Kat Irwin - UX & Copy Consultant

Q: Where is Kat based?

Kat is based in Berlin, Germany .

Q: What languages does Kat speak?

Kat speaks the following languages: English (Native), German (Intermediate), Spanish (Intermediate) .

Q: How many years of experience does Kat have?

Kat has at least 11 years of experience. During this time, Kat has worked in at least 4 different roles and for 3 different companies . The average length of individual experience is 2 years and 9 months . Note that Kat may not have shared all experience and actually has more experience.

Q: What is Kat's latest experience?

Kat's most recent position is UX & Copy Consultant at Kat Irwin Design .

Q: What companies has Kat worked for in recent years?

In recent years, Kat has worked for Kat Irwin Design and Freelance .

Q: Which industries is Kat most experienced in?

Kat is most experienced in industries like Banking and Finance , Food and Beverage , Media, and Entertainment and Publishing . Kat also has some experience in Retail and Professional Services .

Q: Which business areas is Kat most experienced in?

Kat is most experienced in business areas like Marketing , Product Development , and Project Management . Kat also has some experience in Information Technology (IT) .

Q: Which industries has Kat worked in recently?

Kat has recently worked in industries like Food and Beverage , Banking and Finance , Media, and Entertainment and Publishing .

Q: Which business areas has Kat worked in recently?

Kat has recently worked in business areas like Marketing , Information Technology (IT) , and Product Development .

Recommended expert

Berlin, Germany

Experience

Dec 2025 - Present

2 months

Berlin, Germany

UX & Copy Consultant

Kat Irwin Design

I help growing service businesses develop stronger positioning and clearer messaging so their website sells.
After 10+ years working in design, I’ve learnt that most businesses don’t need to invest in a new website – they just need to fix what’s blocking sales. That’s why I use UX, Copy and Brand Strategy to help service businesses explain what they do clearly so customers can’t wait to signup.

Oct 2021 - Present

4 years 4 months

Berlin, Germany

Brand & Web Designer

Kat Irwin Design

I work with founders in food, sustainability and climate to make their message clear, compelling and impossible to ignore. With a background in UX and years supporting ethical entrepreneurs, I know that strong brands aren’t just colours or logos - they’re the stories that earn trust and drive growth.
After working together I've seen my clients launch spin-off businesses
Get invited to speak at conferences
Land enquiries from brands like Oatly & Tedx
Core services:
Brand Strategy
Visual Identity
Custom Website Design
Website Audits & Clarity Calls

Oct 2017 - Oct 2021

4 years 1 month

Berlin, Germany

Freelance UX Designer

Freelance

I worked with entrepreneurs and businesses to create engaging mobile apps and web platforms that aligned UX with business strategy. I collaborated closely with founders to shape early-stage concepts into practical, scalable products.
Key projects included:
UX design for a UK group banking app
E-commerce platform for the Chinese market
A digital directory for a leading German publisher
This work deepened my understanding of how smart design can drive sustainable business growth.

Oct 2014 - Nov 2019

5 years 2 months

London, United Kingdom

Head of Design & Marketing

MTP FX Ltd.

As the sole designer at this fintech startup, I built the company’s brand from scratch, including visual identity, marketing materials, and website.
I led design for all internal and client-facing platforms, created scalable UX systems, and developed a white-label solution that improved delivery and reduced costs.
Beyond design, I managed client relationships and projects end-to-end, and represented the company at international trade shows in Hong Kong, London, Cyprus and Indonesia.
Key achievements:
Created and launched the full brand identity
Built a recognisable presence in the fintech space
Developed digital tools that improved client experience and efficiency

Summary

After years in business you know you get good results for clients. Now you want your website to reflect that.

You're tired of explaining what you do when your website should. You feel too close to your business to know what and how to fix. And you just want your website to show the quality of your work.

After 10+ years working in UX, brand and web design, I’ve learnt that most businesses don’t need to invest in a new website - they just need to fix what’s blocking sales.

That’s why I help service businesses explain what they do clearly so customers can’t wait to signup. I turn your expertise into words and a website that make you the obvious choice.

Here’s how:

The Conversion Audit Find out why your website isn’t selling - and understand what to fix first. Get a prioritised list of recommendations in a simple step-by-step plan.

The Clarity Intensive A 1 Hour consultation to uncover your unique skills and brand voice. Walk away with a Positioning Blueprint & Messaging Guide.

The Alignment Sprint A deep dive into your UX, Brand and Copy. I rewrite your copy and restructure your website so it sells more.

If your website doesn't reflect the quality of the work you do, let's change that. Or send me a message to get started.

Skills

Positioning (Marketing)
Messaging
Copywriting

Languages

English

Native

German

Intermediate

Spanish

Intermediate

Education

Oct 2013 - Jun 2014

Scuola Politecnica di Design

Industrial Design · Milan, Italy

Profile

Created

December 2025

Last Update

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Kat based?

Kat is based in Berlin, Germany.

What languages does Kat speak?

Kat speaks the following languages: English (Native), German (Intermediate), Spanish (Intermediate).

How many years of experience does Kat have?

Kat has at least 11 years of experience. During this time, Kat has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 2 years and 9 months. Note that Kat may not have shared all experience and actually has more experience.

What roles would Kat be best suited for?

Based on recent experience, Kat would be well-suited for roles such as: UX & Copy Consultant, Brand & Web Designer, Freelance UX Designer.

What is Kat's latest experience?

Kat's most recent position is UX & Copy Consultant at Kat Irwin Design.

What companies has Kat worked for in recent years?

In recent years, Kat has worked for Kat Irwin Design and Freelance.

Which industries is Kat most experienced in?

Kat is most experienced in industries like Banking and Finance, Food and Beverage, Media, and Entertainment and Publishing. Kat also has some experience in Retail and Professional Services.

Which business areas is Kat most experienced in?

Kat is most experienced in business areas like Marketing, Product Development, and Project Management. Kat also has some experience in Information Technology (IT).