Alexandros S.
Growth Advisor
Experience
Growth Advisor
Alexandros Shomper
Consulting and advising startups in Product-Led-Growth startegies.
After working on countless products Alexandros has learned first hand how important growth is for longterm success of products and how User Onboarding & Activation can make or break a startup.
- Positioning
- User Onboarding & Activation
- Product Analytics
- User Retention & Engagement
- User Psychology
Startup Coach | Growth
UnternehmerTUM
Coaching startups for Germany’s most influential tech incubator, working hands-on with early-stage teams on their Product-Market Fit and Product-Led Growth strategy.
Helping startups identify their activation and retention levers early on, shaping a strong foundation for scalable growth.
BudgetEasy
Created a yearly personal budget planner using Next.js. This tool helps users manage plan their finances efficiently, offering features such as effective monthly budget and expense tracking.
FeatheredHooks.com
Launched a fly fishing blog aimed at exploring topical authority techniques to reach 10k monthly visitors in a year. The blog provides in-depth articles, tutorials, and insights on fly fishing, establishing a strong online presence in the niche.
CookCook.it
Developed a recipe social media platform using the MERN stack. The platform allows users to share, discover and collect video recipes, integrating social media features to enhance user engagement.
Chapter Lead Product Design
Knauf Digital
Managed product design & growth initiatives across various products and programs, providing leadership and guidance to ensure high-quality output.
Contributed to and executed a 5-year product strategy, aligning with global stakeholders and company OKRs resulting in a significant improvement in user retention and product-market fit.
Hired, and mentored high-potential designers, fostering a culture of excellence.
Continuously advancing UX Maturity level over all teams of the company.
Implemented simplified frameworks and tools, increasing design team efficiency and reducing time to market for new features.
Customer Centricity and UX Training for Senior Leadership and Product Management.
- Product vision
- UX strategy
- Product workflow development
- UX training
- Product analytics
- Stakeholder management
- Growth strategey (Retention & Engagement)
- Change management
- Hiring & team building
UX/UI Lead | Product Owner
Knauf Digital
At the end of 2019 Knauf hired Alexandros as UX/UI Lead to support the global company in digitizing the construction industry.
Successfully launched and iterated multiple products globally, including a B2B account and admin tool, order tool, floorplan material calculation tool, and the new centralized corporate website.
Established a User Experience Research Repository to centralize and filter research insights, supporting data-driven design decisions. Developed a design system to rapidly create consistent, high-quality products with integrated usability, accessibility, and growth hacking methods.
- Corporate Venture Building
- Journey mapping
- UXR repository development
- Hypothesis generation and validation
- Design system development
- Problem validation
- Rapid prototyping
- Solution validation
- Rapid researching
UX Manager | Product Owner
Occhio
Responsible for the User Experience at Occhio. He was UX Manager & Product Owner of the online platforms, which led to a complete and consistent relaunch of the digital ecosystem of Occhio.
Managed cross-functional teams and coordinated directly with C-level executives to align on strategic initiatives.
Initiated high-impact campaigns and collaborations, significantly enhancing brand visibility and market position; incl. a sponsoring of the German pavilion at thethe Biennale di Venezia.
- Product ownership
- Persona development
- Project management
- Customer journey mapping
- Technical leadership of project team members from 4 divisions
- Concept & design of the partner/ store finder
- Dev & design agency leadership
- Checkout concept
- Design direction & digital brand management
- Newsletter concept & design
- Strategic & conceptual development & planning
- Digital workplace setup
- Processes & tools setup
- B2C & B2B
Designer | Project Manager
Occhio
- Coordination with C-Suite
- UX design & concept refresh of the store finder and checkout
- Digital transformation (communication, project management, automation)
- Concept of the flagship-store opening event Cologne
- UX design & concept of the product configurator
- Design agency management
- New store branding concept development
Designer
Occhio
- Coordination with CEO
- Development of a new cross-product portfolio price list system
- UX design & concept of the partner portal
- UX design store finder
- UX design & concept of the Configurator
- Advertorial Design
- Design agency management
- Event design
- Editorial Design
Art Director
Wächter & Wächter Advertising
Alexandros‘ core responsibilities were to look after Stabilo & Magirus (the two largest clients at Wächter & Wächter Advertising), as well as Nature Gourmet, Crown, Fendt, and Mediven.
- Layout & concept development
- Responsibility of UX/UI design and information architecture of all websites
- Preparation & support of film & photo shoots
- Concept & wireframes
- Print support and proof approval for ads and editorials
- Setting up the internal team structure and workflows
- Print campaigns as well as online campaigns
Summary
Hybrid Product Designer, Product Manager, & Growth Leader with 10+ years of experience building and scaling digital products across B2B SaaS, corporate innovation, and consumer platforms. Proven ability to bridge user-centric design, product strategy, and data-driven growth to deliver high-impact outcomes.
At Knauf Digital, led product design and growth initiatives across global markets—establishing a company-wide design system, implementing data-driven product workflows, and launching multiple products used across Europe. Drove measurable gains including 30% faster time-to-market, 50% backlog reduction, and 20% MoM growth for new ventures.
Equally comfortable designing high-quality user experiences, defining product vision, and advising early-stage startups on activation, retention, and product-market fit. Deep expertise in UX strategy, PLG, onboarding, analytics, A/B testing, and cross-functional team leadership.
Now seeking to bring this hybrid experience to a Product, UX, or Growth freelancing role at a mission-driven tech company.
Languages
Education
Akademie U5 Privatuniversität
Diploma Communication Design & Art Direction · Communication Design & Art Direction · Munich, Germany
Rainer-Werner Fassbinder Fachoberschule für Gestaltung
Arts & Design
Certifications & licenses
Product Psychology
Growth.Design
Professional Scrum Developer
scrum.org
User Retention & Engagement
Reforge
Data Visualization
freeCodeCamp
Front End Libraries
freeCodeCamp
Design Thinking
IDEO
Design Sprint Master
AJ&Smart
Digital Strategy & Leadership
Google | Avado
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