Annika Grothe
Experience Director
Experience
Experience Director
Genesis, Brillux, Pitches
Led a UX, UI and content team of 10 people; relaunched the Genesis website and implemented new features and pitches; set up the Brillux relaunch team with budget responsibility.
Freelance UX Lead
Deutsche Bahn AG
Created user flows, pitch decks, infrastructure maps, user stories and documentation; developed the design system and landing pages for BahnID and other DB products.
Freelance Team Lead
Volkswagen Autosuche
The team and I created feature sets like a comparing tool and smart showroom with a photo app ideation and developed a new design system based on the CI update.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Transportation (4 years), Advertising (3 years), Construction (3 years), and Automotive (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (8 years), Information Technology (5 years), and Marketing (3 years).
Summary
20 years of experience in delivering data based, result-driven, individual solutions that inspire growth and success. While being unique!
That’s me. Annika.
I have been working in research, UX and UI design for many about 20 years. Around 7 years also in team lead positions, but I also feel comfortable in senior roles without lead responsibility.
Skills
Research
Strategy
Ux Design
Visual Design
Team Lead
Transforming Big Data In Actionable Items.
Creating Visions Based On Data Without Over-engineering.
Solving Complexity With Simplicity With Passion.
Designing Unique Individual Experiences Which Feel Good.
Unfolding Growth For Outstanding Products.
Benchmarking
Data Analysis
Design Sprints
Desk Research
Expert Interviews
Heat Maps
Interviews
Journey Analysis
Market Data Analysis
Needs Identification
Problem Identification
Qual. & Quant Studies
Target Group Definition
Trend Analysis
Individual Solutions For Its Project Needs
Big Data Documentation Approved
How Interviews Are Hold Makes The Differences
Realistic Mapping With Result-driven Break Down
Customer Journeys
Content Strategy
Design Sprints
Design Thinking
Feature Ideation
Information Architecture
Mvp Definition
Rapid Prototyping
Road Maps
Sales Pitch Decks
User Flows
User Stories
Ux Kpis
Value Proposition Canvas
User-centric For Convincing Customer Journeys
Product Strategies Which Are Individualized And Unique
The Strategy Creates The Format(s)
Hands On Mentality To Deliver Fast And Result-driven
Animation
Concept
Accessibility
Branding
Content Creation
Content Formats
Coding
Creative Concept
Component Libraries
Design Systems
Documentation
Ideation
Prototyping
Style Books
User Flows
Ux Writing
Tonality
Visual Design
Webflow
Wireframes
Convincing Budget Givers With Holistic Ux
Including Ux Writing And Brand Tonality
Visual And Content Driven
Animation As A Ux Principle
Creativity To Uncover Hidden Potential
Accessibility And Common Patterns As A Frame
Shaping Brands With Products Which Are Memorable
Branding
Design Exploration
Design Library
Design System
Documentation
Figma
Ideation
Product Branding
Prototyping
Production Ready
Style Books
Visual Design
Webflow
Feature Design
Invest In Design Exploration
Creating Branded Interactions
Visual Design Is Key To Feel Good Using Products
Prototyping Is Mandatory
Trust
Listen
Learning From Each Other
Individual Goals
1 To 1
Team Meets
Uncover Hidden Talents
Handle Critical Situations
Team Cheer Ups
Knowledge Transfer
Office, Hybrid, Remote
Pushing Individual Development
A Fun Person To Work With
Never Transfer Management Hustle To The Team
Shape, Inspire And Train Teams
Co-working Projects That Serve The Company's Goal
Strengthening The Team Spirit With Empathy And Trust
Have Their Backs
Brief
Hand Over
Support
Review
Reflect
I Write A Briefing!
I Teach To Own A Task
Never Micro Manage!
I Always Have My Team’s Back
I Always Have My Team’s Back
The Task Can Be Challenging But Should Not Be Overwhelming.
I Make Sure Everything Is Understood.
I Prefer Letting People Make Their Own Decisions.
I Let Everyone Present Their Own Work.
I’m Always There To Jump In If They Need Support In Front Of Stakeholders.
I Simply Like To Use The Method Of Reflection. So We All Become Better Together.
Languages
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Annika based?
What languages does Annika speak?
How many years of experience does Annika have?
What roles would Annika be best suited for?
What is Annika's latest experience?
What companies has Annika worked for in recent years?
Which industries is Annika most experienced in?
Which business areas is Annika most experienced in?
Which industries has Annika worked in recently?
Which business areas has Annika worked in recently?
What is the availability of Annika?
What is the rate of Annika?
How to hire Annika?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Experience Director
Nearby freelancers
Professionals working in or nearby Berlin, Germany
