Nina Markgraf
UX-Lead
Experience
UX-Lead
Lichtblick
- UX-Lead for developing an internal quotation and documentation system
- Optimizing workflows for field service & installers
- Cross-functional collaboration
- Close coordination with developers & testing
- Leadership & coaching
UX-Lead
Slash
- UX-Lead for developing a new event management system
- I develop digital platforms & B2B systems that turn complex business processes into intuitive, efficient & measurable UX experiences
- Creating workflows for all system components
- Developing a landing page for trade fairs & events
- Structuring the project into work packages & defining the MVP
- Optimizing workflows for event managers
UX-Designer
Syzygy
- Creating a user journey map to identify pain points
- Usability analysis & optimization of user flows
- Defining MVP features & prioritizing in Jira
- Demonstrable improvement in conversion
UX-Lead
Syzygy
- Redesigning the credit card marketing page with a focus on new customers
- Developing an offer strategy for different platforms
- Information architecture & UX optimization of the offer presentation on website & app
- Optimizing user flows and achieving a noticeable conversion increase
- Prototyping & testing
- Structuring & process optimization
- Leading & coaching other UX designers
UX-Designer
Syzygy
- Target group analysis & customer journey mapping
- Structuring complex systems
- UX strategy for website & app including differentiation of both platforms
- Identifying UX issues and defining UX criteria & requirements
- Deriving strategic solutions
- Developing templates & wireframes
UX-Designer
Silikon Pauli
- UX strategy for a career counseling and guidance service
- Development of an interactive user journey
- Development of a clear recommendation system
- Creation of new approaches to optimize digital products
UX-Lead
Silikon Pauli
- UX lead for the redevelopment of an internal B2B system
- Definition of workflows & optimization of the customer journey
- Collaboration with PO & developers for technical implementation
- Workflow optimization for field service teams & installers
- Presentation and facilitation of workshops
- Working on equal terms with teams & clients
- Ability to explain complex topics clearly
UX-Lead
Start-Up (Reiseplanung)
- Concept development for group trips with a booking system
- User research & prototyping
- MVP development & feature prioritization
- Functional UX prototype development that convinced investors, leading to a successful funding round and additional capital
- Development of user-friendly and accessible UX solutions
UX-Designer
Möbel.de
- Concept & UX design of a kitchen configurator
- Focus on conversion optimization
- Handoff to the design team
- The developed UX concept for the kitchen configurator opened up a new business area and expanded Möbel.de's offerings
UX-Designer
Sonamedic
- UX analysis of the existing app & identification of weaknesses
- Development of a new MVP approach with user stories & epics
- Creation & handoff of Jira tickets for technical implementation
- UX support during development & testing
- Interdisciplinary collaboration
- Leadership & coaching
- The redesign led to an increase in downloads and subscription sign-ups, helping to keep the company afloat
UX Designer
Audi Sport
- Empathy maps & research for target group analysis
- Development of a content strategy for Audi Sport
- Design of a content structure for Audi Sport pages
- Identifying UX issues and creating wireframes & handoff to the design team
- Increased conversion by 1.3%
Senior UX Designer
Freelancer
- I develop UX strategies for digital platforms, apps & B2B systems that turn complex processes into intuitive experiences
- My focus: information architecture, customer journeys & UX optimization
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (13.5 years), Professional Services (2 years), Advertising (2 years), Utilities (1 year), Media and Entertainment (1 year), and Chemical (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (13.5 years), Marketing (3 years), Information Technology (2 years), Project Management (1 year), Strategy (1 year), and Research and Development (1 year).
Summary
- 12+ years of UX experience in B2B & B2C
- from app concept to complex end-to-end platforms
- Agencies: Jung von Matt, Accenture, MRM McCann, Syzygy, Blood, Silicon Pauli, Avantgarde, Slash, SinnerSchrader, Medienwerft etc.
UX is more than interface design – it starts with clear architecture & real user logic. I make sure complex systems work intuitively & business processes become measurably more efficient.
I develop digital platforms & B2B systems that turn complex business processes into intuitive, efficient & measurable UX experiences. My focus is on information architecture, customer journeys & UX strategy – for sustainable, user-centered solutions.
Skills
Ux Strategy & Concept
Prototyping & Testing
Structuring & Process Optimization
Information Architecture & Ux Optimization
Conversion Optimization
Cross-functional Collaboration
Leadership & Coaching
Analytical Thinking & Problem Solving
Quickly Grasping & Structuring Complex Systems
Identifying Ux Issues And Deriving Strategic Solutions
Communication & Stakeholder Management
Conveying Ux Strategies At Eye Level With Teams & Clients
Ability To Present Complex Topics Clearly
Workshop Facilitation & Moderation
Empathy & User-centered Approach
Solid Experience With User Research & Empathy Mapping
Developing User-friendly And Accessible Ux Solutions
Understanding Different User Groups & Their Needs
Creativity & Innovation
Developing Innovative Ux Solutions For Complex Challenges
Creating New Approaches To Optimize Digital Products
System & Platform Ux
End-to-end Concepts For Seamless User Experiences
Information Architecture & Navigation
Clear Structures For Complex Processes
Ux Optimization With & Without Data
Research, Testing & Heuristic Analysis For Pragmatic Solutions
Explaining Interconnected Systems Clearly
Ux For Interfaces, Real-time Data Flows & Process Automation
Design & Wireframing: Figma, Adobe Xd, Relume, Sketch
Management & Structuring Tools: Miro, Powerpoint, Jira/confluence, Notion
Ai For Idea Generation: Chatgpt, Gemini, Perplexity, Copilot, Claude
Ai For Image Generation & Creative Concepts: Midjourney, Ideogram, Runway (Image), Meta Ai
Languages
Education
HAW Hamburg
Master of Arts in Information Management · Information Management · Hamburg, Germany
HAW Hamburg
Bachelor of Library & Information Management · Library and Information Management · Hamburg, Germany
Profile
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