Isabel P.
Freelance Digital Creative Art Direction
Experience
Jan 2022 - Present
3 years 8 monthsHamburg, Germany
Freelance Creative Art Direction Digital
Beiersdorf AG
- NIVEA, redesign (iOS, Android)
- UX/UI design
Jan 2022 - Present
3 years 8 monthsHamburg, Germany
Freelance Creative Art Direction
E+S Gesunde Lösungen GmbH
- YOLii, digital physiotherapy assistant (app, website, brand)
- Branding
- UX/UI design
- Webflow development
Jan 2022 - Present
3 years 8 monthsFreelance Creative Art Direction
Ehrenamtliche Initiative
- SUX – The Sustainable UX Network (website, brand)
- Branding & identity
- UX/UI design
- Styleguide
Jan 2022 - Dec 2022
1 yearHamburg, Germany
UX & UI Design
EDEKA Digital GmbH
- Trinkgut, online shop redesign (iOS, Android)
- Illustration
- Design documentation
Jan 2022 - Dec 2022
1 yearHamburg, Germany
Design Lead
PIA GmbH, agency
- PIA, agency website redesign (website, brand)
- Design consulting
- UX/UI design
- Digital corporate design
- Motion design
Jan 2021 - Dec 2021
1 yearHamburg, Germany
Freelance Digital Creative Art Direction
EDEKA Gruppe
- EDEKA app, rebrand & redesign (iOS, Android)
- Design consulting
- UX/UI design
- Digital corporate design
- Digital illustration
- Motion design
- Design documentation
Jan 2018 - Dec 2020
3 yearsHamburg, Germany
Freelance Senior Art Direction Digital
Fork, creative agency
- Hilti, customer account & online shop (iOS, Android, website)
- UX & UI design
- Design documentation
Jan 2016 - Dec 2016
1 yearHamburg, Germany
Freelance Senior Art Direction Digital
Wynken, Blynken & Nod, agency
- bultaup Kitchens, redesign (website)
- UI design
- Digital corporate design
Jan 2015 - Dec 2015
1 yearHamburg, Germany
Freelance Senior Art Direction Digital
Thjnk, full-service agency
- Douglas, online shop (website, app)
- UX/UI design
Jan 2014 - Dec 2014
1 yearHamburg, Germany
Freelance Senior Art Direction Digital
Brink&Martens, digital agency
- OTTO, online shop (website)
- UX/UI design
Jan 2011 - Dec 2019
9 yearsHamburg, Germany
Freelance Senior Design Lead
CELLULAR GmbH, digital agency
- Tagesschau, smartphone & tablet redesign (iOS, Android)
- ZDF heute, smartphone & tablet redesign (iOS, Android)
- ZDF mediathek, smartphone & tablet redesign (iOS, Android)
- ZDF Football World Cup 2nd screen app (iOS, Android)
- TV Spielfilm, live TV feature & redesign for smartphone, tablet & smart TV (iOS, Android, Windows, website)
- Sunrise TV, redesign for smartphone, tablet & smart TV (iOS, Android, TV Demand Box)
- BASE, app redesign (iOS, Android)
- UX/UI design
- Branding
- Illustration
- Motion design
Jan 2011 - Dec 2011
1 yearHamburg, Germany
Freelance Art Direction Digital
BBDO Proximity, digital agency
- Targo Bank, online shop redesign (website)
- UI design
Jan 2011 - Dec 2011
1 yearHamburg, Germany
Freelance Art Direction Digital
Yours Truly, creative agency
- NIVEA, campaign design
- LG, online shop (website)
- PayPal, customer account (website)
- UI design
Jan 2009 - Dec 2009
1 yearStuttgart, Germany
Freelance Art Direction
loup GmbH, design agency
- Dagmar Holzwarth, coaching portfolio (website, brand)
- UX/UI design
- Client support
Sep 2007 - Mar 2008
7 monthsStuttgart, Germany
Internship alongside studies
Feedback Media GmbH
- Online concept and creation
Dec 2004 - Aug 2005
9 monthsStuttgart, Germany
Freelance collaboration
T4 Media GmbH, new media agency
- Online creation
Oct 2004 - Nov 2004
2 monthsEsslingen, Germany
Internship
Mediago GmbH, new media agency
- Online creation
Jan 2004 - Dec 2010
7 yearsStuttgart, Germany
Freelance Art Direction
Feedback Design GmbH, design agency
- ARD/ZDF fee checker, public broadcasting fee info for teens & students (website)
- ThyssenKrupp, corporate site redesign (website)
- Milla & Partner, agency website redesign & rebrand (website, rebrand)
- AMG Mercedes Benz, campaign design
- UX/UI design
Summary
Isabel Pettinato is a freelance UX/UI designer. For over 15 years she has developed products for all digital platforms and devices that drive targeted engagement. She works for both agencies and direct clients, and can team up with her long-standing network of highly specialized freelancers like UX strategists and developers.
Languages
German
NativeEnglish
AdvancedItalian
AdvancedEducation
Sep 2005 - Jul 2009
Merz Akademie, University of Art and Design
Diploma · Communication Design/Interface Design · Stuttgart, Germany
Oct 2002 - Aug 2004
University of Stuttgart
Italian Studies/Philosophy · Stuttgart, Germany
Albrecht-Ernst-Gymnasium
High School Diploma (Abitur) · Oettingen in Bayern, Germany
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