David P.
Product Transformation - Interim Management
Experience
Jan 2019 - Present
7 yearsProduct Transformation - Interim Management
Adviso Solutions Ltd
- NEOM Gaming: Established the Middle East’s premier video gaming startup accelerator in Saudi Arabia, supporting over 40 new gaming, mobile, and PC startups and generating hundreds of high-tech gaming jobs
- Acted as product lead for NEOM game launches, advising on product design, marketing launch, and in-life optimisation plans (funnels, CRO, SEO, CAC)
- Advised and trained on adoption of AI marketing automation tools to scale marketing functions through integration of AI into game design, content production, PR, and acquisition workflows
- Esure Migration: Led customer product marketing function in a transformation program for Esure’s home and motor insurance portfolio, migrating 2 million subscription customers to a new digital CRM platform
- Reduced operating costs by ~60% through mapping and digitising key customer journeys
- Developed a digital product blueprint to improve retention and upsell by addressing customer dissatisfaction and buying signals
- Achieved a 200-basis-point increase in retention and significant cost savings via a data-driven customer product offering integrated into digital CRM flows and service touchpoints
- Led RFP and implemented Braze CRM lifecycle marketing
- Conducted marketing data audit and designed a migration plan to minimize customer disruption
- Represented customer management functions on the transformation board, managing risks and stakeholders
- SK:N: Overhauled e-commerce digital product marketing strategy for the UK’s leading skin treatment retailer
- Led focus groups to understand purchase drivers and friction points, enhancing pricing, positioning, and messaging
- Redesigned Shopify experience and customer journeys using Figma, identifying quick wins in organic search, CRO, paid search, CTR, and CAC via JIRA
- Increased sales by 10% in tests through product offering improvements
- Vizrt: Periodic adviser on subscription product design and requirements for a PE-owned B2B SaaS video/television media business
Jan 2018 - Dec 2019
2 yearsLondon, United Kingdom
EVP- Digital Products
NAVICO – Smart Boat Consumer Electronics
- Established a digital product services division, recruited engineering scrums and a product team
- Increased e-commerce revenue from zero to $5 M by launching a Shopify site, enhancing affiliate programs, ASO, CRO, and paid search, and integrating advanced A/B and multivariate testing tools
- Developed an IoT boat tracking/navigation app, attracting over 100 K subscribers and creating a new direct-to-consumer channel
- Directed scrums to prototype and iterate smart boat remote monitoring and fishing apps, boosting subscriber base by over 100 K
Jan 2009 - Dec 2017
9 yearsSenior Product Marketing Director
Microsoft – Xbox Gaming Division
- Expanded Xbox LIVE subscriptions from 9 M to 20 M subscribers
- Spearheaded design, incubation and launch of Xbox Game Pass, growing to over 35 M subscribers and 20 M MAU
- Increased direct B2C console e-commerce sales in the US from 2% to 10% by optimising channel strategies and digital shopping experience
- Led global Xbox LIVE subscription product business, establishing an agile product marketing team for strategy, insights, metrics, and go-to-market planning
- Embedded CRM and customer lifecycle campaigns across acquisition, engagement, retention, and winback, introducing insights and scorecards
- Designed new product lines and business models, adding $150 M in annual revenue
- Business lead for Xbox Cloud Gaming: orchestrated business model, product/UX design, and GTM strategy; secured board investment; managed interdisciplinary pilot teams for global rollout
Summary
Digital Product Marketing Growth Robust track record in spearheading product growth within fast-paced environments, characterised by strategic vision and meticulous approach to execution. Ex-big 4 management consultant with significant digital product marketing experience. Excels in leading marketing teams to achieve product growth across media entertainment, telecoms and financial services sectors. Expertise encompasses AI marketing automation, subscriptions, go to market planning, funnel optimisation, acquisition, retention, engagement and cross functional leadership. Known for a pragmatic and analytical approach to solving complex challenges, consistently demonstrating an ability to be strategic yet hands-on, with a strong focus on rapid benefit delivery.
Languages
English
NativeFrench
IntermediateItalian
IntermediateEducation
University of Strathclyde
BA Hons · Marketing/Business Management · Glasgow, United Kingdom
Certifications & licenses
AI In Marketing Certificate
Chartered Institute Of Marketing
Agile With Atlassian Jira Certificate
Introduction To Artificial Intelligence (AI)
IBM
Piloting And Scaling AI Marketing Certification
Marketing AI Institute
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