Design Sprint, Research, UX Design

• Caspar Health is a care product in the health care therapy sector to support people after body rehabilitation remotely.

• Financed by the health insurance company.

• I ran a one-week design sprint at Caspar with a great and fruitful outcome.

• Added the critical business layer as a realization factor.

• Result**

• Question: Define which content formats we should create next to gain more active users?

• The initial task is only one part. It is more important to revise the container that holds all content formats together.

• A variety of content formats is favored in order to learn even more and be more active as a user.

• The team’s idea of complex video AI interactions is not necessary at this time.

• Deliverables**

• Filled Figjam Board

• Validated Scorecard

• Documentation

• Prototype

• Process Details**

• #1 / Map: Find the key moment for the key customer. Patient understands how they can positively influence their illness. A personal therapy goal is set which motivates the patient and is thus achieved.

• #2 / Sketch: Create alternative approaches for that key moment. The team outlined many ways to approach Monday's key moment in product design. One realization already on day 2 was that it’s more about the product itself than just the content formats.

• #3 / Decide: Pick the strongest solution and build hypotheses. Together we created the user flow, unfolding the key moment in a multifaceted and multidimensional experience, providing us with many insights from user testing.

• Prototype Details**

• Personalized start with the individual therapist: Clear content description, personal therapist chat, welcome message from my personal therapist via video. The welcome message performed very well in user testing: “It feels so much more personal, even if it's only remote.”

• Online appointment scheduling: We thought it would be difficult for some people, but elderly test participants are used to this process and liked it a lot.

• Video chat vs phone call: Preference for video chat. From our first testing round we learned that people want to see their therapist for more connection. So phone calls could become redundant in the product strategy.

• Personalized dashboard based on individual therapy goal: Personal dashboard with therapist-defined goals to boost motivation, therapist recommendations, various content fragments aligned to the therapy goal. The personalized dashboard worked great in user testing, especially with participants who said “it feels much more welcoming, modern, and beneficial.”

• Content format article: Different knowledge levels to choose from for more learning, accessibility (listen to audio), therapist chat. Participants liked the different knowledge levels: “so I can really deepen my knowledge.” But overall it’s very individual which content format someone prefers and needs quantitative testing.

• Content format quiz: The quiz format performed well with all participants but needs a larger quantitative validation round.

• Video AI feedback high-tech exercises: Users would see themselves, live feedback via the user’s camera. Participant feedback: “I would not like to see myself doing this; I don’t enjoy seeing myself.” In this user test the feedback was that it was not necessary, but it would be interesting to test again with more production effort.

• Normal exercises with music library: Music library to choose from. In this round participants preferred this format over the AI feature format. 80% also liked the idea of adding music directly from the app.

• Motivation via badges and messages: In the user testing round younger people liked this motivation factor. Elderly participants had no strong feeling about it.

• WebApp Launch
• UX Strategy

• User Interviews
• Team Lead Research

• Website Launch
• Research
• UX Design
• Visual Design

• Team setup and Design
• UX Strategy

Worked on the BahnID project for Deutsche Bahn as UX Lead / Designer for over 3 years, as part of a 3-person UX & UI team at Argonauten.

• Collaborated directly with the CPO and project management; served as the link to the UI designer and development team.

• BahnID is a single sign-on service for Deutsche Bahn's digital services, using a minimal data set (privacy by default) for quick and easy login.

• Responsibilities included: Product Design, UX Strategy, Research.

• Created user flows, pitch decks, infrastructure maps, user stories, documentation, ideation, and the new design system, plus landing pages for other DB products.

• Result**

• Question: How can we build a central login with privacy-by-design personal data management?

• A live product implemented in DB apps.

• Successful co-creation and knowledge transfer to other DB departments.

• Collaborative work in the overarching DB Design System.

• Deliverables**

• Live Product

• User Testing Reports

• User Journeys

• Sales Pitch Decks

• UX Design System Documentation

• Process Details**

• Main task over the years was creating user flows for all possible flows:

• Account verification

• Data migration from other accounts

• Authentication

• Deletion concept

• Design Details - Authentication Flow**

• Login with BahnID (initial sign-up data: email and password). The Deutsche Bahn requirement at that time was to only accept verified data, so the verification process was strict.

• Connected services can ask for additional data, but the dataset remains small and must align with BahnID's privacy-by-default principles.

• BahnID personal dashboard.

• Personal data can be edited quickly and easily.

• Data management for connected services.

• Security features like multi-factor and biometrics.

• Deutsche Bahn Candidate Journey is an extra department within Deutsche Bahn, part of the HR department.

• Agreed in advance to review the overarching journey and create a new journey for skilled workers.

• I was hired by Basilicom to handle this project entirely on my own.

• Added the critical business layer as a realization factor.

• Result**

• Question: Where do we lack potential in our candidate journey and where do we have blind spots?

• We identified the phases with the greatest potential for adjustment.

• We identified trend and mandatory topics to be added.

• We defined next steps to continue the evaluation.

• Deliverables**

• Research Documentation

• Candidate Journeys

• Miro Board

• Report

• Process Details**

• #1 Framed our research with overarching questions: How do others tell their company story? How do they address different target audiences? What are trends in benefits? What are highlight features? How is the application process introduced?

• #2 We collected all research results on a Miro board based on our questions.

• #3 Identified key trends and highlight features.

• #4 Built hypotheses based on our results to use in our journey mapping.

• Journey Mapping**

• #5 / Created the overarching journey mapping.

• #6 / Created the journey for our most important target group: skilled workers.

• Report Insights**

• Explained our data sources.

• Answered our research questions.

• Highlighted trends.

• Framed our journey mapping.

• Presented journey mappings.

• Explained the potential in detail.