Isabel Pettinato - Freelance Creative Art Direction Digital, UX/UI Design

Q: Where is Isabel based?

Isabel is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Isabel speak?

Isabel speaks the following languages: German (Native), Italian (Native), English (Advanced) .

Q: How many years of experience does Isabel have?

Isabel has at least 21 years of experience. During this time, Isabel has worked in at least 17 different roles and for 19 different companies . The average length of individual experience is 1 year and 1 month . Note that Isabel may not have shared all experience and actually has more experience.

Q: What is Isabel's latest experience?

Isabel's most recent position is Freelance Creative Art Direction Digital, UX/UI Design at Beiersdorf AG .

Q: What companies has Isabel worked for in recent years?

In recent years, Isabel has worked for Beiersdorf AG , E+S Gesunde Lösungen GmbH , SUX - The Sustainable UX Network , EDEKA Digital GmbH , PIA GmbH, and Agentur .

Q: Which industries is Isabel most experienced in?

Isabel is most experienced in industries like Media, Entertainment and Publishing , Information Technology (IT) , and Automotive . Isabel also has some experience in Professional Services , Advertising , and Construction .

Q: Which business areas is Isabel most experienced in?

Isabel is most experienced in business areas like Product Development , Marketing , and Information Technology (IT) . Isabel also has some experience in Customer Service .

Q: Which industries has Isabel worked in recently?

Isabel has recently worked in industries like Information Technology (IT) , Media, Entertainment and Publishing , and Construction .

Q: Which business areas has Isabel worked in recently?

Isabel has recently worked in business areas like Product Development , Marketing , and Information Technology (IT) .

Recommended expert

Hamburg, Germany

Experience

Jan 2022 - Dec 2024

3 years

Hamburg, Germany

Freelance Creative Art Direction Digital, UX/UI Design

Beiersdorf AG

NIVEA, redesign (iOS, Android)

Jan 2022 - Dec 2024

3 years

Hamburg, Germany

Freelance Creative Art Direction, Branding, UX/UI Design, Webflow Development

E+S Gesunde Lösungen GmbH

YOLii, digital physiotherapy assistant (app, website, brand)

Jan 2022 - Dec 2024

3 years

Freelance Creative Art Direction, Branding & Identity, UX/UI Design, Styleguide

SUX - The Sustainable UX Network

Website, brand (voluntary initiative)

Jan 2022 - Dec 2022

1 year

Hamburg, Germany

UX & UI Design, Illustration, Design Documentation

EDEKA Digital GmbH

Trinkgut, online shop redesign (iOS, Android)

Jan 2022 - Dec 2022

1 year

Hamburg, Germany

Design Lead, Design Consulting, UX/UI Design, Digital Corporate Design, Motion Design

PIA GmbH, Agentur

Agency website redesign (website, brand)

Jan 2021 - Dec 2021

1 year

Hamburg, Germany

Freelance Creative Art Direction Digital, Design Consulting, UX/UI Design, Digital Corporate Design, Digital Illustration,

EDEKA Group

EDEKA App, Rebrand & Redesign (iOS, Android)

Jan 2018 - Dec 2021

4 years

Hamburg, Germany

Freelance Senior Art Direction Digital, UX & UI Design, Design Documentation

Fork, Creative Agency

Hilti, Customer Account & Online Shop (iOS, Android, Website)

Jan 2016 - Dec 2016

1 year

Hamburg, Germany

Freelance Senior Art Direction Digital, UI Design, Digital Corporate Design

Wynken, Blynken & Nod, Agency

bultaup Kitchens, Redesign (Website)

Jan 2015 - Dec 2015

1 year

Hamburg, Germany

Freelance Senior Art Direction Digital, UX/UI Design

Thjnk, Full-Service Agency

Douglas, Online Shop (Website, App)

Jan 2014 - Dec 2014

1 year

Hamburg, Germany

Freelance Senior Art Direction Digital, UX/UI Design

Brink&Martens, Digital Agency

OTTO, Online Shop (Website)

Jan 2011 - Dec 2019

9 years

Hamburg, Germany

Freelance Senior Design Lead, UX/UI Design, Branding, Illustration, Motion Design

CELLULAR GmbH, Digital Agency

Tagesschau, smartphone & tablet redesign (iOS, Android)
ZDF heute, smartphone & tablet redesign (iOS, Android)
ZDF mediathek, smartphone & tablet redesign (iOS, Android)
ZDF Football World Cup 2nd Screen App (iOS, Android)
TV Spielfilm, Live TV feature & redesign for smartphone, tablet & Smart TV (iOS, Android, Windows, website)
Sunrise TV, redesign for smartphone, tablet & Smart TV (iOS, Android, TV Demand Box)
BASE, app redesign (iOS, Android)
iF Design Award: ZDF 2nd Screen App, ZDF mediathek
iF Communication Design Award: ZDF heute tablet app
Annual Multimedia Award Silver: TV Spielfilm live TV smartphone app
iF Communication Design Award: TV Spielfilm tablet app
Red Dot Design Award: Tagesschau tablet app

Jan 2011 - Dec 2011

1 year

Hamburg, Germany

Freelance Art Direction Digital, UI Design

BBDO Proximity, Digital Agency

Targo Bank, online shop redesign (website)

Jan 2011 - Dec 2011

1 year

Hamburg, Germany

Freelance Art Direction Digital, UI Design

Yours Truly, Creative Agency

NIVEA, campaign design
LG, online shop (website)
PayPal, customer account (website)

Jan 2009 - Dec 2024

16 years

Hamburg, Germany

Freelance UX/UI Design & Branding

Studio Pettinato

Isabel Pettinato is a freelance UX/UI designer based in Hamburg, Germany.
For over 15 years, she has been creating products for all digital platforms and devices that drive engagement.
She works for both agencies and direct clients, and on request as part of a team with her long-standing network of highly specialized freelancers like UX strategists and developers.
User research, persona development, information architecture, prototyping, and evaluation.
Senior Design Lead and Senior Art Director skilled in building (and rebuilding) creative digital work environments between UX/UI design and development (design libraries, design systems, style guides).
Cross-disciplinary expertise, consulting and communication skills in interdisciplinary collaboration between marketing, product owners, strategists, and developers.
Proficient in agile working methods with Scrum and Kanban.
Knowledge of Figma, Adobe Creative Cloud, prototyping apps, Zeplin, Webflow, HTML, and CSS.

Jan 2009 - Dec 2009

1 year

Stuttgart, Germany

Freelance Art Direction, UX/UI Design, Client Support

loup GmbH, Design Agency

Dagmar Holzwarth, coaching portfolio (website, brand)

Sep 2007 - Mar 2008

7 months

Stuttgart, Germany

Internship alongside studies “Online Concept & Creation”

Feedback Media GmbH

Dec 2004 - Aug 2005

9 months

Stuttgart, Germany

Freelance work “Online Creation”

T4 Media GmbH, New Media Agency

Oct 2004 - Nov 2004

2 months

Esslingen, Germany

Internship “Online Creation”

Mediago GmbH, New Media Agency

Jan 2004 - Dec 2010

7 years

Stuttgart, Germany

Freelance Art Direction, UX/UI Design

Feedback Design GmbH, Design Agency

ARD/ZDF Fee Checker, explaining broadcasting fees for teens & students (Website)
ThyssenKrupp, Redesign Corporate Site (Website)
Milla & Partner, Redesign agency website (Website, Rebrand)
AMG Mercedes Benz, Campaign Design
German Design Award nomination for ARD/ZDF Fee Checker
iF communication design award, Interface Design category, for ARD/ZDF Fee Checker

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (21 years), Information Technology (16 years), Automotive (7 years), Professional Services (7 years), Advertising (5 years), and Cosmetics (4 years).

Media and Entertainment

Information Technology

Automotive

Professional Services

Advertising

Cosmetics

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (21 years), Marketing (21 years), Information Technology (13 years), and Customer Service (1 year).

Product Development

Marketing

Information Technology

Customer Service

Summary

Isabel Pettinato is a freelance UX/UI designer based in Hamburg, Germany. For over 15 years, she has been designing digital products for all platforms that drive targeted engagement. She works with both agencies and direct clients, and on request, as part of a team with her long-standing network of highly specialized freelancers such as UX strategists and developers.

Skills

Ux Design
Team-level Product Development
User Research
Persona Development
Information Architecture
Prototyping
Evaluation
Interface Design
Responsive Design
Senior Art Director
Senior Ux/ui Designer
Design Lead
Strong Expertise In (Re)building Creative Digital Work Environments At The Intersection Of Ux/ui Design And Development (Design Libraries, Design Systems, Style Guides)
Excellent Cross-functional Skills, Consulting And Communication Abilities In Interdisciplinary Collaboration Between Marketing, Product Owners, Strategists, And Developers
Native Apps
Corporate Design
Digital Corporate Design
Graphic Design
Storytelling
Illustration
Motion Design
App Prototyping
Figma
Adobe Creative Cloud
Zeplin
Webflow

Languages

German

Native

Italian

Native

English

Advanced

Education

Sep 2005 - Jul 2009

Merz Academy, College of Design

Diploma in Communication Design / Interface Design · Communication Design / Interface Design · Stuttgart, Germany · Grade 1.1 with distinction "Summa cum laude"

Oct 2002 - Aug 2004

University of Stuttgart

Italian Studies / Philosophy · Stuttgart, Germany

Albrecht-Ernst-Gymnasium

High school diploma (Abitur) · Oettingen in Bayern, Germany

Profile

Created

August 2024

Last Update

August 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Isabel based?

Isabel is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Isabel speak?

Isabel speaks the following languages: German (Native), Italian (Native), English (Advanced).

How many years of experience does Isabel have?

Isabel has at least 21 years of experience. During this time, Isabel has worked in at least 17 different roles and for 19 different companies. The average length of individual experience is 1 year and 1 month. Note that Isabel may not have shared all experience and actually has more experience.

What roles would Isabel be best suited for?

Based on recent experience, Isabel would be well-suited for roles such as: Freelance Creative Art Direction Digital, UX/UI Design, Freelance Creative Art Direction, Branding, UX/UI Design, Webflow Development, Freelance Creative Art Direction, Branding & Identity, UX/UI Design, Styleguide.

What is Isabel's latest experience?

Isabel's most recent position is Freelance Creative Art Direction Digital, UX/UI Design at Beiersdorf AG.

What companies has Isabel worked for in recent years?

In recent years, Isabel has worked for Beiersdorf AG, E+S Gesunde Lösungen GmbH, SUX - The Sustainable UX Network, EDEKA Digital GmbH, PIA GmbH, and Agentur.

Which industries is Isabel most experienced in?

Isabel is most experienced in industries like Media, Entertainment and Publishing, Information Technology (IT), and Automotive. Isabel also has some experience in Professional Services, Advertising, and Construction.

Which business areas is Isabel most experienced in?

Isabel is most experienced in business areas like Product Development, Marketing, and Information Technology (IT). Isabel also has some experience in Customer Service.

Which industries has Isabel worked in recently?

Isabel has recently worked in industries like Information Technology (IT), Media, Entertainment and Publishing, and Construction.

Which business areas has Isabel worked in recently?

Isabel has recently worked in business areas like Product Development, Marketing, and Information Technology (IT).

What is Isabel's education?

Isabel attended Merz Academy, College of Design for Communication Design / Interface Design.

What is the availability of Isabel?

Isabel is immediately available full-time for suitable projects.

What is the rate of Isabel?

Isabel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.