International Public Authority Project:
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Expert review regarding how the target groups are addressed
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Personas
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User journeys of the non-specialists
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Benchmark Analysis
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Client workshops
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Recommendations and estimation of effort
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Planning and execution of review, card sorting and idea finding workshops
Tier 1 Medical Technology Company Project:
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Benchmark Analysis
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Expert review
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Personas
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Customer journeys
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Sitemap, information architecture
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CTA Mapping
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Wireframes & prototypes
Tier 1 Pharma Company Project:
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Target group analysis, archetypes
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Expert review of the website regarding target groups, site structure and IA, requirements of visually impaired people and legal requirements
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Benchmark analysis
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Concept for site restructuring to meet target group needs, information architecture, increase leads and legal requirements
Ludwig-Maximilians-Universität Project: Mentoring of four Master Students for their practice project "How to sell cars online (fast)" - Duration: 3 months