Senior UX Designer | Service Design (BaaS)

Service design & UX concept development for complex customer processes at Netze BW GmbH, including analysis of business and technical requirements, facilitation of user-centered workshops, visualization of end-to-end processes with service blueprints and customer journeys, validation with stakeholders and end users, development of a modular design system and interface designs in Figma, and handover to the UI team with user stories and documented concepts

UX lead for the development of an event management system (B2B) at Slash, including creation of workflows for all system modules, landing page for trade shows, project structuring into work packages, MVP definition, and workflow optimization for event managers

UX optimization for a motorhome manufacturer at Syzygy: created user journey maps to identify pain points, conducted usability analysis and navigation optimization, defined and prioritized MVP features in Jira, resulting in measurable conversion improvement

UX lead for redesign of a credit card marketing page at Syzygy: prototyping and testing, process structure and optimization, development of cross-platform offer strategies, information architecture and UX optimization in web and app, conversion optimization and coaching of other UX designers, leading to a significant conversion increase

UX lead for an internal offer and documentation system for Lichtblick (energy industry): interdisciplinary collaboration with developers and testers, workflow optimization for field service and installers, leadership and coaching responsibilities

Website relaunch for a health insurance company at Syzygy: target group analysis, customer journey mapping, complex system structuring, UX strategy for web and app, UX problem identification and criteria definition, strategic solution derivation, template and wireframe development

UX lead for an internal B2B energy supplier system at Silikon Pauli: workflow definition and customer journey optimization, collaboration with product owners and developers for technical implementation, workshop moderation and stakeholder management

UX lead for a travel startup: concept development for a group travel booking system, MVP development and feature prioritization, user research and prototyping, delivered functional UX prototype securing investor funding

UX strategy for a career and skill advisory platform at Silikon Pauli: development of interactive user journey and a clear recommendation system

Concept and UX design for a kitchen configurator at Möbel.de: focus on conversion optimization, handed over to the design team, resulting in a new business area and expanded offering

UX analysis and MVP development for the Sonamedic MedTech app: identified weaknesses, created user stories and epics, interdisciplinary collaboration, Jira ticket creation, led development and testing, increasing download and subscription rates to secure the company's survival

UX project for Audi Sport at SinnerSchrader: empathy mapping and research for target analysis, content strategy and structure development, wireframe creation and handoff to the design team, resulting in a 1.3% conversion increase