Annika Grothe

Senior Ux/UI Designer, Senior UX Consultant, Product Owner

Annika Grothe
Berlin, Germany

Experience

Nov 2022 - Jul 2024
1 year 9 months
Hamburg, Germany
Remote

Experience / Design Director

Argonauten Hamburg (part of WPP)

  • Created a great team atmosphere (even with a lot of remote working members)
  • Implemented scrum and the product road map
  • Stakeholders convinced by many concepts and pitches
  • Genesis Experience Vision for 2023/24
  • Roll out of a new business model
  • Implemented user testing
  • Roll out the relaunch of the website successfully
  • Won the pitch I lead as head of design and so a main budget for 2024
  • Fulfilled a mentorship program as a mentor

Clients: Genesis, Uber, Brillux

Jan 2020 - Dec 2021
1 year
Berlin, Germany

Senior Freelancer

AKQA Berlin

Helped to find an answer as to whether a new leasing model in the industry would be possible for their professional line

  • Qual & Quant Research
  • Design Sprints
  • Final result deck
  • MVP Definition
Jan 2020 - Dec 2021
1 year

Senior Freelancer

Unicorns & Lions

An app ideation concept for a new 'Unicorn' app in the wellness market up to the MVP

  • Qual & Quant Research
  • Design Sprints
  • Final concept deck
  • MVP Definition
Jan 2018 - Dec 2021
4 years

UX Lead

Co-developed a single sign-on BahnID, which makes it possible to log in to all railway apps and services with one login with a lived privacy by default principle

  • Pitch decks (internal)

Summary

I've had the opportunity over the last 15 years to acquire a wide range of skills that have made me a very versatile work persona. I have taken on a lead position in various projects and have been largely responsible for the development not only of product, brand and pitch success but also of designer careers. My special skills at work: - Very creative, result-driven and self organized - Successfully setting up projects and teams from scratch - Very fun, convincing and empathic presentations and workshop moderation I am also a very creative and trendy person in my private life. For me, my job is a part of who I am and I am happy when I find a new great place to lead a team, create a great atmosphere and help products to succeed.

Languages

German
Native
English
Advanced
French
Intermediate