Caspar von Gwinner

Your Freelance „dot-connector“ & UX Architect | PeopleSkills | UXDesign | ServiceDesign | InformationArchitecture

Caspar von Gwinner
Berlin, Germany

Experience

Feb 2013 - Present
12 years 3 months
Germany
On-site

UX Architect & Concept Developer

click'n'touch - digital media experience

"click'n'touch – digital media experience" = +8 years > caspar von gwinner remote and/or onsite:

  • strategy consulting & concept development
  • information architecture and user experience for your marcom/ products/ digital services
  • ǝɔıʌɹǝs ɹo ʇɔnpoɹd ,ɯoɔɹɐɯ lɐʇıƃıp ɹnoʎ ɹoɟ suoıʇɔɐɹǝʇuıoɹɔıɯ uƃısǝp:ʇsǝnbǝɹ uo
  • ux copy text for your marcom/ products/ digital services
  • workshop/ facilitation/ webinar/ professional audit / second opinion

Add a dot-connector / seasoned challenger to the team today and start creating together -> +49-151-5476 5476

Jun 2011 - Feb 2013
1 year 9 months
Germany

Concept Developer

Digitaloffice

"Digitaloffice - creating brand interaction" [link]

At the time being the "Digitaloffice" was more a boutique like ... studio kind of ... "digital hot shop" ... for top notch digital brand communication.

Clients like LOEWE.tv / dastelefonbuch.de / SIEMENS and others absolutely benefited from DOs uncompromising, highly reduced and super-focussed digital solutions that led to very effective digital communication and digital services. It was an honor and a great time to have worked for DO clients.

Mar 2010 - Feb 2011
1 year
Berlin, Germany

Managing Director

Self Loading Content GmbH

The "SLC" called technology is a content delivery network for smart phones and pads/ tablets that distributes any rich media content to mobile devices – no matter where they are located.

"SLC" powered services let users access rich media content both in the online and in the offline scenario without ever realizing the difference (-> if internet access is available or not). Think of it as „Download2Go"-content management system, actually distributing content to where consumers really are: Online as well as offline (without a Wi-Fi or wireless connection).

Sep 2009 - Feb 2010
6 months
Berlin, Germany

Freelance Consultant

cvg - strategic business consultancy

Management consultancy with focus on business process modeling and business reengineering for content providers

Sep 2008 - May 2009
9 months

Director Business Development and Sales G/S/A

Spotify

... company development and market entry management for German speaking markets (Germany, Switzerland and Austria (G/S/A))

Spotify is a digital music service that gives you access to millions of songs. Spotify is headquartered in Stockholm, Sweden, Europe.

  • It´s absolutely fantastic to have legal access to music via Spotify also in german speaking markets today ... having pushed back piracy in the music industry in europe and on a global scale. But back in 2009, we realized that we had not yet completed our negotiations with the music industry to roll out the service and therefore had to further delay GSA's market entry for Spotify.

I am still a heavy premium user of Spotify testing edge cases/ convincing others and so is my family. It still feels great to work on how to make Spotify an even better streaming media service and personalized life companion.

Feb 2008 - Jul 2008
6 months
Hamburg, Germany

Manager Partner & Brand Relations

Warner Music Group

Warner Music Group is one of the four major music entertainment companies and the home of artists like Led Zeppelin, Red Hot Chili Peppers, Seeed and R.E.M..

The "Business & Corporate Development department" expands the company ´s business into areas like digital retail and new services, synchronization licensing, live entertainment, merchandising, brand sponsorship, online advertising and direct-to-consumer offerings.

Mar 2005 - Aug 2007
2 years 6 months
Berlin, Germany

New Business and Account Manager (G/S/A)

IGA Worldwide

IGA Worldwide, Inc. was the independent leader in the expanding in-game advertising market, helping brands to understand and exploit the rich and diverse marketing opportunities of computer and videogames.

Its proprietary ad serving network, called "Radial™ Network", enabled advertisers to target millions of engaged consumers across a wide range of platforms and genres while they played.

IGA Worldwide also provided strategic consulting services including integrated product placement and co-promotion (Branded Entertainment).

Headquartered in New York with offices in Los Angeles, Connecticut, Austin, London and Berlin, the group was backed by Morgenthaler Ventures, Easton Capital Group, Intel Capital, DN Capital.

Feb 2004 - Feb 2005
1 year 1 month

Freelance Consultant

-

Working as a freelance consultant for agencies and marketing departments covering:

  • Pitch, consulting and project management (interim)
  • Strategy and crossmedia concepts
  • Ad impact evaluation of prefound marketing practise, advisory in order to increase the efficiency of marketing
May 2002 - Dec 2004
1 year 8 months
Berlin, Germany

Account Director

BBDO InterOne GmbH

Head of Berlin Branch for BBDO InterOne GmbH

Nov 2001 - Apr 2002
6 months
Berlin, Germany

Senior Consultant

Sinner Schrader AG

Head of Berlin Branch for Sinner Schrader AG

May 2000 - Aug 2001
1 year 4 months

Business Unit Director

Kabel New Media Berlin GmbH

Berlin Branch of Kabel New Media AG

Nov 1998 - Apr 2000
1 year 6 months
Hamburg, Germany

Project Manager

Kabel New Media GmbH

Apr 1998 - Oct 1998
7 months

Project Manager

mmo Zurich

Summary

Let’s make complexity accessible: - Co-innovating (digital) experiences for better business results through higher user adoption - Identifying moments (MoT) in your strategy, product and service that hold realistic space(s) for possible improvement(s) - Trained to open up opportunities by good observation skills and my analytical, kaleidoscopical thinking - Optimizing strategy and/or UX by considering both: the users AND the business perspective // Skills you can add to your team today: - Concept and strategy development - User Experience (UX) Concept (-> functional (not visual) design, information architecture (IA), interaction design, usability check, ǝɔıʌɹǝs ɹo ʇɔnpoɹd lɐʇıƃıp ɹnoʎ ɹoɟ suoıʇɔɐɹǝʇuıoɹɔıɯ and UX copytext) - Mapping experiences and building on top of insights with "out of the box"-thinking, outside perspective, relevant impulses and options - Prepare, run and facilitate workshops off- or online Special interest: building team power for missions to succeed // How we work together: (Onshore/Offshore (Remote): Berlin/Germany/EU/Swiss) Based on your project information we get to know each other. We then share experiences and learnings based on projects. Finally we decide if we cooperate on a contract or subcontract basis. - > For reference about me and my work you're welcome to ask anyone I have worked with // What you can expect: - relaxed but strongly reliable attitude, healthy sense of humor - an emphatic, quick and lifelong learner (growth mindset), good listener & fearless questioner - passion to analyze and translate user & business needs into requirements and UX with strong focus on the JTBD - ability to ideate, concept and scribble/wire options on how to solve „a problem“ in a short amount of time - visual skills with a sensitivity for user‐system interaction - ability to present solutions to the various stakeholders involved - regular time slots in between projects where I actively make time to invest in rethinking, learning and keeping track with the latest trends, - techniques and -technologies - Paper & Pen as well as Axure RP 10 / [link] Figma, Sketch, Adobe XD ... - experience with on- and offshore team work (selfdriven attitude, adherence to delivery dates, tools for collaboration and communication like Mural/Miro.com, Zoom, Webex, Teams, Twister, Slack) / Agile, Dual Track Agile, (scrum development process) - strong interest in Human‐Computer Interaction, (Micro-)Interaction Design - +8 years of an interesting and diverse mix of projects in my current professional mission as „freelance dot-connector“ Top skills: User Experience, Strategy, Concept Development

Languages

German
Native
English
Advanced

Education

London Chamber of Commerce

LCCI-Certificate "English for Business“, Field(s) of Study: English · London, Canada

German Academy of Directmarketing, Berlin (DDV:

European Diploma in Direct Marketing, Field(s) of Study: Direct and Online Marketing · Berlin, Germany