Michael Kegel
Senior Marketing Project Manager and Webdesign Specialist
Experience
Foreign Language Correspondent for Business and Trade
- Solid training as a foreign language correspondent for business and trade.
- Supplemented by a degree in language and legal studies.
- Specialization in corporate communication.
Senior Communications Designer
Avatras
20+ years of communication experience
Branding expertise and brand consistency
Corporate language
Storytelling in content marketing
Premium copywriting for complex content
UX-focused web design
Cinematic video and audio editing
Consistency in text, image, sound, and video
Support with internationalization
Technical translations and localization (Languages: DE, EN, ES)
Over 10 years of expertise in branding, web design, and copywriting
Translating complex content into clear and engaging language to position companies as leading experts in their niche, building tangible trust.
Editing motion images with cinematic expertise to highlight explanation-intensive products, create memorable brand experiences, and transform complex information into decision-making triggers.
Designing and optimizing websites for visual impact and persuasive content, from streamlined navigation and AI add-ons to premium copywriting to convert leads.
Developing a consistent corporate language to express the company identity, from internal guidelines to external marketing materials for a strong, uniform voice.
Strategically designing marketing approaches focused on customer benefit to ensure that content marketing is formulated and targeted effectively.
Carrying out precise, regionally and culturally adapted technical translations to ensure an internationally consistent and relevant corporate language.
Corporate Marketing
Internationally active medium-sized companies
- Successful roles in corporate marketing at internationally active medium-sized companies.
Summary
Precise brand messages: I transform complex content into clear and engaging language. Compelling storytelling, aimed at the perfect audience, positions companies as leading experts in their niche and builds tangible trust. Tangible complexity: With cinematic expertise, I edit motion images that set explanation-intensive products apart, create memorable brand experiences, and turn complex information into decision-making triggers.
Skills
- Effective Online Presence: I Design And Optimize Websites So They Impress Visually And Convince With Their Content. From Streamlined Navigation To Ai Add-ons To Premium Copywriting, Everything Must Be Right To Convert Visitors Into Qualified Leads.
- 20+ Years Of Communication Experience
- Branding Expertise
- Brand Consistency
- Corporate Language
- Storytelling In Content Marketing
- Consistent Branding
- Premium Copywriting For Complex Content
- Ux-focused Web Design
- Cinematic Video And Audio Editing
- Consistency In Text, Image, Sound, And Video
- Support With Internationalization
- Revenue-driving Marketing Strategies: As A Strategic Partner, I Develop Marketing Approaches That Focus On The Essentials: Customer Benefit. This Ensures That Content Marketing Doesn't Get Lost In The Noise But Is Formulated And Targeted Effectively.
- Technical Translations And Localization
Languages
Education
Foreign Language Correspondent for Business and Trade
Language and Legal Studies
Profile
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