We design digital products with continuous user feedback to provide delightful user experiences to your customers.
I was part of a large product design team responsible for the user experience of Vodafones first mobile apps in the IoT space. We worked in scrum teams for multiple product owners with a core crew of UX specialists, UI designers, and copywriters.
These long-term projects allowed me to gain valuable experience collaborating and communicating between Corporate Brand departments, IoT specialists, and Native App developers. We designed complex mobile applications, defined information architecture, happy paths, and all possible error handling scenarios when onboarding remote IoT Devices with a smartphone. The suite of mobile apps allowed users to build personal IoT Ecosystems and manage all devices comfortably from anywhere.
In addition, I was able to extend my knowledge about IoT technology and the challenges that arise for user experiences design.
In 2018, Design sprints were introduced to our team, and we went through training and multiple sprints to adapt the methodology. Allowing our team to learn faster and iterate smarter.
Quite Okay was our first attempt to combine the skills of like minded creatives with technical backgrounds and a focus on human centered design. We worked together in modular teams of experts with backgrounds in digital product design, computer sciences and media arts. Combining strategic consulting with pragmatic design solutions for small and medium sized client projects.
As a Co-Founder of Quite Okay I was responsible for the facilitation of our design sprint workshops, the translation of insights into user interfaces and conducting customer interviews. I was able to level up my workshop planning and facilitation skills in a variety of projects and countries.
I also gained a deeper understanding of the key factors that lead to the successful completion of a project. Digital products are a long shot and complex requirements often slow down progress or even prevent early feedback with potential customers. But almost any project can be divided into multiple smaller ones that are much faster to validate. At quite okay we always aimed at a minimum viable product that we were able to test and improve.
The Urban Partnerships for Poverty Reduction (UPPR) project is a community-led project. At its heart are over 2,500 groups of women in 23 cities who work with the project to identify those most in need of support. The groups then manage the design and delivery of community contracts that meet the priorities of their communities.
In 2013, UPPR launched We Tell. This initiative sought to give an alternative voice to girls and women from the urban communities in which UPPR works. Through photography, the women could tell their stories and those of their communities.
I was asked to design the publication of this project which was printed and published in 2015.
I lived and worked as a freelance UX designer in Dhaka, Bangladesh for two and a half years.
Through a mutual business partner, I was introduced to a project team at giz which was focused on supporting overlooked cases in Bangladeshi prisons. The team hired me as their first user experience consultant. I was asked to explore and understand the needs of Paralegals who work in prisons to support prisoners who have been overlooked or ignored and develop a software platform to exchange case details, create a digital paper trail, and enable smart follow-up features.
I traveled to different districts in rural Bangladesh to interview local staff and learn about their challenges when dealing with incomplete case files, missing paper trails, and overburdened government officials and clerks.
Based on field research and user interviews, I developed a UX concept and an online platform to support wrongfully imprisoned and under trial prisoners with legal aid in Bangladesh.
Over the following three years, I aligned with multiple stakeholder groups on common goals and technological constraints. We developed early prototypes and conducted user tests before creating extensive product design documentation in preparation for a software team handover.
Eventually, a software team was selected through an official bidding process and the implementation began. Sadly, contractual limitations severely hindered the initial release of the platform. The project stagnated and went into multiple re-negotiation cycles. Apart from initial prototypes, the project never actually got rolled out. This project taught me the importance of a reliable implementation partner.
User Experience and Interaction Design of the digital presence of the Anti-Corruption Commission (ACC) of Bangladesh. Information Architecture, Communication Strategy, Content Strategy, User Interface, and Visual Design.
At Yellow Design, I have worked within a product design team that has been assigned to projects for clients from the automotive industry. My main task was to design user interfaces for touchscreens within brandspaces on fairs and events, to communicate brand values and philosophies.
Estilo Argentino is a grocery store importing and distributing premium beef and other foods from South America, especially Argentina. Over the years I have designed a variety of communication materials like POS flags, flyers, posters, and newsletters, product listings, or in-store graphics as well as website content and special offers for them.