Caspar Von Gwinner
UX Architect & Concept Developer
Experience
UX Architect & Concept Developer
click'n'touch - digital media experience
- strategy consulting & concept development
- information architecture and user experience for your marcom/ products/ digital services
- ǝɔıʌɹǝs ɹo ʇuonpoɹd ,ɯoɔɹɐɯ lɐʇıƃıp ɹnoʎ ɹoɟ suoıʇɔɐɹǝʇuıonr
- ux copy text for your marcom/ products/ digital services
- workshop/ facilitation/ webinar/ professional audit / second opinion
Concept Developer
Digitaloffice
Digitaloffice was a boutique studio "hot shop" for top notch digital brand communication.
Clients like LOEWE.tv, dastelefonbuch.de and SIEMENS benefited from uncompromising, highly reduced and super-focussed digital solutions that led to very effective digital communication and services.
Managing Director
Self Loading Content GmbH
The "SLC" technology is a content delivery network for smartphones and tablets that distributes any rich media content to mobile devices no matter where they are located.
Think of it as a "Download2Go" content management system, distributing content to where consumers really are: online as well as offline without a Wi-Fi or wireless connection.
Freelance Consultant
cvg - strategic business consultancy
Management consultancy with focus on business process modeling and business reengineering for content providers.
Director Business Development and Sales G/S/A
Spotify
Company development and market entry management for German speaking markets (Germany, Switzerland and Austria).
Spotify is a digital music service that gives access to millions of songs. Worked on negotiations with the music industry to enable market entry for G/S/A. Continued to test edge cases and improve the streaming media service as a premium user.
Manager Partner & Brand Relations
Warner Music Group
Warner Music Group is one of the four major music entertainment companies and home to artists like Led Zeppelin, Red Hot Chili Peppers, Seeed and R.E.M..
The Business & Corporate Development department expands the company's business into digital retail and new services, synchronization licensing, live entertainment, merchandising, brand sponsorship, online advertising and direct-to-consumer offerings.
New Business and Account Manager (G/S/A)
IGA Worldwide
IGA Worldwide was the independent leader in the in-game advertising market. Its proprietary Radial™ Network enabled advertisers to target millions of engaged consumers across platforms and genres while they played. Also provided strategic consulting services including integrated product placement and co-promotion (Branded Entertainment).
Freelance Consultant
Freelance Consultant
- Pitch, consulting and project management (interim)
- Strategy and crossmedia concepts
- Ad impact evaluation of prefound marketing practice, advisory to increase marketing efficiency
Account Director
BBDO InterOne GmbH
Head of Berlin branch for BBDO InterOne GmbH.
Senior Consultant
Sinner Schrader AG
Head of Berlin branch for Sinner Schrader AG.
Business Unit Director
Kabel New Media Berlin GmbH
Managed the Berlin branch of Kabel New Media AG.
Project Manager
Kabel New Media GmbH
Project Manager
mmo Zurich
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (21 years), Information Technology (14.5 years), Advertising (8 years), and Telecommunication (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (17 years), Product Development (14 years), Marketing (7 years), Sales (3.5 years), Project Management (3 years), and Operations (2 years).
Summary
Let’s make complexity accessible:
- Co-innovating (digital) experiences for better business results through higher user adoption
- Identifying moments (MoT) in your strategy, product and service that hold realistic space(s) for possible improvement(s)
- Trained to open up opportunities by good observation skills and my analytical, kaleidoscopical thinking
- Optimizing strategy and/or UX by considering both: the users AND the business perspective
How we work together:
Based on your project information we get to know each other. We then share experiences and learnings based on projects. Finally we decide if we cooperate on a contract or subcontract basis.
What you can expect:
- relaxed but strongly reliable attitude, healthy sense of humor
- an emphatic, quick and lifelong learner (growth mindset), good listener & fearless questioner
- passion to analyze and translate user & business needs into requirements and UX with strong focus on the JTBD
- ability to ideate, concept and scribble/wire options on how to solve „a problem“ in a short amount of time
- visual skills with a sensitivity for user-system interaction
- ability to present solutions to the various stakeholders involved
- regular time slots in between projects where I actively make time to invest in rethinking, learning and keeping track with the latest trends, -techniques and -technologies
- Paper & Pen as well as Axure RP 10, Figma, Sketch, Adobe XD ...
- experience with on- and offshore team work (selfdriven attitude, adherence to delivery dates, tools for collaboration and communication like Mural/Miro.com, Zoom, Webex, Teams, Twister, Slack) / Agile, Dual Track Agile, (scrum development process)
- strong interest in Human-Computer Interaction, (Micro-)Interaction Design
Skills
- Concept And Strategy Development
- User Experience (Ux) Concept (Functional (Not Visual) Design, Information Architecture (Ia), Interaction Design, Usability Check And Ux Copytext)
- Mapping Experiences And Building On Top Of Insights With "Out Of The Box"-thinking, Outside Perspective, Relevant Impulses And Options
- Prepare, Run And Facilitate Workshops Off- Or Online
- Special Interest: Building Team Power For Missions To Succeed
Languages
Education
German Academy of Directmarketing, Berlin (DDV:
European Diploma in Direct Marketing · Direct and Online Marketing · Berlin, Germany
Certifications & licenses
European Diploma in Direct Marketing
German Academy of Directmarketing
LCCI-Certificate English for Business
London Chamber of Commerce
Profile
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