Recommended expert

Caspar Von gwinner

UX Architect & Concept Developer

Caspar Von gwinner
Berlin, Germany

Experience

Feb 2013 - Present
13 years

UX Architect & Concept Developer

click'n'touch - digital media experience

  • strategy consulting & concept development
  • information architecture and user experience for your marcom/ products/ digital services
  • ǝɔıʌɹǝs ɹo ʇuonpoɹd ,ɯoɔɹɐɯ lɐʇıƃıp ɹnoʎ ɹoɟ suoıʇɔɐɹǝʇuıonr
  • ux copy text for your marcom/ products/ digital services
  • workshop/ facilitation/ webinar/ professional audit / second opinion
Jun 2011 - Feb 2013
1 year 9 months

Concept Developer

Digitaloffice

Digitaloffice was a boutique studio "hot shop" for top notch digital brand communication.

Clients like LOEWE.tv, dastelefonbuch.de and SIEMENS benefited from uncompromising, highly reduced and super-focussed digital solutions that led to very effective digital communication and services.

Mar 2010 - Feb 2011
1 year

Managing Director

Self Loading Content GmbH

The "SLC" technology is a content delivery network for smartphones and tablets that distributes any rich media content to mobile devices no matter where they are located.

Think of it as a "Download2Go" content management system, distributing content to where consumers really are: online as well as offline without a Wi-Fi or wireless connection.

Sep 2009 - Feb 2010
6 months

Freelance Consultant

cvg - strategic business consultancy

Management consultancy with focus on business process modeling and business reengineering for content providers.

Sep 2008 - May 2009
9 months

Director Business Development and Sales G/S/A

Spotify

Company development and market entry management for German speaking markets (Germany, Switzerland and Austria).

Spotify is a digital music service that gives access to millions of songs. Worked on negotiations with the music industry to enable market entry for G/S/A. Continued to test edge cases and improve the streaming media service as a premium user.

Feb 2008 - Jul 2008
6 months

Manager Partner & Brand Relations

Warner Music Group

Warner Music Group is one of the four major music entertainment companies and home to artists like Led Zeppelin, Red Hot Chili Peppers, Seeed and R.E.M..

The Business & Corporate Development department expands the company's business into digital retail and new services, synchronization licensing, live entertainment, merchandising, brand sponsorship, online advertising and direct-to-consumer offerings.

Mar 2005 - Aug 2007
2 years 6 months

New Business and Account Manager (G/S/A)

IGA Worldwide

IGA Worldwide was the independent leader in the in-game advertising market. Its proprietary Radial™ Network enabled advertisers to target millions of engaged consumers across platforms and genres while they played. Also provided strategic consulting services including integrated product placement and co-promotion (Branded Entertainment).

Feb 2004 - Feb 2005
1 year 1 month

Freelance Consultant

Freelance Consultant

  • Pitch, consulting and project management (interim)
  • Strategy and crossmedia concepts
  • Ad impact evaluation of prefound marketing practice, advisory to increase marketing efficiency
May 2002 - Dec 2003
1 year 8 months

Account Director

BBDO InterOne GmbH

Head of Berlin branch for BBDO InterOne GmbH.

Nov 2001 - Apr 2002
6 months

Senior Consultant

Sinner Schrader AG

Head of Berlin branch for Sinner Schrader AG.

May 2000 - Aug 2001
1 year 4 months

Business Unit Director

Kabel New Media Berlin GmbH

Managed the Berlin branch of Kabel New Media AG.

Nov 1998 - Apr 2000
1 year 6 months

Project Manager

Kabel New Media GmbH

Apr 1998 - Oct 1998
7 months

Project Manager

mmo Zurich

Summary

Let’s make complexity accessible:

  • Co-innovating (digital) experiences for better business results through higher user adoption
  • Identifying moments (MoT) in your strategy, product and service that hold realistic space(s) for possible improvement(s)
  • Trained to open up opportunities by good observation skills and my analytical, kaleidoscopical thinking
  • Optimizing strategy and/or UX by considering both: the users AND the business perspective

How we work together:

Based on your project information we get to know each other. We then share experiences and learnings based on projects. Finally we decide if we cooperate on a contract or subcontract basis.

What you can expect:

  • relaxed but strongly reliable attitude, healthy sense of humor
  • an emphatic, quick and lifelong learner (growth mindset), good listener & fearless questioner
  • passion to analyze and translate user & business needs into requirements and UX with strong focus on the JTBD
  • ability to ideate, concept and scribble/wire options on how to solve „a problem“ in a short amount of time
  • visual skills with a sensitivity for user-system interaction
  • ability to present solutions to the various stakeholders involved
  • regular time slots in between projects where I actively make time to invest in rethinking, learning and keeping track with the latest trends, -techniques and -technologies
  • Paper & Pen as well as Axure RP 10, Figma, Sketch, Adobe XD ...
  • experience with on- and offshore team work (selfdriven attitude, adherence to delivery dates, tools for collaboration and communication like Mural/Miro.com, Zoom, Webex, Teams, Twister, Slack) / Agile, Dual Track Agile, (scrum development process)
  • strong interest in Human-Computer Interaction, (Micro-)Interaction Design

Skills

  • Concept And Strategy Development
  • User Experience (Ux) Concept (Functional (Not Visual) Design, Information Architecture (Ia), Interaction Design, Usability Check And Ux Copytext)
  • Mapping Experiences And Building On Top Of Insights With "Out Of The Box"-thinking, Outside Perspective, Relevant Impulses And Options
  • Prepare, Run And Facilitate Workshops Off- Or Online
  • Special Interest: Building Team Power For Missions To Succeed

Languages

German
Native
English
Advanced

Education

German Academy of Directmarketing, Berlin (DDV:

European Diploma in Direct Marketing · Direct and Online Marketing · Berlin, Germany

Certifications & licenses

European Diploma in Direct Marketing

German Academy of Directmarketing

LCCI-Certificate English for Business

London Chamber of Commerce

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