Niamh M. - Performance Marketing Consultant

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Zürich, Switzerland

Experience

Jan 2024 - Dec 2024

1 year

Zürich, Switzerland

Performance Marketing Consultant

Webrepublic AG

Led large accounts including yallo.ch, Switzerland Tourism, Oris Watches, Henley and Partners, Glashütte, and Curaprox/Curaden
Managed client-facing operational SEA and performance campaign types: Display, Demand-Gen, Performance Max, Google Shopping, Google Search, and YouTube
Conducted A/B testing, keyword research, market analysis, SEO synergies, and machine learning and AI applications
Performed upselling, account management, and negotiation of large client accounts
Handled budget management of 10 million CHF per year
Served as service ambassador for tracking and analytics and held educational sessions for the internal unit
Managed conversion tracking and analytics with GA4 and Google Tag Manager
Created content for brands such as CoffeeB (Migros) including email marketing, branding, Google Ads, Meta, and DV360

Jan 2020 - Present

6 years

Zürich, Switzerland

Paid Services Consultant (Multi-Channel)

WPP Media

Lead consultant for SEA campaigns with a senior focus on performance strategy
Managed multi-channel media campaigns across DV360, Meta, TikTok, and YouTube
Collaborated closely with planning and analytics teams to ensure cross-channel consistency, including audience overlap analysis across online video and CTV
Managed accounts for large European and global brands such as MediaMarkt, Universal Pictures, Emmi, and Nestlé

Jan 2020 - Dec 2021

2 years

Content Writer

Freelance and Contracted Work

Wrote website content, press releases, and website articles
Improved ROI through A/B testing and consulting
Scaled campaigns

Jan 2020 - Dec 2020

1 year

Shanghai, China

English Teacher

Education First

Created and ran lessons for students aged 3-18 years
Co-ran EF Phonics class
Conducted weekly and monthly reporting on student progress

Jan 2019 - Dec 2019

1 year

Montreal, Canada

Photographer & Content Creator Internship

Camp Canada

Liaised with the camp's Director of Media
Participated in an eight-person media team of photographers and videographers
Created content for advertising purposes

Jan 2019 - Dec 2019

1 year

Zürich, Switzerland

Headshot Photographer

Niamh Manning Photography

Website
Branding
Portraits

Summary

Performance Marketing Specialist with 4 years’ experience leading multi-channel campaigns across Google Ads, DV360, Meta, and YouTube.

Skilled in strategic media planning, buying, and optimisation for major international brands including Nestlé, MediaMarkt, and Switzerland Tourism.

Passionate about evolving audience strategies and cross-media integration, particularly where digital precision meets the creative impact of CTV and video.

Known for analytical rigour, clear client communication, and a proactive approach to campaign innovation and performance growth.