Gabriel Lagos

Founder & Head of Creative Intelligence

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Hamburg, Germany

Experience

Jan 2019 - Present
7 years 1 month

Founder & Head of Creative Intelligence

make happen GmbH

  • Lead creative direction and brand strategy for 25+ clients, managing end-to-end visual systems across digital, social, and experiential channels.
  • Introduced AI-driven creative workflows to accelerate concept testing, content generation, and performance optimization.
  • Defined brand governance and design systems ensuring visual coherence across all touchpoints and markets.
  • Directed cross-functional creative teams using agile methodologies, aligning creative strategy with user acquisition and growth goals.
Jan 2013 - Present
13 years 1 month

Marketing Specialist, Product Design UI/UX

Gabriel Lagos Freelancer

  • Developed data-informed design and brand campaigns for automotive and telecom clients (Volkswagen, Mercedes-Benz, Audi, Deutsche Telekom).
  • Bridged creative and marketing strategy for international launches and digital transformation initiatives.
  • Continuous learning in AI for marketing, automation, and creative analytics.
Dec 2011 - Aug 2013
1 year 9 months

Digital Creative

Jung von Matt

  • Creative for Vodafone and Mercedes-Benz.
  • Led cross-functional teams in digital transformation.
Jun 2010 - Nov 2011
1 year 6 months

Creative Art

Serviceplan Group

  • Creative for BMW, Osram and new business development.
Aug 2008 - May 2010
1 year 10 months

Art Director

DDB

  • Creative direction for Volkswagen, Sky, Allianz.
Apr 2007 - Jul 2008
1 year 4 months

Creative Director

BBDO

  • Marketing specialist for Pepsi, Banco LaFise.
Apr 2005 - Feb 2007
1 year 11 months

Art Director

Heimat GmbH

  • Strategic direction for Audi, Hornbach.
Nov 2003 - Feb 2005
1 year 4 months

Designer

TBWA

  • Visual solutions for PlayStation® gaming platform, Siemens, Swarovski.

Summary

Creative leader with 15+ years driving brand and performance marketing for leading European brands including Deutsche Telekom, BMW, and Mercedes-Benz. Expert in merging design systems, storytelling, and AI to scale creative growth and automation. Strong strategic partner to Marketing, Product, and Communications teams, with proven ability to lead high-performing teams, define brand governance frameworks, and deliver measurable creative impact across 15+ markets.

Skills

  • Creative Tech & Ai: Weavy, Flora, Dfirst, Runway, Chatgpt, Elevenlabs, Recraft, Stable Diffusion, After Effects, Premiere, Lottie, Framer
  • Social Publishing: Tiktok Creative Center, Meta Business Suite, Youtube Studio
  • Rapid Prototyping & Iterative Creative Testing
  • Analytics & Automation: Ga4, Hubspot, Power Bi, Zapier, Notion Ai
  • Design & Project Tools: Adobe Cc, After Effects, Figma, Trello, Webflow, Cms Platforms
  • Continuous Learning In Ai For Marketing, Automation, And Creative Analytics

Languages

Spanish
Native
German
Advanced
English
Advanced

Education

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Visual Communication Design & New Media

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