Claudia B.
Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy
Experience
Senior Designer & Researcher CX / UX / UI / Service Design / Innovation and Strategy
Claudia Berger Design (CBD)
- Inspire people and advise companies in innovation, digitalization, customer and user experience, digital strategy, service and interaction design, digital sustainability, user interface design and content management and design.
- Clients: CANYON, HUAWEI AITO, HIPP, CUPRA, CHANGAN, C&A, DEUTSCHE TAMOIL, BOSCH.
Executive Director Design
Spark Reply
- Responsible for Spark Munich’s innovation team including business development, account management, project steering, creative direction, business strategy, recruiting and team setup.
- Clients: INX, BMW, MASERATI.
Director Interaction Design
BMW Group Designworks
- Setup of interaction design department and team including new business relationships, processes, financial business case and everyday project steering, creative direction, recruiting and training.
- Department and thought leader working on visionary projects across industries and in the future mobility ecosystem.
- Clients: BMW, MINI, Rolls Royce, Shell, Ionity, John Deere, Deutsche Telekom, Lufthansa.
Design Manager User Experience
Lunar Design
- Setup and growth of the user experience department including service definition, processes and work methods.
- Recruiting of new team members and new business development.
- Creative direction of all user experience projects from initiation to delivery.
- Clients: Sennheiser, EON, Lufthansa, ING, Kavo, Radiometer, BSH Group, Telekom.
Senior Interaction Designer
Kochan & Partner
- Worked on projects for Roland Berger, Debitel, Studiosis and Danone.
Senior Interaction Designer
ICON Incar
- Worked on projects for BMW.
Interaction Designer
Experientia
- Worked on projects for Samsung, Vodafone, Sky and Max Mara.
Interface Designer
Phoenix Design
- First employee in the user interface department.
- Set up the discipline and processes, leading projects in UX, UI and implementation.
- Clients: Loewe, Puma, Hansgrohe, Viessmann, Siemens.
Summary
Experienced senior designer, researcher and thought leader in customer and user experience, digital strategy, innovation and content management and design with a history of national and international projects across multiple industries and company sizes (Fortune 500, SMEs, start-ups).
I am a strategic and enthusiastic thinker who loves working in cross-cultural and interdisciplinary teams, exploring new strategies and experimenting with new ideas and technologies, setting up new teams, relationships and processes in innovation, digital strategy, service design, user and customer experience, tangible and graphical user interaction, user research and foresight.
I bring strong experience in building and maintaining long-lasting trustful relationships at all levels (team, clients, stakeholders and the design community) by developing a culture of togetherness and collaboration.
I am a goal-driven and approachable thought leader with exceptional organizational and time management abilities, continuously motivating and coaching team members.
Languages
Education
University of Applied Sciences Magdeburg
Bachelor of Arts · Industrial Design & Interaction Design · Magdeburg, Germany
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