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Isabel P.

Freelance Creative Art Direction Digital

Hamburg, Germany

Experience

Jan 2022 - Present
4 years
Hamburg, Germany

Freelance Creative Art Direction Digital

Beiersdorf AG

  • NIVEA, Redesign (iOS, Android)
  • UX/UI Design
Jan 2022 - Present
4 years
Hamburg, Germany

Freelance Creative Art Direction

E+S Gesunde Lösungen GmbH

  • YOLii, digital physiotherapy assistant (App, Website, Brand)
  • Branding
  • UX/UI Design
  • Webflow Development
Jan 2022 - Present
4 years

Freelance Creative Art Direction

Volunteer Initiative

  • SUX - The Sustainable UX Network (Website, Brand)
  • Branding & Identity
  • UX/UI Design
  • Styleguide
Jan 2022 - Dec 2022
1 year
Hamburg, Germany

UX & UI Design

EDEKA Digital GmbH

  • Trinkgut, redesign online shop (iOS, Android)
  • Illustration
  • Design documentation
Jan 2022 - Dec 2022
1 year
Hamburg, Germany

Design Lead

PIA GmbH, Agency

  • PIA, Redesign agency website (Website, Brand)
  • Design consulting
  • UX/UI Design
  • Digital Corporate Design
  • Motion Design
Jan 2021 - Dec 2021
1 year
Hamburg, Germany

Freelance Creative Digital Art Direction

EDEKA Gruppe

  • EDEKA App, Rebrand & Redesign (iOS, Android)
  • Design Consulting
  • UX/UI Design
  • Digital Corporate Design
  • Digital Illustration
  • Motion Design
  • Design Documentation
Jan 2018 - Dec 2020
3 years
Hamburg, Germany

Freelance Senior Digital Art Direction

Fork, Kreativagentur

  • Hilti, Customer account & Online Shop (iOS, Android, Website)
  • UX & UI Design
  • Design Documentation
Jan 2016 - Dec 2016
1 year
Hamburg, Germany

Freelance Senior Digital Art Direction

Wynken, Blynken & Nod, Agentur

  • bultaup Küchen, Redesign (Website)
  • UI Design
  • Digital Corporate Design
Jan 2015 - Dec 2015
1 year
Hamburg, Germany

Freelance Senior Digital Art Direction

Thjnk, Full-Service-Agentur

  • Douglas, Online Shop (Website, App)
  • UX/UI Design
Jan 2014 - Dec 2014
1 year
Hamburg, Germany

Freelance Senior Digital Art Direction

Brink&Martens, Digitalagentur

  • OTTO, Online Shop (Website)
  • UX/UI Design
Jan 2011 - Dec 2019
9 years
Hamburg, Germany

Freelance Senior Design Lead

CELLULAR GmbH, Digital Agency

  • Tagesschau, redesign for smartphone & tablet (iOS, Android)
  • ZDF heute, redesign for smartphone & tablet (iOS, Android)
  • ZDF mediathek, redesign for smartphone & tablet (iOS, Android)
  • ZDF Football World Cup 2nd Screen, app (iOS, Android)
  • TV Spielfilm, live TV feature & redesign for smartphone, tablet & smart TV (iOS, Android, Windows, website)
  • Sunrise TV, redesign for smartphone, tablet & smart TV (iOS, Android, TV Demand Box)
  • BASE, app redesign (iOS, Android)
  • UX/UI design
  • branding
  • illustration
  • motion design
Jan 2011 - Dec 2011
1 year
Hamburg, Germany

Freelance Digital Art Direction

BBDO Proximity, Digital Agency

  • Targo Bank, redesign online shop (website)
  • UI design
Jan 2011 - Dec 2011
1 year
Hamburg, Germany

Freelance Digital Art Direction

Yours Truly, Creative Agency

  • NIVEA, campaign design
  • LG, online shop (website)
  • PayPal, customer account (website)
  • UI design
Jan 2009 - Dec 2009
1 year
Stuttgart, Germany

Freelance Art Direction

loup GmbH, Design Agency

  • Dagmar Holzwarth, coaching portfolio (website, brand)
  • UX/UI design
  • client support
Sep 2007 - Mar 2008
7 months
Stuttgart, Germany

Student Internship

Feedback Media GmbH

  • Online concept and creation
Dec 2004 - Aug 2005
9 months
Stuttgart, Germany

Freelance

T4 Media GmbH, Agentur für Neue Medien

  • Online creation
Oct 2004 - Nov 2004
2 months
Esslingen, Germany

Internship

Mediago GmbH, Agentur für Neue Medien

  • Online creation
Jan 2004 - Dec 2010
7 years
Stuttgart, Germany

Freelance Art Direction

Feedback Design GmbH, Designagentur

  • ARD/ZDF Fee Checker, educating about public broadcasting fees for teens & students (Website)
  • ThyssenKrupp, corporate site redesign (Website)
  • Milla & Partner, agency website redesign (Website, Rebrand)
  • AMG Mercedes Benz, Campaign Design
  • UX/UI Design

Summary

Isabel Pettinato is a freelance UX/UI designer. For over 15 years she has developed products for all digital platforms and devices that drive engagement. She works with agencies as well as direct clients, and if needed, in a team with her long-standing network of specialized freelancers like UX strategists and developers.

Languages

German
Native
English
Advanced
Italian
Advanced

Education

Sep 2005 - Jul 2009

Merz Academy, University of Design

Diploma · Communication Design/Interface Design · Stuttgart, Germany

Oct 2002 - Aug 2004

University of Stuttgart

Italian Studies/Philosophy · Stuttgart, Germany

Albrecht-Ernst-Gymnasium

High School Diploma · Oettingen in Bayern, Germany

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