Nina Markgraf
UX-Lead
Experience
UX-Lead
Lichtblick
- UX-Lead for developing an internal quotation and documentation system
- Optimizing workflows for field service & installers
- Cross-functional collaboration
- Close coordination with developers & testing
- Leadership & coaching
UX-Lead
Slash
- UX-Lead for developing a new event management system
- I develop digital platforms & B2B systems that turn complex business processes into intuitive, efficient & measurable UX experiences
- Creating workflows for all system components
- Developing a landing page for trade fairs & events
- Structuring the project into work packages & defining the MVP
- Optimizing workflows for event managers
UX-Designer
Syzygy
- Creating a user journey map to identify pain points
- Usability analysis & optimization of user flows
- Defining MVP features & prioritizing in Jira
- Demonstrable improvement in conversion
UX-Lead
Syzygy
- Redesigning the credit card marketing page with a focus on new customers
- Developing an offer strategy for different platforms
- Information architecture & UX optimization of the offer presentation on website & app
- Optimizing user flows and achieving a noticeable conversion increase
- Prototyping & testing
- Structuring & process optimization
- Leading & coaching other UX designers
UX-Designer
Syzygy
- Target group analysis & customer journey mapping
- Structuring complex systems
- UX strategy for website & app including differentiation of both platforms
- Identifying UX issues and defining UX criteria & requirements
- Deriving strategic solutions
- Developing templates & wireframes
UX-Designer
Silikon Pauli
- UX strategy for a career counseling and guidance service
- Development of an interactive user journey
- Development of a clear recommendation system
- Creation of new approaches to optimize digital products
UX-Lead
Silikon Pauli
- UX lead for the redevelopment of an internal B2B system
- Definition of workflows & optimization of the customer journey
- Collaboration with PO & developers for technical implementation
- Workflow optimization for field service teams & installers
- Presentation and facilitation of workshops
- Working on equal terms with teams & clients
- Ability to explain complex topics clearly
UX-Lead
Start-Up (Reiseplanung)
- Concept development for group trips with a booking system
- User research & prototyping
- MVP development & feature prioritization
- Functional UX prototype development that convinced investors, leading to a successful funding round and additional capital
- Development of user-friendly and accessible UX solutions
UX-Designer
Möbel.de
- Concept & UX design of a kitchen configurator
- Focus on conversion optimization
- Handoff to the design team
- The developed UX concept for the kitchen configurator opened up a new business area and expanded Möbel.de's offerings
UX-Designer
Sonamedic
- UX analysis of the existing app & identification of weaknesses
- Development of a new MVP approach with user stories & epics
- Creation & handoff of Jira tickets for technical implementation
- UX support during development & testing
- Interdisciplinary collaboration
- Leadership & coaching
- The redesign led to an increase in downloads and subscription sign-ups, helping to keep the company afloat
UX Designer
Audi Sport
- Empathy maps & research for target group analysis
- Development of a content strategy for Audi Sport
- Design of a content structure for Audi Sport pages
- Identifying UX issues and creating wireframes & handoff to the design team
- Increased conversion by 1.3%
Senior UX Designer
Freelancer
- I develop UX strategies for digital platforms, apps & B2B systems that turn complex processes into intuitive experiences
- My focus: information architecture, customer journeys & UX optimization
Summary
- 12+ years of UX experience in B2B & B2C
- from app concept to complex end-to-end platforms
- Agencies: Jung von Matt, Accenture, MRM McCann, Syzygy, Blood, Silicon Pauli, Avantgarde, Slash, SinnerSchrader, Medienwerft etc.
UX is more than interface design – it starts with clear architecture & real user logic. I make sure complex systems work intuitively & business processes become measurably more efficient.
I develop digital platforms & B2B systems that turn complex business processes into intuitive, efficient & measurable UX experiences. My focus is on information architecture, customer journeys & UX strategy – for sustainable, user-centered solutions.
Skills
Ux Strategy & Concept
Prototyping & Testing
Structuring & Process Optimization
Information Architecture & Ux Optimization
Conversion Optimization
Cross-functional Collaboration
Leadership & Coaching
Analytical Thinking & Problem Solving
Quickly Grasping & Structuring Complex Systems
Identifying Ux Issues And Deriving Strategic Solutions
Communication & Stakeholder Management
Conveying Ux Strategies At Eye Level With Teams & Clients
Ability To Present Complex Topics Clearly
Workshop Facilitation & Moderation
Empathy & User-centered Approach
Solid Experience With User Research & Empathy Mapping
Developing User-friendly And Accessible Ux Solutions
Understanding Different User Groups & Their Needs
Creativity & Innovation
Developing Innovative Ux Solutions For Complex Challenges
Creating New Approaches To Optimize Digital Products
System & Platform Ux
End-to-end Concepts For Seamless User Experiences
Information Architecture & Navigation
Clear Structures For Complex Processes
Ux Optimization With & Without Data
Research, Testing & Heuristic Analysis For Pragmatic Solutions
Explaining Interconnected Systems Clearly
Ux For Interfaces, Real-time Data Flows & Process Automation
Design & Wireframing: Figma, Adobe Xd, Relume, Sketch
Management & Structuring Tools: Miro, Powerpoint, Jira/confluence, Notion
Ai For Idea Generation: Chatgpt, Gemini, Perplexity, Copilot, Claude
Ai For Image Generation & Creative Concepts: Midjourney, Ideogram, Runway (Image), Meta Ai
Languages
Education
HAW Hamburg
Master of Arts in Information Management · Information Management · Hamburg, Germany
HAW Hamburg
Bachelor of Library & Information Management · Library and Information Management · Hamburg, Germany
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