Independent Strategic Consultant, Freelance UX/CX Lead

Independent Strategic consultant for customer centricity + Agile. Hands-on freelance UX/CX lead. Helped improve the lives of millions, growing UX in organizations through a unique blend of creative strategic thinking and quality-focused execution. Focus on early stage project/team ramp-up and excellence in DesignOps/Agile. Very motivating and fun. Compulsory and committed.

Key responsibilities and activities:

• Performing CX and UX work as an independent strategic consultant.
• Managing mandates for clients including Sennheiser, Notation Creative, Julius Baer (on behalf of IBM), Avobis, Roche Diagnostics, and other companies.

Key projects and achievements:

• UX lead for "Propertycaptain.ch" a new B2C real estate platform for Switzerland. Co-invented a new user-centric metric for the quality of real-estate called "Dreamscore®", helped secure 10M+ initial investment. From 5 to 50 people and initial product release in 6 months.
• Acted as a UX lead for a SAAS platform as part of the user-centric transformation into digital business models for Sennheiser Pro Audio.
• Empowered the team of Notation Creative to do strategic enterprise-grade UX work.
• Created product visions for revolutionary wealth management and advisory products (Onboarding, KYC, wealth planning, investment product portfolio) for Bank Julius Bär (on behalf of IBM consulting / IBMiX).
• Working with the DesignOps team of one of the best, largest, most diverse Design Teams in Europe at Roche Diagnostics. With the goal of improving the maturity and impact of design in the organization, an established continuous strategy process, a design framework (UX playbook), project quality coaching and best-practices for working with SAFe 5/6 were developed.

Evooq is a Swiss fintech founded in May, 2018. As CXO of the wealth management startup, grew the company from 5 to 150 people in two years, building from scratch and releasing 8 B2B products. The company attracted funding from J.P. Morgan. Released initial versions of 6 of the total 8 products in the portfolio to clients.

• As employee 7, set-up and recruited a UX team of 5.
• Responsible for the CX of the company and the UX of 8 programs in the portfolio, 7 of which were built from scratch.
• Topics covered included: Multi-Issuer-Platform for structured products, product-lifecycle-management, client-lifecycle-management (covering KYC/regulatory compliance, client wealth, wealth planning as well as portfolio and transaction management), «Actionable Content Platform», Advisory for Private Banks, Campaign Manager, Product Capture, Solver/Recommender, AMC platform, EAM plattform.
• Defined and established the Evooq Design System and Design Ops.
• Established UX tools, processes and methods to fit with Evooq’s stage of organizational maturity and available resources.
• Productive in everything from pushing pixels to design ops to UX strategy.
• Created UX vision prototypes for the two key-audiences: Independent asset managers and private banks.
• Sold stakeholders and future clients to the vision of the products in development.
• Defined ways of working in a self-organizing company and established channels and formats that contribute to an empowering culture of the company.

• Teaching one week of Design Thinking to a group of talents in Manila, Philippines (funded by Zühlke, in collaboration with Aiducation International and Pathways).

• Partner, member of management & board; responsible for defining company strategy as member of the board of directors and member of company management.
• Head of business unit with up to 23 direct reports (successfully managing up to 23 employees), responsible for UX, interaction design and industrial design.
• Executive consultant for UX strategies, brand strategies, and digital strategies for SME & large accounts.
• Developed, designed, and implemented strategies, visions, and solutions for unique customer experiences resulting in award-winning/successful products (tangible and digital) and communication across all touchpoints of the customer journey (desktop, mobile and analog channels).
• Specialized in UX/CX methods and workflows and effective ways of getting things done (Agile, UCD).
• Drove organizational development (processes, tools).
• Delivered cutting-edge and award-winning digital experiences (B2C, B2B).
• Contributed to the corporate identity for federal digital media and various federal government websites.

• Lead creative and UX/interaction designer for digital projects (web, applications, product interfaces).
• Digital consultant for branding clients.
• Responsible for projects large and small in the fields of branding, web design, interaction design and product design.
• Introduced user centered design methodologies and tools.
• Formalized and implemented iterative development process based on RUP (rational unified process).