Redesign of the online shops for the in-house brands Street One and Cecil.
Usability optimization based on user tests using hi-fi prototypes.
Developed a design system with three variations for the different brand worlds.
Integrated into an agile product design team & process in sprint mode.
Methodologies/Tools: Agile, Figma.
Jan 2020 - Dec 2022
2 years
Senior UX/UI Designer
FALKE
Designed all digital channels for the new loyalty program Falke Friends.
Created assets to illustrate the new loyalty program including its different membership tiers.
Built a new user account and several landing pages as part of the company's website redesign optimization.
Introduced a completely new process and workflow for Falke employees to integrate user-centered, agile methods.
Methodologies/Tools: Agile, Figma.
Jan 2020 - Dec 2022
3 years
Senior UX/UI Designer
Kaufland
Integrated a mobile payment solution into the company's main application.
Designed a self-scan solution in the Kaufland app, allowing customers to scan products in Kaufland stores and pay using various methods.
Provided strategic expertise and research in meetings or through presentations.
Optimized the customer account in the app.
Created illustrations to enrich internal presentations.
Developed a concept and UI design for the in-store self-service application (CRM terminal) for the European markets.
Methodologies/Tools: Agile, Figma, Mobile App (iOS), Mobile App (Android).
Jan 2020 - Dec 2021
2 years
Senior UX/UI Designer
Deutsche Telekom
Collaborated on various parts of the Telekom entertainment service Magenta TV Entertain. Worked on the user account, managing multiple users, and integrating third parties like Netflix.
Created wireframes and low- and high-fidelity prototypes for mobile and desktop platforms. Tested in coordination with internal teams.
Conducted user research to develop personas, prepared analyses, designed journey maps, mental models, and user flows to visualize the customer experience.
Methodologies/Tools: Agile, Mobile App (iOS), Mobile App (Android).
Jan 2018 - Dec 2020
3 years
Senior UX/UI Designer
Parfümerie Douglas
Created a website and other designs for the company's digital channels for the Beauty Card loyalty program.
Introduced a user-centered approach to deliver efficient results.
Designed outstanding UX. However, the project was canceled due to the COVID-19 outbreak.
Methodologies/Tools: Agile.
Jan 2018 - Dec 2019
1 year
Senior UX/UI Designer
CHRONEXT Service Germany
Created a solution that streamlined the client's internal processes to meet their luxury watch needs and distribute products.
Gathered all relevant requirements through stakeholder and target group interviews, built a complex prototype, and provided design specs.
Advised the client on open questions and issues arising from understanding the different user journeys.
Jan 2015 - Dec 2016
1 year
Senior UX/UI Designer
Deutsche Telekom
Created the UX and UI design, interaction design, and illustrations for a security app for kids for safe tablet use.
Integrated login using icons for young children who cannot read or write yet.
Introduced illustrations that became very popular within the company.
Methodologies/Tools: Agile, Mobile App (iOS), Mobile App (Android).
Jan 2013 - Dec 2016
4 years
Senior UX/UI Designer
Vodafone Group
Developed a messaging app enriched with all features that make mobile communication an outstanding experience.
Created multiple wireframes and prototypes and conducted tests.
Prepared detailed production specs for a Korean company developing the product.
Provided design guidance to the UI design team that delivered assets to the developers.
Had full freedom to explore what users found necessary and valuable.
Methodologies/Tools: Agile, Mobile App (iOS), Mobile App (Android).
Feb 2012 - Present
13 years 6 months
UX/UI Design Freelancer
As a freelance UX/UI designer, I joined projects at almost every phase, from sketching a digital product and creating user workflows and flows to building wireframes and prototypes. I enjoy working on a wide range of problems and always have a real interest in creating designs that work for real users.
Jan 2011 - Dec 2021
10 years
Senior UX/UI Designer
Audible
Redesigned the German Audible website where users can purchase and stream audio content.
Supported the internal team with UI and UX design solutions.
Developed an audio production tool for internal use.
Methodologies/Tools: Agile, Figma.
Jan 2010 - Jan 2012
1 year 1 month
Art Director digital
d-SIRE
Created user flows and visual designs for all aspects of the online shopping process. Worked with researchers, engineers, product managers, and designers to create data-driven user experiences.
Mar 2008 - Dec 2010
2 years 10 months
Art Director digital
b+d interactive
Led the design department, responsible for organizing my colleagues' work. Also recruited and mentored new designers and shaped the agency's culture as a member of the leadership team. Responsible for the entire design process from the initial idea, wireframing, and user flows to the final visual design and delivery of assets/specifications. I worked for Deutsche Telekom, Sony, Mercedes, Publicis Sapient, Vodafone, Epson, Douglas, AXA, Metro, Serviceplan, REWE, Bosch, Lufthansa, Swarovski, Kellogg’s, Congstar, Audible, Bosch, Schenck Process, and many more.
Summary
I am an experienced designer who loves turning complex requirements into experiences. My core skill is UX design with a focus on visual design and research.
Languages
German
Native
English
Advanced
Education
Oct 2008 - Jun 2008
Münster School of Design
Diploma in Design · Design · Münster, Germany
Oct 2004 - Jun 2004
Universität Münster
M.A. · Philosophy · Münster, Germany
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