Gordan Volaric
Founder – Consultant for Revenue Operations, Automation & Process Optimization (Sales/Mkt/CS)
Experience
Founder – Consultant for Revenue Operations, Automation & Process Optimization (Sales/Mkt/CS)
Boom Strategy GmbH
Managed large-scale sales and process optimization initiatives for clients including BASF, British American, IDNow, AvconJet, etc.
Planned and executed CRM and digital strategies to increase process automation, integrate AI, enhance reporting capabilities, and ensure data integrity.
Designed and standardized core workflows across Marketing, Sales, and Customer Success teams to drive sustainable revenue growth and team throughput.
Provided ongoing advisory to C-level executives; supported organizational restructuring and strategic direction, as well as facilitated change-management efforts.
Realigned sales processes across EMEA, the USA, and APAC as Interim Director, Revenue Operations at BASF – Forward AM.
Designed and implemented new technologies and processes to boost revenue and market reach at BASF – Forward AM.
Developed and implemented new workflows to improve operational efficiency and data utilization, with a focus on post-sales and customer success in the business aviation sector for AvconJet.
Restructured and optimized Salesforce for better data integrity and automated sales processes for AvconJet.
Founder – Business Development & Product Management
RetailQuant
- Created a multi-award-winning video sensor and data analytics solution for in-store customer profiling (demographic and behavioral) in the retail industry.
- Held overall responsibility for design, finance, business development, marketing, and administration.
- Secured EUR 250K in seed funding from prominent investors such as METRO Group and TechStars VC.
- Served retail clients like Lagardere (FR), Jumbo (NL), Telefonica (DE), and brands like Coca Cola (DE).
Founder – Independent SalesOps & Business Development Consultant / Interim Manager
Developize GmbH
Ran a boutique consulting practice for sales operations, digitalization, business development, and change management.
Served as an interim manager for teams in industries such as MedTech, intralogistics (robotics), FMCG, wholesale, and automotive.
Coached leadership teams on strategy, business development, and revenue/sales management.
Built and led an SDR team and integrated HubSpot (Marketing) and Salesforce (Sales) to enhance efficiency and sales oversight as Interim Head of Sales Operations at IDnow.
Deployed HubSpot to optimize the sales process and improve customer management and developed investment and sales strategies for medical supplies and equipment as Interim Head of Sales at Chateau Natal.
Business Development Manager – EMEA
AEC Europe
- Built the European branch responsible for importing and wholesaling the Dodge and RAM brands.
- Created a pan-European dealership network while managing country-specific regulations.
- Introduced a CRM system and contributed to the design of key operational processes.
Assortment Manager, Buyer & Merchant for Men’s Labels – Central & Northern Europe
Ralph Lauren
- Drove the wholesale strategy and assortment across six countries in Europe.
- Co-developed and launched a new sales process.
- Achieved the highest success rate among European strategy teams within one year.
- Expanded responsibilities to cover Northern Europe after 1.5 years.
Product Manager (Marketing) – Austria
CHANEL
- Led marketing activities for the full product range across Austria.
- Planned and executed around 30 product launch campaigns.
- Oversaw and coordinated 100+ local events and promotions.
- Supported budget management and media partnerships.
- Promoted to the youngest Product Manager in Europe after a six-month internship.
Summary
Seasoned consultant with over twelve years of experience in transforming sales structures and business processes. Proven track record in building and leading teams, designing efficient workflows, and implementing advanced technologies (including AI, CRM systems) to drive higher efficiency, better data utilization, and clear governance. Focus on measurable results through data-driven decision-making, strategic planning, and pragmatic change management.
Areas of holistic process optimization: Developing and rolling out scalable end-to-end processes across the customer journey to increase revenue, reduce costs, and enable automation.
Skills
- Data Analysis & Kpi Management: Setting Up And Maintaining Clean Data Architectures; Designing Kpis For Data-driven Decision-making; Coaching Leadership To Manage Teams Via Performance Metrics
- Team Leadership & Change Management: Building, Guiding, And Coaching International Teams; Driving Sustainable Transformation Initiatives
- Technology & Digitalization: Integrating Modern Technologies (Ai, Automation Workflows, Crm Platforms Such As Salesforce, Hubspot, Ms Dynamics, Pipedrive) To Enhance Efficiency And Optimize Processes
- Sparring & Coaching: Acting As A Strategic And Organizational Sparring Partner To Executives; Delivering Coaching Focused On Both Customer Engagement And Employee Development
Languages
Education
Technical University of Munich – School of Management
MBA · Innovation and Business Creation · Munich, Germany
University of Vienna
Psychology · Vienna, Austria
University of Applied Sciences Wiener Neustadt
B.A. · Business Consultancy International (Marketing & Sales) · Wiener Neustadt, Austria · Graduated with distinction, top 10% of class
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