Isabel P.
Freelance Creative Art Direction Digital
Experience
Jan 2022 - Present
3 years 9 monthsHamburg, Germany
Freelance Creative Art Direction Digital
Beiersdorf AG
- NIVEA, Redesign (iOS, Android)
- UX/UI Design
Jan 2022 - Present
3 years 9 monthsHamburg, Germany
Freelance Creative Art Direction
E+S Gesunde Lösungen GmbH
- YOLii, digital physiotherapy assistant (App, Website, Brand)
- Branding
- UX/UI Design
- Webflow Development
Jan 2022 - Present
3 years 9 monthsFreelance Creative Art Direction
Volunteer Initiative
- SUX - The Sustainable UX Network (Website, Brand)
- Branding & Identity
- UX/UI Design
- Styleguide
Jan 2022 - Dec 2022
1 yearHamburg, Germany
UX & UI Design
EDEKA Digital GmbH
- Trinkgut, redesign online shop (iOS, Android)
- Illustration
- Design documentation
Jan 2022 - Dec 2022
1 yearHamburg, Germany
Design Lead
PIA GmbH, Agency
- PIA, Redesign agency website (Website, Brand)
- Design consulting
- UX/UI Design
- Digital Corporate Design
- Motion Design
Jan 2021 - Dec 2021
1 yearHamburg, Germany
Freelance Creative Digital Art Direction
EDEKA Gruppe
- EDEKA App, Rebrand & Redesign (iOS, Android)
- Design Consulting
- UX/UI Design
- Digital Corporate Design
- Digital Illustration
- Motion Design
- Design Documentation
Jan 2018 - Dec 2020
3 yearsHamburg, Germany
Freelance Senior Digital Art Direction
Fork, Kreativagentur
- Hilti, Customer account & Online Shop (iOS, Android, Website)
- UX & UI Design
- Design Documentation
Jan 2016 - Dec 2016
1 yearHamburg, Germany
Freelance Senior Digital Art Direction
Wynken, Blynken & Nod, Agentur
- bultaup Küchen, Redesign (Website)
- UI Design
- Digital Corporate Design
Jan 2015 - Dec 2015
1 yearHamburg, Germany
Freelance Senior Digital Art Direction
Thjnk, Full-Service-Agentur
- Douglas, Online Shop (Website, App)
- UX/UI Design
Jan 2014 - Dec 2014
1 yearHamburg, Germany
Freelance Senior Digital Art Direction
Brink&Martens, Digitalagentur
- OTTO, Online Shop (Website)
- UX/UI Design
Jan 2011 - Dec 2019
9 yearsHamburg, Germany
Freelance Senior Design Lead
CELLULAR GmbH, Digital Agency
- Tagesschau, redesign for smartphone & tablet (iOS, Android)
- ZDF heute, redesign for smartphone & tablet (iOS, Android)
- ZDF mediathek, redesign for smartphone & tablet (iOS, Android)
- ZDF Football World Cup 2nd Screen, app (iOS, Android)
- TV Spielfilm, live TV feature & redesign for smartphone, tablet & smart TV (iOS, Android, Windows, website)
- Sunrise TV, redesign for smartphone, tablet & smart TV (iOS, Android, TV Demand Box)
- BASE, app redesign (iOS, Android)
- UX/UI design
- branding
- illustration
- motion design
Jan 2011 - Dec 2011
1 yearHamburg, Germany
Freelance Digital Art Direction
BBDO Proximity, Digital Agency
- Targo Bank, redesign online shop (website)
- UI design
Jan 2011 - Dec 2011
1 yearHamburg, Germany
Freelance Digital Art Direction
Yours Truly, Creative Agency
- NIVEA, campaign design
- LG, online shop (website)
- PayPal, customer account (website)
- UI design
Jan 2009 - Dec 2009
1 yearStuttgart, Germany
Freelance Art Direction
loup GmbH, Design Agency
- Dagmar Holzwarth, coaching portfolio (website, brand)
- UX/UI design
- client support
Sep 2007 - Mar 2008
7 monthsStuttgart, Germany
Student Internship
Feedback Media GmbH
- Online concept and creation
Dec 2004 - Aug 2005
9 monthsStuttgart, Germany
Freelance
T4 Media GmbH, Agentur für Neue Medien
- Online creation
Oct 2004 - Nov 2004
2 monthsEsslingen, Germany
Internship
Mediago GmbH, Agentur für Neue Medien
- Online creation
Jan 2004 - Dec 2010
7 yearsStuttgart, Germany
Freelance Art Direction
Feedback Design GmbH, Designagentur
- ARD/ZDF Fee Checker, educating about public broadcasting fees for teens & students (Website)
- ThyssenKrupp, corporate site redesign (Website)
- Milla & Partner, agency website redesign (Website, Rebrand)
- AMG Mercedes Benz, Campaign Design
- UX/UI Design
Summary
Isabel Pettinato is a freelance UX/UI designer. For over 15 years she has developed products for all digital platforms and devices that drive engagement. She works with agencies as well as direct clients, and if needed, in a team with her long-standing network of specialized freelancers like UX strategists and developers.
Languages
German
NativeEnglish
AdvancedItalian
AdvancedEducation
Sep 2005 - Jul 2009
Merz Academy, University of Design
Diploma · Communication Design/Interface Design · Stuttgart, Germany
Oct 2002 - Aug 2004
University of Stuttgart
Italian Studies/Philosophy · Stuttgart, Germany
Albrecht-Ernst-Gymnasium
High School Diploma · Oettingen in Bayern, Germany
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