Senior Brand and Marketing Project Manager

With strategic branding and goal-oriented marketing to more inquiries, a better closing rate, and a noticeable increase in your revenue.

Over 20 years ago, I recognized as an international sales assistant at Deutsche Telekom’s global headquarters the immense power of purposefully built corporate communication. A few years later, as Head of International Customer Service at Budget Rent a Car, I was honored for optimizing and digitizing existing processes—a milestone that has shaped me ever since.

My service company, founded in 2012 during my international studies in linguistics and law, has since evolved—thanks to the latest technological advances—into a full-service agency for owner-managed small and medium-sized businesses, focusing on online presence, marketing economics, and automation.

It started with a simple insight: a recognizable logo and an attractive website don’t help if no one knows what a company stands for.

Since then, my goal has been to interlink branding, web design, copywriting, and marketing so that “we’re here too” turns into a clear, memorable profile that attracts the right people and turns them into customers. Among other roles as association chair, PR manager, and lead web designer, I’ve learned to position brands in text, design, and presentation so transparently that the right audience instantly recognizes itself—with effects: less churn, much higher satisfaction, and far fewer objections.

Today, I develop unique brand images where branding isn’t cosmetic but a focused strategic decision:

Who do we want to attract? Who do we deliberately avoid? And how must the website, language, and story be structured to make it happen.

Websites that, combined with tailored branding, build trust in seconds, make even complex offers understandable, handle objections and prequalification with strong copywriting, guide visitors intuitively, consider SEO and performance, and ultimately lead to clear action.

Depending on the project, this ranges from a text-strong website developed in days to smart web systems that answer questions 24/7, qualify leads, integrate booking and AI elements, and ensure only well-informed prospects reach you.

At the same time, I’ve sharpened my focus on performance marketing: conversion-oriented copywriting for websites, landing pages, funnels, newsletters, and paid ads, combined with SEO and SEO-AI work so content not only convinces but is also found.

Cinematic video marketing complements this approach when moving images meet a brand message: storytelling that builds trust before the first conversation and is embedded in campaigns to deliver measurable revenue.

What sets me apart from my competitors is that my career began with professional language mediation, business internationalization, and legal communication: I know where machine translations and generic text generators fail, where website builders and Vibe Coding sound more promising than they deliver, and I transfer messages transcreatively, localized, SEO-aware, and legally compliant into the target language.

This has created a qualification many clients value as a rare combination: someone who thinks strategically about brand and audience, conceives websites and smart web systems accordingly, weaves copywriting, SEO, paid ads, and video marketing in efficiently as the icing on the cake—and turns it all into corporate communication that looks professional and results in noticeably more revenue.