Gabriel L.
Founder & Head of Creative Intelligence
Experience
Jan 2019 - Present
6 years 11 monthsFounder & Head of Creative Intelligence
make happen GmbH
- Lead creative direction and brand strategy for 25+ clients, managing end-to-end visual systems across digital, social, and experiential channels.
- Introduced AI-driven creative workflows to accelerate concept testing, content generation, and performance optimization.
- Defined brand governance and design systems ensuring visual coherence across all touchpoints and markets.
- Directed cross-functional creative teams using agile methodologies, aligning creative strategy with user acquisition and growth goals.
Jan 2013 - Present
12 years 11 monthsMarketing Specialist, Product Design UI/UX
Freelancer
- Developed data-informed design and brand campaigns for automotive and telecom clients (Volkswagen, Mercedes-Benz, Audi, Deutsche Telekom).
- Bridged creative and marketing strategy for international launches and digital transformation initiatives.
- Continuous learning in AI for marketing, automation, and creative analytics.
Dec 2011 - Aug 2013
1 year 9 monthsDigital Creative
Jung von Matt
- Created digital content and campaigns for Vodafone and Mercedes-Benz.
- Led cross-functional teams in digital transformation initiatives.
- Served clients including Deutsche Telekom, Telekom MMS, BMW, Mercedes-Benz, Audi, McDonald's, Hyundai, Volkswagen, PlayStation®, NEOM, Hochbahn.
Jun 2010 - Nov 2011
1 year 6 monthsCreative Art
Serviceplan Group
- Developed creative concepts for BMW and Osram.
- Contributed to new business development activities.
Aug 2008 - May 2010
1 year 10 monthsArt Director
DDB
- Provided creative direction for Volkswagen, Sky, and Allianz.
Apr 2007 - Jul 2008
1 year 4 monthsCreative Director
BBDO
- Developed marketing campaigns for Pepsi and Banco LaFise.
Apr 2005 - Feb 2007
1 year 11 monthsArt Director
Heimat GmbH
- Provided strategic creative direction for Audi and Hornbach.
Nov 2003 - Feb 2005
1 year 4 monthsDesigner
TBWA
- Delivered visual solutions for PlayStation® gaming platform, Siemens, and Swarovski.
Summary
Creative leader with 15+ years driving brand and performance marketing for leading European brands including Deutsche Telekom, BMW, and Mercedes-Benz. Expert in merging design systems, storytelling, and AI to scale creative growth and automation. Strong strategic partner to Marketing, Product, and Communications teams, with proven ability to lead high-performing teams, define brand governance frameworks, and deliver measurable creative impact across 15+ markets.
Languages
Spanish
NativeGerman
AdvancedEnglish
AdvancedEducation
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Visual Communication Design & New Media
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