Gabriel Lagos - Founder & Head of Creative Intelligence

Q: Where is Gabriel based?

Gabriel is based in Hamburg, Germany .

Q: What languages does Gabriel speak?

Gabriel speaks the following languages: Spanish (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does Gabriel have?

Gabriel has at least 22 years of experience. During this time, Gabriel has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 3 years and 9 months . Note that Gabriel may not have shared all experience and actually has more experience.

Q: What is Gabriel's latest experience?

Gabriel's most recent position is Founder & Head of Creative Intelligence at make happen GmbH .

Q: What companies has Gabriel worked for in recent years?

In recent years, Gabriel has worked for make happen GmbH and Gabriel Lagos Freelancer .

Q: Which industries is Gabriel most experienced in?

Gabriel is most experienced in industries like Advertising , Automotive , and Telecommunication .

Q: Which business areas is Gabriel most experienced in?

Gabriel is most experienced in business areas like Marketing , Product Development , and Project Management . Gabriel also has some experience in Strategy and Planning .

Q: Which industries has Gabriel worked in recently?

Gabriel has recently worked in industries like Automotive , Telecommunication , and Advertising .

Q: Which business areas has Gabriel worked in recently?

Gabriel has recently worked in business areas like Marketing , Product Development , and Project Management .

Recommended expert

Hamburg, Germany

Experience

Jan 2019 - Present

7 years 2 months

Founder & Head of Creative Intelligence

make happen GmbH

Lead creative direction and brand strategy for 25+ clients, managing end-to-end visual systems across digital, social, and experiential channels.
Introduced AI-driven creative workflows to accelerate concept testing, content generation, and performance optimization.
Defined brand governance and design systems ensuring visual coherence across all touchpoints and markets.
Directed cross-functional creative teams using agile methodologies, aligning creative strategy with user acquisition and growth goals.

Jan 2013 - Present

13 years 2 months

Marketing Specialist, Product Design UI/UX

Gabriel Lagos Freelancer

Developed data-informed design and brand campaigns for automotive and telecom clients (Volkswagen, Mercedes-Benz, Audi, Deutsche Telekom).
Bridged creative and marketing strategy for international launches and digital transformation initiatives.
Continuous learning in AI for marketing, automation, and creative analytics.

Dec 2011 - Aug 2013

1 year 9 months

Digital Creative

Jung von Matt

Creative for Vodafone and Mercedes-Benz.
Led cross-functional teams in digital transformation.

Jun 2010 - Nov 2011

1 year 6 months

Creative Art

Serviceplan Group

Creative for BMW, Osram and new business development.

Aug 2008 - May 2010

1 year 10 months

Art Director

DDB

Creative direction for Volkswagen, Sky, Allianz.

Apr 2007 - Jul 2008

1 year 4 months

Creative Director

BBDO

Marketing specialist for Pepsi, Banco LaFise.

Apr 2005 - Feb 2007

1 year 11 months

Art Director

Heimat GmbH

Strategic direction for Audi, Hornbach.

Nov 2003 - Feb 2005

1 year 4 months

Designer

TBWA

Visual solutions for PlayStation® gaming platform, Siemens, Swarovski.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (16.5 years), Automotive (13 years), and Telecommunication (13 years).

Advertising

Automotive

Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (22 years), Product Development (13 years), Project Management (9 years), and Strategy (2 years).

Marketing

Product Development

Project Management

Strategy

Summary

Creative leader with 15+ years driving brand and performance marketing for leading European brands including Deutsche Telekom, BMW, and Mercedes-Benz. Expert in merging design systems, storytelling, and AI to scale creative growth and automation. Strong strategic partner to Marketing, Product, and Communications teams, with proven ability to lead high-performing teams, define brand governance frameworks, and deliver measurable creative impact across 15+ markets.

Skills

Creative Tech & Ai: Weavy, Flora, Dfirst, Runway, Chatgpt, Elevenlabs, Recraft, Stable Diffusion, After Effects, Premiere, Lottie, Framer
Social Publishing: Tiktok Creative Center, Meta Business Suite, Youtube Studio
Rapid Prototyping & Iterative Creative Testing
Analytics & Automation: Ga4, Hubspot, Power Bi, Zapier, Notion Ai
Design & Project Tools: Adobe Cc, After Effects, Figma, Trello, Webflow, Cms Platforms
Continuous Learning In Ai For Marketing, Automation, And Creative Analytics

Languages

Spanish

Native

German

Advanced

English

Advanced

Education

Visual Communication Design & New Media

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gabriel based?

Gabriel is based in Hamburg, Germany.

What languages does Gabriel speak?

Gabriel speaks the following languages: Spanish (Native), German (Advanced), English (Advanced).

How many years of experience does Gabriel have?

Gabriel has at least 22 years of experience. During this time, Gabriel has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 3 years and 9 months. Note that Gabriel may not have shared all experience and actually has more experience.

What roles would Gabriel be best suited for?

Based on recent experience, Gabriel would be well-suited for roles such as: Founder & Head of Creative Intelligence, Marketing Specialist, Product Design UI/UX, Digital Creative.

What is Gabriel's latest experience?

Gabriel's most recent position is Founder & Head of Creative Intelligence at make happen GmbH.

What companies has Gabriel worked for in recent years?

In recent years, Gabriel has worked for make happen GmbH and Gabriel Lagos Freelancer.

Which industries is Gabriel most experienced in?

Gabriel is most experienced in industries like Advertising, Automotive, and Telecommunication.

Which business areas is Gabriel most experienced in?

Gabriel is most experienced in business areas like Marketing, Product Development, and Project Management. Gabriel also has some experience in Strategy and Planning.

Which industries has Gabriel worked in recently?

Gabriel has recently worked in industries like Automotive, Telecommunication, and Advertising.

Which business areas has Gabriel worked in recently?

Gabriel has recently worked in business areas like Marketing, Product Development, and Project Management.

What is Gabriel's education?

Gabriel attended education in Visual Communication Design & New Media.

What is the availability of Gabriel?

Gabriel is immediately available part-time for suitable projects.

What is the rate of Gabriel?

Gabriel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.