepter, UX Researcher & Information Architect

Plan.net

  • Intranet research, concept and UX for European Patent Office targeting non-specialists

  • Expert review regarding target group addressing, personas, user journeys, benchmark analysis, client workshops, recommendations and effort estimation

  • Planning and execution of reviews, card sorting and idea finding workshops

  • Restructuring a product part of a medical technology company website from marketing site to software portal style: benchmark analysis, expert review, personas, customer journeys, sitemap, information architecture, CTA mapping, wireframes and prototypes

  • Expert review and concept to improve accessibility and lead generation for a Tier 1 pharma company website: target group analysis, archetypes, review of site structure and IA against legal and accessibility requirements, benchmark analysis, concept for site restructuring to meet user needs and legal requirements

Nov 2019 - Feb 2021
1 year 4 months

UX Researcher & UX Designer, Information Architect (Consultant)

CAPCO - The Capital Markets Company GmbH

  • Service/UX design at Morgan Stanley "The Future of Work": research, concept and UX for a new intranet approach
  • UX case study for a large German bank migration of a CRM system
  • Concept, implementation and management of internal and external UX workshops, on-site and virtual
  • Trainer at 2-day design thinking, BPM and agile workshops at a Tier 1 German bank in March and September 2020, on-site and virtual
  • In-house trainer for design thinking and UX basics workshops
  • Collaboration on various pitches and leadership on two RFPs
  • Contribution to UX whitepaper and CX whitepaper
Jul 2017 - Dec 2018
1 year 6 months

UX Researcher, UX Designer & Information Architect

WETROPA Kunststoff-Verarbeitung GmbH & Co. KG

  • Expert review of Foam Creator app, website and editor
  • One-on-one interviews with customers online and employees via contextual interviews
  • Mapping of existing user journeys and creation of modified journeys
  • Revision and optimization of existing processes and creation of new processes
  • Concept, UX and UI design, prototyping and testing
Jan 2017 - Jul 2017
7 months

UX/UI Designer, E-Commerce

Kaufland Omnichannel

Aug 2014 - Jan 2015
6 months

UX Designer, Concept

euler & carsjens

Jan 2004 - Present
22 years 1 month

Freelancer - UX Design, Information Architect

Self-employed

Jun 2002 - Dec 2002
7 months

Tutor – Photoshop and Illustrator

Bodwell Multimedia College

  • Tutored basics and retouching in Photoshop
  • Tutored basics and drawing with vectors in Illustrator
Jan 2002 - Apr 2002
4 months

Intern

Design + Format

Skills

  • Ux/cx/ex Research, Concept & Prototyping

  • Requirements Engineering

  • Information Architecture

  • Ux Design

  • Personalization

  • Service Design

  • Business Process Modeling & Reengineering

  • Accessibility Evaluation And Consulting

  • Automotive

  • Financial Services & Wealth Advisory

  • Healthcare

  • Public Authority

  • Car Rental

  • Figma, Sketch

  • Adobe Premiere & After Effects (Complex Prototyping Beyond Figma, Data Visualization)

  • Contentsquare, Hotjar

  • Survey Monkey, Lyssna, Silktide, Excel

  • Eye-able (Accessibility)

Languages

German
Advanced
English
Advanced

Education

Jun 2002 - Dec 2002

Bodwell Multimedia College

Vancouver, Canada

Certifications & licenses

CPUX Training

Contentsquare Training

Front End Developer Bootcamp

Udacity

Product Owner, training & certificate

scrum.org

Scrum Master, training & certificate

scrum.org

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